Itera&ng on the Idea Glenn Kelman Redfin June 9, 2010
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Itera&ng on the Idea
Glenn Kelman Redfin
June 9, 2010
Not One of Them Believed Himself Worthy of This!
Opinionated SoHware is Good • Personality is what someone doesn’t like • The world is starved for it • Cri&cs are hard to ignore
Not everyone will like “Fantas2c Mr. Fox”; and if everyone it isdid, it would not be nearly as interes2ng as . There are some children — some people — who will embrace it with a special, strange intensity, as if it had been made for them alone.
You’re the First Customer • You know what you want • You have passion for the product • Your know where to find customers
Untrained Eye on Flickr
The Seven Deadly Sins • Our project is to please • The seven deadly sins • “My wallet is staying right where it is”
Wave a Magic Wand • Finding the problem is usually the problem • Look for emo&on
• Do something hard
Randy Stewart on Flickr
What I Wish There Was • A sent-‐items for my en&re life • Micro-‐commerce macros
• One-‐click poli&cal advocacy • Socially-‐conscious augmented reality
• Hunch for fun things to do
ItNeverEndsss on Flickr
Think Like a Gamer • How should people feel • Painterly a\en&on to detail • Ability to surprise
Focus Group: Just Let People Talk • Engineers should par&cipate • Two or three screenshots are enough • People know what they like, not why
Usability Studies • Use design firm facility • Ask people to complete tasks
• Involve everyone
Surveys • Less than 10 ques&ons • Free-‐form responses avoid skew • Numbers drive confidence
Even when the numbers agree with his intui&ons, they have an effect. “If you have an intui&on of something but no hard evidence to back it up, you might kind of sort of go about puang that intui&on into prac&ce, because there’s s&ll some uncertainty if it’s right or wrong.” Knowing the odds, Baaer can pursue an inherently uncertain strategy with total certainty. He can devote himself to a process and disregard the outcome of any given encounter.
HazBoy on Flickr
A Retail Sensibility • Bend your pride to love • Compete with your successor
• Keep values constant, not product
Get Close to the Transac&on • Serious problems, serious money • Ask customers to pay you
• When business models compete you win
“If I Lose, I Will Have Lost Nothing”
Photo credit: Gregeichelberger on Flickr
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