Itella Product changes 1 January 2010

Sisäinen

Itella Product changes 1 January 2010

KAM Meeting Budapest 16 Oct 2009Ulla Vainio

Delivery Services (contract customers)

Delivery services for contract customers

Personal Items Direct Mail Publications

Priority LetterEconomy LetterAddressed

Bulk LetterUnaddressed

Home Direct Press X Press M

Standard Rate Letter

Sorted

Manually sortable

Machine sortable

Sorted

Manually sortable

Sorted

Priority and Economy Letters

• Product options Manually sortable and Machine sortable integrated

– one unsorted option, Priority or Economy Letter

– in future, the need for two separate unsorted products is not relevant, as major part of items will be machine sorted

• Number of mailing sizes decreased– from 1 / 100 / 5,000 / 10,000 / 20,000 /

30,000 / 50,000 / 100,000– to 1 / 100 / 20,000 / 30,000 / 50,000– NB! No changes in products Priority and

Economy Letter Batchsorted (sorted mailings)

• Regional pricing for Economy Standard Rate Letter planned, to be introduced in 2010

Unaddressed Direct Mail – New Itella Home Direct and Home Direct, Catalogue

• For corporate customers who want to reach consumers in a certain region or on a nationwide basis with an unaddressed delivery– The smallest region to cover is one zip

code area• All households except those with an

advertising ban• Targeting with aTarget (targeting tool

on the Internet)• Public information (to all households)• The services are available in Finland,

Åland excluded• Introduced on 1 January 2010

19

Itella Home Direct and Catalogue – Changes• New name and PPI

– New payment indications and product names

– PPI to be printed only on bundle labels• Weight class and region based pricing• Home Direct, new maximum weight for

week delivery 200g– heavier products with Home Direct

Catalogue• New product: Itella Home Direct

Catalogue• No more tailored targeting or company

targeting• Åland excluded – no unaddressed

delivery in Åland via Itella

New Itella Home Direct Product Family

28.5.20093

Itella Home Direct, Catalogue

• Catalogues, brochures >200g• item weight 201 – max. 2,000 g• item dimensions: min. 90x130 mm, max. 250x400x30mm• heavier or larger items delivered using the Logistics Parcel Services or as letters with VAS Maxi Size

∙ Mandatory prealert 7 weeks before posting• Production processes

• Week delivery 05• Week delivery 10• Week delivery 30

• Replaces Group Delivery (over 200g)

Itella Home Direct

• Bulk/volume product • No special arrangements required for production (delivery in daily basic delivery)• For light direct mail item deliveries•maximum weight of a item is 200g•item dimensions: min. 90x130mm, max. 250x400x30mm• Production processes

• Fixed day• Week delivery

• Replaces Group Delivery (max. 200g)

New product names and PPI

Product names in Finnish, English and Swedish

fi: Itella Kotisuoraen: Itella Home Directse: Itella Hemdirekt

fi: Itella Kotisuora, Katalogien: Itella Home Direct, Cataloguese:- Itella Hemdirekt, Katalog

IKItella Oyj

Minimum size of PPI 20 x 20 mm

IK - Itella CorporationMinimum font size 9 points

Payment indication on bundle label only

NB: The text "Public information" must still be printed on each item

New PPI

or written out:

Targeting

• Delivery to complete zip code zones– All households except those with an advertising ban– Targeting with aTarget (targeting tool on Internet)– Public information

• Targeted groups within the zip code zone (all figures indicate net number of households, i.e. those with an advertising ban have been excluded)– Finnish speaking– Swedish speaking (including bilingual)– Detached and semi-detached houses (one-family, two-

family, row, linked houses)• Target group “companies” removed from selection in the

beginning of 2010

28.5.200913

Pricing

• The item price is determined on the basis of the item weight and the destination zip code

• Pricing elements– weight classes– destination zones are divided into three areas at zip code

level• Areas A, B, C

• Contract customer prices are based on both the weight class and area– Home Direct prices are available at aTarget (www.atarget.fi)– Home Direct Catalogue prices are available from Itella

Please contact KAM for item and shipment pricing!

7

2

Bulk Letter - Addressed Direct Mail

• New product codes (numbers) for all Bulk Letter product options (will be updated in the next version of the database)

• No other price or product changes as of 1 January 2010

Questions?

For further information please contact:

Addressed and unaddressed direct mail:Mrs. Leena Mollberg, Business [email protected]. +358 40 7768839

Priority and Economy Letters, Press services:Mrs. Minna Kovanen, Sales [email protected]. +358 40 8383564

Thank you

and