Itc wills lifestysle

STP

Tagline : Enjoy the change.

USP : Quality & diverse product portfolio.

Finest shirts crafted in Italy. Complemented

by exquisite suits & jackets.

Vibrant design create magic in breezy fabrics. Adding charm to the purest linen and cotton.

Designer wear, that brings to you the magic of fashion’s grandest celebration.

Sensuous fabrics and seductive patterns add to the magical Charm.

Segmentation• Demographic 20 – 35 years.

Both the genders. Professionals.

• Psychographic Fashion conscious people.

• Geographic Class 1,2 cities.

• Behavioral All occasions

Target MarketPeople looking for smart & classy clothes for every occasion.

Fashion Conscious people.

Young executives(male and female).

Party-holics.

PositioningAlways positioned itself as a premium brand.

Caters to the needs of young fashion conscious people, the working class and the sporty group.

Price Quality approach.

Tie-Ups with leading stylists of the country:Anamika Khanna, Manish Malhotra, Manish Arora