ITC Personal Care

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ITC-HISTORY

� One of the foremost private sector companies

in India

�

Market Capitalisation of over US $ 30 billion� Turnover of over US $ 6 billion

� Diversified presence in Cigarettes,Personal

Care,Safety Matches,Stationary etc

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FMCG(Personal Care)

� ITC forayed into personal care business in

2005

�

Array of brands launched in personal care� 'Essenza Di Wills', 'Fiama Di Wills', 'Vivel

UltraPro', 'Vivel' and 'Superia' are some

examples

� FIAMA DI WILLS brand was launched in 2007

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Personal Care-Products

FIAMA DI WILLS

�EverydayMild- is a gentle caring shampoo suitable for regular use.

�Aqua Balance- is a gentle moisturizing shampoo ideal for dry, dull

hair.

�Volume Boost- is a gentle volumizing shampoo ideal for thin, limp

hair.

�Silky Strong- helps make hair smooth, silky and strong and is ideal for

weak, damaged hair

�Shine in Style- helps make hair smooth, silky and strong and is ideal for

weak, damaged hair.

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Personal Care-Products

FIAMA DI WILLS

�Fiama Di Wills-SkinSense(soft green)

�gentle caring bathing bar, that helps enhance retention

of skin proteins giving 6 pro care.

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Personal Care Products

FIAMA DI WILLS

�Fiama Di Wills-Transparent Gel Bathing bars

�

Mild Dew-Contains extracts of peach and avocadowhich moisturise the skin.

�Clear Springs- Contains extracts of lemongrass &

sea weed which gives Clear skin.

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Personal Care-Products

FIAMA DI WILLS

�Fiama Di Wills-Shower Gels

�Mild Dew- for soft, moisturized skin.

�Clear Springs- for clear, healthy, smoother skin.

�Exotic Dream- for stimulating freshness.

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Personal Care-Products

FIAMA DI WILLS

�Fiama Di Wills-Aqua Pulse Bathing Bar

�crafted exclusively for men

�gives an invigorating and rejuvenating

fragrance and freshness

�gives a fresh and healthy skin.

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Personal Care-Products

FIAMA DI WILLS

�Fiama Di Wills-Aqua Pulse Shower Gel

�refreshes and keeps skin healthy

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Personal Care-Products

VIVEL

�Vivel Milk Cream and Glycerine Bathing Bar

�Launched in January 2010

�enriched with the goodness of double

moisturising ingredients of milk cream and

glycerine

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Personal Care-Products

VIVEL

�Vivel Deo Spirit

�Launched in May 2010

�targeted at the young, modern, experimental,

vivacious and trendy youth

�ensures a long lasting fragrance that refreshes the

skin

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Personal Care-Products

VIVEL

�Vivel active fair

�

Launched in July 2010�Ensures faster and long lasting fairness

�SPF 15 sun protection rating

�Available in tubes and pouches

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Personal Care-Products

VIVEL

�Vivel Shampoos

�Launched in July 2010�Vivel Shine and Glow-suitable for dull to normal hair

�Vivel Soft and Fresh-suitable for dry to normal hair

�Vivel Volume and Bounce-suitable for oily to normal hair

�Ultrapro anti-dandruff shampoo was launched in

december 2008

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Personal Care-Products

VIVEL

�Vivel Young Glow-Provides youthful glow to the skin

� Vivel Satin Soft-Makes skin beautifully soft

�Vivel Sandle Sparkle-Provides clear skin

�Vivel Ayurveda Essence-Protects skin from germs and harsh environment

�

Vivel Silk Spring-K

eeps skin smooth