ITC e-choupal

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Submitted To:Prof. Neha Saini

Submitted By:Monika (2719)

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Introduction about ITC

ITC has established vital brands in• Branded Foods space (Aashirvaad, Sunfeast, Dark

Fantasy, Delishus, Bingo!, Yippee!, Candyman, mint-o, Kitchens of India)• Personal Care products (Essenza Di Wills, Fiama Di

Wills, Vivel, Engage and Superia)• Education & Stationery products (Classmate and

Paperkraft)• Lifestyle Apparel (Wills Lifestyle and John Players)• Agarbattis (Mangaldeep)

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Contd….Creating Enduring Value• Today ITC is the country's leading FMCG marketer.• Market leader in the Indian Paperboard and Packaging

industry.• Pioneer in farmer empowerment through its wide-reaching

Agri Business.Global Exemplar in Sustainability• ITC is carbon-positive, water-positive, and solid waste

recycling positive.• All ITC's premium luxury hotels are LEED (Leadership in

Energy and Environmental Design) Platinum certified making it the "greenest luxury hotel chain" in the world.

• ITC's Paperboards and Paper business is an icon of environmental stewardship.

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ITC Businesses

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ITC Cigarettes

• Market leader in India.• Powerful brands across segments.• Highly popular brands of portfolio includes

Insignia,Indiakings,Classic,Gold Flake,Silk cut,Navy cut,Capstan,Flake.

• About 71% of total turnover depends on this business

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ITC Hotel Business

• ITC made its entry in the HOTELS Business in 1975 from Chennai.

• It consists of over 70 Hotels across India.• These includes super deluxe and five star hotels,heritage

places,havelis and resorts and full service budget hotels.• Its Restaurant Bukhara voted the Best Restaurant in Asia

and is the only restaurant to feature in the list of 50 Best Restaurants in the world.

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ITC Information & Technology Business

• ITC Info Tech, a global IT services company,is today one of India’s fastest growing IT and ITES service providers.

• Providing outsourced IT solutions and services to leading global customers.

• ITC Info Tech has a strength of over 2000 employees and delivery centres across North America,Europe and Asia-Pacific that served Fortune-listed companies in 42 countries.

• ITC Info Tech conforms to the highest standards in International Process Quality.

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ITC Paperboard Business• ITC’s Paperboards business has a manufacturing capacity of

over 360,000 tones per year.• India’s market leader across all carton-consuming segments

including cigarettes,foods,beverages and many more.• ITC’s Paperboards products include:1. Packaging boards-coated folding box boards2. Solid bleached sulphate boards3. White lined chipboards4. Liquid packaging boards5. Poly extruded coated boards for food and barrier

packaging6. Cast coated papers and boards

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ITC FMCG Business• FoodsITC made its entry in branded and packaged food business in Aug 2001.• Famous brands in this section are as follows:1. Kitchens of India2. Aashirwad3. Sunfeast4. Mint-o5. Candyman6. Bingo!• Lifestyle RetailingITC made its presence through WILLS LIFESTYLE chains of exclusive specialty stores• Greeting Gifting and StationaryITC’s Stationary bands Paper Kraft & Classmate are the most widely used brands across India.

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ITC Agri-business Division

ITC's Agri Business Division is the country's second largest exporter of agri-products. It currently focuses on exports and domestic trading of:

• Feed Ingredients - Soyameal• Food Grains - Wheat• Marine Products - Shrimps and Prawns• Processed Fruits - Fruit Purees/Concentrates,

IQF/Frozen Fruits, Organic Fruit Products• Coffee

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E-choupal

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Introduction

• E-Choupal in hindi means “village meeting place”. • Launched in 2000 and promoted by YC Deveshwar

Chairman ITC.• Developed by Agribusiness division of ITC.• Conceived to tackle the challenges posed by unique

features of Indian agriculture – fragmented farms, weak infrastructure and the involvement of numerous intermediaries.

• It is a virtual market place where farmers can transact directly with a processor and realize better price for their produce.

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Characteristics of E-Choupal

• Used for many commodities and multiple transactions.• Use local people and talent and develops local

leaders(sanchalak).• Customer centric.• Nurtures local entrepreneurs.• Extended to local as well as global procures.• Farmers carries a local kiosk and receives a spot quote

from the sanchalak. If the farmer accepts the quote , he can transport the produce directly to an ITC collection center and gets payment within two hours.

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Before E-choupal - Farm to Factory Gate

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ITC Business model – E-Choupal

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E-Choupal portal

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Project GoalsHelp in enhancing farm productivity by• Disseminating latest information on district level

weather forecast for shorter and medium terms.• Best practices in farming.• Supply of quality inputs (seed, herbicide, fertilizer,

pesticide etc) in the village itself.Help improve price realization for farm produce by• Making available live data on markets viz. location/

buyer wise prices offered.• International market prices of relevant agri-

commodities.

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Contd…

• Expert opinion on expected future price movements.• Historical and Up-to-date information on supply &

demand.Helps minimize transaction costs in marketing farm produce by• Buying output at farmer’s doorsteps.• Through transparent pricing & weight management

practices.

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Commodity Procured

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Benefits derived• Accurate weighing, faster processing time and

prompt payment.• Access to a wide range of information including

market price knowledge, weather, scientific farming practices, farmer peer groups, soil-testing and market trends.

• Helps farmers to decide when, where, and at what price to sell.

• ITC employees imparts operational knowledge of computer and internet to him so that he can perform his task efficiently & effectively.

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Contd..• Serves as both a social gathering place for exchange

of information and e-commerce hub.• Encourage local participation.• Farm linkages in more than 14 states.• Benefits around 4 million farmers.

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Choupal Saagar

Introduction• Choupal Saagar, a physical infrastructure hub that comprises

collection and storage facilities and a unique rural

hypermarket that offers multiple services under one roof.

• Incorporates farmer facilitation centers with services such as

sourcing, training, soil testing, health clinic, banking,

investment services, fuel station etc.

• 24 'Choupal Saagars' have commenced operations in the

states of Madhya Pradesh, Maharashtra and Uttar Pradesh.

• ITC is engaged in scaling up the rural retailing initiative to

establish a chain of 100 Choupal Saagars in the near future

Benefits derived

• Option of selling to Choupal Saagar or Mandies

• In some crops, farmers earns higher prices than selling to

Mandies

• Availability of Loan facilities

• Availability of brands/quality products at best prices

• Exposure to latest information

• Difference in net earning will be high if saving on commission to

middle man & cost of transport are considered.

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A tale of E-Choupal

• e-Choupal.MKV

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