ITB Destination Presentation - March 2013

Cape TownSouth Africa February 2013

Page 2

Welcome to Cape Town

Page 4

Cape Town is a top tourism destination

and receives over 1.25 million

international visitors and 1.75 million

domestic visitors a year.

Page 5

• Top City in Africa and the Middle East, Travel + Leisure World’s Best Awards 2012

• Fourth Top City in the World, Travel + Leisure World’s Best Awards 2012• Twenty Third Top Destination in the World, Tripadvisor Travelers’ Choice

Awards 2012• Eight Top Beach Destinations in Africa, Tripadvisor Travelers’ Choice

Awards 2012• Best Beach Destination in Africa, World Travel Awards 2012• Favourite City World Wide, Telegraph Travel Awards 2012• One of the World’s Ten Most Loved Cities 2012, CNNgo• Number Two City in the World, Condé Nast Traveler Readers' Choice

Awards 2012• Top City in Africa, Condé Nast Traveler Readers' Choice Awards 2012

2012 Accolades

Page 6

Searching for Sugar Man

2013 Academy Award for Best Documentary Feature

Special Jury Prize and the Audience Award for best international documentary at the Sundance Film Festival; Audience Award at the Los Angeles Film Festival; Audience Award at the Durban International Film Festival; Audience Award at the Melbourne Film Festival; second-place in the Winner Audience Award at the Tribeca Film Festival; Grand Jury Prize at the Moscow International Film Festival.

2012 Accolades

Page 7

Searching for Sugar ManThis film, focused on the rediscovery of elusive musician Rodriguez, showcases some of Cape Town’s most spectacular scenery, including a stunning view along Chapman’s Peak Drive between Noordhoek and Hout Bay, a striking sight of the city centre and Cape Town Stadium from the Cape Sun Hotel, and a glorious sunset vision of Table Mountain from Blaauwberg.

2012 Accolades

Page 8

1. Affordable Luxury 

2. Design and Culture

3. Responsible Tourism 

4. Gourmet

5. Shopping

6. Nightlife

7. Golf Experiences

Key reasons to sell Cape Town holidays

Top 5 Experiences

Page 10

1. The Test Kitchen

2. Twelve Apostles Spa

3. Franschhoek Champagne

Festival

4. Luxury Sunset Cruise

5. Vintage Car Hire

Affordable Luxury

Page 11

1. World Design Capital 2014

2. Design Indaba Expo

3. Green Point Urban Park

4. The Fringe

5. Edutourism

Design and Culture

Page 12

1. Voluntourism

2. Masiphumelele Township Tour

3. Kirstenbosch Botanical

Gardens

4. Walking Tour of Cape Town

5. Washing of the Penguins

Responsible Tourism

Page 13

1. Moyo, V&A Waterfront

2. Harbour House, Kalk Bay

3. La Colombe, Constantia

4. The Roundhouse, Camps Bay

5. The Foodbarn, Noordhoek

Gourmet

Page 14

1. V&A Waterfront, international

high-end retail

2. Bree Street, local designer

fashion

3. Church Street, antique market

4. Montabello design studio, local

arts and crafts

5. Shimansky, diamond jewelry

Shopping

Page 15

1. Bascule, whisky, wine and

cocktail bar

2. Artscape and Baxter theatre

3. &Union, artisan beer and live

local artists

4. Richards Supper Stage and

Bistro

5. Swingers Jazz Club

Nightlife

Page 16

1. Steenburg golf and wine tasting

2. Atlantic Beach golf in a

protected nature reserve

3. Metropolitan golf and a sunset

cruise at the V&A Waterfront

Golf Experiences

Cape Town’s Top Events

Page 18

J&B MetJanuary, jbmet.co.za

Design IndabaFebruary, designindaba.com

Cape Argus Pick n Pay Cycle Tour

March, cycletour.co.za

Absa Cape EpicMarch, cape-epic.com

Cape Town Carnival March, capetowncarnival.com

Old Mutual Two Oceans Marathon

March, twooceansmarathon.org.za

Cape Town International Jazz Festival April, capetownjazzfest.com

Cape Town Fashion Week

July, capetownfashionweek.co.za

Switching on of the Lights November, capetown.gov.za

Transport, Security & Safety

Page 20

• Road infrastructure is excellent.

• The MyCiTi bus, a public bus service operates across the main areas of the city.

• A train service operates across the main areas of the city; however, this is predominantly focused on commuter transport.

• Metered taxis are freely available but ideally you should call ahead to book and use only registered services.

• Private taxis can be booked through Cape Town Tourism.

• Minibus taxis offer convenient but sometimes hair- raising transport along major routes. They are frequently available and inexpensive

• All major car-hire companies operate from the airport and have city depots.

Transport

Page 21

The safety and security of visitors to Cape Town is vitally important to Cape Town Tourism, thus we have a number of programmes in place and are in close contact with all the major safety and security providers across the city.

• Practical safety tips, key security procedures and contact numbers are available at all Cape Town Tourism Visitor information Centers, on our website, Visitors Guides and maps.

• Safety numbers should be kept on hand, such as the emergency hotline, South African Police and National Park emergencies numbers.

• Cape Town Tourism and Protection and Emergency Services run a Visitor Support Programme to assist you, should you be involved in an incident.

Security and Safety

The Cape Town Toolkit

Page 23

Register on www.capetown.travel/toolkit

Cape Town Toolkit

Page 24

Editable advertisements, e-postcards, imagery, campaigns, visitors guides, events calendars, itineraries, maps, story angles and much more.

Access a wealth of information

Cape Town Tourism Services

Page 26

• International representatives in the United Kingdom, Netherlands, United States and Germany.

• An online Toolkit to help the trade sell Cape Town as a destination, with information such as itineraries, imagery, events calendars and editable advertisements.

• Regular dedicated trade newsletters with up to date information about Cape Town and her unexpected experiences.

• Trade hosting support.

Contact Cape Town Tourism at [email protected]

Trade Services

Page 27

• General travel information and support.• Reservations for accommodation, car hire, tours and activities.• South African National Park bookings and Table Mountain National

Park My Green Card and Activity Permits. • Computicket and webticket sales, for example Robben Island tickets,

Table Mountain Cableway tickets and tickets to events.

Contact Cape Town Tourism at [email protected]

Visitor Services

Page 28

How to contact us

Website: www.capetown.travel

Tel: +27 (0)861 322 223

E-mail: [email protected]

Twitter: @CapeTownTourism

Facebook: www.facebook.com/capetown.travel

Thank you