-
1114 Sunset Drive, Suite 1 | Johnson City, TN 37604 | Phone:
423.854.0140 | Online at bjournal.com
The Journal began publishing in April 1988 as a
business-to-business publication publishing timely and informative
articles about the people and businesses that make up the region.
The Business Journal gives you the information you need to make
better decisions to run your business and improve your bottom
line... making The Business Journal a BUSINESS ESSENTIAL.
It’s required reading for 24,000 Decision Makers…The Business
Journal…the decision magazine.
Cover PositionsFrequency 1x 3x 6x 12x
Inside Front 2200 1925 1795 1695
Inside Back 2200 1925 1795 1695
Back Cover 2750 2400 2295 2195
Rates/Net Frequency 1x 3x 6x 12x
Double Page 2700 Frequency rate available
Full Page 1895 1595 1525 1295
Jr. Page 1425 1295 1075 995
1/2 Page 1295 1095 850 795
1/2 Page Island 1500 1295 1050 950
1/3 Tower Premium 1350 1095 925 825
1/3 Page 1100 875 725 625
1/4 Page 825 695 525 450
1/6 Page 695 595 475 425
Market Place 95 85 80 70
2021 AdvertisingRates and Specifications
Trim and BleedsPage Trim Size is 8.375” x 10.875” Full Page
Bleeds: Bleed .125” OUT from the trim size. All copy should be .25”
INSIDE the trim size to be printed.All ads should be CMYK, image
size minimum of 240dpi, max 300dpi.
Agency CommissionsAdd 15% to net rates.
OnlineBJournal.com provides a number of opportunities for online
exposure. Call your Business Journal representative for more
information.
PlusNETWORKS and NeTREP
get down to businessand
Why BrightRidge signed a 20-year deal with TVA
256,746 reasons to smile
August 2020 | $3.00Volume 32, Number 10
The RegionAHEAD Local Business Recovery Fund
helped businesses on both sides of the state line
Guaranteed PositionAdd 25% to net rates.
January 2021 | $3.00Volume 33, Number 3
Plus eHealth adds 160 jobs
and Special Section:
Take the Shot
The Good News issue
#2020 is gone. It’s time for a fresh start, beginning with
the
Niswonger Foundation’s regional workforce development
initiative.
Scott Niswonger. Photo by Earl Neikirk
SpecificationsDescription Width Depth
Double Page w/Bleed 17” 11.125”
Full Page w/Bleed 8.625” 11.125”
Full Page 7.875” 10.25”
Jr. Page Horizontal 7.875” 7.375”
Jr. Page Vertical 5.25” 10.25”
1/2 Page Island 5.25” 7”
1/2 Page Horizontal 7.875” 5”
1/2 Page Vertical 3.85” 10.25”
1/3 Tower Premium 2.715” 10.25”
1/3 Horizontal 5.25” 5”
1/3 Vertical 2.715” 10.25”
1/4 Block 3.85” 5”
1/4 Banner 7.875” 2.375”
1/4 Vertical 2.125” 10.25”
1/6 Horizontal 5” 3.25”
1/6 Vertical 2.715” 5”
Market Place 1.84” 2.05”
1/3 H
1/2 H
1/6 V 1/2 Island 1/3 V
1/6 H
1/4 V
1/4 Block
1/4 Banner
Full Page1/2 V 3/4 H
3/4 V
Rates effective January 1, 2021
-
1114 Sunset Drive, Suite 1 | Johnson City, TN 37604 | Phone:
423.854.0140 | Online at bjournal.com
2021 PartnershipRates and Information
Platinum ................................................
3000Primary placement of logo in all materials, eight tickets, and
one full page ad in the 40 Under Forty section of the December 2021
issue.
Partnership Levels
40 Under Forty PartnershipAct now to become a partner in the
most anticipated professional event of the season as the Tri-Cities
business community once again celebrates 40 Under Forty.
Since 1993, The Business Journal and a long list of esteemed
partners have honored the best and brightest young professionals in
the Tri-Cities. More than 1,000 honorees are part of this elite
group. The 29th Annual 40 Under Forty Event will be held in October
2021.
Silver
......................................................1500Tertiary
placement of logo in all materials, two tickets, one 1/4 page ad in
the 40 Under Forty section of the December 2021 issue.
Gold
.......................................................2250Placement
of logo in all materials, four tickets, one 1/2 page ad in the 40
Under Forty section of the December 2021 issue.
Presenting
.............................................8000Primary placement
of logo in all materials, eight tickets, signage at event, welcome
at event, printed welcome in program and double page ad in the 40
Under Forty section of the December 2021 issue.
40 Under Partnership Deadline -Wednesday, September 15, 2021
Advertising Space Reservation Deadline - November 12, 2021
Print Ready Advertising Materials Due - November 24, 2021
Publication Date - December 2021
Important Dates
December 2020 | $3.00
Volume 33, Number 2
Plus Darkest before the dawn: COVID intensifies
ahead of vaccine andGo ask ALICE:
SW Va’s working poor population on the rise
The 28th Annual Salute to Emerging Stars of
Our Region
-
Early Bird Rate Special
1114 Sunset Drive, Suite 1 | Johnson City, TN 37604 | Phone:
423.854.0140 | Online at bjournal.com
2021 PartnershipRates and InformationBook Of Lists
Partnership
THE MOST TRUSTED NAME in business news publishes the most
trusted directory of local businesses and decision-makers annually.
The indispensable Book of Lists is referenced by thousands of
individuals needing to know who’s doing business, and who to do
business with, in Northeast Tennessee and Southwest Virginia.
Place your advertising message next to your industry list,
distinguish yourself as a leader in your category or strategically
place your ad across from the list of your potential customers.
Distributed to all subscribers, The Book of Lists provides the best
value with year-long exposure.
Simple - Effective - Valuable - Timeless
1Book of Lists | December 2020 bjournal.c
om
Advertising Rates
Title PartnerAs the Title Partner you will receive your company
name and logo on front cover and table of contents, a full page ad
in the section of your choice and a welcome letter adjacent to the
table of contents. Advertising Space Deadline
August 15, 2021
Print Ready Materials DueAugust 22, 2021
Publication DateSeptember 2021
Important Dates
Title Partner ......................................3995
Section Partners .............................2595
Inside Front/Back .............................1925
Outside Back Cover ........................2495
Full Page ...........................................1675
Half Page .........................................1125
Section Partner As a Section Partner you will receive a full
page ad at the beginning of “your section,” and full page with logo
and your descriptive information. Your logo will appear on each
page of the section, in addition to the table of contents. So
anytime a reader looks for information in “your section,” they’ll
see your logo at the top of the page.
Title Partner ......................................3495
Section Partners .............................2100
Inside Front/Back .............................1540
Outside Back Cover ........................1995
Full Page ...........................................1295
Half Page ...........................................895
Reserve your space before June 1, 2021 and receive savings on
your Section Partnership or Advertisement in the 2021 Book of
Lists!
-
1114 Sunset Drive, Suite 1 | Johnson City, TN 37604 | Phone:
423.854.0140 | Online at bjournal.com
2021 PartnershipRates and InformationProfiles in BusinessSince
Derby Publishing’s purchase of The Business Journal, businesspeople
have asked us to include stories about their companies in our
publication. As journalists, we always had to reply, “We can’t do
that unless you have a newsworthy item we can report as news.”
Many of those customers and businesses were also asking us to
design marketing materials or brochures and write copy to help them
promote their company and services. Our production department was
always too busy creating our magazine. We decided to combine the
two services, great design and editorial published in a magazine
format. Profiles in Business was created!
Profiles in Business gives insight into the working lives of the
people who make up our region, because every business has a unique
story to tell. Profiles in Business is a combination of your
company’s editorial story and photography showcasing your products,
services, history and people who make it happen. We look forward to
delivering your story directly to the desks of the business
decision-makers in Northeast Tennessee and Southwest Virginia.
To help tell your story, your full-page color advertorial will
be a collaborative effort between you and a professional custom
media writer and photographer. In addition to the printed article,
you
will receive your story in an electronic format you can
reproduce and use with online, social media or print promotions,
marketing, customer direct mail communications or as a flyer to
tell your clients and prospects more about your business, products
and services.
Title Partner .....................................2195Inside
Front, Inside Back Cover or Outside Back Cover and inside
advertorial page with your name and logo on front cover
Double Page .....................................1695
Full Page ............................................995
Advertising Rates
Advertising Space Reservation DeadlineMarch 18, 2021
Print Ready Advertising Materials DueMarch 26, 2021
Publication DateApril 2021
Important Dates
29July 2020 | bjournal.com
PROFILES IN BUSINESS
sponsored by
-
1114 Sunset Drive, Suite 1 | Johnson City, TN 37604 | Phone:
423.854.0140 | Online at bjournal.com
2021 PartnershipRates and InformationHealth Care Heroes
PartnershipHealth Care Heroes are the men and women who go above
and beyond the call of duty everyday. For more than 20 years, The
Business Journal of Tri-Cities, TN/VA has honored these he-roes on
behalf of the business community they serve. Without healthy
employees and customers, business cannot survive. Health Care
Heroes keep our region’s people and businesses well cared for.
October 2020 | $3.00Volume 32, Number 12
Pictured: Linda Shepherd
2020Healthcare HeroesHonoring those who’ve gone above and beyond
in a year like no other
Plus:LabConnect celebrates corporate headquarters move from
Seattle to Johnson CityandIn 2019, he had to tell his employees
their company was laying them off. In 2020, he brought them a new
company.
Eight tickets to the event; Full Page, color ad in the
Healthcare Heroes edition of The Business Journal (August); Logo on
all materials; Welcome remarks at event; Banner/Signage at
registration table.
Title Partner (one only) ..............................5,000
Four tickets to the event; Half Page, color ad in the Healthcare
Heroes edition of The Business Journal (August); Logo on materials;
Present award to hon-orees.
Presenting Partner (five max) ................2,500
Two tickets to the event; Quarter Page, color ad in the
Healthcare Heroes edition of The Business Jour-nal (August); Logo
on materials.
Hero Partner
..............................................1,250
2020 Honorees
To nominate an individual or organization today, email
[email protected] with a letter of recommendation telling what
makes them a Healthcare Hero. The deadline for nominations is the
close of business on May 21, 2021. The Healthcare Heroes Awards
luncheon will be held July 2021.
-
Ja
n
Feb
M
arch
A
pri
l M
ay
June
Ju
ly
Aug
S
ept
O
ct
No
v
Dec
Ed
itori
alP
lan
Ad
vert
isin
gD
ead
line
Cam
era
Rea
dy
Dea
dlin
e
Ava
ilab
le
Eve
ry Is
sue
Sp
ecia
lE
diti
ons
/S
ectio
ns
Ad
diti
ona
lM
arke
ting
Pro
files
in B
usin
ess
Dis
trib
uted
with
Ap
ril e
diti
onAd
verti
sing
Dead
line:
3.1
7.21
Cam
era
Read
y: 3
.24.
21Av
aila
ble:
Apr
il 202
1
Fro
m t
he E
dito
r |
FY
I |
Tren
ds
| O
n th
e M
ove
| A
war
ds
& A
chie
vem
ents
| T
he L
ast
Wo
rd
Boo
k of
Lis
ts
Dis
trib
uted
in S
epte
mb
erAd
verti
sing
Dead
line:
8.1
5.21
Cam
era
Read
y: 8
.22.
21Av
aila
ble:
Sep
tem
ber 2
021
12
.23.
20
1.21
.21
2.
18.2
1
3.18
.21
4.
15.2
1
5.13
.21
6.10
.21
7.
15.2
1
8.12
.21
9.
16.2
1
10.1
4.21
11
.18.
21
12
.30.
20
1.28
.21
2.
25.2
1
3.25
.21
4.22
.21
5.
20.2
1 6.
17.2
1 7.
22.2
1
8.19
.21
9.
23.2
1
10.2
8.21
11
.25.
21
1.
11.2
1 2.
08.2
1 3.
08.2
1
4.05
.21
5.04
.21
6.
02.2
1
6.29
.21
8.
03.2
1 8.
31.2
1
10.0
5.21
11
.02.
21
12.0
7.21
Boo
k of
Lis
ts P
artn
ersh
ip
Sec
tion
par
tner
ship
s av
aila
ble
.S
epte
mb
er 2
021
40 U
nder
For
ty
Pla
tinum
, Gol
d a
nd S
ilver
leve
l p
artn
ersh
ips
avai
lab
le.
Oct
ober
202
1
As a
sec
tion
partn
er y
ou w
ill re
ceive
a
full p
age
ad a
t the
beg
inni
ng o
f the
se
ctio
n “y
our s
ectio
n.” Y
our l
ogo
will
appe
ar o
n ea
ch p
age
of th
e se
ctio
n,
in a
dditi
on to
the
tabl
e of
con
tent
s. S
o an
ytim
e a
read
er lo
oks
for i
nfor
mat
ion
in th
e se
ctio
n yo
u pa
rtner
, the
y’ll s
ee
your
logo
at t
he to
p of
the
page
.
Act n
ow to
bec
ome
a pa
rtner
in th
e m
ost a
ntic
ipat
ed p
rofe
ssio
nal e
vent
of
the
seas
on a
s th
e Tr
i-Citi
es b
usin
ess
com
mun
ity c
eleb
rate
s 40
Und
er F
orty
.
2021
’s Go
od
News
Gove
rnm
ent
and
Busin
ess:
Legi
slativ
e Up
date
s
Tour
ism,
Talen
t De
velo
pmen
t P
rofile
s in
Busi-
ness
Y
WCA
Trib
ute
to W
omen
Junio
r Ac
hieve
men
t Ha
ll of F
ame
High
er
Educ
atio
nHe
althc
are
Hero
esM
anuf
actu
ring
Vete
ran
Owne
dFi
nanc
ial
Serv
ices
40 U
nder
Fo
rty
Hea
lthca
re H
eroe
s P
artn
ersh
ips
avai
lab
le.
July
202
1
The
29th
ann
ual r
ecog
nitio
n of
the
extra
ordi
nary
indi
vidua
ls an
d or
gani
za-
tions
that
go
abov
e an
d be
yond
the
call
of d
uty
ever
y da
y in
pro
vidin
g se
lfles
s-ne
ss, c
ompa
ssio
n an
d de
dica
tion
in
heal
thca
re to
our
regi
on.
1114
Sun
set D
rive,
Sui
te 1
| J
ohns
on C
ity, T
N 3
7604
| P
hone
: 423
.854
.014
0 |
Onl
ine
at b
jour
nal.c
om
Not
e: E
dito
rial c
over
age
and
date
s su
bjec
t to
chan
ge a
nd e
dito
rial a
ppro
val.
202
1 P
rod
uctio
n C
alen
dar
Dec
embe
r 20
20 |
$3.
00Vo
lum
e 33
, Num
ber
2
Plu
s D
arke
st b
efo
re t
he
daw
n: C
OV
ID in
ten
sifi
es
ahea
d o
f va
ccin
e an
dG
o a
sk A
LIC
E:
SW V
a’s
wo
rkin
g p
oo
r p
op
ula
tio
n o
n t
he
rise
Th
e 28
th
An
nu
al
Sal
ute
to
Em
ergi
ng
Sta
rs o
f O
ur
Reg
ion
Robi
n W
illiam
s 42
3.79
4.69
38 |
Jeff
Der
by 4
23.3
06.0
104
| B
ill De
rby
423.
306.
7776
1Bo
ok o
f Lis
ts |
Dec
embe
r 202
0 b
jour
nal.c
om
-
2021 E-JournalRates and Information
To sign up, send an email “Yes” to: [email protected] to
receive the Business Journal’s E-blast
Get important local, regional and state business news fi
rst!Accurate. Convenient. Easy to Read.
Sign Up Today!
Aerospace Park to receive $4.1 million TDOT grantTri-Cities
Airport’s Aerospace Park project will receive a $4.1 million grant
from the the Tennessee Department of Transportation’s (TDOT)
Aeronautics Economic Development Fund. [Read More]
AGC Glass North America to expand operations in Church
HillTennessee Department of Economic and Community Development
Commis-sioner Bob Rolfe and AGC Glass North America offi cials
announced today that the company will expand its operations Church
Hill. The glass manufacturer [Read More]
Bloomberg: Wal-Mart raising U.S. hourly wage to $11 in wake of
tax overhaulThe largest private sector employer in the United
States is raising the hourly wage it pays employees and is giving
bonuses of up to $1,000 in the wake of the recently passed tax
overhaul. [Read More]
E-JournalE-Journal is the digital offering of The Business
Journal of Tri-Cities TN/VA, bringing business news directly to
your in box every Wednes-day morning. Additional editions are
delivered as business news that affects the region breaks
throughout the week. Combined with your print message in The
Business Journal the E-Journal keeps your brand in front of the
regions decision makers.
Single Banner ................................ 199/month
Reserve your company’s space in the E-Journal at our great
introductory rates!
(530 x 100 pixels)
Double Banner .............................. 279/month(530 x 200
pixels)
Block ..................................................
169/month(175 x 200 pixels)
Add your message at Bjournal.com for increased visibility!
Vertical Banner ............................. 175/month(120 x
600 pixels)
Horizontal
...........................................75/month(300 x 250
pixels)
1114 Sunset Drive, Suite 1 | Johnson City, TN 37604 | Phone:
423.854.0140 | Online at bjournal.com
-
2021 Demographics and ReadershipSubscriber ProfilesPersonal
ProfileAge77.9% of The Business Journal subscribers are from 25 -
54 years of age.25-34
..........................................................................20.4%35-44
..........................................................................30.1%45-54
..........................................................................27.4%55-65
..........................................................................14.5%Over
65
.........................................................................5.9%
GenderMale
............................................................................74.1%Female
........................................................................25.9%
Education78% of The Business Journal subscribers are college
graduatesCollege Graduate
.......................................................35.5%Post
College Study
....................................................20.4%Masters
Degree
..........................................................14.0%Doctorate
.....................................................................8.1%
Home OwnershipOwns Home
...............................................................84.1%Owns
Second Home
..................................................25.4%
Average Annual Household Income .................$150,000+
Marital/Family StatusMarried
.......................................................................80.1%Single
...........................................................................9.7%
Household Net Worth55%
......................................................................
$500,00045%
..................................................................
$1,000,000+
Average Value of Primary Home .........................
$505,112
Business ProfileExecutive Authority• 88% participate in
purchasing decisions for their companies• 87.8% personally choose
products for their companies• 98.4% read The Business Journal ads•
72.1% say ads in The Business Journal influence their
purchases
Company Size by Number of Employees10 or fewer
.................................................................50.8%10-24
..........................................................................14.7%25-49
............................................................................9.0%50-99
............................................................................5.0%100-249
......................................................................11.9%Over
250
.......................................................................8.6%
Business TitleTotal subscribers in top managment: 70.2%
Owner/Partner
.........................................................49.5%Board
Chair, President, CEO, VP, General Mgr, Director
..............................................20.7%Other Management
....................................................17.9%Sales
& Marketing
........................................................9.8%Purchasing/Plant
Manager ..........................................2.1%
Readership ProfileAverage CirculationThe readership of The
Business Journal of the Tri-Cities TN/VA is based on a strategic
combination of paid subscriber copies and controlled circulation
copies. Total paid distribution per the Statement of Ownership and
Circulation as required by the USPS: Total Mail Distribution is
3,375 copies. Strategic controlled distribution is 3,125 copies.
Total circulation is 6,500 copies.
Total Readership
.................................................... 23,000+Minimum
of 3.5 readers per copy
Shelf LifeLength of time subscribers keep a copy of The Business
Journal:Keep on file
................................................................26.3%Keep
one month
........................................................24.2%Keep
2–3 weeks
.........................................................14.5%Keep
one week
..........................................................13.4%
Additional ReadersReaders other than the subscriber:Other
Management
....................................................34.4%Office/Support
Staff
...................................................32.8%Spouse
.......................................................................29.6%Partner
........................................................................11.3%Sales
Staff
.....................................................................
10.2
1114 Sunset Drive, Suite 1 | Johnson City, TN 37604 | Phone:
423.854.0140 | Online at bjournal.com
-
2021 Regional Coverage Map
1114 Sunset Drive, Suite 1 | Johnson City, TN 37604 | Phone:
423.854.0140 | Online at bjournal.com
JANUARY 2020$3.00 Volume 32 Number 3
The operations director and a line worker check the product
against
specifications at one of Leclerc’s two Kingsport plants.
Leclerc expands Kingsport
operationsComing in 2020: more jobs,
more shifts, more cookies
PlusThe 25th KOSBE Awards
andActionVFX’s business
is blowing up
ETSU positions itself for a larger regional role
SEPTEMBER 2018$3.00 Volume 30 Number 11
Plus:Economic Developers come
together for Red Carpet Tour, Meet the Mountains Festival
andAtlanta Fed head backs
regional approachEast Tennessee State University President Dr.
Brian Noland at the Martin Fine and Performing Arts Center
construction site in front of the Millennium Centre. PHOTO BY
TARA HODGES, SWEET SNAPS PHOTOGRAPHY
OCTOBER 2019$3.00 Volume 31 Number 12
Will Payne, project lead for InvestSWVA and managing partner of
Coalfield Strategies, LLC
Southwest Virginia moves ahead:Three economic development
initiatives announced in as many weeks Plus
Building called “key to downtown Johnson City” sold
andEastman prepares
for centennial
Southwest Virginia moves ahead:Three economic development
initiatives announced in as many weeks
MARCH 2020$3.00 Volume 32 Number 5
Tourism and talent development’s common tool
Tourism and talent development’s common tool
PlusWinter Innovations
andBristol Chamber Board
goes to Greenville
PlusWinter Innovations
andBristol Chamber Board
goes to Greenville