Italy-fine-fragrance-ranking-2017.pdf - Sozio

RANKING

Per fume your wor ld

2

WOMEN

571,6 million €+3,3% vs 2016

MEN

332,6 million €+3,2% vs 2016

Per fume your wor ld

UNISEX

26,9 million €+2,7% vs 2016

TOTAL

931,1 million € in 2017+3,2% vs 2016

FINE

4

Per fume your wor ld

RANKING PERFUME BRAND GROUPYEAR OF LAUNCH

MARKET SHARE (%)

RANKING 2016

OLFACTIVE FAMILY

OLFACTIVE SUB-FAMILY

1 For her NARCISO RODRIGUEZ Shiseido 2003 4 1 Chypre Floral

2 J'adore CHRISTIAN DIOR LVMH 1999 3,7 2 Floral Fruity

3 La Vie Est Belle LANCÔME L’Oréal 2012 3 3 Floriental Woody

4Coco

MademoiselleCHANEL Chanel 2001 2,7 4 Chypre Fruity

5 Hypnotic Poison CHRISTIAN DIOR LVMH 1998 2,6 5 Oriental Ambery

6 Chanel N°5 CHANEL Chanel 1921 2,5 6 Floral Aldehydic

7 Alien MUGLER Clarins 2005 2,2 7 Floral Woody

8 Gabrielle CHANEL Chanel 2017 2,1 NEW Floral Green

9 CK One CALVIN KLEIN Coty 1994 1,7 10 Citrus Floral

10 Chloé CHLOÉ Coty 2007 1,7 9 Floral Floral

11 Sì GIORGIO ARMANI L’Oréal 2013 1,6 8 Chypre Fruity

12 Black Opium YVES SAINT LAURENT L’Oréal 2014 1,4 12 Floriental Ambery

13 Light Blue DOLCE & GABBANA Shiseido 2001 1,3 11 Floral Woody

14 Miss Dior CHRISTIAN DIOR LVMH 2005 1,2 63 Chypre Fruity

15 Tiffany & Co TIFFANY & CO Coty 2017 1,1 NEW Chypre Floral

5

Per fume your wor ld

RANKING PERFUME BRAND GROUPYEAR OF LAUNCH

MARKET SHARE (%)

RANKING 2016

OLFACTIVE FAMILY

OLFACTIVE SUB-FAMILY

16Acqua Di

GioiaGIORGIO ARMANI L'Oréal 2010 1 13 Floral Fruity

17 Angel MUGLER Clarins 1992 1 14 Oriental Edible

18Aromatics

ElixirCLINIQUE Estée Lauder 1971 1 15 Chypre Floral

19 Mon Guerlain GUERLAIN LVMH 2017 0,9 NEW Oriental Aromatic

20 Gucci Bloom GUCCI Coty 2017 0,9 NEW Floral Floral

21 Chance CHANEL Chanel 2002 0,9 16 Chypre Floral

22For Her Fleur

De MuscNARCISO

RODRIGUEZShiseido 2017 0,8 NEW Chypre Floral

23 The One DOLCE & GABBANA Shiseido 2006 0,8 23 Floral Woody

24 Twilly HERMÈS Hermès 2017 0,8 NEW Floral Green

25 OpiumYVES SAINT LAURENT

L’Oréal 1977 0,8 18 Oriental Spicy

26 Mon ParisYVES SAINT LAURENT

L’Oréal 2016 0,7 17 Chypre Fruity

27 ScandalJEAN PAUL GAULTIER

Puig 2017 0,7 NEW Oriental Edible

28 Lady Million PACO RABANNE Puig 2010 0,7 26 Floral Woody

29 Flora GUCCI Coty 2009 0,6 21 Floral Fruity

30Chance Eau

FraîcheCHANEL Chanel 2007 0,6 25 Citrus Floral

6

Per fume your wor ld

TOP 30 IN TOP 30 OUT

Tiffany & CoTIFFANY & CO

N°15

Mon GuerlainGUERLAIN

N°19

GabrielleCHANEL

N°8

Gucci BloomGUCCI

N°20

TwillyHERMÈS

N°24

For HerFleur De Musc

NARCISO RODRIGUEZ

N°22 N°27

ScandalJEAN PAULGAULTIER

BambooGUCCI

2016: 18th

N°43

Poison GirlCHRISTIAN

DIOR2016: 20th

N°34

Chanel N°5L’Eau

CHANEL2016: 14th

N°42

NarcisoEDP Poudrée

NARCISO RODRIGUEZ2016: 25th

N°33

Omnia CrystallineBVLGARI

2016: 29th

N°35

OlympéaPACO RABANNE

2016: 26th

N°45 N°40

Trésor La NuitLANCÔME

2016: 30th

7

Per fume your wor ld

28%

26%

18%

9%

6%6%

4%2% 2%

OLFACTIVE SUB FAMILIES OF TOP 30 WOMEN FRAGRANCES

Floral40,7%

Chypre31,1%

Oriental13,3%

Floriental9,8%Citrus

5,1%

OLFACTIVE FAMILIES OF TOP 30 WOMEN FRAGRANCES

8

Per fume your wor ld

TOP 30 GROUPS

Chanel19,6%

L'Oréal18,9%

LVMH18,7%

Shiseido15,3%

Coty13,3%Clarins

7,1%

Puig3,1%

Estée Lauder2,2%

Hermès1,8%

2016

9

Per fume your wor ld

La Vie Est BelleLANCÔME

11,8 million euros (-2% vs 2016)

2016

For HerNARCISO RODRIGUEZ

2016

Hypnotic PoisonCHRISTIAN DIOR10,2 million euros (+1,1% vs 2016)

Coco MademoiselleCHANEL

10,8 million euros (-1,1% vs 2016)

J’AdoreCHRISTIAN DIOR14,6 million euros (-1,8% vs 2016)

2016

2016

TOP 5 WOMEN

15,85 million euros (-0,5% vs 2016)

N°3

N°4

N°1 N°2

N°5

10

Launched in 2003

For HerNARCISO RODRIGUEZ

Bergamot

OsmanthusRose

Orange Blossom

AmberMoss

PatchouliWhite Musks

CHYPRE FLORAL

Per fume your wor ld

N°1

11

Launched in 1999

J’AdoreCHRISTIAN DIOR

PearBergamotMandarin

RoseJasminePeach

VanillaWhite Musks

FLORAL FRUITY

Per fume your wor ld

N°2

12

Launched in 2012

La Vie Est BelleLANCÔME

OrangeBlackcurrant

Pear

Orris Jasmine

Orange Blossom

VanillaTonka BeanPatchouli

FLORIENTAL WOODY

Per fume your wor ld

N°3

13

Launched in 1986

Chanel N°5CHANEL

BergamotAldehydic Notes

RoseOrris

JasmineNeroli

VetiverSandalwoodOak Moss

FLORAL ALDEHYDIC

Per fume your wor ld

N°4

14

Launched in 1998

Hypnotic PoisonCHRISTIAN DIOR

PlumApricot

JasmineRose

Tuberose

AlmondVanilla

SandalwoodWhite Musk

ORIENTAL AMBERY

Per fume your wor ld

N°5

FINE

16

Per fume your wor ld

RANKING PERFUME BRAND GROUPYEAR OF LAUNCH

MARKET SHARE (%)

RANKING 2016

OLFACTIVE FAMILY

OLFACTIVE SUB-FAMILY

1 Sauvage CHRISTIAN DIOR LVMH 2015 7,6 1 Fougere Aromatic

2 Acqua Di Giò GIORGIO ARMANI L'Oréal 1996 5,5 2 Citrus Marine

3 Bleu CHANEL Chanel 2010 4,5 4 Woody Aromatic

4 1 Million PACO RABANNE Puig 2008 4,4 5 Woody Oriental

5Terre

D’HermèsHERMÈS Hermès 2006 4,4 3 Woody Spicy

6 Boss Bottled HUGO BOSS Coty 1998 2,5 6 Woody Fruity

7 Fahrenheit CHRISTIAN DIOR LVMH 1988 2,4 7 Floral Woody

8 Invictus PACO RABANNE Puig 2013 2,0 8 Woody Marine

9Allure Homme

SportCHANEL Chanel 2004 1,8 9 Woody Citrus

10Stronger With

YouEMPORIO ARMANI L'Oréal 2017 1,7 NEW Fougere Woody

11 Roma Uomo LAURA BIAGIOTTI Angelini 1992 1,3 14 Oriental Woody

12 Eau Sauvage CHRISTIAN DIOR LVMH 1966 1,3 12 Citrus Chypre

13 Cool Water DAVIDOOF Coty 1988 1,3 13 Fougere Woody

14 Armani Code ARMANI L’Oréal 2004 1,3 11 Woody Oriental

15 Le Mâle JEAN PAUL GAULTIER Puig 1995 1,2 16 Fougere Ambery

17

Per fume your wor ld

RANKING PERFUME BRAND GROUPYEAR OF LAUNCH

MARKET SHARE (%)

RANKING 2016

OLFACTIVE FAMILY

OLFACTIVE SUB-FAMILY

16 The One DOLCE & GABBANA Shiseido 2008 1,0 19 Woody Ambery

17Boss The

ScentHugo Boss Coty 2015 1,0 10 Woody Fruity

18Acqua Di Gio

ProfumoGIORGIO ARMANI L’Oréal 2015 1,0 15 Aromatic Woody

19 Déclaration CARTIER Richemont 1998 1,0 18 Woody Spicy

20Azzaro Pour

HommeAZZARO Clarins 1978 0,9 20 Fougere Aromatic

21 Light Blue DOLCE & GABBANA Shiseido 2007 0,9 17 Citrus Aqueous

22Bvlgari Man In

BlackBVLGARI LVMH 2014 0,9 21 Woody Spicy

23 Eros VERSACE Shiseido 2012 0,9 25 Aromatic Fougere

24 YYVES SAINT LAURENT

L’Oréal 2017 0,9 NEW Aromatic Fruity

25Armani Code

ProfumoGIORGIO ARMANI L’Oréal 2016 0,7 23 Oriental Woody

26

Dolce & Gabbana Pour

Homme Intenso

DOLCE & GABBANA Shiseido 2014 0,7 24 Woody Aromatic

27 Dylan Blue VERSACE Shiseido 2016 0,7 22 Aromatic Fougere

28 L’Eau D’Issey ISSEY MIYAKE Shiseido 1994 0,7 27 Citrus Aqueous

29 Colonia ACQUA DI PARMA LVMH 1916 0,7 33 Citrus

30 Wanted AZZARO Clarins 2016 0,6 55 Woody Aromatic

18

Per fume your wor ld

TOP 30 IN TOP 30 OUT

Stronger With YouEMPORIO ARMANI

N°10

N°30

WantedAZZARO

2016: 55th

YYVES SAINT LAURENT

N°29

ColoniaACQUA DI PARMA

2016: 33rd

Mr BurberryBURBERRY2016: 26th

N°33

N°34

La Nuit De L’HommeYVES SAINT LAURENT

2016: 30th

N°45

AqvaBVLGARI

2016: 28th

N°42

1 Million PrivéPACO RABANNE

2016: 29th

N°24

19

Per fume your wor ld

26%

17%15%

14%

11%

8%

3% 3% 2%

OLFACTIVE SUB FAMILIES OF TOP 30 MEN FRAGRANCES

Woody46,8%

Fougere22,8%

Citrus16,3%

Aromatic6,3%

Floral4,3%Oriental

3,6%

OLFACTIVE FAMILIES OF TOP 30 MEN FRAGRANCES

20

Per fume your wor ld

TOP 30 GROUPS

LVMH23,1%

L'Oréal19,9%

Puig13,6%

Chanel11,3%

Shiseido8,8%

Coty8,6%

Hermès7,9%

Clarins2,7%

Angelini2,3%

Richemont1,8%

17,8 million euros (+0,5% vs 2016)

2016

21

Per fume your wor ld

Terre D’HermèsHERMÈS

10,3 million euros (+0,1% vs 2016)

1 MillionPACO RABANNE10,3 million euros (+0,4% vs 2016)

2016

12,9 million euros (-0,1% vs 2016)

10,6 million euros (+0,4% vs 2016)

SauvageCHRISTIAN DIOR

Acqua Di GiòGIORGIO ARMANI

BleuCHANEL

2016 2016 2016

TOP 5 MEN

N°1 N°3

N°5N°4

N°2

22

Launched in 2015

SauvageCHRISTIAN DIOR

BergamotPink Pepper

PepperElemi

LavenderGeranium

VetiverPatchouli

Cedarwood

FOUGERE AROMATIC

Per fume your wor ld

N°1

23

Launched in 1996

Acqua Di GiòGIORGIO ARMANI

LemonRosemaryBergamot

JasmineMarine Notes

Cistus

AmberPatchouli

Cedarwood

CITRUS MARINE

Per fume your wor ld

N°2

24

Launched in 2010

BleuCHANEL

BergamotGrapefruit

Mint

NutmegJasmineCistus

VetiverPatchouli

Cedarwood

WOODY AROMATIC

Per fume your wor ld

N°3

25

Launched in 2008

1 MillionPACO RABANNE

MandarinGrapefruit

Mint

CinnamonRose

VanillaAmber

Tonka BeanPatchouli

WOODY ORIENTAL

Per fume your wor ld

N°4

26

Launched in 2006

Terre D’HermèsHERMÈS

OrangeGrapefruit

Pepper

GeraniumRosemary

PatchouliVetiver

Cedarwood

WOODY SPICY

Per fume your wor ld

N°5

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Per fume your wor ld