Itai Edry, TabTale

Super Casual Games(And why you should start making them!)

Super What?

Ancient History

Flappy BirdMay 2013 - Feb 2014

Flappy Bird Panic

● $50,000 per day (claimed) in ads.

● Creator pulled the plug claiming

the app is too addictive.

● ⅓ of new uploaded games were

Flappy Bird clones.

● Apple & Google rejected any app

with ‘Flappy’ in title.

Why did the chicken cross the road?

Cause that’s where all the money is!!!

Crossy Road Phenomena

● $10,000,000 in 3 months.

● 50,000,000 Downloads in 3 months.

● Top charts resident.

● Over 100,000,000 Downloads so far.

KetchappSuper Casual on a weekly basis

Ketchapp - Super Casual Brand

Color Switch

180MFlappy Bird

50M2048

75MCrossy Road

137M1010!

52MAgar.io

116MSlither.io

177MStack

57MStick Hero

51MZigZag

72MSmash Hit

132M

A Genre that keeps on giving

Rolling Sky

72M

2014 monthly top 10 Downloads list

(Info by AppAnnie)

2016 iOS & Google Play Top 10 (+1) Apps by Downloads

(Info by AppAnnie)

But…

What is Super Casual?

The super casual game guidelines:

1. Basic controls:

- One finger controls are best.

- Portrait orientation.

2. Short gameplay sessions:

- Endless impossible.

3. Skill based:

- Hand-Eye coordination.

- Easy to learn - Hard to master

4. Ad supported:

- Free-to-play.

- RV revives.

- Banner ads & interstitials.

1

2

3

4

1. Unlock Characters:

- Mystery and excitement.

- Different vibes of gameplay

- Extra motivation to play on.

2. Social elements:

- Share score - Brag!

- Leaderboards.

- Achievements.

3. Notifications & Presents:

- Come back and collect a reward.

- Short sessions - Long retention.

4. RV Revive:

- Watch to keep going.

The super casual meta game:

Mystery snakes in Arrow

Crossy Road - Different vibes

Time traveling in Smashy Road

Gotta Gacha:

Name that app - It is what it is!

Swing

Stack

Bouncing Ball

Zigzag

Make Them Fall

Don’t Touch The White Tile

Don’t Touch The Spikes

Fit In The Hole

Flappy Bird

Crossy Road

Shooty Skies

Smashy Road

Steppy Pants

Jumpy Jack

Risky Road

Drifty Chase

Name that app 2

Verb NounY Extra Meaning

Viral Opportunities!

~20m DL 3.4m DL ~1m DL ~1m DL (in 2 weeks)

Alto’s Adventure

Ski Safari

Skiing Yeti Mountain

Same theme - Different looks:

Zigzag Drifty Chase Infinity Run

Same Mechanics - Different Themes:

Froger - 1981 Crossy Road - Hipster Whale

Don’t I Know You From Somewhere?

1942 - 1984Space Invaders - 1978Shooty Skies

Hipster Whale

Don’t I Know You From Somewhere?

Jungle Hunt - 1982 Swing - Ketchapp

Don’t I Know You From Somewhere?

GTA2 - 1999 Smashy Road: Wanted - Bearbit Studios

Don’t I Know You From Somewhere?

Tron - 1982 Slither.io - Miniclip

Don’t I Know You From Somewhere?

PinOut! - MediocreFull tilt! Pinball - 1995

Don’t I Know You From Somewhere?

You gotta start

somewhere

Michel

Gondry

Marc

Webb

Gore

Verbinsky

Michael

Bay

David

Fincher

Zack

Snyder

Spike

Jonze

Tarsem

SinghMcG

Antoine

Fuqua

Your app

About TabTale

TabTale creates fresh mobile content for the whole family, every week. With a rich and high-quality portfolio that includes original and licensed properties, we lovingly produce digital adventures that entertain, challenge and engage families all over the world. Recognized as a Top 10 Mobile Games Publisher (by AppAnnie), our apps have been downloaded over 1 billion times and repeatedly reach top ranks in the app stores. In just 5 years, TabTale has established itself as a leading mobile game developer with operations in 7 countries.

In 2017 TabTale is planning on releasing 25 new super casual games. Join us [email protected]

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Itai Edry

Super Casual Games

Product Owner

TabTale

Mobile: +972-50-7769394

Email: [email protected]

Skype: itai.edry

Website: www.tabtale.com

Talk to me!