IT without Boundaries: A Blueprint for Success

IT without boundaries: a blueprint for success

The Enterprise-class, Hybrid Cloud

“Cloud is not a destination or singular path, but a transformation that places IT squarely at the center of the enterprise as both a leader and enabler of value-creation.” - Michael Dell

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Speakers and Agenda

Today we’ll cover:

• Challenges facing IT

• Cloud vision and delivery

• The Cloud as a blueprint for organizational agility

• A new approach to IT management

• VMware-based enterprise hybrid clouds

• Dell and VMware: Better together

• Dell Cloud with VMware vCloud Datacenter Services

Don Chin, Dell

Brent Badger, VMware

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Challenges facing IT

SpeedNot fast enough

EfficiencyNeed more with less

LegacyMust use what you have

ComplexityToo much everywhere

ProcessesToo hard to deliver

InnovationNot able to use

AccessLimited

CollaborationToo difficult

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The Dell Cloud VisionDeliver a “Secure, Enterprise-class Public, Private and Hybrid Cloud” portfolio

focused on business outcomes

50%

41x

30%

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Improvement in time to provision Current Dell Customer - Gratifon

Cost advantage vs. managing a physical serverBain- The Five Faces of the Cloud 2011

Days to deploy an on premise server Large auto manufacturer currently testing vCloud for test & development environment

Amount of IT services organizations will place into the cloud by 2020(2011 CIO Agenda Survey, Gartner)

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Dell Secure Enterprise-Class Cloud Solutions

Simplify

Operate your cloud

infrastructure

Deliver Build

Integrate Operate

Integrate SaaS, cloud and on-premise applications. Enable hybrid integration.

Deliver Dell Cloud ‘as-a-Service’

Build your cloud infrastructures

SecureSecure

Secu

reSecure

Simplify with Dell Cloud Services

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Secure cloud from the inside out

Integrate without limits

Empower IT & your workforce

Innovate without disruption

How Dell delivers the cloud..

Cloud as businessstrategy

Pragmaticapproach

Integrated cloud

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• Plan your cloud infrastructure

• Migrate, modernize and integrate applications

• Secure the cloud

Drive the results your business requires: Customer excellence, business intelligence and/or product leadership

Cloud as a business strategy, not a technology

Real-world success: achieve operational excellence

• 20-fold faster completion of research with HPC on-demand

• Improved Computational Fluid Dynamics (CFD) in the areas of data management and workflow application

• Building cars at 60% faster rate

• Enabling data manipulation in real-time

• Operating in 104F temperatures, under extreme vibration

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• Simplify the planning, implementing and management of cloud

• View cloud as both a journey and a destination

• Leverage current legacy investments

For most, cloud computing is a logical progression to a more agile enterprise, with a goal of improving processes and adding relevant technologies along the way.

Take a pragmatic approach

Gratifón is experiencing a forty-fold faster setup on new virtual servers in the cloud

Challenge

Gratifón needed a dependable, scalable and cost-efficient server infrastructure to support its telephone kiosks and a rugged, reliable embedded PC for the kiosks that would be able to stand up to high temperatures and humidity.

Solution

As an alternative to building and maintaining its own data center, Gratifón runs its solution on the Dell™ Cloud with VMware® vCloud Datacenter Services. Dell OptiPlex™ XE embedded desktops run the kiosks.

Benefits:

• Saving over 50% on hardware and operating expenses each year

• 450,000 calls on 19 Gratifón Kiosk phones in less than 3 months

• Forty-fold faster setup of new virtual servers in the cloud

• Same day set up of applications in Dell Cloud

Customer profile

Company Gratifón S.A.

Industry Telecommunications

Country Panama

Web site gratifon.com

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• Aging, risky data center on prime campus real estate, need to return space to support education initiatives within a tight budget

• High demand for SAP sandbox instances

• SAP support model limiting customer agility to respond to business needs

• High cost for system infrastructure needed for disaster recovery

60% of SAP non-production & Disaster Recovery landscapes targeted for Dell On-Demand Cloud featuring automated, self-service provisioning of sandbox environments in a pay per use model

20% targeted reduction in SAP application support cost over 3 years, including migration costs from proprietary UNIX to x86 platform

A pragmatic approach: Consultants to optimize environment for cloud

Company University of Kentucky.

Industry Education

Country United States

Web site uk.edu

Outcome

Challenge

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• Evolution and maturity leads us to integrated cloud.

• Balance choice and needs of the business against cost, flexibility and risk

• New data portability, security and integration challenges that need to be addressed

Integration and connection of on-and off premise clouds

Integrated Cloud

Integrated cloud

• Significant reduction in time to on-board new members—from months to weeks

• Enhanced ability to add new airline members and support new services

oneworld

“Thanks to the latest cloud integration technology from Dell Boomi, the IT hub dramatically speeds up and simplifies the addition of new airlines to the alliance…” - Jouni Naskali, IT Director

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Cloud: a tale of two journeys

An End-User/ Consumer Journey

Business Questions

• How do we adopt in evolutionary way?

• To get better business value?

• And stay secure?

An IT Journey

Reduction in Complexity via

New IT Architectureand Business

Model

To a Connected, Mobile,

Information-Centric World

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Cloud requires a new approach to management

Traditional IT ManagementApplications & Infrastructure tightly

coupled into vertical stacks, creating multiple silos

Business Agility Suffers

Greater Flexibility = Agility

Cloud ManagementAbstraction of applications from infrastructure, with policy-based

coordination & automation

Cloud Infrastructure

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VMware-based enterprise hybrid clouds

Cloud Infrastructure

Apps

Cloud Infrastructure

vCloudService Provider Private Cloud

Apps

vCloud Services

VMware vCloud =Hybrid

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Enterprise hybrid cloud requirements – Best of Both Worlds

AGILITY with Guaranteed Performance• On-demand provisioning of virtual servers• Fast scale up at reasonable cost• Predictable, consistent SLAs

EXTENSION of Your Datacenter• Compatible with existing workloads• Globally consistent service

TRUST• Secure & auditable cloud infrastructure• Secure apps and user access

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Enterprise hybrid Cloud enables the right approach for the right time

Preferred Deployment

Private/Managed Public

VMware’s Approach Means You Are Not Constrained By Your Deployment

Bu

sin

ess N

eed

s

Agility

Extension

Trust

Use Cases

• Rapid Deployment

• Dev/Test

• Tier 1 Production Apps

• Global Access

• Elastic Capacity

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Create hybrid Clouds with vCloud Connector

vSphere

PrivateCloud

PublicCloud

PublicCloud

PublicCloud

vCloudConnector

Hybrid Cloud

See VMs/Templates Across Clouds Operate on VMs Across Clouds Copy VMs/Templates Between

Clouds

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Dell & VMware address your challenges

The Dell Cloud is available with VMware vCloud Datacenter Services

• Strategic Partnership for almost 10 years

• One of the largest VMware resellers

• Largest number of vSphere certified Storage solutions of OEMs

• First Tier-One hardware partner to join VMware View OEM program

• VMware hypervisors certified as a component of vStart from Dell

• Aligned around a compliant and certified vCloud reference architecture

• As of mid-2011, about 81% of installed VMs are VMware-based - Gartner, June 2011

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Public Cloud Security:#1 concern for most CIOsCloud security requires the right technology, people and processes

Focus on the core

threats not the noise

• Eliminate false alarms with advanced correlations in real time

• Dell manages the platform security protecting up to the Hypervisor layer – you can purchase additional layers of protection for your Virtual Machines

Security is more than just

compliance

• Compliance only one part of a larger picture - Compliance + security of the base data is much harder & broader

• Use managed security services provide expert consulting services to assess security posture, risk and compliance with regulations

Security must be

sophisticated& 24/7/365

• Process 1.3B security events and 30k malware instances daily

• Apply knowledge from elite security researchers with global real-time visibility across thousands of client networks

• Use malware analysis and reverse engineering to develop countermeasures to active and potential threats

Security is more than

just compliance

• Compliance only one part of a larger picture – Compliance + security of the base data is much harder & broader

• Assess security posture, risk and compliance with regulations using Dell managed security services

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Dell SecureWorks Intrusion Detection & Prevention Monitoring (included)

Dell Cloud with VMware vCloud Datacenter Services

Dell Cloud On-Demand

Compute by the hour

Multi-tenantNo minimum commitment

Pay as you goConsumption-based

Starting at ~$1.28 / hour

Dell Cloud ReservedCompute by the month

Multi-tenantSavings over pay go modelWith 1 year commitment

Subscription-based

Starting at ~$500 / month

Dell Cloud DedicatedCompute by the server

Single-tenant Dedicated physical servers

Subscription-basedWith 1 year commitment

Starting at ~$8,000 / month

Windows and SUSE Linux OS

templates (included)

vShield Security(included)

ProSupport24/7

(included)

TrendMicro encryption(optional)

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VMware vCloud Director/vSphere• Pooling compute, storage and networking capacity into virtual datacenters• IT manages resources with abstraction between consumption and delivery of IT

services• Drawing resources from a common physical infrastructure

Dell Cloud with VMware vCloud Datacenter ServicesFeatures: • vApp• vCenter

Chargeback• vShield -• Network isolation• Secure multi-

tenancy

Dell HostedPublic cloud

Your Dell CloudHybrid cloud

Enterprise CloudPrivate cloud

One user interface – public, private/hybrid

Connecting your Dell public & private cloud with VMware

Bridging

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vCloud Customer Use Cases

Test and Development - 32% of Dell Cloud customers.

– Dell Cloud is ideal for test and development environments where compute capacity is only required for a fixed amount of time

– Ex: A large university was looking for a more compatible environment to support their VMware infrastructure.

Production - 10% of Dell Cloud customers.

– Dell Cloud is ideal for customers who need Secure Enterprise-class compute without the responsibility of maintaining their own data center operations

– Ex: A technology services company deploying a SaaS based call center application was looking for an alternative to physical infrastructure investment.

Data Center Extension - 28% of Dell Cloud customers.

– Dell Cloud is ideal for customers who want to increase capacity to their existing virtualized data center while maintaining compatibility and control

– Ex: A telecommunications company experiencing incredible growth could not provision on premise infrastructure fast enough.

Disaster Recovery - 15% of Dell Cloud customers.

– Dell Cloud is ideal for customers who have a data center but need a secondary site for disaster recovery purposes

– Ex: A state agency lacked funding to stand up a second datacenter. They decided to consider a “hybrid cloud” model as their DR solution to support a new website.

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Offer overview: 3 ways to buy

Proof of Concept

Compute Intensive

Storage Intensive

1. Learn more about Dell Public & Hybrid Cloud Services and contact a Dell expert – dell.com/vCloud

2. Purchase and provision online – dell.com/vCloud-Online• Available in North America (Plano, TX Data Center) and EMEA (Slough, UK Data Center)• 30-day bundles with auto renewal at the end of each month • Customers pay at the beginning of the month; overage for the month (if any) is invoiced with next

month bill

3. Dell Cloud Consulting Services – dell.com/Cloud• Consulting services to help determine the best approach for your organization

On-Demand

Pay per use

Reserved

vCloud Bundles

Consulting Services

Online Purchase Portal

vCloud Solution Site

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Thank youLearn more at dell.com/vCloud

Download this presentation at slideshare.com/DellCloud