“It will be difficult for anyone to construct a strategy that assumes the business environment will go back to looking like it did in 2007. The future.

Infrastructure Optimization A Journey

Worth Making

Changing EnvironmentsFactors Challenge How We Interact with Technology

“It will be difficult for anyone to construct a strategy that assumes the business environment will go back to looking like it did in 2007. The future will require new ideas and new capabilities, and many of those will depend on technology.”

Societal• Consumerization• Digital Relationships• Sustainability

Technology• Social Media• Location Intelligence• Cloud Computing

• Context-Aware Computing

Business• Social Business Models• Remote Workforce• Usage-Metered Revenue Models

• Cloud Businesses

1 Cutting Cost and Lowering CapexInfrastructure uses up valuable IT resources

Driving value for the business with tight IT budgets

Leveraging and extending past IT investments to provide future value

Maintaining security while increasing access and transparency internally and externally

Many data centers are a limitation

Finding the right transformative capabilities across the enterprise: cloud computing, data-center strategies, SaaS, mobility, IT automation?

23

45

6

Current Business ExpectationsReduced Budgets Lead to More Focused Priorities

Business End Users Need Agility and

Flexibility

IT Pros

Need Contro

l

ChangingMarketConditions

EmergingCompetitiveThreats

MergersandAcquisitions

DiverseUserPopulations

ScarceStaff

TighterBudgets

AgingHardware

MatrixedPartners

ManyConfigurations

Many Conflicting Demands on ITBudget, Business, and Productivity

Technology Investing Must ShiftTo an approach that…

Is holistic - across the infrastructureReduces complexity and helps to control costsMeets Business drivers

Is based on proven Best PracticesPrioritizes and sequences IT projects in a structured, systematic manner

Manages CostProvides focus on AgilityImproves role-based Productivity

Infrastructure Optimization Provides that Approach

Gartner Maturity ModelMIT Maturity Model

OVER 6 YEARS OF RESEARCH15,000+ IT ENVIRONMENTS

ANALYZED

Proved the benefits via studies with IDC

Basic

Cost Center

More Efficient

Cost Center

Business Enabler

Strategic Asset

Standardized Rationalized Dynamic

Core Infrastructure

Business Productivity

Application Platform

CrossCapability

• 2011 Infrastructure and Business Productivity• Updated Model• Over 250 People, plus Analysts collaborated

Infrastructure OptimizationSix Years of Proven Success

“Companies that manage their IT investments most successfully generate returns that are as much as 40% higher than those of their competitors.” – Jeanne W. Ross, Peter Weill, “Six IT Decisions Your IT People Shouldn’t Make,” Harvard Business Review

Lower IT Labor Costs Per Server/Year

Increased Servers Managed by FTEs

Per PC Costs Drop

Business Value of Optimization

LOWER IT LABOR COST PER SERVER PER YEAR

Data Center best practices study with 162 companies

Microsoft spot light on costs study

INCREASE SERVERS MANAGED PER IT FTE

LOWER RECURRING TCO

MORE EFFICIENT

Basic Standardized Rationalized $-

$5,000.00

$10,000.00

$15,000.00

$20,000.00

$25,000.00

CollaborationEmailIdentity and AccessData ManagementConnectivityPrint

Basic Standardized Rationalized0

50

100

150

200

250

300

350

400

CollaborationEmailIdentity and AccessData ManagementConnectivityPrint

Optimization Drives Lower TCO

*Optimizing Infrastructure: The Relationship Between IT Labor Costs and Best Practices for Managing the Windows Desktop (IDC, October 2006)

Infrastructure OptimizationCost Savings

Dynamic

Fully automated

management, dynamic resource usage ,

business linked SLAs

Microsoft IO Model Guides the Journey

Rationalized

Managed and consolidated IT Infrastructurewith maximum

automation

Standardized

Managed IT Infrastructure

with limited automation

Basic

Uncoordinated,

manualinfrastructure

Microsoft Optimization ModelProviding the “How do you get there from here?”

2005 Core Infrastructure Model

DynamicRationalizedBasic Standardized

2011 Core Infrastructure Model

Data Protection and Recovery

Desktop, Device, and Server Mgmt

Identity and Access Management

Security and Networking

Storage

Data Center Management & Virtualization

Networking

Server SecurityDatacenter Services

Client Services Client Security

Client Management & Virtualization

Identity & Security Services Information Protection & Control

Identity and Access

IT Process & ComplianceIT Process & Compliance

Capabilities

Wo

rklo

ad

s

2006 Business Productivity Infrastructure Model

DynamicRationalizedBasic Standardized

2011 Business Productivity Infrastructure Model

Business Intelligence

Enterprise Content Management

Collaboration

Unified Communications

Enterprise Search

Collaboration

Project Management

Portals

Social Computing

Workspace

Unified Communications Voice

IM/Presence

Conferencing

Messaging

Enterprise Content Management

Process efficiency

E-Discovery

Information Management

EnterpriseSearch Interactive Experience and Navigation

Information Access

Reporting and Analysis

Analytics and Data Mining

Report Generation and Distribution

Dashboards

Content Creation

Interoperability

Multi Device Support

User Accessibility

Authoring

Basic

Standardized

Rationalized

Dynamic

Servers are generic

Best Practices Generated and Consumed

Incre

ased

Op

era

tion

al Effi

cie

ncy

Less T

ota

l C

ost

of

Ow

ners

hip

Recognitionof

Workloads

Measurement and Service Level

Agreement Manageme

nt

User/Role Specific Service

Oriented Manageme

nt

Where is your organization?Can best practices be learned from other IT environments?

Where Are You?

STANDARDIZED SERVICE

CUSTOMIZABLE PRODUCTLOW OPERATIONS COST

Migration to the CloudWhy Are We Seeing Movement

Cloud ComputingLay the Foundation Now

Automate delivery of datacenter capacity

Automate simplified processes

Integrate human and system workflows

Automate and Secure

Optimize Virtualized

Infrastructure

Scale virtualization and management to datacenter

Logical pooling of all fabric resources via virtualization

Application focused Management

Standardization of platform and infrastructure offering

Simplify and codify processes around industry standards

Focus on becoming service provider

Standardize Offerings and

Processes

You can select from a vertical and horizontal solution catalogue with predefined business best practices

UNDERSTAND BUSINESS DRIVERS,

NEEDS, AND CHALLENGES

Define the desired level of delivery per business driver, based on a 3 phase approach

DEFINE DESIRED BUSINESS

CAPABILITIES TO DELIVER

Perform the optimization assessments

ASSESS CURRENTCAPABILITIES

Perform a gap analysis between the current capabilities to the required by the phase selected as the goal

GAP ANALYSIS OF CURRENT VERSUS DESIRED DELIVERY

Build a capability level roadmap for the short term as well as the long term

ROADMAP SHORT AND LONG TERM

CAPABILITIES AND DELIVERY

Use the architectural guides to assure you can coordinate the adoption of these technologies to drive the short and long term business goals

BUILD THE ARCHITECTURE FOR

THE SPECIFIC SOLUTIONS

1 2 3 4 5 6Understand

Business Drivers &

Needs

Define level desired to

deliver

Assess current

capabilities

Gap Analysis of current

versus desired delivery

Roadmap short and long term

capabilities and delivery

Build the architecture

for the specific

solutions

CROSSCAPABILITYCONVERSATION

Bridging the Business Drivers to IT

Solution Accelerator Tools

Plan

Deliver

Operate

Windows 7,Windows Server 2008

and Hyper-V Security Guide

Microsoft Deployment Toolkit

(MDT)

Offline VM Servicing Tool

(OVMST)

Service Level

Dashboard

Microsoft Assessment and

Planning Toolkit (MAP)

InfrastructurePlanning and Design

Guides (IPD)

Reduce Compliance Risk

Track AvailabilityEnd-to-End

Reduce hardening cycle by

3-12 months

Save weeks of server

deployment time

http://www.microsoft.com/optimization

Get more information.Take the IO Self Assessment.

Information and Resources

Next StepsThe Infrastructure Optimization Journey

Visit www.microsoft.com/optimization for more details

4. Review and tune with your Microsoft team on an ongoing basis

3. Build a multi-year plan with Microsoft that maps to your business and IT priorities

2. Prioritize and identify capability gaps required to support your business

1. Assess your IT capability against the models

© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market

conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Appendix

Service desk $36-$45

Desktop management $25-$98

Deployment and provisioning $28-$61

Total direct IT labor costs savings

$90-$160

Power savings $18-$54

Application management recommended practices w/APP-V

Up to $155

Up to 20% savings of direct IT costs

Up to 75% reduction of PC power consumption

Impressive IT cost savings with MDOP (up to $280/PC total savings potential with user productivity gains of an additional $125 annual savings)

Annual cost savings/PC

Case Studies: Windows 7 & MDOPCustomers Save Money

LOWER PC and Storage

Spending

Desktop virtualization will…

Desktop SavingsImplementing Best Practices Reduces Spending

• $15,000 a year savings using Lync Dial-in conferencing

• Reduced travel overall by 15 percent

• Improved productivity by 30 percent

BenefitsSituationSporton wanted to

provide an enterprise voice solution to help

employees be more productive and

communicate more efficiently, and to

help it reduce telephony costs.

Case Study: Sporton InternationalProductivity Increased by 30%

Sporton deployed Microsoft Lync Server 2010 to

replace its aging PBX systems and provide enterprise voice across the

organization.

Solution

“We plan to open a new office every year or eighteen months. For each one, we expect to save at least U.S.$30,000 by deploying Lync enterprise voice and an SBA instead of a PBX. – David Feng IT Director, Sporton International

• Highly available IT infrastructure

• Greater IT efficiencies

• Licensing savings of U.S.$700,000 over six years

• Easy to deploy latest software

BenefitsSituationThe Academy wanted

to digitize manual processes

surrounding the GRAMMY Awards, but had to first modernize

and stabilize its IT Infrastructure. It also

wanted to better manage remote

servers.

“Our older infrastructure could not accommodate newer services, nor could it deliver the kind of rock-solid reliability that we need for the GRAMMYs.” – Rick Engdahl Vice President of Information Technology, The Recording Academy

Case Study: The Recording AcademyRock Solid Technology - $700k Savings

By using Microsoft licensing

efficiencies, The Academy upgraded

its entire core infrastructure and added Microsoft

System Center data center solutions for

better system management.

Solution