It Takes a Community to Move Education • NSPRA • DR. RUDY CREW • CARROLLTON-FARMERS BRANCH ISD
Sep 01, 2014
It Takes a Community to Move Education
• NSPRA• DR. RUDY CREW• CARROLLTON-FARMERS BRANCH ISD
2
Webinar Guest Speakers
Rich Bagin• Executive Director, NSPRA
Dr. Rudy Crew• Professor for the Rossier School of Education, University of Southern California
Angela Shelley • Director of Strategic Communication Services, Carrollton- Farmers Branch ISD
3
•Enhancing students achievement with greater parental
involvement.
•Providing leadership to keep your schools safe.
•Strengthening support from your school communities.
•Improving attendance and enforcing accountability.
•Increasing funding to better serve students, staff
and families.
Connecting your District by:
4
Mass Communication in Action
Sample Attendance Message: “Hello from Principal Jennie Breister at Bedford Elementary. Please listen to the following important message concerning your child’s attendance in school today. School attendance is critical to your child's academic and future success. Except when your child is sick, please make every attempt to get them to school on time, and ready to learn every day. We appreciate your efforts and support.”
5
Top Notch Service
National School Public Relations Association
Today’s NSPRA presenter
Rich Bagin, APRExecutive Director National School Public Relations AssociationRockville, Maryland
National School Public Relations Association
Introduction to NSPRA
The Leader in School Communication
Practical, Timely, and Cost-Effective Services
Relevant Subscriptions, Memberships,
Communication Audits, Webinars, and more
www.nspra.org
National School Public Relations Association
Rich’s Philosophy
Communities Need to Be Known By the Schools They Keep
It Takes Communication to Move/Motivate a Community
Communication is a Critical Management Function
Communication Has to Be Proactive to Be Effective
National School Public Relations Association
Rich’s Philosophy Communication Includes Intentional Listening Communication is Everyone’s Job Engagement Builds Relationships Authentic Communication Sustains and
Builds Credibility Communication is Hard Work
National School Public Relations Association
Major Trends We See
Accountability Issues – Financial and Student Achievement
More Emphasis on Building Level Communication More Emphasis on School Home Communication Use of E-Communication NSPRA CAP Results
National School Public Relations Association
Programs That Work
Engagement Efforts with Communities on Specific Topics That Are Achievable
Say Yes to Education, Inc. Key Opinion Leader/Key Communicator
Programs Programs Driven By E-Communication
12
• Rudy Crew is a lifelong educator whose career has spanned from the classroom to the chancellorship of the nation’s largest school district, New York City Public Schools
• Former Superintendent of the nation’s fourth-largest school district, Miami-Dade County Public Schools
• 2008 National Superintendent of the Year award winner
Dr. Crew is currently Professor for the Rossier School of Education, University of Southern California
Dr. Rudy Crew
13
Communication Drives Global CompetitivenessPROACTIVE, TARGETED COMMUNICATION IS A CRITICAL TOOL IN FACILITATING EFFORTS FOR DRIVING GLOBAL PREPAREDNESS
ENGAGING PARENTS IN THE ACADEMIC LIVES OF THEIR CHILDREN
RECRUITING ACTIVE INVOLVEMENT FROM THE COMMUNITY
BUILDING STRONG RELATIONSHIPS WITH LOCAL BUSINESSES CAN HELP ADMINISTRATORS AND EDUCATORS PROPEL STUDENTS TO SUCCESS AFTER GRADUATION
C-FB ISD Demographics• Located just north of Dallas, TX• 26,000 students in 41 schools • 81% minority enrollment• 62% free/reduced lunch participation • 23% limited English population
Carrollton-Farmers Branch has one goal:
High Achievement for All Students
• Continuously improve the learning environment for students and staff
• Increase operational effectiveness
Communications• Increase stakeholder confidence and
support of our school system• Research• Public Information Campaign• Branding – Engagement, Recognition,
Support• Promotion, Advertising, Marketing
Communications• Engagement
• Relationships– Ambassadors– Share Your Story– Stakeholder Groups – Over 65 Business Partners
• Blackboard Connect• Social Media• Traditional Media
Engaging Our Community • “Shoulder-to-Shoulder”• Parents, PTAs, Business Partners • Over 65• Realtors• Portal• Ambassador Training
Q & A
22
Thank you for attending
For more information, visit our website:www.blackboard.com/connect