IT ENDED THE SEVENTH EDITION OF EIRE: NEW IDEAS AND CUES FOR A SUSTAINABLE REAL ESTATE MARKET The seventh edition of EIRE - Expo Italy Real Estate, the fair of Italian and international real estate, held at Fiera Milano-Rho, from 7 to 9 June 2011 closed down with excellent results. EIRE 2011 reaffirmed its international vocation, confirming the excellent data of the last edition, in contrast with the fragile state of the sector: 35 000 square meters of exhibition area, 504 companies and institutions present, over 14 000 professionals (from 50 countries), over a hundred conferences, seminars and events at the stands. FIABCI Italia attended the event to present its activities and new initiatives for the year 2011/2012. The presence at EIRE has been in continuation of the initiatives pursued by FIABCI during the last months, aimed at promoting new strategies for profitable exchange of information, expertise, opportunities and business between the Italian and the emerging markets. The 62° FIABCI World Congress, held in Cyprus in May 2011 and a series of meetings with a CREA (China Real Estate Association, a principal member of FIABCI China) delegation, in Milan and in Rome, have been the occasion for a common reflection on the development policies and the current state of the RE industry, emphasizing the need of a synergy between the policy makers and the various players Real Estate to promote serious policy reforms that can give balance to the market and sustainability to individual economies. During the EIRE event, Fiabci Italia has also launched the Italian Prix d'Excellence, the award for the project that best interpret the concept of excellence in real estate. This prize is an ideal instrument to compete with the most qualified and prestigious realities and profes- sionals of the International Real Estate, through FIABCI network. FIABCI Italia with the Young Group of AICI, AREL, ASPESI, Assimpredil-Ance promoted the conference "I Giovani come motore della “recovery” immobiliare ", hosted by Antonio Campagnoli, Secretary Fiabci Italia, about the role of the younger generation in the revival of the Real Estate. In fact the recovery of the real estate should be based on young people, able with their ambitions, their view of the world and their energy to indicate the direction for the next growth of the sector. EIRE 2011 ended with the presentation of "The Manifesto of Real Estate", a paper presented by Antonio Intiglietta - President Ge.Fi SpA, which concluded three days of work that began with the opening of " Gli Stati Generali del Real Estate ", a moment of programmatic confrontation between over thirty players of the estate “system” called to represent the thinking of the business areas in which they operate. In fact the Real Estate has always been a kingpin and transversal and complex sector of the economy, including skills and expertise that can make a substantive contribution to the development of the