L.E.A.D. Leadership, Education, and Development The Future P O S T Alcides Hoy Jr. METHOD
Nov 02, 2014
L.E.A.D.
Leadership, Education, and
Development
The Future
P
OS
T
Alcides Hoy Jr.
METHO
D
Executive SummaryLEAD Business Program was founded by executives of McNeil Pharmaceuticals & officials of the Wharton business school at University of Pennsylvania in 1980. The goal of this program is to take students of various backgrounds with high potential and convert into high achievements and responsible leadership.
The plan is to construct a social networking site for the LEAD Business Program. While LEAD has three divisions (Global, Engineering, and Business), this plan will focus on connecting prospective, present, and past LEADers within the BUSINESS division of the organization. LEADers will be able to share their experience and ask questions to alumni to have a smooth transition.
Similar to many organizations LEAD Business connect to its stakeholders through Facebook groups and a list serv. To begin the plan, we have created a social network using NING.com where users will fall into groups of the institution they graduated from first then by year of graduation.
For the plan to become fully responsive LEAD would have to get rid of its Facebook groups and use the list serv to get members of the organization to sign up. By starting this idea for the business division first, this could possibly be the start of a global social network for all three divisions.
Who Are We?
LEAD Business is national partnership between the top United States corporations and graduate business schools, committed to helping students from diverse backgrounds to pursue a career in business.
LEAD also looks to enhance personal growth within students and develop the necessary skills needed in order to become successful in the business world.
BOARD
President: Ric Ramsey
VP of Program Operations: Ayanna T. Dewer
Parent & Alumni Relations: Scott F. Blacker
National Dir. Business Programs: Janice Jenkins
Office Manager: Pat Chirinos
EXECUTIVE
Key Statistics
LEAD TODAY
Headquarters located at 14 East Hartwell Lane Philadelphia, PA
Partnered with over 25 Top Business Schools & Fortune 500 Companies
A 3 to 4 Week Residential Program
7,600 alumni in various fields of business
50% of graduate status alumni attending a Top 25 Ranked Business School
Stakeholders
Current LEADers
LEAD Alumni
Prospective Students
Fortune 500 Companies
Top Business Schools
CURRENT COMMUNICATION
LEAD List Serv
LEAD Events
Problems with Current Site
http://www.facebook.com/home.php?#!/group.php?gid=2226013801&ref=ts
✖ Alumni run social group
✖ All content on the page is open to the public
✖ Users don’t have to be approved
✖ Separating personal life from professional
Strategic Plan of Action
LEAD
NetworkForum
Overall Objective
Creating a Social Network to:
- Reconnect LEAD Alumni
- Post pictures and Videos
- Forum Discussions
- Enhance the LEAD experience
Task at Hand
While using this social network we must:
- Increase site awareness by 100%
- To get at least 50% of at least 10,000 LEADers to join the site
What's so Different?
Account Approved
Strong Group Placement
The OFFICIAL LEAD SOCIAL NETWORK
How can it work?Make membership on this site MANDATORY
Email BLAST through LIST SERV
TUTORIAL VIDEO Available
Daily Updates to deem content appropriate
Use current LEAD Facebook Groups increase awareness
Communication is KEY
In order to get the word out a major email titled important will get sent out through the LIST serv.
On the current LEAD site we will post a link and a badge that can direct users back to the site.
On all LEAD documents we will have the link at the bottom of each page.
Use LEADers who are administrator of Facebook groups to send out a blast message INFORMING everyone of the latest addition.
Possibly we might even use TWITTER as a way to send the link out to all LEAD alumni and current professionals.
Measurement Plan
In order to measurement if our objectives are being met:
- Use Google Analytics to gather information on how the site is progressing over time.
- At all LEAD affiliated events one highlight of discussion will be WHAT ARE YOUR THOUHGHTS on the new site.
S.W.
Strengths
Interactive and Engaging Site
Live Feed Features
Categorizes by SBI and Year
Weaknesses
Not a popular network
Run by private company
O.T.
Opportunities
New way for LEAD community to come together as one Organization
Promotes communication between LEADers
Helps to promote the family circle aspect of LEAD
Keeps prospective minds incline to want to become apart of this experience
Threats
Certain content could possibly hurt the organization
If content is mot monitored accordingly, could affect the LEAD partnerships
LEAD SOCIAL NETWORK
The FUTURE for all LEAD communication all in one space. Just LEADers.
URL: http://leadprogram.ning.com/
THE NEW & IMPROVE: LEAD SOCIAL NETWORK
FEATURES
Search for members through SBI attended then year attended.
Section to post pictures and videos to share with each every member on the site.
Through personal profiles on the network, LEADers can send private messages to each other.
A forum section just to post questions and answers
Also there will be a chat room option where LEADers can come and have group chats with each other about various topics.
What If…?
Non LEAD Affiliates try to join
Experiencing troubles getting members
Inappropriate content is posted
Users want different layout for their page
OPERATION SUCCESS
Administrator Approval Needed
Operation LEAD: Guerilla Marketing
Daily Updates to filter content
Standard & Advance Customization
FEEDBACKThis midterm activity was an overall good and engaging assignment to do. Even though we didn’t have to fully carry out with the action part yet, the written plan just wasn’t enough for me. I felt I had to go and put up a prototype of the new social network. The part I enjoyed most was doing the actual research because while doing this it brought me back to 2005 when I was alumni. All of this increase my involvement in my midterm project.
Weaknesses:-Example provided late
Strengths:-Straightforward directions-Strong examples were provided-Gave a chance for us to dissect our potential users
Questions or Comments?