Issue Mapping And Interventions Session 8 Finding the Critical Path to Change: Planning and Implementing a Successful Campaign February 7-11, 2011, Doubletree by Hilton Cambridge Garden House Hotel Chris Rose - Campaign Strategy Limited www.campaignstrategy.co.uk www.campaignstrategy.org
Issue Mapping And Interventions Session 8. Finding the Critical Path to Change: Planning and Implementing a Successful Campaign February 7-11, 2011, Doubletree by Hilton Cambridge Garden House Hotel Chris Rose - Campaign Strategy Limited www.campaignstrategy.co.uk www.campaignstrategy.org. - PowerPoint PPT Presentation
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Issue Mapping And Interventions
Session 8Finding the Critical Path to Change:
Planning and Implementing a Successful CampaignFebruary 7-11, 2011, Doubletree by Hilton Cambridge Garden House Hotel
Chris Rose - Campaign Strategy Limited www.campaignstrategy.co.ukwww.campaignstrategy.org
Specificisation – what it means for you, local, regional, sectoral
P2 axis 1 funding withdrawn assumption
Consequences scenario studies
Scientific/ academic reports
Water quality, biodiv, habitats, access, landscape, incl JCAs, jobs etc
Public understanding research – input: NE’s idea of benefits – output language, intelligence
Id victims biodiv landscapes places activities economies
National and regional media promotion
stakeholders
action
7 Feb 2007Sustainable Farming Concept
Benefits
Consequences of loss What it means
to you
Messengerchain
Greenpeace Apple Campaign draft critical path
Core strategy – a seduction/ jilted loversProduct is the pollutionDissonance with Apple valuesDirect appeal to Steve JobsCustomers the victims and messengers