Newsletter Newsletter November November 2012 2012 Issue: 8 Telephone: Telephone: (01978) 292092 (01978) 292092 Email: Email: [email protected][email protected]Website: Website: www.wrexham.gov.uk/businessline www.wrexham.gov.uk/businessline Adverts and articles contained within this publication do not imply or Adverts and articles contained within this publication do not imply or infer in any way an endorsement by Wrexham County Borough Council infer in any way an endorsement by Wrexham County Borough Council Please contact Businessline should you be interested in advertising Please contact Businessline should you be interested in advertising within future newsletters. within future newsletters. Page 1: Business News Page 1: Business News Page 2: Businessline Feature Page 2: Businessline Feature Page 3: Business (not) as Usual Page 3: Business (not) as Usual Page 4: Lean Six Sigma Benifits Page 4: Lean Six Sigma Benifits Page 5: HM Revenue and Customs: Key November updates Page 5: HM Revenue and Customs: Key November updates
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News le t te rNews le t te r NovemberNovember 20122012
October featuring Ross Sleight – Co-founder of Virgin Games and
the Chief Strategy office of Somo, the third fastest growing digital media business in Europe, was judged to be a
highly valuable and worthwhile event by the large majority of delegates in attendance.
During a captivating presentation delegates were able to learn about:
• The opportunity cost of digital marketing where cost is lower, but the time required is higher
• The relationship between paid, owned and earned social media marketing
• The availability of free website creation resources, tools enabling websites to be converted to a
Smartphone friendly format and the importance of considering “multi screen customers”
• Delegates also learnt of the primary, secondary and tertiary means of digital marketing and how to best
utilise resources such as Facebook and various Google tools
After the event we received very encouraging feedback, which included the following comments:
“Excellent speaker - really knowledgeable and I have a mass of ideas to take back! High class event - would
recommend to others.”, “Wonderful to be able to access a speaker of such calibre and relevance in Wrexham.”,
“I thoroughly enjoyed the 'Ignite your Business' seminar - really great and learned plenty from it - possibly the
best £15.00 I've spent for a long time.”
Business-to-Business Discounts:
Businessline has a firm commitment and passion for supporting the formation of new businesses, together with
assisting local enterprises thrive, resulting in a more vibrant and successful business community. With this in
mind, we are delighted to facilitate a local business-to-business discounts scheme aimed at attracting additional
commerce and inward investment into the Wrexham area, benefiting both new and existing enterprises. If you
are interested in offering a discount on your products / services please see the web-page link at the bottom of
this article for further information. A year long listing on the Businessline web-pages will:
• Be seen by a large audience, last year our web-pages attracted 4000 user sessions, although we expect
this number to grow significantly once we start promoting our business-to-business discounts page to all
our clients i.e. people in the process of starting their own business together with existing SME's.
• Include a link to your web-page, which could improve your websites presence on Google
• We expect local enterprises to be referred to our business-to-business web-page by business advisors
within Wrexham Council, the Welsh Government and many other professional business support
organisations.
If you would like your business to stand out from the crowd, please see the following link to find out more. Details
of all business-to-business discounts which are presently available can also be viewed via the following link:
http://bit.ly/business-discounts-Wrexham
As a small business owner you have to apply yourself to every aspect of your business, leaving little time for you to work on, as well as in your business. You put things off till tomorrow, but what if tomorrow brings even harder times? Is your business plan just a distant memory? Did you set all the right goals and then somehow get too busy to achieve them? Get back on track:
• Schedule regular timeslots to spend alone, away from your desk to consider where you want your business to go
• Start with manageable amounts – say 10minutes/day or 4 hours/month and slowly increase
• Keep a log, notes or mindmap, of what comes into your mind, what you think about, decide, understand or don’t understand
• Add any related thoughts that pop into your mind between sessions • At your next session reflect on your log and start to categorising the ideas and
thoughts • Repeat until you see a theme or direction emerge then act on it – but don’t stop the
sessions, the future never ends!
Soon you have:
• Proved to yourself that you do have time to spend on your business and will schedule longer periods of time to achieve even more
• Changed your thought patterns to see past the obvious the possible • Identified a direction / train of thought / revised goal or restated goal that you want to take
forward
NOW GET EXCITED AND TAKE YOUR BUSINESS TO THE NEXT LEVEL!
Discounts are now available via Businessline from the following Wrexham based businesses, please see the web-page listed above for further information: