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CAMEA CONNECT ISSUE 01 2014 THE ALL NEW A4 RANGE – SEE PAGE 16
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Issue 1 CAMEA Connect - Konica Minolta

Mar 11, 2016

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Monthly newsletter for the Distributors from Konica Minolta - CAMEA region.
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Page 1: Issue 1 CAMEA Connect - Konica Minolta

CAMEACONNECT ISSUE 01 2014

THE ALL NEW A4 RANGE – SEE PAGE 16

Page 2: Issue 1 CAMEA Connect - Konica Minolta

Please email your stories to CAMEA Connect [email protected] www.konicaminolta.euKonica Minolta Business Solutions Europe GmbH Oftec Business Centre 2 Notabile Road Birkirkara MaltaLayout Design: Oliver Ukat Text: Pauline Galea, Robert Mifsud and Diana Lavender. Front cover & page 3 image: © Robert Mifsud.

14MARKETING – SOCIAL MEDIA NOW OR NEVER

PRODUCT LAUNCH – THE ALL NEWA4 RANGE

16

COMPETITION

15 – Word Search - Win an iPad Mini

OFFICE NEWS

16 – The All New A4 Range23 – BCZ sells first ECM solution24 – EAC webinar

PRODUCT NEWS

17 – Product Availability

MARKET NEWS

20 – The Vertical Market Industry

IN THIS ISSUE:

04 – MPlus - Modular Permanent Learning System06 – Staff Profile22 – Digital Imaging Square - Malta23 – Whitepaper - The Evolution of our Industry

LATEST NEWS

08 – Konica Minolta completes multifunctional bizhub series 12 – Konica Minolta Business Solutions Europe wins PRINCE2 Award 2013

ENVIRONMENTAL NEWS

11 – Environment Minister’s Award for Global Warming Prevention

COUNTRY NEWS

12 – Lebanon Copytech Open House 201313 – Malta IDC IT Managers Forum 2013

MARKETING NEWS

14 – Social Media - Now or Never?22 – Framework Brochures - Optimised Print Services & Intelligent Office Solutions 23 – Konica Minolta Print Sample

04 TRAINING – COMPASS REPLACES CSC

Page 3: Issue 1 CAMEA Connect - Konica Minolta

CONTENTS/EDITORIAL 02/03

Please email your stories to CAMEA Connect [email protected] www.konicaminolta.euKonica Minolta Business Solutions Europe GmbH Oftec Business Centre 2 Notabile Road Birkirkara MaltaLayout Design: Oliver Ukat Text: Pauline Galea, Robert Mifsud and Diana Lavender. Front cover & page 3 image: © Robert Mifsud.

Hello and Welcome

The New Year has already started and I’m sure that you are feeling refreshed and full of energy and ready to learn more about Konica Minolta and how we can assist you with your daily tasks over the coming year.

One of the new tools - you are reading it right now - is our newsletter CAMEA Connect. Specially developed for Central Asia, Middle East and African busi-nesses covering relevant topics from the Konica Minolta family like; MPlus Academy, Staff introductions, Product launches, Development news and much more. This will be brought to you each month in a digital newsletter.

In the past you have been receiving a lot of information and many emails might not even have been relevant to the CAMEA Area, taking up a lot of your time and efforts.

Therefore please enjoy the first issue and we look forward to receiving any feedback you might have. We hope to develop CAMEA Connect further to become even more of a source of information for your business but we can only do this with your help and assistance, so please share any information or feedback you might have with us. I am sure that there are some great business ideas and success stories in your organization. Who knows, one day you might even take advantage of an idea you read in CAMEA Connect.

Feel free to share CAMEA Connect within your organization.

I would like to thank you all for your support to Konica Minolta during the last year and wish you and your families a fantastic 2014.

Yours,

Mark Oldfield

Senior Area Manager CAMEA & Head of Malta Offices Business Operations Division Konica Minolta Business Solutions Europe

Page 4: Issue 1 CAMEA Connect - Konica Minolta

‘Modular Permanent Learning Utility System’

Welcome to our MPlus section!In MPlus (Konica Minolta’s own ‘Modular Permanent Learning Utility System’), you will be provided with learning material and online-courses that support you in reaching your learning objective.

employees and their managers to create individual learning paths according to the challenges they face in their daily work, as well as their business goals.

In few words, COMPASS provides your sales employees with the exact knowledge they need in order to do their jobs perfectly! It allows sales employees to improve their skills level, offers sales managers and sales staff the opportunity to set goals and milestones for their professional training but most importantly, it reflects our strategic goals and establishes a Konica Minolta standard for all sales employees.

Look out for issue 2 of CAMEA Connect in which we will be announcing a Competition and a special promotion concerning COMPASS for you and your employees ;-)

Meanwhile, make sure to regis-ter on MPlus today (https://mplus.konicaminolta.eu) or send me a mail directly on [email protected] for the COMPASS brochure or further assistance.

For this first issue, we felt we should focus on the new Sales Track “COMPASS”

which has been launched in August 2013. May we take this opportunity to remind you that the old track – Certified Sales Consultant – went offline on 31st December 2013 (the transition period between COMPASS and the old Sales Certification has ended!).

COMPASS: Increase your sales with this professional training system for your sales employees!

Compass is a collaborative training program developed by several European countries. The name reflects what WE want to achieve; to be an orientation towards success – for YOU. The content produced for COMPASS suits the needs of your sales employees and account managers too since the training system has been designed in

a way which serves both the novice and the professionals. There is a suitable skillset for every knowledge level, making it easy to enter the training system and increase the user’s personal sales success. The Skill Sets consist of different modules, and the expenditure of time for each module lies between 20 to 40 minutes. For every successfully finished Skill Set, the student receives a certificate. Furthermore, this training system allows sales

About COMPASSCOMPASS is a collaborative training programdeveloped by several European countries.The name reflects what we want to achieve: to be an orientation towards success – for you.

Please send general enquiries to [email protected] or contact the Konica Minolta Academy.

mplus.konicaminolta.eu

Konica Minolta Business Solutions Europe GmbHEuropaallee 17 30855 Langenhagen GermanyTel.: +49 (0) 511 74 04-0Fax: +49 (0) 511 74 10 50www.konicaminolta.eu

The content produced for COMPASS suits the needs of our sales employees and account managers all over Europe.

The modular design of the training system serves both the novice and even the professional. There is a suitable Skill Set for

every knowledge level, making it easy to enter the training system and increase the user’s personal sales success. The Skill Sets

consist of different modules, and the expenditure of time for every module lies between 20 and 40 minutes. For every successfully

finished Skill Set, the student receives a certificate. Furthermore, this training system allows sales employees and their managers

to create individual learning paths according to the challenges they face in their daily work, as well as their business goals.

IT ESSENTIALS– IT Essentials– Information Security– Dealing with External Partners in IT

KONICA MINOLTA ESSENTIALS– Konica Minolta Essentials– Environment– OPS– Project Management

SALES ESSENTIALS– Market Place– Sales Organisation– Finance Skills– Acquisition– Producing Quotes– Relationship Management– Presentations

PRODUCT ESSENTIALS– Multifunctional Products– Colour– Printing

VALUE ADDING ESSENTIALS– Application Categories– Device Management– Middleware– Document Management Systems– Business Process Optimisation

PRODUCTION PRINTING ESSENTIALS– Production Printing Essentials

ADVANCED PRODUCTION PRINTING– Central Reprographics Departments– Commercial Print– Wide-Format Printers

COMPASS – Skill Sets and their modules

WBT examples

– COMPASS allows sales employees to improve their knowledge level – the whole training system is very flexible and adaptable to individual requirements

– COMPASS offers sales managers and sales staff the opportunity to set goals and milestones for their professional training

– COMPASS reflects our strategic goals and establishes a Konica Minolta standard for all sales employees. It guarantees standardised knowledge levels across all sales organisations

Benefits across all sales-related levels– For the customer: – Well-trained sales employees with excellent skills for all occasions – Standardised qualification system guarantees consistently competent sales staff

– For sales professionals: – Potential for additional sales through improved client understanding – Up-to-date material for self-study, packed with relevant knowledge for everyday challenges – Opportunity to close knowledge gaps and qualify to become a fully trained business partner and consultant

– For the sales organisation: – Konica Minolta’s corporate strategy strives to emerge to a professional consulting company. The COMPASS training sessions help the organisation to be successful in this change – Large amount of knowledge for all sales training needs, even for complex customer environments and scenarios

COMPASS – TRAINING SYSTEM FOR SALES SUCCESS AT ALL LEVELSProvide your sales employees with exactly the knowledge they need to do their jobs perfectly – with COMPASS, the European Konica Minolta certification system.The structure of this system is designed to supply your sales staff with professional training at every level. It is especially suited for novices but even professionals can benefit by closing knowledge gaps. The modules are interactive, multimedia-based and make profound knowledge transfer an enjoyable activity.

COMPASS Increase your sales with the professional training system for sales employees

by Pauline Galea - CAMEA MPlus Tutor

Page 5: Issue 1 CAMEA Connect - Konica Minolta

LATEST NEWS 04/05

Page 6: Issue 1 CAMEA Connect - Konica Minolta

as quite a difficult question. A lot can happen in five years but for now I would like to think I would have managed to make a mark for Konica Minolta within the CAMEA region and contributed to the success of our team and its clients.

Trust, believe and confidence

Was there a person in my career who really made a difference? Yes, I would like to think that there are two people who have contributed a great deal to my personal development. First of all, my husband, who supports me in everything I do and undertake and taught me a lot, especially after moving to the UK. Secondly, my first boss back in the UK, Paul. The amount of trust and believe he had in

My name is Diana Lavender and I was born in the Netherlands, in Eindhoven (for those who follow the football, Eindhoven is the hometown of PSV). I lived in the UK for 12 years before moving to the beautiful archipelago of Malta, now almost 7 years ago. I am the proud mum of 4 beautiful children and a dog.

Before I started with Konica Minolta, I worked as a publisher of a local Maltese magazine and my last post in the UK was very similar to my position now. I was Sales and Marketing Support Manager for Danfoss.

When I think about where I would like to be in five years’ time, it feels

In every issue of CAMEA Connect we would like to introduce you to one of our CAMEA team members. For this first issue we interviewed Diana Lavender, since the 1st of October our Sales and Marketing Support Manager for the CAMEA region.

Sales and Marketing Support Manager - CAMEA

STAFF PROFILE

me gave the confidence I needed to start a position in a new and strange country and believe me; it was hard at times as my first job in the UK was in the construction industry.

What does a typical day in the working life of Diana look like? My job contains quite a bit of interaction with external suppliers and the beauty of working for the CAMEA region is that you speak to people from so many different countries. One moment you deal with someone from Kenya and the next moment you are talking to a distributor in Azerbaijan. This of course also brings its challenges. Local requirements obviously differ from country to country and finding your way through this is

© R

ober

t Mifs

ud

Page 7: Issue 1 CAMEA Connect - Konica Minolta

STAFF PROFILE 06/07

In the next issue of CAMEA Connect we will be introducing David Fava, Business Development Specialist - Office Systems for the CAMEA region.

an everyday challenge I happily accept.

If you promise not to laugh I will share with you my life motto, female, foreign, over forty but very happy! I’m at this stage in life where it gets easier to accept the things that come on your way. And this makes my life a lot more relaxing these days. So even getting older has its advantages!

I’m most proud of my 4 beautiful children, like any mother would say. But when I look back to my time in the UK I like to think that with one particular project I really made a difference. It was a marketing

project I developed in cooperation with the National Missing Persons Help line. In this project there were 300 trucks travelling the UK and Ireland with a missing person appeal on the back. We were lucky enough to have quite a few successes and were able to bring closure for a number of families.

Chick flicks and Richard Brandson

In my spare time I love reading and I have quite a broad interest in books, from Chick flick to Richard Branson. I probably have covered the lot! One of my life long dreams is

travelling. We as a family have travelled a lot over the years but there are certain countries still high on my wish list like Canada, Norway and some of the African countries. So all that is left to realize this dream, is to buy that winning lottery ticket.

“Heroes come in all shapes and sizes”

Heroes. There are quite a few people who I feel deserve a medal for putting up with me every day but the real heroes in life for me are people who put themselves last and put everything on the line for other people. And this is a very wide understanding; It is our local celebrity Nirvana who just lost her battle to cancer but also the nurses and doctors who take care of many children in Africa. In the end, my heroes come in all shapes and sizes…

Should you have any Marketing requests or queries regarding the CAMEA region, you can contact Diana via email: [email protected] or call her on: +356 2148 3005

May we take this opportunity to wish Diana all the best in her new role for now and in the future with Konica Minolta.

Page 8: Issue 1 CAMEA Connect - Konica Minolta

Konica Minolta’s range of successful bizhub multifunctional peripherals (MFPs) has been expanded to include bizhub 224e, 284e, 364e, 454e and 554e, five new black-and-white multifunctional devices.

Konica Minolta completes multifunctional bizhub series with launch of black-and-white devices

They are ideal for medium to large-sized teams, workgroups and departments who operate in fields like the public sector, educational establishments, engineering firms, banks or insurance companies. The black-and-white MFPs offer the same functionality as their colour counterparts, allowing for uniform operation and usability thanks to common features and functions, easy integration into working environments and intuitive handling.

Know one, Operate all!

The new black-and-white bizhub 224e, 284e, 364e, 454e and 554e offer smart functions and improved possibilities for adapting the system to meet individual customer needs. At the same time, the strengths and proven advantages of the already successful colour models are now available for black-and-white devic-es. With the approach “know one – operate all”, the same functions and easy operability are now avail-able for the whole line-up. This is a strong advantage the customer will profit from.

With their multi-touch operation and panel customisation, it is now possible to operate the device panel like a smartphone or tablet PC. Users do not need to learn a new control system; instead, they will benefit from the easy, intuitive usability and the option to customise the user interface to their needs.

Besides the efficient productivity and performance improvement, the line-up boasts an enhanced scan function which allows for the creation of Word or Excel documents directly on the user’s PC. This feature enables users to work with the documents seamlessly in their

current applications without manual conversion.

“Thanks to improved applications for our black and white devices, work life will be made more enjoyable – and even more productive. The optional Web access via the panel allows direct access to Konica Minoltas’ bizhub MarketPlace, an online application shop to improve and customise the device with suitable downloads. Also the so called “Easy Panel” can be downloaded from there. Because of this customisable interface, users

will have instant access to the most popular settings which makes our day to day office life more comfortable”, comments Caroline Klenke, Product Manager Office Printing at Konica Minolta Business Solutions Europe.

For more information on any of these products you can visit http://www.konicaminolta.eu/en/business-solutions/products/office/multifunctional-printers/black-white/ or send and email to: David Fava, Business Development Specialist - Office Systems - [email protected]

Model shown: bizhub 224e main body, DF-701 document feeder, FS-534 staple finisher, SD-511 saddle kit, PC-210 Universal tray

Page 9: Issue 1 CAMEA Connect - Konica Minolta

LATEST NEWS 08/09

Konica Minolta Business Solutions Europe (Konica Minolta) has been awarded the 6th PRINCE2 Best Practice Award 2013 by Best Practice User Group Deutschland e.V. in Frankfurt on 14th November. The prize is being awarded in recognition of outstanding achievements in project management based on the PRINCE2 method.

Konica Minolta Business Solutions Europe wins PRINCE2 Best Practice Award 2013

Konica Minolta has been honoured for the project “Enterprise Product Configurator” (EPC), a project to introduce a European-wide product configurator to simplify and standardise sales processes catering to a “clean order”. Supported by several internal departments, Konica Minolta´s Enterprise Projects and Process Management Division is about to introduce a calculation and configuration solution that allows for the configuration and proposal preparation of Konica Minolta systems and services – in this respect, comparable to a car configurator. This ensures that Konica Minolta Sales can offer binding, comprehensive offers to their clients, including consultancy, IT service management as well as unified IT infrastructure, thus confirming Konica Minolta’s strategy of being a customer-focused service provider.

“We feel quite honoured to be awarded this proof of excellence in the project management discipline. After renowned companies like Deutsche Telekom, we feel confirmed

in our endeavours to achieve distinction in our internal project management. In this way, we ensure that our customers receive only the best solutions and services, tailored to their specific needs”, says Marc Schachteli, EPC Project Manager from Enterprise Projects and Process Management Division of Konica Minolta Business Solutions Europe.

Eminently worthy

The panel of judges made up of well-established experts in the field of project management – among others from KPMG AG – found Konica Minolta´s EPC project eminently worthy to receive the prize. Dr. Jörg Lobbes, Member of the Executive Board and head of the “Best Practice Award” division of the Best Practice User Group Deutschland e.V., summarises the reasoning for Konica Minolta’s recognition as follows: “Konica Minolta’s approach of customising PRINCE2 for Project

management in effective manner has allowed them to deliver a successful project fully utilising the methodologies and foundations of PRINCE2. The jury was impressed by their tailoring of PRINCE2 to fit their requirements, which is one of the fundamental principles of PRINCE2 and a good advertisement of how it can successfully be used to deliver IT projects”

Page 10: Issue 1 CAMEA Connect - Konica Minolta

IT TAKES THE RIGHT IDEASTO SHELTER OUR PLANETKONICA MINOLTA PRODUCTS PRESENT CONCEPTS AND FEATURES WHICH MAKE IT EASY TO CONSIDER THE ENVIRONMENTEco-friendly innovations can be found throughout the entire life cycle of every device, including strict production standards, efficient operation andintelligent recycling. Furthermore, the manufacture of consumables, the transport of products and our procurement policy are part of the Konica Minolta mission to save resources and create new value. There’s only one world. We know it takes a great deal of effort to keep it a friendly place.

www.konicaminolta.eu

Page 11: Issue 1 CAMEA Connect - Konica Minolta

ENVIRONMENTAL NEWS 10/11

We are proud to inform you that Konica Minolta, Inc. has been awarded the “2013 Environment Minister´s Award for Global Warming Prevention Activity (Implementation of Countermeasures)” by the Ministry of the Environment, Government of Japan, in recognition of the initiatives to prevent global warming through the company’s “Green Factory Certification System.”

The Green Factory Certification System is part of Konica Minolta’s Eco Vision 2050. This vision is guided by three main goals for the year 2050: reduce CO2 emissions throughout the product life cycle by 80% compared to 2005 levels; promote recycling and effective use of Earth’s limited resources; and work to promote restoration and preservation of biodiversity.

Three Green Activities

As part of this vision, Konica Minolta has established the “Three Green Activities” that will help achieve these goals. The Green Factory Certification System is one of the “Three Green Activities” and serves to comprehensively evaluate the environmental activities of Konica Minolta’s production sites. In place since 2010, the purpose of this system is to bring costs down and reduce environmental impact by developing activities in line with each business’ production strategy. We will go through the other Green Activities in the next issue. The 3 Green Activities are:

• Green Factory Certification System

• Green Products Certification System

• Green Marketing Activities

Presented each December during Global Warming Prevention Month, the Ministry of Environment has awarded the Environmental Minister’s Award for Global Warming Prevention Activity since 1998, honouring individuals or groups that have made significant contributions towards preventing global warming.

This award will be added to the high-ranking list of CSR-appraisals thanks to KMI’s efforts in reducing its overall impact on the environment, including:

• Dow Jones Sustainability Index World (second consecutive year)

• CDP (CDP´s Japan 500 Climate Performance Leadership Index (CPLI) and CDP´s Japan 500 Cl imate Disclosure Leadership Index (CDLI))

• FTSE4 Good Global Index (tenth consecutive year)

• Gold Class in the 2013 RobecoSAM Corporate Sustainability Assessment

• Eco Mark Award 2012 Bronze Prize

For additional information on Konica Minolta’s corporate social responsibility, please visit http://www.konicaminolta.eu/fileadmin/content/eu/Business_Solutions/Company/CSR/CSR_Report_2013_en.pdf

Konica Minolta, Inc.

Ministry of the Environment,

Government of Japan

2013 Environment Minister’s

Award for Global Warming

Prevention Activity

(Implementation of

Countermeasures)

Green Factory Certification System

Konica Minolta Receives “2013 Environment Minister’s Award for Global Warming Prevention Activity”

by Pauline Galea - Assistant to Head of Malta Office - Business Operations Division

Page 12: Issue 1 CAMEA Connect - Konica Minolta

• 1st Presentation - Copytech Konica Minolta & Develop Overview and Products

• 2nd Presentation – Production Printing Applications (PrintShop Mail, Color Coverage Analyser and Printgroove JT suite)

• 3rd Presentation – Konica Minolta Color Care

Representation

Copytech was glad to welcome and share this event with the guests from Konica Minolta Business Solutions Europe GmbH:

Mr. Akira Fujita - General Manager Business Operations Konica Minolta Business Solutions Europe GmbH.

Mr. Mark Oldfield - Senior Area Manager CAMEA & Head of Malta Office - Business Operations Division.

Mr. Ted Walker - Senior Business Support Manager-Malta Office.

Mr. Andrea Peresso - Business Development Specialist-Malta Office.

Mr. Darren Borg - Team Manager Support Competence Center Malta Service & Support Division.

Photo Book Production

The main theme of the Open House was Photo Book Production on Konica Minolta bizhub PRESS C70hc but this event was also an opportunity to introduce both existing and potential customers to the latest Office and Production Konica Minolta Products along with their various finishing options and compatible controllers. The event also witnessed the launch of a variety of Software Solutions that Konica Minolta offers to its clients to increase their Productivity, Control, Security, and Efficiency at the workplace. A live demo was displayed on the devices exhibited for the Software Solutions: Printgroove JT Man 5 and Ysoft.

Optimise work environment

The Open House was attended by Copytech’s clients from different sectors: Printing Houses, Copy Centers, Education, Government, Financial and Commercial Enterprises. The Open House was concluded with 3 presentations that further explained the latest Business Solutions offered by Konica Minolta to its customers and numerous applications that optimize the work environment:

From left to right: Darren Borg, Mark Oldfield, Akira Fujita, Andrea Peresso and Ted Walker from Konica Minolta Business Solutions Europe GmbH.

Beirut - LebanonCOPYTECH OPEN HOUSE 2013

Copytech SAL, Exclusive and only distributor in Lebanon of Konica Minolta Copiers for both brands; Konica Minolta and Develop, hosted on the 7th of November an Open House.

From Copytech Team - Open house 2013

Mr. Yasser Chahine and Mr. Akira Fujita.

bizhub PRESS C70hc System A PF-602 Paper Feed Unit, Main Unit, FS-612 Booklet Finisher.

Page 13: Issue 1 CAMEA Connect - Konica Minolta

COUNTRY EVENT NEWS 12/13

Office Group Ltd – Malta IDC IT Managers Forum 2013

of IT and office equipment, as well as business consultancy in workflow management optimisation.

Office Group Ltd has been Konica Minolta’s local Maltese distributor/partner for over 30 years. Proud to have a vast client base in Malta and Libya, the company covers most large organizations, government departments and corporations. OGL specialises in document management systems and services, enabling clients to improve document workflow and efficiency. By integrating and applying industry-leading expertise and innovative technology, OGL helps companies meet today’s complex document workflow demands, providing customised, scalable solutions that streamline every phase of the document life cycle - from input to output, as well as distribution, storage and retrieval.

Office Group Ltd, in partnership with IDC, brought to Malta the IT Managers Forum 2013, held at The Westin Dragonara Resort on 30th September 2013. The event discussed how the effective use of emerging technologies like cloud, mobility, virtualization, analytics, and social media can drive organizations to success in the current market conditions.

The main focus was to demonstrate that ICT technologies can be part of the remedy for dealing with the fallout of the crisis. Many solutions, from information management and IT outsourcing through business intelligence, virtualization, and green IT to VoIP, unified communication, and IT consolidation, can be applied to improve efficiency, lower costs, and keep profitability high. Those, combined with the strong commitment of after-sales service, are some of Office Group’s expertise as a supplier

OGL Ltd. staff and Konica Minolta Representatives who attended the IDC event.

Mr. A. Micallef - MD Office Group Ltd. together with Shintaro Inoue - Manager Regional Sales

CAMEA, Strategic Planning Manager CAMEA Malta Office

Mr. Yasser Chahine and Mr. Akira Fujita.

Jan Mueller - Product Management, International Marketing Division Konica Minolta was one of the specialist speakers during IDC.

bizhub PRESS C70hc System A PF-602 Paper Feed Unit, Main Unit, FS-612 Booklet Finisher.

Page 14: Issue 1 CAMEA Connect - Konica Minolta

4. What happens on the internet, stays on the internet - Forever! Why have inappropriate comments haunt you? Think twice before you respond.

5. Money, power, fame, what ever you’re craving for, Social Media is no quick fix. It is part of a long term strategy to business growth, so make sure you have a plan. Social Media is not solely f o c u s s e d on “likes” so get your p r i o r i t i e s right and go beyond the likes. Set your goals to make and create meaningful connections.

The seven deadly sins of Social Media

1. Social Media is not about being everywhere. Be great and present everywhere, but be there for a reason.

2. Perhaps you leave a couple of messages unanswered...Social Media is a conversation tool. Do you fire and go? Nobody likes awkward silences. Be awesome and reply promptly. Social Media is there to help you connect. Content creation and fan engagement, make them an every day habit.

3. If you think you found a way to get thousands of fans fast and automated...pass it by. Treat your community like people and not like numbers. Do you want to get more fans and followers? Be better, create better content and work harder on relationships.

The way we think about and use Social Media is constantly changing as new trends rise,the popularity of various platforms shifts and the market evolves. What can you do to increase traffic but more importantly what shouldn’t you do...

Social Media - Now or Never? Marketing

6. The “I must be there because everyone is” does not work. Different networks serve different purposes.

7. “Yes, these are all your Social Media accounts” - but they can’t always be about you... Keep your private life and business separated.

Facebook: 1.15 billion + users• 751 million users access

Facebook from their mobile with 7.000 different devices.

• There are 10 million Facebook apps so far.

• 23% of Facebook users check their account more than 5 times a day.

• 74% of marketers believe that Facebook is important for their lead generation strategy.

• 350 million pictures are uploaded every day.

• 75% of possible engagement a post can create happens in the first 5 hrs.

Twitter: 500 million + users• 288 million active users.• 28% of re-tweets are due to the

inclusion of “please RT”.• Twitters fastest growing age

demographic is 55 to 64 year

olds, registering an increase of active users of 79%.

• 60% uses twitter from their mobile.

• Approximately 20 million user accounts are fake.

• On average 400 million tweets are sent every day.

• 208 is the average number of tweets per account.

Google +: 500 million + users• Over 343 million active users• This platform has 67% male users• 80% of the users login at least once

a week, while 60% login every day.

LinkedIn: 238 million + users• Total number of groups 1.5 million• 27% access their account via

their mobile. • 50% of the users have their

Bachelor’s or Graduate degree.• 81% of the users belong to at

least one group. • 41% will update their profile

regularly. • There are over 3 million company

pages. • There are over 1 billion company

endorsements.

Pinterest: 70 million + users• Only 6% have connected their

Facebook account. • 69% of all users are female. • Food is the top category on

Pinterest. • 80% of the pins are re-pins.• Nordstrom is the most popular

brand on Pinterest with more then 4 million followers.

Sources: www.socialmediaexaminer.comwww.expandramblings.comwww.mediabistro.comwww.facebook.com

Social Media - Some Facts and Figures of 2013

Page 15: Issue 1 CAMEA Connect - Konica Minolta

MARKETING/COMPETITION 14/15

Take part and you might be the lucky winner of an iPad Mini

All correct answers will be entered in a draw and one winner will be randomly pulled from the hat. The winner will be contacted in writing.

All you have to do is complete the word search. Email your answer before the 10th of February 2014 to: [email protected]

COMPETITION

Only direct employees of recognised Konica Minolta Distributors can participate. Terms and conditions apply.

b e t h m c l o u d w o r k i n g o y

a g t e c h n i c a l h h j l w p h e

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c f p r h j k c a h l q z x e r n l t

d r a w e a a l w t s x t o r e t i s

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p o l s t c l m i e g o f f i c e s m

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drum mechanicstechnicalinformationapplicationscloudworkingofficeworkplaceproductlaunch

marketingcameadevelopmentbusinessserviceprinterqualitybudgetphotobook

Name:

Company:

Email:

Page 16: Issue 1 CAMEA Connect - Konica Minolta

Spectrum, there will be two further additions in the first quarter of 2014 – Citrine S SFP (bizhub C3100P) and Citrine S AIO bizhub C3110.

Therefore, the new A4 Range is not simply a new addition to our line-up. These new machines have been introduced with a well-targeted purpose – harmonization between our product ranges.

This ‘harmonization’ exists on many levels, most importantly, in the appearance of the hardware and the increased functionalities/capabilities of the devices – which make our A4 machines highly compatible and integral with our A3 machines. This movement is helping Konica Minolta cement its position as a whole service provider, which is our overall aim to be perceived as such.

The latest addition to the A4 range were the Kronos AIO/bizhub 3320/4020, substituting the bizhub 20.

Dear readers, whilst welcoming you to the first issue of our monthly Newsletter, I would also like to welcome you to our Office News Section! On a monthly basis, we have the opportunity to ‘meet’ here, and I will be sharing all the latest buzz and interesting facts with regards to the Office Systems department.

The All New A4 Range

As this is a monthly issue, we have loads of information to squeeze in, so we make an extra effort to keep things short and simple. Therefore I will jump straight to today’s chosen topic; the New A4 Range.

Recent A4 product launches have revamped Konica Minolta’s A4 machine portfolio. This was

firstly evident with the launch of the Jade series (bizhub 3300P, 4000P, 4700P) back in May 2013. Prior to this, we portrayed an unclear image which made us look inconsistent in our products due to lack of commonality. This led Konica Minolta to being misperceived as a sole service provider instead of a whole service provider of both A4 and A3 products.

The Jade series marked the launch of the new generation of A4s. The latest additions to the A4 Range were the Kronos AIO (bizhub 3320/4020) substituting the bizhub 20, Kronos MFP (bizhub 4050/4750) substituting the bizhub 36 and bizhub 42 respectively, and Venus MFP (C3350/C3850) which substitute the bizhub C35 – all of which were launched in October 2013. To complete the A4

by David Fava - Business Development Specialist - Office Systems

The expected addition Citrine S SFP (bizhub C3100P)

Please find below the links (active in the digital copy) to Infohub for all product related documents:

Kronos AIO (bizhub 3320/4020)

• Product Presentation

• Competitior Comparison

• Product Guide

• Product Checklist

• Press Release

• bizhub 3320 Datasheet

• bizhub 3320 Options, Articles &

Compatibilities

• bizhub 4020 Datasheet

• bizhub 4020 Options, Articles &

Compatibilities

Venus (bizhub C3350/C3850)

• Product Presentation

• Competitive Information

• Product Guide

• Press Release

• Side-by-Side Competitve

Comparison

• bizhub C3350 Datasheet

• bizhub C3350 Options, Articles

& Compatibilities

• bizhub C3850 Datasheet

• bizhub C3850 Options, Articles

& Compatibilities

Page 17: Issue 1 CAMEA Connect - Konica Minolta

I want to establish reliable document management systems that keep me focused on my core business. With Konica Minolta, I’ve found a partner who provides leading innovations and office solutions that let me stop thinking about my document management. Find out more and enable your business:

www.konicaminolta.eu

OFFICE

NOW I CAN STOP THINKING ABOUT MY DOCUMENT MANAGEMENT

Page 18: Issue 1 CAMEA Connect - Konica Minolta

Before jumping into the topic per se, and prior to explaining the importance of the Vertical Market Industry for Konica Minolta’s future business and for the CAMEA region, I think we should first assemble in our mind a decent understanding of the term in question – just to make sure we’re all on the same page here!

The Vertical Market Industry

the vertical market industry and its relevance to our business. For Konica Minolta, the potential and benefits of vertical markets are yet to be gained, since it is a relatively new area that is being recently explored in our region of business.

To put it in factual form, the vertical market industry was launched in the CAMEA region just last November by the Business Development team here in Malta.

This first vertical market event, involved the Education Industry, and took place in Casablanca, Morocco. This vertical approach to the Education Industry was aimed at

Universities and Colleges. So you might be asking yourselves, ‘How does it help me increase my daily business?’

The idea behind the organization of such an event is to offer a total package made up of software solutions, complemented with our MFPs. Hence, your business horizon is extended since you will now be offering solutions, which need machines in order to work. But how does it work? The package of software solutions offered should be able to successfully address and automate the typical work flows which occur in the industry in question – in this case, the Education sector.

In simple terms, a vertical market is a particular industry or group of enterprises in which similar products or services are developed and marketed using similar methods (and to whom goods and services can be sold). Broad examples of vertical markets of particular interest to our business are: Finance, Banking, Education, and Government and Health sectors. A vertical market is tightly focused on meeting the needs of one specific industry, concentrating on a single niche.

Now that we have a properly defined meaning for the term, we can delve deeper in discussing

by David Fava - Business Development Specialist - Office Systems

Page 19: Issue 1 CAMEA Connect - Konica Minolta

MARKET NEWS 18/19

To give you a proper understanding of a real life situation, I will share with you the work flows involved and the Education market needs that were addressed in our Vertical Event in Casablanca. One thing to keep in mind is that these solutions are aimed at providing a service-based education.

Work flows addressed were;

Basic output service / Mobile and Follow-me Printing; Security and Access Management solution for basic output service of copying and printing along with a Print Management solution for work flows involving mobile and follow-me printing, which are the future of such business considering the ever increasing availability of mobile devices. Software used to address both business work flows here was YSoft SafeQ which offers students an efficient self-service system with accounting and payment functionalities and also the convenience of mobile and follow-me printing.

Driverless Printing; Another

mobile printing solution was offered, but with the added benefit of driverless printing. The solution employed here was EveryonePrint which offers the student or lecturer the possibility to own their personal account. If the student/lecturer would like to submit a print job he browses the print portal and review print setting before printing.

Compiling Course Material/ Student Enrolment Forms/ Student Records; For these three popular and most prominent work flows occurring in a University, we address them with one compact and powerful solution, the Unity Document Suite. This allows for compilation of documents from multiple sources and of different file types into one PDF file. With regards to enrolment work flows, Unity Document Suite enables the educational institution’s employees to convert all forms needed into saveable and edit-able PDF forms which can easily be sent out via e-mail to students or otherwise uploaded to the web page. Student fills it in using simple Adobe

Acrobat Reader program on his PC. After employee receives back form from the student containing all relevant information, he is able to store in SIMS using the recommended security measures. Finally, this application also allows for the setting of a predefined scanning workflow. Modern student record management is based on central servers and digital student files. Therefore, using predefined work flows, there is the opportunity to allow the delivery of student documents to the university database and the appropriate student file.

That is in a nutshell our experience so far with the Vertical Market, which has paved the way for introduction to subsequent verticals. Research is already being carried out on the Finance Vertical, which is our next target, and which we look forward to write to you about in our coming newsletters!

For more information you can contact David Fava by sending an email on: [email protected]

Page 20: Issue 1 CAMEA Connect - Konica Minolta

In this first issue of CAMEA Connect I will be sharing with you some useful information regarding the Digital Imaging Square (DIS) in Malta and how our partners can benefit from this set-up and make full use of the range of services on offer to them.

Digital Imaging Square - Malta

modules; the Production Printing (PP) Sales Training and the Production Printing Applications Training which are grouped in a total of four full days. During these training days, sales people will gain knowledge on the PP product range and will be able to prepare machine configurations based on the customer’s requirements using the appropriate tools supplied by Konica Minolta.

During the hands-on training part, the trainee will experience an actual commercial printing press scenario by creating jobs similar to those printed in a commercial environment, such as booklets, posters, leaflets, business cards, invitations etc. Starting from the actual paper preparations to job submission, uploading and imposing, printing and finishing, also including online and offline finishers. Although the sales people

Launched early last year, the DIS displays Konica Minolta’s range of Producting Printing hardware and software solutions in an optimal manner. The set-up ranges from black and white to full colour models together with various online and offline finishers, literally creating a complete “demo” print shop.

The aim of the DIS is to assist our CAMEA distributors with relevant support by organizing on-going training to sales people and performing customer demonstrations as well as producing actual print samples for customers. These actual print samples will give the customers the opportunity to evaluate the quality of the finished product on machines they will be using in the future.

The training is aimed at sales people and is divided into two

will not be performing such activities on their day to day routine, it is very important that they are able to communicate well with their clients and understand technical details in order to gain confidence, respect and trust.

Apart from knowledge on the actual hardware, the trainee will also receive hands-on training regarding print solutions software such as variable data printing, make-ready, workflow management, web to print and any other related solutions.

More details and information on the training are listed in the DIS Malta Catalogue of Services. Also included in the Catalogue are the application forms for the training and the Customer Demonstration request. Should you wish to receive a copy of the Catalogue of Services or more information, please feel free to contact me on: [email protected].

by Andrea Peresso - Business Development Specialist - Production Printing

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Page 21: Issue 1 CAMEA Connect - Konica Minolta

SERVICE NEWS/WHITEPAPER 20/21

There has been an increased demand for a document that proves that Konica Minolta is the right partner of choice for a long-term business relationship.

Whitepaper: The Evolution of our Industry

and comprehensive summary of all the challenges in the industry affecting a company´s ICT strategy and planning as well as to show the solutions Konica Minolta has to offer for the respective challenge.

To provide this, the paper takes a look at different market studies conducted by global market intelligence companies such as IDC, InfoTrends, Gartner, Photizo Group and Quocirca, and outlines the general trends and conclusions Konica Minolta draws from this.

If you wish to receive of copy of the Whitepaper, please send and email to: [email protected].

Therefore, we have created a whitepaper that not only fulfils this demand, but also emphasizes Konica Minolta´s thought leadership in Office and PP business alike as well as shows that Konica Minolta has what it takes to be a leading services provider.

This Whitepaper is intended as a guide for senior decision makers to summarise current trends in the office IT industry as well as the production printing market. It should serve as an orientation in an ever faster changing world and should provide helpful information with regards to the buzzwords heavily used in the industry. Konica Minolta wants to provide an assessment

Follow Us...You now have the opportunity

to follow us on the following Social Networks:

Daily updates are made on Facebook containing the latest developments, so why not hit the “Like” button and keep up to date with CAMEA. Click on the Facebook logo for a direct link to the CAMEA Facebook page.

Or enjoy a little “Tweet” with us on Twitter. You can follow our tweets by clicking on the Twitter logo above.

Follow us on YouTube. Konica Minolta has their very own channel and with loads of educational and informative videos to choose from, there should be something for everyone. Just click on the logo and subscribe to the channel.

Contact Us...

If you have an editorial contribution available you would like to feature in the next issue of CAMEA Connect, please feel free to submit your contribution before the 10th of February 2014. You can email this to: [email protected]

We will be in touch! All other ideas, feedback and suggestions are more than welcome too!

We look forward to receiving your emails. Until we meet again.

Page 22: Issue 1 CAMEA Connect - Konica Minolta

In this issue of CAMEA Connect we will be highlighting two of the latest Framework brochures from Konica Minolta. These two framework brochures explain the conceptual structure of Optimized Print Services (OPS) and Intelligent Office Solutions. They are intended to serve as a support guide for Sales and Support employees.

The Latest Konica Minolta Framework brochures: Optimised Print Services – Intelligent Office Solutions

Konica Minolta has developed a professional approach for finding and implementing the right printer landscape for you. These Optimized Print Services (OPS) also include a long-term management service. All you have to worry about is your core business, saving you time and money as well as your sanity. With Optimized Print Services (OPS) by Konica Minolta, all of your business-relevant document processes are thoroughly analyzed in order to design and implement improved workflows. You benefit from savings in time and money and thus ensure the highest possible efficiency in your daily business.

Are you aware of your documents costs?

• From our experience we know that only 1 in 10 organisations know what they spend on printing. On average, up to

With Intelligent Office Solutions from Konica Minolta, you and your employees can really get ahead. This is so because our solutions are geared to your requirements, not the other way round. We focus on achieving a perfect symbiosis of the paper and digital worlds. After all, it is the entire document life cycle that counts.

Printing and document solutions from Konica Minolta are not just easy to implement – once up and running, they require very little maintenance. If you want we can even take full charge of both aspects with our professional services. This frees up time for IT departments to spend time on their core competences, thus benefitting the whole company.

Did you know that 20% of calls to the IT desk are printer related? Now with the help of Konica Minolta you can put a stop to this. Let us worry about your printing infrastructure.

• 6% of a company’s revenue is spent on document management. (InfoTrends 2010)

• 40% of printouts are discarded within 24 hours. (Newsweek 2009)

• For every euro spent on printing as such, another nine euros are spent on burdened costs. (ALL Associates Group 2012)

• Printing costs (Hardware, toner, maintenance, paper, etc.)

• Burdened costs (IT support, administration, purchasing & storage of materials, document-related processes, etc.)

The good news: You could save up to 30% of these costs. (IDC 2009, Gartner 2013)

To receive a copy of the OPS Framework brochure or Intelligent Office Solutions Framework brochure, send an email to: [email protected]

Page 23: Issue 1 CAMEA Connect - Konica Minolta

Konica Minolta Print Sample available on request. For more information send an email to: [email protected]

Page 24: Issue 1 CAMEA Connect - Konica Minolta

Expanding our mutual collaboration, for a partnership with a strong future and joint success in transforming business together, adding value to our customers’ business:

Konica Minolta Print Sample available on request. For more information send an email to: [email protected]