ISSN: 2278-4853 Vol 7, Issue 6, June 2018 Impact Factor ... JUNE 2018... · ISSN: 2278-4853 Vol 7, Issue 6, June 2018 Impact Factor: SJIF 2017 = 5.443 TRANS Asian Research Journals

ISSN: 2278-4853 Vol 7, Issue 6, June 2018 Impact Factor: SJIF 2017 = 5.443

TRANS Asian Research Journals

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A s i a n J o u r n a l o f

M u l t i d i m e n s i o n a l

R e s e a r c h ( A J M R ) (Double B lind Refereed & Reviewed International Journal )

UGC APPROVED JOURNAL

SR.

NO. P A R T I C U L A R

PAGE

NO.

1. THESIS AND ANTITHESIS OF BEEF CONSUMPTION IN VEDIC INDIA

Haricharan Singh Yadava, Dr. Dharmendra Kumar Singh 6-19

2.

SOCIAL SCIENCE RESEARCH IN INDIA: TRENDS AND PERSPECTIVES

S.I. Humayun, Ms. Aprameya Mohanty

20-25

3.

FINANCIAL DISTRESS AND SUSTAINABILITY GROWTH OF INDIAN

BANKS LISTED IN BSE 30

Mr.Arya Kumar

26-38

4.

DIGITAL CINEMA PRACTICES AND CINEMA GOING AUDIENCE IN

PONDICHERRY

Mr. Sreesanth K, Dr. Balasaravanan T

39-51

5.

A STUDY ONIMPACT OF ICT TOWARDSHRM PRACTICES IN LOGISTICS FIRMS

V.Vinoth Kumar, Dr.C.Muthuvelayutham 52-64

6.

WOMEN’S WORK AND GENDER DIVISION OF LABOUR IN RURAL HILL

ECONOMY- A STUDY OF HILL DISTRICTS IN THE STATE OF WEST

BENGAL IN INDIA

Srijana Rai, Sanchari Roy Mukherjee

65-82

7.

EMPLOYEE RETENTION- A REAL TIME CHALLENGES IN INDIAN IT SECTOR -

REVIEW PAPER

T.S.Kumar, Dr.M.Kavitha

83-95

8.

ARE SUWIDHA CENTRES IN PUNJAB PROVIDING SUWIDHAS TO PUBLIC IN

REAL SENSE? A STUDY ASSESSING THE SEEKER’S AGE EFFECTS ON THE

DELIVERY OF THE SERVICES AT THE DISTRICT LEVEL

Dr. Jyoti Arora

96-104



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9.

CONSUMER BEHAVIOUR TOWARDS BANKING SERVICES: A

COMPARATIVE ANALYSIS BETWEEN PUNJAB NATIONAL BANK AND

HDFC BANK

Dr Artta Bandhu Jena, Mr Parsuram Pati

105-128

10.

TECHNICAL ANALYSIS IN I.T SECTOR OF INDIAN EQUITY MARKET- A

SELECT STUDY

Dr.Rambabu Gopisetti, Mr. M Narsing Rao

129-140

11.

A NOVEL METHOD TO PREDICT HEART DISEASE USING SVM

ALGORITHM

S. Shylaja, R. Muralidharan

141-150

12.

A STUDY ON IMPACT OF FOREIGN DIRECT INVESTEMENT ON GDP OF

INDIA

Ishfaq Ahmad shah, Dr. Manoj songra

151-165

13.

ORGANISATIONAL CLIMATE: A COMPARATIVE STUDY OF PUBLIC &

PRIVATE BANKS IN BHUBANESWAR

Dr. Kishore Kumar Das, Ms. Smaraki Pattanayak

166-178

14.

WOMEN PARTICIPATION IN MGNREGA WITH SPECIAL REFERENCE

TO DEHRADUN DISTRICT OF UTTARAKHAND

Ms. Deepali Tomar

179-190

15.

CLIMATE CHANGE MITIGATION AND ADAPTATION PRACTICES IN

INDIA

Dr. I.Sundar

191-200

16.

SCHOOL DAMAGE BY ELEPHANT: AN EMERGING PROBLEM IN

FOREST-FRINGE AREA OF DUARS REGION, WEST BENGAL, INDIA

Chandan Datta

201-206

17.

INFLUENCE OF BRAND TRUST IN CREATING E-LOYALTY FROM

OFFLINE LOYALTY: A LITERATURE REVIEW

Maani Dutt, Dr.Anurupa.B.Singh

207-217



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18.

EXPLORING THE PRICE BUNDLING PORTFOLIO IN INDIAN FMCG MARKETS

P.Baba Gnana kumar

218-233

19.

KASHMIR DISPUTE AND ITS IMPACT ON INDIA-PAKISTAN RELATIONS

Bilal Ahmad Shergojri

234-244

20.

POSSIBILITIES OF USING EDUCATIONAL AND MORAL ACTIVITIES IN

PREPARING STUDENTS OF ORPHANAGES TO THE SOCIAL LIFE.

Ogiloy Asqarova Mamashakirovna, Islomiddin Rakhimov

245-250

21.

RELATIONSHIP BETWEEN ISLAMIC PERSONALITY AND SPIRITUAL

PRACTICES AMONG MUSLIM STUDENTS

Mubashir Gull, Akbar Husain

251-260

22.

ABDURAZZAQFAKIRI AND KHOREZM’S LITERARY ENVIRONMENT

Otaboyev Akbar Inoyatovich

261-266

23.

EMPLOYMENT PERFORMANCE: A STUDY ON LABOUR MARKET IN

INDIA

Dr. Umakanta Tripathy

267-273

24.

ANALYSIS OF FACTOR RESPONSIBLE FOR EMPLOYEE TURNOVER

AND PROVIDE SUITABLE REMEDIES FOR SMALL AND MEDIUM-SIZED

ENTERPRISES (SME’S) OF DELHI-NCR REGION.

Shobha Bhardwaj, Dr. Ajay Jain

274-290



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R e s e a r c h ( A J M R )

(Double B lind Refereed & Reviewed International Journal )


THESIS AND ANTITHESIS OF BEEF CONSUMPTION IN VEDIC INDIA

Haricharan Singh Yadava*; Dr. Dharmendra Kumar Singh**

*Research Scholar,

Department of Law,

MJP Rohilkhand University,

Bareilly, INDIA.

Email id: [email protected]

**Associate Professor,

Department of Law,

Bareilly College, Bareilly, INDIA.


_________________________________________________________________ ABSTRACT

The Indian subcontinent was once witness to one of the worlds richest and the oldest

civilizations. The Indian society of today, to be precise, has definitely inherited some legacy to

treasure as it till date, has somewhat maintained the cultural and intellectual practices that the

Vedic society developed. There has been a great divide in the Indian society over the history of

Cow slaughter and beef consumption in Vedic India. While on one hand, a fraction of society

advocates for the practice of beef consumption by correlating it with Vedic India, on the other a

major chunk of the society opposes and is never ready to acknowledge the proofs of beef

consumption in Vedic Period. This apple of discord, i.e., the actuality of beef consumption in

Vedic India, has led to protests and acts of violence on various occasions. Thus, the both sides

have their own claims, proofs and interpretation. This paper explores both the sides of the story

and presents an organized analysis of the whole issue. Briefly, it is appropriate to conclude, as

analysis directs, that the Cow slaughter Beef eating in Vedic India theory stands on highly

controversial proofs and can be deemed as half cooked, intentional and a result of forceful

intrusion in the conventional Vedic literature. This paper also focuses on Vedic and post-Vedic

literature related to beef-consumption in Vedic India.

KEYWORDS: Cow Slaughter, Beef Consumption, Vedic Period, Post Vedic Period, Sacrificial

Rituals

mailto:[email protected]




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REFERENCES:

Ahmad H. M. G. (1884) Barahin-e-Ahmadiyya Part IV (First published in Urdu in 2016 Qadian,

India, Islam International Publications Ltd. UK)

Aitareya Brahmana, III. 4, tad yathaivādo manuṣyarāja āgate ‟nyasmin vārhati ukṣāṇaṃ vā

vehataṃ vā kṣadante.

Atharvaveda 6.140.2

Atharvaveda 8.3.16

Atharvaveda 8.6.23

Atharvaveda 10.1.29

Avari B., (2007). India: The Ancient Past. Taylor & Francis e-Library edition, New York

Routledge, http://vedicilluminations.com/downloads/Academic%20General/Avari_Burjor_-

India_The_Ancient_Past__A_History_of_the_Indian_Sub

Continent_from_c._7000_BC_to_AD_1200.pdf (accessed October 6, 2017).

Dutt Pt. B. (1983). 'Western Indologists: A Study in Motives' in A Review of 'Beef in Ancient India'

(second edition, Shree Krishna Janmasthan Seva-Sansthan, Mathura)

Economic Survey (2017-18). http://mofapp.nic.in:8080/economicsurvey/pdf/082

101_Chapter_06_ENGLISH_Vol_01_2017-18.pdf (accessed February 6, 2018).

Fairservis W. Jr. ( 1986 ). Cattle and the Harrapan Chiefdoms of the Indus Valley. Expedition,

28(2):43-50.

Gopatha Brāhmana (Purvabhāga), 1.3.18. athātaḥ savanīyasya paśorvibhāgam vyākhyāsyāmaḥ /

uddhṛtyāvadānāni, hanu sajihve prastotuḥ, kaṇṭhaḥ sakākudaḥ pratiharttuḥ.//

Government of India (2014). Department of Animal Husbandry, Dairying & Fisheries, Annual

Report 2013-14.

Harris M. (1966). The Cultural Ecology of India's Sacred Cattle. Current Anthropology,

7(1):261-276.

Harris M. (1978). India's Sacred Cow. Human Nature

http://spraakdata.gu.se/taraka/SacredCow.pdf (accessed February 1, 2018).

Pandey, M. (2017). From Ramayana to the Scriptures, It‟s Clear India has a Long History of

Eating Meat https://sabrangindia.in/article/ramayana-scriptures-its-clear-india-has-long-history-

eating-meat (accessed February 6, 2018).

Jaiminiya Upanisad-Brdhmana, 1.59.3. taṃ hovāca hiṃ vidvān no dālbhyānāmantrya

madhuparkaṃ pibasiti,

Jain, S. (2010). Did Vedic People Really Eat Cow. Voice of Cows: 1(5):1-5

Jha D. N.(1998). Ancient India: In Historical Outline. Manohar: New Delhi.

Jha D. N. (2009). Myth of Holy Cow. Navayana Publishing: New Delhi

Manusmrithi 5.51

Manusmrti 6.60

http://vedicilluminations.com/downloads/Academic%20General/Avari_Burjor_-India_The_Ancient_Past__A_History_of_the_Indian_Sub%20Continent_from_c._7000_BC_to_AD_1200.pdf



http://mofapp.nic.in:8080/economicsurvey/pdf/082

http://spraakdata.gu.se/taraka/SacredCow.pdf

https://sabrangindia.in/article/ramayana-scriptures-its-clear-india-has-long-history-eating-meat

https://sabrangindia.in/article/ramayana-scriptures-its-clear-india-has-long-history-eating-meat



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Manusmriti 6.75

Manusmriti 10.63

Newar, S. (2008). There is no Beef in Vedas, http://agniveer.com/no-beef-in-vedas (accessed

January 6, 2018).

Padmapurana, Uttara 243.6

Renou L. (1971). Vedic India (Indian rpt.) Indological Book House, Varanasi; J.C. Heesterman

translates a Kathaka Sumhita passage (8.7: 90.10) relating to the agnyadheya ritual as bellows:

„they kill a cow, they play dice for [shares in) her, they serve up to those seated in the assembly

hall‟. See his The Broken World of Sacrifice (1993). University of Chicago Press, Chicago.

Rig-Veda 1-64-27; 5-83-8; 7-68-9; 1- 164-40; 8-69-2; 9-1-9; 9-93-3; 10-6-11; 10-87-16.

Rig-Veda, I.1.4. ऄगे्न यं यज्ञमध्वरं ववश्वत: परर भूरवस स आद देवेषु गच्छवत

Rig-Veda, V.29.7 सखा सख्य ेऄपचत तूयम ऄवग्नर ऄस्य करत्वा मवहषा तरी शतावन | तरी साकम आन्द्रो मनुषः

सरांवस सुतम वपबद वर्त्रहत्याय सोमम || (sakhā sakhye apacat tūyam aghnir asya kratvā mahiṣā trī

śatāni |trī sākam indro manuṣaḥ sarāṃsi sutam pibad vṛtrahatyāya somam ||)

Rig-Veda VII.56.17; अरे गोहा नृहा वधो वो ऄस्तु; मा गामनागामददतत ववधष्ट RV VIII. 101 .15; Rig

Veda Samhita 10.191

Rig-Veda, VIII.12.8 यदद परव्र्द्ध सत्पते सहस्रं मवहषानघः | अददत त आवन्द्रय ं मवह पर वाव्र्द्धे || (yadi

pravṛddha satpate sahasraṃ mahiṣānaghaḥ .ādit ta indriyaṃ mahi pra vāvṛdhe.)

Rig-Veda, VIII.101.15.

Rig-Veda, X.27.2. यदीदह ंयुधय ेसंनयान्द्यदेवयून तन्द्वाशूशुजानान |ऄमा ते तुम्र ंवषरभं पचावन तीव्रंसुतं पञ्चदशं

वन वषञ्चम || (yadīdahaṃ yudhaye saṃnayānyadevayūn tanvāśūśujānān | amā te tumraṃ vṛṣabhaṃ

pacāni tīvraṃsutaṃ pañcadaśaṃ ni ṣiñcam ||)

Rig-Veda, X.28.3ऄदरणा ते मवन्द्दन आन्द्र तूयान सुन्द्ववन्द्त सोमान वपबवस तवमेशाम | पचवन्द्त ते वषरभानवत्स

तेषां परे्क्षण यन्द्मघवन हूयमानः || adriṇā te mandina indra tūyān sunvanti somān pibasi tvameśām |

pacanti te vṛṣabhānatsi teṣāṃ pṛkṣeṇa yanmaghavan hūyamānaḥ || PM http://www.sacred-

texts.com/hin/rvsan/rv10028.htm on 10/12/2017.

Rig-Veda,X. 16.4ab; ऄजो भागस्तपसा तं तपस्व तं ते शोवचस्तपतु तं तेर्चः | यास्ते वशवास्तन्द्वो

जातवेदस्तावभवरहनंैसुक्र्तामु लोकम || (ajo bhāghastapasā taṃ tapasva taṃ te śocistapatu taṃ tearciḥ.

yāste śivāstanvo jātavedastābhirvahainaṃsukṛtāmu lokam ||.)

Rig-Veda, X.85.13 aghāsu hanyate gāvo,

Rig-Veda, X.86.14 ukṣṇo hi me pañcadaśa sākaṃ pacanti viṃśatim | utāhamadmi pīva idubhā

kukṣī pṛṇanti me viśvasmādindrauttaraḥ || http://www.sacred-texts.com/hin/rvsan/rv10086.htm

on 10/12/2017.

Rig-Veda X.87.16 “One who partakes of human flesh, the flesh of a horse or of another animal,

and deprives others of milk by slaughtering cows, O King, if such a fiend does not desist by

other means, then you should not hesitate to cut off his head.” Srimad-Bhiigavata 1 1 . 1 6.23

http://agniveer.com/no-beef-in-vedas

http://www.sacred-texts.com/hin/rvsan/rv10028.htm%20on%2010/12/2017

http://www.sacred-texts.com/hin/rvsan/rv10028.htm%20on%2010/12/2017

http://www.sacred-texts.com/hin/rvsan/rv10086.htm



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Rig-Veda, X.91.14 यवस्मन्नश्वास रषभास उर्क्षणो वशा मेषावस्र्ष्ष्टास अहुताः | कीलालपे सोमप्र्ष्ठाय वेधसेह्र्दा

मतत जनये चारुमग्नये || (yasminnaśvāsa ṛṣabhāsa ukṣaṇo vaśā meṣāavasṛṣṭāsa āhutāḥ . kīlālape

somapṛṣṭhāya vedhasehṛdā matiṃ janaye cārumaghnaye ||.)

Shastri N. (1941). All India Oriental Conference, December 1941, Part II, p. 64, printed in 1946.

TS, II. 1.1.4-5; V.5.1.3. gamālabhate yajno vai gauh . . . atho annaṃ vai gauḥ. TB, III.9.8.

Indirect evidence of cow killing is also provided by TS, VI.3.10.2-6.

Vidya-Vachaspati Pandit Dharmadev (1957). Vedon ka Yathartha Svarup (The reality of

Vedas)‟Gurukul Kangri, Hardwar. Vol. I, Deccan College, Poona.

Yajurveda 1.1 ऄघ्नन्द्या यजमानस्य पशून्द्पावह.

Yajurveda 6.11

Yajurveda 14.8

Yajurveda 40.7



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SOCIAL SCIENCE RESEARCH IN INDIA: TRENDS AND

PERSPECTIVES

S.I. Humayun*; Ms. Aprameya Mohanty **

*Assistant Professor,

Centre for South Asian Studies,

Pondicherry University, INDIA.


**PhD Research Scholar,

Centre for South Asian Studies,



_________________________________________________________________ ABSTRACT

The social science discipline in India changed according to the change experienced by the

country in political spheres which means during colonial period the British governments used

social scientists to solve their own problems by engaging them to study the Indian caste and tribe

which ultimately helped them to govern the nation and functioning of administration smoothly.

During post-colonial period the focus of social science research gradually shifted to the

development issues and the impact of development programmes on the weaker sections and

issues related to social inequality, regional disparity and many others gained prominence.

Similarly during 1990s the subject further moved forward where interdisciplinary research areas

dominated the field and classic subjects like anthropology, political science and history were

pushed to the crisis. Keeping this in background this paper seeks to analyse how in the Indian

social science research these subjects have major role to play.

KEYWORDS: Post-Colonial, Anthropology, Interdisciplinary, Inequality,





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REFERENCES

Chetterjee, P. 2008. Democracy and Economic Transformation in India.Economic and Political

Weekly, Vol. 43 No. 16

Dandekar, V. M. and Rath, N. 1971.Poverty in India.Economic and Political Weekly, Vol. 6, No.

1 and 2.

Desai, A. R. 1948. Social Background of Indian Nationalism, Bombay: Popular Book.

Dhanagare, D. N. 1983. Peasant Movements in India, 1920-1950, New Delhi: Oxford University

Press

Guha, R. 1983. Elementary Aspects of Peasant Insurgency in Colonial India. Delhi: Oxford

University Press.

Jodhka, S. 2015. Caste in Contemporary India. London: Routledge.

Singh, H. 2014. Recasting Caste: from the Sacred to the Profane. London: Sage.



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FINANCIAL DISTRESS AND SUSTAINABILITY GROWTH OF INDIAN

BANKS LISTED IN BSE 30

Mr.Arya Kumar*

*Ph.D. Research Scholar,

Faculty of Management Sciences,

Siksha„O‟ Anusandhan (Deemed to be University),

Bhubaneswar, Odisha, INDIA.


_________________________________________________________________ ABSTRACT

Banks are considered as the backbone of the economic financial system of a nation. Any failure

in the financial performance or financial breakdown will affect the whole banking sectors as well

as other dependent sectors heavily. Any issues related to financial distress or the financial

problem will make the bank in a shortage of capital. The Altman Z- Score helps in testing the

credit strength of the banking sector in the Indian economy as the Altman Z-Score is based on

five financial ratios to assess the profitability, leverage, liquidity, solvency, and activity. So in

this paper, this model is used to study the level of financial distress of banking sectors. Further,

Higgins model suggests various methods to measure the performance of firms like financial

leverage (debt ratio and equity ratio), liquidity (current ratio), and assets efficiency (total asset

turnover). However, the sustainable growth rate is a method that identifies the performances of

firms that they supposed to achieve. This helps to compare the actual growth rate with

sustainable growth rate. In this paper, an attempt has been made to critically analyze the

financial and operational policies that will help to maintain a healthy growth. For examining the

sustainable growth rate of Indian banking sector, the banks listed in BSE 30 have been selected

as these banks are the representative of the banking sector. The analysis will reveal the effect of

sustainable growth rate on profit margin, debt-equity ratio, return on equity, dividend payout

ratio and return on total assets to sales.

KEYWORDS: Financial ratio, Indian Banks, profit margin, Sensex, ,Sustainable Growth Rate



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REFERENCES

Amouzesh, N., Zahra, M., & Zahra, M. (2011),"Sustainable Growth Rate and Firm

Performance: Evidence From Iran Stock Exchange", International Journal of Business and

Social Science, 23(2), 249–255.

Arya et.al (2017) “Reflection of Firms Performance through Return on Equity – A study on

Sensex Companies in India” The Management Accountant, Vol 52, Issue 5, pp: 96-101

Arya et.al (2017) “Benchmarking and Economic Ranking-Indian Tyre Industry” The

Management Accountant, Vol 52, Issue 7, pp: 34-41.

Higgins, R. (1977),"How much growth can a firm afford?",Financial Management, 6(3), 7–

16. http://doi.org/10.2307/3665251

Kumar, A. (2018). A Study on Risk Hedging Strategy: Efficacy Of Option Greeks. Abhinav

National Monthly Refereed Journal of Research in Commerce & Management, 7(4), pp.77-

85.

Rădăşanu, A. C. (2015),"Cash-Flow Sustainable Growth Rate Models" ,Journal of Public

Administration. Retrieved from

http://www.jopafl.com/uploads/issue7/Cashflow_Sustainable_Growth_Rate_Models.pdf

Higgins, R. C. (2003). Analysis for Financial Management. 6th edition Irwin/McGraw-Hill.

Radasanu, Alinconstantin. (2015). Cash-flow sustainable growth rate models. Journal of

public administration, finance, and low, issue 7.

Rahim, Norfhadzilahwati and NorizaSaad. (2014). Sustainable Growth of Public Listed

Companies (PLC) Using Capital Structure Choices and Firm Performance in an Asean

Market. Proceeding of the Global Summit on Education GSE 2014, 4-5 March 2014, Kuala

Lumpur, Malaysia.

Saputro, A. W., (2013). PengaruhHubunganKinerja,

LikuiditasdanReturSahamTerhadapDevias Actual Growth Rate Dari Sustainable Growth

Rate Pada Perusahaan Manufaktur Di Bursa Efek Indonesia, Semarang.

Seens, Daniel L. (2013). Small and Medium-Size Enterprises Growth Study: Actual vs.

Sustainable Growth. Small Business Branch Research and Analysis Directorate.

Van Horne, J.C. (1987). Sustainable growth modelling. Journal of Corporate Finance, 2 (3),

19-26

WEBSITE:

www.moneycontrol.com

www..wikipedia.com

www.yahoofiance.com

www.bseindia.com



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DIGITAL CINEMA PRACTICES AND CINEMA GOING AUDIENCE IN

PONDICHERRY

Mr. Sreesanth K*; Dr. Balasaravanan T**

*Research Scholar,



**Assistant Professor,



_________________________________________________________________ ABSTRACT

In the year 1963 Puducherry became officially an integral part of India, however French is one

of the official languages in Puducherry and a good number of population still speak French in

Puducherry. In order to locate the lived experiences of cinemagoers in their social, historical

and cultural contexts and to investigate the role of cinema going within everyday life and leisure

culture, scholars turn most often to qualitative methodologies, small research designs and micro

level ethnographic approaches, interviews, observations, diaries and other written and spoken

accounts, testimonials and memories. Cinema theatres were present in almost all the main

locations in Puducherry until 13 of them closed down in the recent past. Among the closed

theatres majority of them were A-class releasing stations. Anna theatre, which was located near

to Puducherry new bus stand, became Mass hotel. More than picture quality, sound quality was

one aspect that most of the people discussed about cinema theatres. Another aspect of theatre

preference stated in the interview was budget. Some of the observations from the study are; the

location of a cinema theatre has a role in its growth. A locality with cinema loving / cinema

going audience will definitely help the theatre to survive. Also true in the case of rural cinema

theatres like Vasantharaja and Asok as well as Jaya, where the audience mostly from the locality

itself.

KEYWORDS: Accounts, Testimonials, Officially, Undeniable, Qualitative Methodologies





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REFERENCES

Allen, R. C. (2014). Getting to "going to the show". In J. Hallam & L. Roberts (Eds.), Locating

the Moving Image: New Approaches to Film and Place: Indiana University Press.

Anbu. (2016, 12) /Interviewer: Sreesanth.

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Contemporary South Asia, 17(2), 123-140. doi:10.1080/09584930902860843

Athique, A. (2011). From cinema hall to multiplex: A public history. South Asian Popular

Culture, 9(2), 147-160. doi:10.1080/14746681003798037

Balaguru. (2016, 3) /Interviewer: Sreesanth.

Česálková, L. (2017). „Feel the film‟: Film projectionists and professional memory. Memory

Studies, 10(1), 49-62. doi:10.1177/1750698016670789

Chandran. (2017, 8) /Interviewer: Sreesanth.

Hanich, J. (2010). Collective Viewing. The Cinema and Affective Audience Interrelations.

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HANSEN, M. (1994). Babel and Babylon: Harvard University Press.

Katherine Bowles, Deb Verhoeven, & Colin Arrowsmith. (2009). Mapping the movies:

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Ross, M. Grauer, & B. Freisleben (Eds.), Digital Tools in Media Studies: Analysis and Research

: an Overview: Transcript.

Kuhn, A., Biltereyst, D., & Meers, P. (2017). Memories of cinemagoing and film experience: An

introduction. Memory Studies, 10(1), 3-16. doi:10.1177/1750698016670783

Mohandas. (2016, 16) /Interviewer: Sreesanth.

Rajadhyaksha, A. (2000). Making Meaning in Indian Cinema. In R. S. Vasudevan (Ed.): Oxford

University Press.

Ranjith, P. A. (Writer). (2016). Kabali. In.

Rodowick, D. N. (2007). The Virtual Life of Film: Harvard University Press.

Sobchack, V. C. (1992). The Address of the Eye: A Phenomenology of Film Experience:

Princeton University Press.

Somasundaram. (2016, 11) /Interviewer: Sreesanth.

Srinivas, L. (2010a). Cinema halls, locality and urban life. Ethnography, 11(1), 189-205.

doi:10.1177/1466138109355213

Srinivas, L. (2010b). Ladies queues, „roadside Romeos,‟ and balcony seating: Ethnographic

observations on women's cinema-going experiences. South Asian Popular Culture, 8(3), 291-

307. doi:10.1080/14746689.2010.501548

Van de Vijver, L., & Biltereyst, D. (2013). CINEMAGOING AS A CONDITIONAL PART OF

EVERYDAY LIFE. Cultural Studies, 27(4), 561-584. doi:10.1080/09502386.2012.720268



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A STUDY ONIMPACT OF ICT TOWARDSHRM PRACTICES IN

LOGISTICS FIRMS

V.Vinoth Kumar*; Dr.C.Muthuvelayutham**

*Research Scholar,

Bharathiar University,

Coimbatore, India.



Anna University,

Madurai, India.


__________________________________________________________________ ABSTRACT

This study is conducted to evaluate the impact of Information and Communication Technology in

Human resource management practices of logistics companies. This research is conducted on

basis of my research work, to analyse the feasibility of the study. This study is focused on all

types of organisation – small, mid-level and high-level organizations. The study will help us to

know about the various HRM practices followed in each level of logistics firms. The study

discusses about the impact of technology on organisation, which will make changes in HRM

practices too. This practices when followed; the perception towards it may change.This industry

is being highlighted by our Government for the past few years because of the level of

importance. This industry is which depends on the service provided by the employees, needed

proper analysis on managing human resources. Professional employees are needed in the

industry equipped with logistics knowledge to raise the standards of the Service. This will enable

the firms to attain sustainable growth in the future.This study helps to know the perception of

employees towards the HRM practices after ICT implementation. Also it helps to understand the

satisfaction level towards the implementation of ICT in the Organization. This study is very

important as these HRM practices and ICT application are implemented for the employees to

improve productivity. Also this study shows if there is any impact in HRM practices after

implementing ICT in logistics firms.





http://www.tarj.in

KEYWORDS: Logistics, HRM Practices, Service, ICT, Information Technology.

REFERENCES:

1. Puja Bhatt and Dr. S. ChinnamReddy(2011), Hrm Practices And Its Impact On Performance

–Exploratory Literature Review In The Context Of Indian SMEs. National Journal of

Research In Management Vol.1, No.2, pp 73-87

2. Rajiv Bhandari(2014),Impact of Technology on Logistics and Supply Chain

Management.IOSR Journal of Business and Management (IOSR-JBM),Vol-2, PP 19-24

3. Ana-Maria Grigore (2008).The Impact of Human Resources Practices upon Small

Companies Performances. BULETINUL Universităţii Petrol – Gaze din Ploieşti Vol. LX No.

2, pp 83 – 92.

4. Expert Human Resources 2016. Link: www.experthumanresources.com

5. R A Noe, J R Hollenbeck B, Gerhart and P M Wright- Fundamentals of Human Resource

Management 5th Edition , McGraw-Hill Companies

6. V.SajeevKumar (2012), Great growth potential for logistic sector in Kerala. The Hindu

Business Line

7. WritikaBhaskar (2016), Top 6 Technology Trends In Logistics And Transportation Industry

For 2016, Dreamorbit.com.

8. Adam Robinson(2016), 3 More Advanced Technology Trends in Logistics in

2016.Cerasis.com



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WOMEN’S WORK AND GENDER DIVISION OF LABOUR IN RURAL

HILL ECONOMY- A STUDY OF HILL DISTRICTS IN THE STATE OF

WEST BENGAL IN INDIA

Srijana Rai*; Sanchari Roy Mukherjee**

*Assistant Professor

Department of Economics

Kurseong College, Kurseong, INDIA.


**Professor,

Department of Economics

University of North Bengal, INDIA.


__________________________________________________________________ ABSTRACT

The Human Development Report, 1995 mentions that „men normally spend no more than a

quarter of their work time in unpaid activities – though there are large variations from 13% in

Venezuela to 44% in the Republic of Korea‟ (Human Development Report, 1995 pp.92). Women

in these areas play a very significant and sometimes a dominant role in the sustenance of

mountain families through their active involvement in agriculture, maintenance of livestock,

kitchen garden and other income generating activities. In Sitong Khasmahal, the principal crops

were carrots, radish, broom grass, red round chillies or „dalle khorsani, seasonal vegetables like

squash, beans, „rai saag‟ etc. A categorization of participation of the family labour has been

done into three categories- “Males” if it is performed only by the male members, “Females” if

performed only by the female members and “Joint” if there is no clear cut division of labour in

participation in that activity. Other farm animals like goats, pigs or poultry are primarily for self

consumption to be used during festivals or special occasions or to be sold off to augment family

income during times of distress. Milk and other dairy products also form a steady source of

income for most of the families in the sampled villages. Women‟s higher participation in unpaid

domestic work creates a hierarchical system within the domestic sphere with women occupying

the subordinate status socially and economically. The private-public dichotomy in men‟s and

women‟s work relegates women‟s position to the household making them less empowered within

and outside the home.





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KEYWORDS: Hierarchical, Dalle Khorsani, Men Normally, Subordinate

_____________________________________________________________________________

REFERENCES:

1. Agarwal, Bina, 1985, „Work participation of rural women in Third world: some data and

conceptual biases‟, Economic and Political Weekly, vol. 20, no. 51/52 (Dec. 21-28, 1985),

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2. Barker, Drucilla, K, 2005, „Beyond women and economics: rereading “women‟s work” ‟,

Signs, vol. 30, no. 4, New Feminist Approaches to Social Science Methodologies (Summer,

2005), pp. 2189-2209.

3. Becker, Gary S, 1965, „A theory of the allocation of time‟, Economic Journal, 75(299): pp.

493-517.

4. Beneria, Lourdes, 1982, „Accounting for women‟s work‟ in Lourdes Beneria (ed), Women

and development -the sexual division of labour in rural societies, Praeger Publishers, New

York USA, pp. 119-140.

5. Bhati, J.P. and Singh, D.V., 1987, „Women‟s contribution to agricultural economy in hill

regions of north-west India‟ Economic and Political Weekly, vol. 22, no. 17 (Apr 25, 1987),

pp. WS7-WS11.

6. Boserup, Ester, 1970, Women‟s role in economic development, Allen & Unwin, New York.

7. Census of India, 2011, Census of India, 2011, viewed on 12 October, 2017

<http://www.censusindia.gov.in>

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viewed on 12 October 2017, <http://www.censusindia.gov.in>

9. Chakraborty, I. and Chakraborty, A., 2009, „Female work participation and gender

differential in earning in West Bengal‟ Institute of Development Studies, Kolkata.

10. Chen, Martha A., 1989, „Women‟s work in Indian agriculture by agro-ecologic zones:

meeting needs of landless and land-poor women‟, , Economic and Political Weekly, vol. 24,

no. 43 (Oct. 28, 1989), pp. WS79-WS81+WS83-WS89

11. D.N. and G.K., 1989, „Sexual division of labour‟, Economic and Political Weekly, vol. 24,

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12. Davies, Lorraine and Carrier, Patricia Jane, 1999, „The importance of power relations for the

division of household labour‟, The Canadian Journal of Sociology / Cahiers canadiens de

sociologie, vol. 24, no. 1(Winter, 1999), pp. 35-51

13. Department of Statistics and Programme Implementation, Government of West Bengal,

2015, Bureau of Applied Economics and Statistics (BAES), State domestic product and

district domestic product of West Bengal 2013-14.

14. Donahoe, Debra Anne, 1999, „Measuring women's work in developing countries‟,

Population and Development Review, vol. 25, no. 3 (Sep., 1999), pp. 543-576.

15. Gronau, Reuben, 1977, ‘Leisure, home production and work- the theory of

the allocation of time revisited’ The Journal of Political Economy, vol. 85, no. 6.

(Dec., 1977), pp. 1099-1123.

16. Human Development Report, 1995, viewed on 03 Sept, 2017< https://hdr.undp.org> default

>files>reports

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17. International Labour Office, Geneva, 2016, Women at work: trends 2016, viewed on 20 May

2018, <https://www.ilo.org/wcmsp5/groups/public/---dgreports/---.../wcms_457317.pdf>

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on 20 December 2017, <http://hdl.handle.net/11343/33646>

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workers in Ernakulam district, thesis, Cochin University of Science and Technology (Under

the Faculty of Social Sciences) viewed on 26 March 2018,

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participation of farm women and their economic contribution in agriculture- a case study in

hilly district of West Bengal‟, Indian Res. J. Ext. Edu 12(2), May, 2012: 1-9.

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Weekly vol. 22, no. 51 (Dec. 19, 1987), pp. 2207-2209+2211-2216

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international perspective‟, The World Bank Research Observer, vol. 4, no. 2 (Jul., 1989), pp.

187-201.

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women‟s work in rural North Bengal, thesis, Department of Economics, University of North

Bengal

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India‟, Economic and Political Weekly, vol. XLV, no. 28 (July, 2010), pp. 49-63.

28. Sidh, S.N. and Basu, S., 2011, „Women‟s contribution to household food and economic

security: a study in the Garhwal Himalayas, India‟, Mountain Research and Development

31(2): pp. 102-111.

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Darjeeling, Cambridge Press, New Delhi.

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policy‟, Economic and Political Weekly, vol. 16, no. 19 (May 9, 1981), pp. 863-871.

31. Thakur, Dalip, 1991, „Farm female worker employment in Himachal Pradesh‟ in R. K.Punia

(ed), Women in agriculture vol.1: their status and role, Northern Book Centre, New Delhi,

pp. 55-69.

32. Thompson, Linda and Walker, Alexis J., 1989 „Gender in families: women and men in

marriage, work, and parenthood‟, Journal of Marriage and Family, vol. 51, no. 4 (Nov.,

1989), pp. 845-871.

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and Political Weekly vol. 24, no. 17 (Apr. 29, 1989), pp. WS23-WS31

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http://archive.org./details/economicsofhouse00reid



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EMPLOYEE RETENTION- A REAL TIME CHALLENGES IN INDIAN

IT SECTOR - REVIEW PAPER

T.S.Kumar*; Dr.M.Kavitha**

*Research Scholar,

Management Bharathiar University,

Coimbatore, INDIA.

Assistant Professor,

Jawahar Science College

Neyveli TS, Tamil Nadu, INDIA.


**Principal,

Thiuvalluvar University Constituent

College of Arts and Science,

Arakkonam, Tamil Nadu, INDIA.

__________________________________________________________________ ABSTRACT

Employee retention is most serious issue facing Indian IT sector due to shortage of skilled

labour, economic growth and employee turnover. It is not only important to have the best and the

most talented employees but it is equally necessary to be able to retain them for long period of

time. There are many factors which affects the retention of employee. Today global explosion in

business creates more opportunities and people are highly mobile not restricting to particular

job. Human resources are the life-blood of any organization. Even though most of the

organizations are now a days, found to be technology driven, yet human resources are required

to run the technology. They are the most vital and dynamic resources of any organization. The

recommendations mentioned include the need for norms on working hours, role models at the

workplace, flexi work hours and arrangements, effective talent acquisition and training

practices. Employee career advance aspects or promotion opportunities have significant relation

with employee retention. The review of literature suggests that good retention is about more than

what a company does once an employee has been hired and established within an organization.

KEYWORDS: Employee retention, IT Industry, Retention Strategies, Retention Factors.

https://en.wikipedia.org/wiki/Neyveli



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REFERENCES

1. Bhatnagar, J., " Talent management strategy of employee engagement in Indian ITES

employees: key to retention" Employee Relations Vol. 29 No. 6, 2007 pp. 640-663

2. Cottrell, T.," Returns and investments “Retreat. Reveal. Retain” The Bottom Line: Managing

library finances Vol. 25 No. 4, 2012 pp. 155-158 ,2012

3. Michael Hay," Strategies for survival in war of talent": Career development International 7/1

(2002)

4. Margaret Deery," Talent management, work-life balance and retention strategies:

International Journal of Contemporary Hospitality Management Vol. 20 No. 7, 2008 pp. 792-

8 06

5. V. Rama Devi, “Employee engagement is a two way street": Human Resource management

International digestVol. 17 NO. 2 2009, pp. 3-4

6. Ans De Vos and AnneliesMeganck, "What HR managers do versus what employees value":

Personnel Review Vol. 38 No. 1, 2009 pp. 45-60 Sarah Leidner and Simon M. Smith,"

Keeping potential job-hoppers‟ feet on ground". Human resource management international

digest VOL. 21 NO. 1 2013, pp. 31-33

7. PiyaliGhosh and RachitaSatyawadi," Who stays with you? Factors predicting employees‟

intention to stay": International Journal of Organizational Analysis Vol. 21 No. 3, 2013 pp.

288-312

8. Clayton Glen," Key skills retention and motivation: the warfor talent still rages and retention is

the highground: Industrial and commercial training, VOL. 38 NO. 1 2006, pp. 37-45

9. Michael Haid," Four Key HR Practices That Drive Retention: Insights from India,

Linkage.com, 2008

10. Jonathan P. Doh, Richard R. Smith, Stephen A.Stumpf, Walter G Tymon Jr.," Pride and

professionals: retaining talent in emerging economies." Journal of business strategy, VOL. 32

NO. 5 2011, pp. 35-42

11. Patrick M. Wright P.M., Timothy M. Gardner, Lisa M. Moynihan (2011),"Strategically

deploy HR practices to increase worker commitment and reduce turnover". Cornell

University, Centre for advanced human resource studies, Research link No. 17 Aug 2011.

12. Benjamin R. Palmer, Gilles Gignac. (2012),"The impact of emotionally intelligent leadership

on talent retention, discretionary effort and employment brand". Industrial and commercial

training, Vol. 44 NO. 1 2012, pp. 9-18

13. Julia Christensen Hughes, EvelinaRog. (2008), "Talent management- A strategy for

improving employee recruitment, retention and engagement within hospitality organizations".

International Journal of Contemporary Hospitality Management Vol. 20 No. 7, 2008 pp. 743

14. Ian M. Taplin, Jonathan Winterton. (2007),"The importance of management style in labour

retention". International Journal of Sociology and Social Policy Vol. 27 No. 1/2, 2007 pp. 5-

18

15. AON Hewitt, "Trends in global employee engagement". Emrald insight,

www.aonhewitt.com,201 1

16. Marjorie Armstrong-Stassen, Andrew Templer. (2004),"Adapting training for older

employees". Journal of Management Development Vol. 24 No. 1, 2005 pp. 57-67

17. Brigitte Kroon, CharissaFreese. (201 3),"Can HR practices retainflexworkers with their

agency". International Journal of Manpower Vol. 34 No. 8, 2013 pp. 899-917

18. Jund - Ming Wang, Brian H. Kleiner. (2004). Effective Employment Screening Practices.

Management research news, Volume 27 Number 4/5 2004

http://linkage.com/

http://www.aonhewitt.com/



http://www.tarj.in

19. Simon North. (201 1),"Finding new roles for existing staff within your Organization". Human

resource management international digest, Vol. 19 NO. 5 2011, pp. 3-5

20. Osman M. Karatepe. (2013), "High-performance work practices, work social support and

their effects on job embeddedness and turnover intentions". International Journal of

Contemporary Hospitality Management Vol. 25 No. 6, 2013 pp. 903 -921

21. GauravBagga. (2013),"How to keep the talent you have got". Human resource management

international digest, Vol. 21 NO. 1 2013, pp. 3-4

22. JyotsnaBhatnagar. (2008), "Keeping employees in Indian call centres". Human resource

management international digest, Vol. 16 NO. 3 2008

23. "Perks and pride to retain the talent. Emrald insight. Human resource management

international digest, Vol. 18 NO. 3 2010, pp. 13-15

24. Oracle white paper. (2012).

25. Kyndt, N. G., Dochy, F., &Baert, H. (2010), "Influence of learning and working climate on

the retention of talented employees". Journal of Workplace Learning Vol. 23 No. 1, 2011 pp.

35-55

26. Franckeiss, A. (2008), "Mining the good from the goodbyes". Human resource management

international digest.

27. Gberevbie, D. E. (2010), "Organisational retention and strategies".

28. PankajTiwari, KaruneshSaxena. (2012),"human resource management practices: a

comprehensive review"

29. Rick Ferguson and Bill Brohaugh.”The talent wars”, Journal of Consumer Marketing



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ARE SUWIDHA CENTRES IN PUNJAB PROVIDING SUWIDHAS TO

PUBLIC IN REAL SENSE? A STUDY ASSESSING THE SEEKER’S AGE

EFFECTS ON THE DELIVERY OF THE SERVICES AT THE DISTRICT

LEVEL

Dr. Jyoti Arora* *Assistant Professor,

Department of Public Administration,

MCM DAV College for Women,

Chandigarh, INDIA.

__________________________________________________________________ ABSTRACT

E-governance has become essential ingredient of Good Governance today. In present times, the

governments are pursuing their development agenda by making liberal use of e-governance

(ICT). Governance means the action or manner of governing a state, organization. The “e” in e-

Governance stands for „electronic‟. Thus, e-Governance is basically associated with carrying

out the functions and achieving the results of governance through the utilization of ICT

(Information and Communications Technology).E-governance has immense potentiality to

promote transparent, efficient, effective, responsive and citizen-friendly services to the people. It

has the potential to serve citizens at their door step. It has brought about a paradigm shift in IT

usage and applications for good governance. E-governance is a process of reform in the way

government work, share information, and deliver services to clients. There are lots of e-

governance initiatives in India such as E-Seva Centres, e-Sampark Centres, SUWIDHA Centres,

e-disha Centres etc. These Centres are providing services to the people with efficiency and

transparency. The present research paper has made an attempt to study the ground reality as far

as provision of services is concerned and specifically has analyzed the effects of age on the

delivery of services/facilities provided by SUWIDHA Centres in SBS Nagar district of Punjab.

KEYWORDS: E-Governance, Citizen-Centric Services, SUWIDHA Centres.



http://www.tarj.in

REFERENCES

1. Karyemsetty, Nagarjuna and Prasad, Kaki Leela (2016), “A Study of e-governance Initiative

india”, International Journal of Innovative Research in Science, Engineering, and

Technology, 5(5), 7662-7668.https://www.ijirset.com/upload/2016/may/172_A%20Study.pdf

[Accessed on March 9, 2018].

2. UN Global E-government Survey 2004 - DPADM - UN.org,

https://publicadministration.un.org/egovkb/portals/egovkb/Documents/un/2004-

Survey/Complete-Survey.pdf [Accessed on March 9, 2018].

3. http://portal.unesco.org/ci/en/ev.php [Accessed on March 10, 2018].

4. E-governance in India: Concept, Initiatives and Issues -

INSIGHTSwww.insightsonindia.com/2014/11/23/e-governance-india-concept-initiatives-

issues/ [Accessed on March 1, 2018].

5. Rajendra Kumar, National e-Governance Plan: Vision, Challenges and the Way Forward,

Yojana September 2012, pp.52-55.

6. E-Governance: Past, Present and Future in India -

arXivhttps://arxiv.org/pdf/1308.3323[Accessed on March 15, 2018].

Suwidha.nic.in/html/about_suwidha.htm[Accessed on March 20, 201

https://www.ijirset.com/upload/2016/may/172_A%20Study.pdf

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwi7qMms78bbAhVQWH0KHat6BmIQFggoMAA&url=https%3A%2F%2Fpublicadministration.un.org%2Fegovkb%2Fportals%2Fegovkb%2FDocuments%2Fun%2F2004-Survey%2FComplete-Survey.pdf&usg=AOvVaw1Q7KF12HLe0BRLKDbojaBs

https://publicadministration.un.org/egovkb/portals/egovkb/Documents/un/2004-Survey/Complete-Survey.pdf

https://publicadministration.un.org/egovkb/portals/egovkb/Documents/un/2004-Survey/Complete-Survey.pdf

http://portal.unesco.org/ci/en/ev.php%20%5bAccessed

https://www.google.ca/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwiqxeubwsPaAhWItI8KHeQlAccQFggmMAA&url=http%3A%2F%2Fwww.insightsonindia.com%2F2014%2F11%2F23%2Fe-governance-india-concept-initiatives-issues%2F&usg=AOvVaw1n1canAk5ZxOWKFQyaLTu_



https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&ved=0ahUKEwiYgcz4jcfbAhWSdH0KHamtBHIQFggzMAE&url=https%3A%2F%2Farxiv.org%2Fpdf%2F1308.3323&usg=AOvVaw2RnDy8XXRi8nTJQ92ZCzAv

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&ved=0ahUKEwiYgcz4jcfbAhWSdH0KHamtBHIQFggzMAE&url=https%3A%2F%2Farxiv.org%2Fpdf%2F1308.3323&usg=AOvVaw2RnDy8XXRi8nTJQ92ZCzAv



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CONSUMER BEHAVIOUR TOWARDS BANKING SERVICES: A

COMPARATIVE ANALYSIS BETWEEN PUNJAB NATIONAL BANK

AND HDFC BANK

Dr Artta Bandhu Jena*; Mr Parsuram Pati**

*Senior Asst Prof,

Department of Business management,

Fakir Mohan University, Balasore,

Odisha, INDIA.


** Research Scholar,

Department of Business management,

Fakir Mohan University, Balasore,

Odisha, INDIA.


__________________________________________________________________ ABSTRACT

Banking sector and other service sectors is not free is not free from the waves of Liberalization,

Privatisation and Globalization (LPG). LPG has influenced to profound the cut-throat

competitive pressures towards customer satisfaction emerged to be cornerstone of increased

demand of banking services and indeed, is recognized as the key business strategy to Indian

banks. In fact, customer satisfaction is not only a prerequisite for a successful and competitive

bank but also a benchmark against which many banks have set their standards. Bank personnel

are, therefore, more concerned about quality of service and customer satisfaction. Service

quality, service charges, perceived value and customer satisfaction are the key areas of success

to a bank. Commercial banks are playing in important role towards Indian economy.

Customer‟s satisfaction will make a great economic foundation for growth and survival of

banking business. Customer satisfaction represents the extent to which banking products and

services meet the customers‟ needs. According to various studies made by researchers, customer

satisfaction can be measured by looking the different dimensions such as service quality,

customer loyalty, customer behaviour, trust and others. Thus, a satisfied customer is the brand

ambassador towards service providers i.e. bank and contributes a lot towards marketing and

profitability of banking business. The Balasore district of Odisha has been selected for the study.




http://www.tarj.in

Against this backdrop, the present study discusses the behaviour of consumers with regard to

banking services provided the sample banks.

KEYWORDS: Consumer Behaviour, Banking Service, Consumer, Private and Public Banks.

______________________________________________________________________________

SELECTED REFERENCE

1) Alagarsamy K. & Wilson S. (2013), “Customer Behaviour towards Banking Services with

Special Reference to Public Sector Banks in Sivagangai District.”, Asia Pacific Journal of

Marketing & Management Review, ISSN 2319-2836, Vol.2 (2), February, pp-183-196.

2) Chandna S. (2016), “A Study of Products and Services in Public and Private Sector Banks”.

IOSR Journal of Humanities and Social Science (IOSR-JHSS), e-ISSN: 2279-0837, p-ISSN:

2279-0845, Vol.21, Issue No.10, Ver. 12, October, pp.38-43.

3) Dhale A. & Mittal M. (2008), “Preferences, Satisfaction Level and Chances of Shifting: A

Study of the Customers of Public Sector and New Private Sector Banks”, The ICFAI Journal

of Bank Management, Vol. 7, Issue No.2, pp.62-74.

4) Desai V. (2003), “Bank Management”, 1st Edition, Himalaya Publishing House, New Delhi.

5) Gujju R.R.A. (2013), “Marketing Strategies in Banking Sector (A Comparative Study of

Selected Public and Private Banks)”, Ph.D. Thesis.

6) Gupta M. (2014), “Service Quality and Its Relationship with Customer Satisfaction in retail

banking: A Comparative Study of Public and Private Sector Banks in India”, Ph.D. Thesis.

7) Ismail I., Rosley N. & Ling S. S. (2011), “Banking services and Customer satisfaction:

Analysis in Malaysia”, Crown Journal of Business Management, Vol. 1, Issue No.1, October,

pp.01-07.

8) Juneja A. (2015), “Evaluation of Customers‟ Satisfaction in E-Banking-An Empirical Study

of Public and Private Sector Banks in Punjab”, Ph.D. Thesis.

9) Jena A.B. “Dynamics of Banking & Insurance: Modern Concepts and Approaches”,

Reference Book, Dominant Publishers and Distributors Pvt.Ltd, New Delhi-2015 ( ISBN-

978-93-80752-50-7)

10) Jain P. N. (2012), “A Comparative Analysis of Marketing of Banking Services in India with

Special Reference to Private V/s. Public Sector Banks”, Ph. D. Thesis.

11) Kalpana D. & Chandrasekaran R.(2016), “A Study on Customer Satisfaction of Old

Generation and New Generation Private Sector Banks With Reference to Coimbatore City”,

International Journal of Science and Research (IJSR) ISSN (Online): 2319-7064 Vol. 5 Issue

No.4, April, pp-67-71.

12) Kapadia K., “A Comparative Study of Customer Satisfaction towards Banking Services

Provided by Public Sector Banks and Private Sector Banks in South Mumbai”, “Skill

Development : The Key to Economic Prosperity”, Tactful Management Research Journal,

ISSN: 2319-7943, pp.185-193.

13) Kothari C.R. (2011), “Research Methodology: Methods and Techniques”, 2nd

Edition, New

Age International publisher, New Delhi



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14) Premraj H. & Sankaralingam N (2012), “Customer satisfaction in Indian retail banking – A

study with reference to Chennai”, Indian Journal of Commerce and Management Studies,

Vol. III, Issue No.1, January, pp.38-41.

15) Rokade E. (2015), “A study of Effectiveness of Mobile Banking services with reference to its

usage and customer satisfaction in M.P. region”, Ph.D. Thesis.

16) Singh & Gupta (2006), “Customer‟s Perception and Satisfaction towards Services of Public

& Private Sector Banks”, International Journal of Management (IJM) Vol. 7, Issue No.6,

Sep–Oct, ISSN: 0976-6502 and ISSN Online: 0976-6510 IAEME Publication, pp.77–88.

17) Singh S. & Arora R. (2011), “A Comparative Study of Banking Services and Customer

Satisfaction in Public, Private and Foreign Banks”, J Economics, Vol. 2, Issue No.1, pp.45-

56.

18) Singh S. (2012), “Banking Services and Customer Satisfaction”, Ph.D. Thesis.

19) Srinivasan R. (2006), “Service Marketing – The Indian Context”, 4th Printing, Prentice Hall

of India Private Limited, New Delhi.

20) Sujatha S.M. (2013), “A Comparative Study on the Customer Satisfaction in Private Sector

and Public Sector Banks with Reference To Chennai City”, Ph.D. Thesis.

21) www.financialservices.gov.in

22) http://www.rbi.org.in

23) http://www.hdfcbank.com

24)https://en.wikipedia.org/wiki/Banking_in_India

25) https://free-article-spinner.com

http://www.financialservices.gov.in/

http://www.rbi.org.in/

http://www.hdfcbank.com/



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TECHNICAL ANALYSIS IN I.T SECTOR OF INDIAN EQUITY

MARKET- A SELECT STUDY

Dr.Rambabu Gopisetti*; Mr. M Narsing Rao**

*Assistant Professor,

Department of Commerce,

Telangana University, Nizamabad, INDIA.


**Research scholar,

Telangana University Nizamabad, INDIA.

Department of Business Management & Commerce.


__________________________________________________________________ ABSTRACT

Technical Analysis is the forecasting future of the financial price movements based on an

examination of the stocks past price movements. Technical analysis does not result in absolute

predictions about the future with regard to forecasting. In its place, technical analysis can help

investors anticipate what is possible to happen to prices over time. Technical analysis is a study

of predicting prices of securities for the future. The main aim of technical analysis is to generate

returns by charter person decide when to enter and when to exit in the security. It is of the Indian

Equity Market relating to factors affecting the supply and demand of stocks. It helps in

understanding the intrinsic value of shares and knowing whether the shares are undervalued or

overvalued. The stock market indicators would help the investor to identify major market turning

points. For the purpose of the present study selected Information Technology companies have

been considered, IT Sector respectively. The methods used for the purpose of this study are

Simple Moving Average, Rate of Change (ROC) and Relative Strength Index (RSI). The simple

moving average method helps in calculating the trend that a particular share had in the year,

whether upward or downward, whereas ROC helps in calculating the oversold or undersold

regions for any share and RSI talks about the optimum point to buy and sell. This study predicts

how far the technical analysis will be useful for the investor to make an investment by using

technical analysis.





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KEYWORDS: Information Technology, Technical Analysis, Simple Moving Average, Rate Of

Change, Relative Strength Index, Indian Equity Market.

______________________________________________________________________________

REFERENCES

The following web Sites and books are used for the better result of our paper.

Books/Journals

1) Sprenher C Ronald (1975) “Introduction to investment Management”, Boston,

a. Houghton Mifflin Company. PP 8-16.

2) Avandhani V.A (1995) “Investment for Beginners”, Bombay, Himalaya Publishing

a. House. PP 124-136.

3) S.Kevin (2015) “Security Analysis and Portfolio Management”, Delhi, Phi Learning

Private Limited.

4) David M. Blanchett (2010), “Do passive or active investors make better asset allocation

decisions?”, The Journal of Index Investing, Fall 2010, Vol-1, No.2, Pg.74-80.

5) Rahul Verma, GokceSoydemir, (2009),” The impact of individual and institutional investor

sentiment on the market price of risk”, the quarterly review of economics and finance,

Volume-49, Issue-3, August 2009, Pg.No.1129-1145.

6) Sullivan, R., Timmermann, A., & White, H. (1999). “Data‐snooping, technical trading rule

performance, and the bootstrap”. The journal of Finance, 54(5), 1647-1691.

7) Taylor, M. P., & Allen, H. (1992). “The use of technical analysis in the foreign exchange

market”. Journal of international Money and Finance, 11(3), 304-314.

8) .8. Howard B. Boham, Jr. (1968), “Equity investment return in 1970” Financial analysis

journal, May to June – 1968.

9) Dow, C. H. (1920). Scientific stock speculation. Magazine of Wall Street.

WEB- SITES

I. http://www.investopedia.com/university/technical/techanalysis3.asp

II. http://stockcharts.com/school/doku.php?id=chart_school:overview:technical_analysis

III. http://onlinelibrary.wiley.com/doi/10.1111/j.1540-6261.1994.tb04424.x/abstract

IV. http://www.sciencedirect.com/science/article/pii/0261560692900483

V. http://www.sciencedirect.com/science/article/pii/S0167923603000885

VI. http://onlinelibrary.wiley.com/doi/10.1111/j.1540-6261.1994.tb04424.x/abstract

VII. http://link.springer.com/chapter/10.1007/978-3-540-25947-3_2

VIII. http://ssrn.com/abstract=1335563

http://ssrn.com/abstract=1335563



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A NOVEL METHOD TO PREDICT HEART DISEASE USING SVM

ALGORITHM

S. Shylaja*; R. Muralidharan**

*Research Scholar,

Department of Computer Science,

Rathinam College of Arts & Science,

Coimbatore, Tamil Nadu, INDIA.


**Academic Principal,

Rathinam College of Arts & Science,

Coimbatore, Tamil Nadu, INDIA.


__________________________________________________________________ ABSTRACT

Health care industry has huge amount of patient data especially heart patients, but unfortunately

most of the data is not mined to find out hidden information in data. Advanced data mining

techniques can be used to discover hidden pattern in data. These techniques will be useful for

medical practitioners to take effective decision. In this paper, data mining classification

techniques RIPPER classifier, Decision tree, Artificial Neural Network (ANN), Naive Bayes,

Support Vector Machine (SVM), are analyzed on heart disease dataset and its efficiency is

analysed. Performance of these techniques is compared through sensitivity, specificity,

Accuracy, true positive Rate and False positive Rate. The analysis shows that out of these five

classification techniques methods SVM predicts with highest accuracy, specificity and sensitivity.

KEYWORDS: Sensitivity, Specificity, Accuracy, Tremendous, Implements





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REFERENCE

[1]. S. Kiruthika Devi et al, - Prediction of Heart Disease using Data Mining Techniques, Indian

Journal of Science and Technology, Vol 9(39),October 2016.

[2]. M.Durairaj, K.Meena, - A Hybrid Prediction System Using Rough Sets and Artificial Neural

Networks‖, International Journal Of Innovative Technology & Creative Engineering (ISSN:

2045-8711) VOL.1 NO.7 JULY 2011.

[3]. K. Srinivas , B. Kavitha Rani and Dr. A. Govrdhan, -Applications of Data Mining

Techniques in Healthcare and Prediction of Heart Attacks‖ International Journal on Computer

Science and Engineering (2010).

[4] Kala John Kappiarukudil and ManeeshaVinodini Ramesh “Real-Time Monitoring and

Detection of „„Heart Attack‟‟ Using Wireless Sensor Networks”, 2010 Fourth International

Conference on Sensor Technologies and Applications ISSN:978-0-7695-40962/10IEEE,2010.

[5] Mai Shouman, Tim Turner, and Rob Stocker “Using Data Mining Technique in Heart

Disease Diagnosis and Treatment”, 2012 JapanEgypt Conference on Electronics,

Communications and Computers ISSN:978-1-4673-0484-9/ IEEE,pp.173-177,2012. 3

[6] Vikas Chaurasia and Saurabh Pal “Data Mining Approach to Detect Heart Dieses”,

International Journal of Advanced Computer Science and Information Technology (IJACSIT)

Vol. 2, No. 4, 2013, Page: 56-66, ISSN: 2296-1739.

[7] J Peter and K. Somasundaram, “An Empirical Study on Prediction of Heart Disease Using

Classification DataMining Techniques”, Proceedings of IEEE International Conference on

Advances In Engineering, Science And Management (ICAESM), (2012), pp. 514-518.

[8] Mrs.G.Subbalakshmi “Decision Support in Heart Disease Prediction System usingNaive

Bayes”, Indian Journal ofComputer Science and Engineering (IJCSE) ISSN: 0976-5166, Vol. 2

No. 2 Apr-May 2011, pp.170-176.

[9] Saud A.Alasadi et al “ Review of Data Pre-processing techniques in data mining”, Journal of

Engineering and applied science 12(16):4102-4107,2017. ISSN: 1816949X.

[10] Saranya et al “A Study on Normalization techniques for privacy preserving data mining”,

International journal of Engineering and technology (IJET)- Vol 5 No 3 Jun-Jul-2013, ISSN

:0975-4024.

[11] ShwetaKharya , Using Data Mining Techniques For Diagnosis And Prognosis Of Cancer

Disease‖, International Journal of Computer Science, Engineering and Information Technology

(IJCSEIT), Vol.2, No.2, April 2012.

[12] Arvind Sharma and P.C. Gupta ―Predicting the Number of Blood Donors through their

Age and Blood Group by using Data Mining Tool‖ International Journal of Communication and

Computer Technologies Volume 01 – No.6, Issue: 02 September 2012.

[13] J.-C. Hsieh and M.-W. Hsu, “A cloud computing based 12-lead ECG telemedicine

service,” BMC Med. Informat. Decision Making, vol. 12, no. 77, pp. 1–12, 2012

[14] Dhanashree S. Medhekar, Mayur P. Bote,Shruti D. Deshmukh “HeartDisease Prediction

System using Naïve Bayes”, International Journal of Enhanced Research in of Science

Technology & Engineering,Vol.2,ISSN:2319-7463,pp.1-5,2013.



http://www.tarj.in

[15] Deepali Chandna“Diagnosis of Heart Disease Using Data Mining Algorithm”, (IJCSIT)

International Journal of Computer Science and Information Technologies, Vol. 5 (2), 2014,

pp.1678-1680.

[16] Chau, M.; Shin, D., “A Comparative Study of Medical Data Classification Methods Based

on Decision Tree and Bagging Algorithms”. Proceedings of IEEE International Conference on

Dependable, Autonomic and Secure Computing 2009, pp. 183-187.

[17] J.Vijayashree and N.Ch.SrimanNarayanaIyengar “ Heart Disease Prediction System Using

Data Mining and Hybrid Intelligent Techniques: A Review” International Journal of Bio-Science

and Bio-Technology Vol.8, No.4 (2016), pp. 139-148

http://dx.doi.org/10.14257/ijbsbt.2016.8.4.16.

[18] Milan Kumari, Sunila Godara, Comparative Study of Data Mining Classification Methods

in Cardiovascular Disease Prediction, IJCST Vol. 2, Issue 2, June 2011.

[19] Xiaoliang Wang ; Qiong Gui ; Bingwei Liu ; Zhanpeng Jin et al (2014), Enabling Smart

Personalized Healthcare: A Hybrid Mobile-Cloud Approach for ECG Telemonitoring, IEEE

Journal of Biomedical and Health Informatics, Vol. 18, No. 3, May, pp.739 745.

[20] Shantakumar B.Patil, Y.S.Kumaraswamy, Intelligent and Effective Heart Attack Prediction

System Using Data Mining and Artificial Neural Network, European Journal of Scientific

Research, ISSN 1450-216X, Vol.31 No.4 (2009), pp.642-656.

http://dx.doi.org/10.14257/ijbsbt.2016.8.4.16



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A STUDY ON IMPACT OF FOREIGN DIRECT INVESTEMENT ON GDP

OF INDIA

Ishfaq Ahmad shah*; Dr. Manoj songra**

*Research scholar,

School of commerce,

DAVV Indore, INDIA.


**Assistant professor,

GACC College Indore, INDIA.

__________________________________________________________________ ABSTRACT

FDI is the fueling element for any developing nations in terms of investement and finance. FDI is

becoming the hot tool for inflow of investement for a country. FDI is thought to be the growth

enhancing mainly through the capital, technology and know-how that it brings into the recipient

country. This study has been attempted to discuss the impact of FDI on GDP and the trend of

FDI inflow in Indian economy. Secondary data has been retrieved from various sites of Reserve

Bank of India, World bank etc. for the time period 2000-01 to 2016-17and Karl Pearson

coefficient of correlation has been used to measure the impact of FDI on GDP.FDI is considered

as dependent variable and GDP is considered as independent variableand results found that

there is positive correlation between FDI and GDP if there is an increase of 1% FDI in India

GDP of India will be increased by 0.67%.GDP means Gross Domestic product it includes all

types of goods and services produced in an economy during a given period of time. GDP is an

important indicator to check the growth of the economy. Thus, there is need to encourage FDI

regularly to enhance the growth of the Indian Economy.

KEYWORDS: FDI, GDP, Economy.




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REFERENCES

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Humanities and Social Science Invention, 2(2), 01-11.

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CROSS COUNTRY ANALYSIS. ANVESHANA‟S INTERNATIONAL JOURNAL OF

RESEARCH IN REGIONAL STUDIES, LAW, SOCIAL SCIENCES, JOURNALISM AND

MANAGEMENT PRACTICE, 1(8), 329-336.

Buthe, T., & V.Milner, H. (2008). ThePoliticsofForeignDirectInvestmentinto

DevelopingCountries:IncreasingFDIthrough InternationalTradeAgreements? American Journal

of Political Science, 52(4), 741-762.

CHAKRABORTY, C., & NUNNENKAMP, P. (2008). Economic reforms,FDI,and Economic

Growth in India:A Sector Level Analysis. World Developement , 36(7), 1192-1212.

doi:10.1016/j.worlddev.2007.06.014

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Rougier, Ed.) MDPI Economics, 2-9. doi:doi:10.3390/economies5020020

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oxford university press.

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Econometric Approach. Journal of Mangement Sciences and Technology, 2(3), 6-14.

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ON INDIAN TEXTILE INDUSTRY. KAAV INTERNATIONAL JOURNAL OF ECONOMIC

,COMMERCE & BUSINESS MANAGEMENT, 4(1), 92-110.

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Economic Development-An Analysis. Journal of International Relations and Foreign Policy.

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India, Wazir advisors. (2016). Foreign direct investement scennario in india textile sector.

Ministry of textiles.



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JAIN, M., MEENA, M. L., & MATHUR, T. N. (2013). ROLE OF FOREIGN DIRECT

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ORGANISATIONAL CLIMATE: A COMPARATIVE STUDY OF PUBLIC

& PRIVATE BANKS IN BHUBANESWAR

Dr. Kishore Kumar Das*; Ms. Smaraki Pattanayak

*Head,

Department of Commerce,

School of Commerce and Management Studies,

Ravenshaw University, Cuttack,

Odisha, INDIA.


**Research Scholar,

(Business Administration),

School of Management Studies,

Ravenshaw University, Cuttack,

Odisha, INDIA.


__________________________________________________________________ ABSTRACT

This study aimed to (a) to assess dimensions of organizational climate of both public and private

sector banks (b) to compare the organizational climate of both public and private sector banks

(c) to suggest interventions for further improvement of the climate based on the findings.

Motivational Analysis of Organizations Climate (MAO-C ) developed by Prof Udai Pareek, a

standardized questionnaire was used for a sample of 100.The findings show that „Expert

Influence‟ stands as the dominant variable and „Extension‟ as the back-up variable in public

sector banks. Again public sector banks‟ functional climate „achievement‟ is low and weak

whereas, the dysfunctional climate „control‟ is high and strong. Further „Affiliation‟ stands as

the dominant variable and „Achievement‟ as the back-up variable in case of private sector banks.

In the private banks, the functional climate of expert influence and extension are low and weak

whereas the dysfunctional climate of affiliation is high and strong. Based on these findings, the

suggestions are made to improve the environment of banks in both the sector.

KEYWORDS: Dysfunctional Climate, Functional Climate, MAO-C, Organizational Climate,

Public Sector, Private Sector.





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Performance and Effectiveness. New York, NY: McGraw-Hill.



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climate and job satisfaction in public, private and foreign banks. Asian Social Science, 8 (4), 259.



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WOMEN PARTICIPATION IN MGNREGA WITH SPECIAL

REFERENCE TO DEHRADUN DISTRICT OF UTTARAKHAND

Ms. Deepali Tomar*

*Researcher,

Department Of Economics,

Doon Uninveristy,

Near Pnb Bhaniyawala Dehradun, INDIA.


__________________________________________________________________ ABSTRACT

The Gandhian Approach and Techniques for integrated rural development has been analysed as

an alternative path for rural development. In 2nd Feb, 2006 the Central Government started its

very ambitious programme named National Rural Employment Guarantee Act (NREGA) which

is known as Mahatma Gandhi NREGA from 2nd Oct, 2009. This programme guarantees one

hundred (100) days of unskilled work per rural household. For the empowerment of the rural

women this programme ensures that of the total workers at least one third workers should be

women. More importantly, the Act aims at eradication of extreme poverty and at making villages

self sustaining through productive assets creation. In this paper the study area is the Dehradun

district of Uttarakhand. Secondary data is taken for the study purpose on number of registered

and active women workers under GNREGA, bank account details of women under MGNREGA,

number of person days generated of women under MGNREGA. In our results we can see that the

condition of the rural women is improved after this programme. Now they have sufficient amount

in their hands to meet there small daily expenditures. Their participation rate in the programme

is more than seventy five percent out of the total beneficiary in a particular area. MGNREGA

programme proves as a very effective tool for the socio-economic upliftment of the rural women

KEYWORDS: MGNREGA; Empowerment; Women Participation; Socio-Economic Upliftment




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REFERENCES

Bhatty.Kiran. (2006). „Employment Guarantee and Child Rights‟, Economic and Political

Weekly May 20, 2006, pp 1965-1967.

Dey, Subhasish and Bedi, Arjun S. (2010) „The National Rural Employment Guarantee Scheme

in Birbhum‟, Economic and Political Weekly, October 9, 2010 pp 19-25

Khera. R., and N. Nayak,(2009) „Women Workers and Perceptions of the National Rural

Employment Guarantee Act‟, Economic and Political Weekly, vol. 44, no. 43, 29 October 2009.

Shariff. A.,(2009) „Assessment of Outreach and Benefits of National Rural Employment

Guarantee Scheme in India‟, Indian Journal of Labour Economics, vol. 52, no. 2, 2009, pp. 243–

68.

Siddhartha and A. Vanaik,(2011) „CAG Report on NREGA: Facts and Fiction‟, in Battle for

Employment Guarantee, ed. R. Khera, New Delhi: Oxford University Press, 2011, pp. 105–27.

Vanaik.A and Siddhartha. (2008). „Bank Payments: End of Corruption in NREGA?‟, Economic

and Political Weekly, 26 April, 2008, pp 33-39.5 Ambastha, P, P.S Vijay Shankar and

16Banerjee, K and P. Saha (2010), “The NREGA: the Maoists and the Development Woes of the

Indian State”, Economic and Political Weekly, VOL XLV No.28, July 10, 2010, pp 42-46.

Casswell, G and G De Neve (2012), “MGNERGA in Tamil Nadu: A story of Success and

Transformation”, Journal of Agrarian Change, July.

Chari, A (2006) “Guarantee Employment and Gender Construction Women‟s Mobilization in

Maharashtra”, Economic Political Weekly, December 2006.

Esteves, T., Rao, K. V., Sinha, B., Roy, S. S., Rao, B., &ShashidharkumarJha, A. B.

(2013).Agricultural and Livelihood Vulnerability Reduction through the MGNREGA. Economic

and Political Weekly, 94-103

Jacob, N (2008) “The Impact of NREGA on Rural-Urban Migration: Field survey of Villupuram

District, Tamil Nadu” Working paper No.202.Center For civil society.

Kundu, A NiranjanSrangi (2005), “Employment Guarantee: Issue of Urban Exclusion”,

Economic and Political Weekly, Vol. 40, No.33, August 13, 2005, pp 3642 – 3647



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CLIMATE CHANGE MITIGATION AND ADAPTATION PRACTICES IN

INDIA

Dr. I.Sundar*

*Associate Professor of Economics,

Directorate of Distance Education,

Annamalai University, INDIA.


__________________________________________________________________ ABSTRACT

Mitigation aims at reducing climate change impact and it involves reducing the flow of heat-

trapping greenhouse gases into the atmosphere either by reducing sources of these gases or

enhancing the “sinks” that accumulate and store these gases. Adaptation aims at adapting to life

in a changing climate and it involves adjusting to actual or expected future climate. The goal is

to reduce our vulnerability to the harmful effects of climate change. This paper deals with

climate change scenario in India and climate change impact on agriculture, energy security,

water security and health. It outlines the climate change adaptation practices and mitigation

measures in agriculture and other sectors. This paper concludes with some interesting findings

along with policy suggestions. For instance, according to the estimates stated in climate action

plan or the Nationally Determined Contributions (NDC), India will require a whopping $2.5

trillion to deal with the impacts of climate change by 2030. Decreases in the availability of water

and increases in temperature will pose major risk factors to thermal power generation and

projects will need to be planed taking into account climatic risks. A Clean Development

Mechanism project must be voluntary, generate “real, measurable, and long term benefits

related to the mitigation of climate change” and generate “reductions in emissions that are

additional to any that would occur in the absence of the certified project”.

KEYWORDS: Sinks, Vulnerability, Mitigation, Accumulate, Intergovernmental, Frequency,

Unpredictable



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REFERENCES

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SCHOOL DAMAGE BY ELEPHANT: AN EMERGING PROBLEM IN

FOREST-FRINGE AREA OF DUARS REGION, WEST BENGAL, INDIA

Chandan Datta*

*Senior Research Fellow,

Geography Department,

Vivekananda College for Women,

University of Calcutta, Kolkata, INDIA.


__________________________________________________________________ ABSTRACT

The Duars forest environment has been badly affected by adverse human activities like linear

development through forest, human encroachment towards the forest boundary, illegal poaching,

deforestation etc. The Indian elephants (Elephas maximus indicus) of Duars are suffers from

impacts of that kind of adverse environmental situations. As a result they change their behavior

with learning this change environment for ensuring their long life span in coming future. The

school damage by elephant is the example of such kind of changing behavior. It is mainly

observed in lonely elephant. It is the new addition of man-elephant conflict in Duars region. The

schools locate in forest-fringe area are badly affected by this. It is the extra burden of

government for reconstruction the school building that was damaged by elephant and also

creates a problem in imparting education in Duars region. The number of incidents of school

damage has been increase after starting of mid-day-meal at school premises. This changing

situation should be focused in wildlife management strategy of Duars.

KEYWORDS: Duars, School Damage, The Asian Elephant, Changing Behavior, Mid-Day-

Meal Item




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REFERENCES:

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Chicago: University of Chicago Press, 451–472.

2. Clemmons, J. R., and R. Buchholz. 1997. Behavioral approaches to conservation in the wild.

Cambridge University Press, Cambridge, United Kingdom.

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size in a small cervid: The roe deer. Journal of Animal Ecology 65(6), 715-724.



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INFLUENCE OF BRAND TRUST IN CREATING E-LOYALTY FROM

OFFLINE LOYALTY: A LITERATURE REVIEW

Maani Dutt*; Dr.Anurupa.B.Singh**

*Research Scholar,

Amity Business School.

Amity University, Noida, INDIA.



Amity Business School.

Amity University, Noida, INDIA.


__________________________________________________________________ ABSTRACT

The aim of this conceptual paper it to understand loyalty in the online context. It analyses the

relationship of offline and online loyalty along with the direct or indirect impacts of brand trust

on loyalty. Since online customers can simply shift to other online websites, so the online loyalty

is normally not much. This paper is to give a better understanding of the antecedents that impact

brand loyalty. Shoppers have a tendency to choose the brand in which they had trust and remain

using the similar brand instead of taking risks by buying a new and unacquainted brand. So,

brand trust plays a significant role in persuading the offline customer behaviour, retailers should

concentrate on building trust towards the brand if they have to attain online and offline loyalty.

Nevertheless, numerous factors have been observed distinctly in the preceding researches, too

little consideration is given on probing the effects of the offline trust on brand makes the basis

for online brand loyalty, especially with the extant of the brand trust acting as the mediating

variable. So, this paper attempts to recognize the concept of attaining e-loyalty, which includes

factors that impact brand loyalty.

KEYWORDS: Brand Experience, Brand Trust, Online Loyalty, Offline Loyalty.





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http://www.tarj.in

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EXPLORING THE PRICE BUNDLING PORTFOLIO IN INDIAN FMCG

MARKETS

P.Baba Gnana kumar*

*School of Management,

Kristu Jayanti College,

Bangalore, INDIA.


__________________________________________________________________ ABSTRACT

The research explored the integration layers used to create value for-money to both customers

and marketers in price bundling strategy. With the help of a diagnostic research carried out in a

departmental store, we identified that there is no congruence between the customer expectation

and marketers‟ supply in establishing product mix for price bundling strategies. Hence an

experiment was carried to find out the appropriate demand sensing system that creates

promotional spins. We try to leverage how we can deploy reference dependent model of pricing

and modified exponential smoothing method (with additional inputs) of demand forecasting to

get the desired result. As a result, we strongly recommends the marketers to use the reference

dependent pricing to fix the promotional price and to forecast the demand for the product mix,

use shipment history of „focal‟ product to measure linearity and open customer orders of „tied-

in‟ product to measure the exponential growth.

KEYWORDS: Exponential Smoothing, Price Bundle, Product Bundle.




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REFERENCES

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KASHMIR DISPUTE AND ITS IMPACT ON INDIA-PAKISTAN

RELATIONS

Bilal Ahmad Shergojri*

*Research Scholar,

Department of Political Science

Aligarh Muslim University,

Aligarh, INDIA.


__________________________________________________________________ ABSTRACT

Geopolitical significance is an important aspect of relation between and among states which

have common borders. The geo-political, significance of Kashmir has put India and Pakistan on

formidable wars from last more than sixty five years. The present paper offers an explanation of

contemporary bilateral relations of India and Pakistan in the context of the Kashmir dispute.

Looking at the historical background of the conflict, it explains how the Kashmir conflict has

become a thorn in the bilateral relations of India and Pakistan. The paper is designed to analyse

the true nature of India-Pakistan conflicts and its long term consequences. An attempt has

therefore been made to understand the impact of Kashmir conflict on Indo-Pak bi-lateral

relationship. Finally, the paper concludes with an argument that unless the Kashmir dispute is

resolved, the relation between India and Pakistan will remain disrupted. Since Kashmir dispute

lies at the core of conflict between the two countries, it would be appropriate to have a look on

the position of both these countries over the Kashmir dispute. The partition of India, as was to be

expected, did not resolve the problems of the two communities. Instead of ending the Hindu-

Muslim conflict, it merely elevated the inter-community blood-bath into inter-state rivalry and

even failed to prevent Hindus and Sikhs on one side and Muslims on the other from getting at

each other‟s throat. Thus, in order to bring stability in their bi-lateral relationship, it is

imperative to solve this issue permanently as soon as possible.

KEYWORDS: Geopolitics, Kashmir, Conflict, Dialogue, India, Pakistan and Cooperation.




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NOTES

1. Singh, Narendra. India as a Factor in Pakistan's Politics. New Delhi: Vishvabharati

Publications, 2007. p. 13-14.

2. Amin, Shahid M. Pakistan's Foreign Policy. Oxford: Oxford University Press, 2000. p. 30.

3. Cheema, Pervaiz Iqbal. "The Kashmir Dispute: Key to South Asian Peace." IPRI Journal,

Winter 2014: PP. 01-20. P.1 Available at: http://www.ipripak.org/wp-

content/uploads/2014/04/Article-no.-1-dr.-Cheema.pdf

4. Rizvi, Gowher. "India, Pakistan and the Kashmir Problem: 1947-1972." In Perspectives on

Kashmir: The Roots of Conflict in South Asia, by Raju G.C. Thomas (Ed.), PP. 47-79.

Boulder, San Francisco, Oxford: Westview Press, 1992. P. 48-49.

5. Kazi, S. (November 2012). Law, Governance and Gender in Indian-Adminstered Kashmir.

New Delhi: Working Paper Series.

6. Noorani, A.G. The Kashmir Question. Bombay: Manaktala and Sons Private Limited, 1964.

P.21-22.

7. Gupta, S. (1996). Kashmir: A Study in India-Pakistan Relations. New Delhi, London and

New York: Asia Publishing House. P. 78.

8. Cheema, Pervaiz Iqbal. "Pakistan, India and Kashmir: A Historical Review." In Perspectives

on Kashmir: The Roots of Conflict in South Asia, by Raju G.C. Thomas, PP. 93-118.

Boulder, San Francisco, Oxford: Westview Press, 1992. P. 94-96.

9. Bhandari, Pusm, Ausm and Bar (2006). Solving Kashmir. New Delhi: Lancer Publication

House and Distribution.

10. Ali, R. F. (2010). Jammu Kashmir; Resolution Through Reconcilation for Peace and Dignity.

Dehradun: A Group of Sabzar Communications.p.20.

11. Soz, S. (1995). Why Autonomy to Kashmir. New Delhi: J.K.Offset Press. p.95.

12. Noorani, A. (2003). Article 370: A Constitutional History of Jammu and Kashmir. New

Delhi: Oxford University Press.p.3.

13. Cheema, Pervaiz Iqbal. "Pakistan, India and Kashmir: A Historical Review." In Perspectives

on Kashmir: The Roots of Conflict in South Asia, by Raju G.C. Thomas, PP. 93-118.

Boulder, San Francisco, Oxford: Westview Press, 1992. P. 96.

14. Brecher, M. (1953). The Struggle for Kashmir. New York: Oxford University Press.

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Sydney: Asghate Publishing Limited. P.58-59.

16. Singh, M. A. (2011). Conflict in Jammu and Kashmir. Banglore: National Institute of

Advanced Studies. P.1.

17. Ibid p.1.

18. Brecher, M. (1953). The Struggle for Kashmir. New York: Oxford University Press. P.33.

19. Singh, M. A. (2011). Conflict in Jammu and Kashmir. Banglore: National Institute of

Advanced Studies. P. 1 & 12.



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20. Mukherjee, A. "A Brand New Day or Back to the Future? The Dynamics of India-Pakistan

Relations." India Review 8, no. 4 (2009): PP. 404-445.

21. Paul, T.V. "Why has the India-Pakistan Rivalry Been So Enduring? Power Asymmetry and

an Intractable Conflict?" Security Studies 15, no. 4 (2009): PP. 606-630.

22. Sridharan, E. "International Relations Theory and the India-Pakistan Conflict." India Review

4, no. 4 (2005): PP. 103-124.

23. Ibid. p. 103-124.

24. Zawhari, N.A. "India, Pakistan and co-operation along the Indus River System." Water

Policy (IWA Publisher) 11, no. 1 (2009): pp. 1-20.



26. Colman, J. "Britain and the Indo-Pakistani Conflict: the Rann of Kutch and Kashmir, 1965."

The Journal of Imperial and Commonwealth History, 37, no.3 2009: pp. 465-482.



28. Singh, Sudhir Kumar. "India's Foreign Policy Options for Pakistan: Post 11th September

Scenario." In Post 9/11 India's Foreign Policy: Challenges and Opportunities, by Sudhir

Kumar Singh (Ed). New Delhi: Pentago Press, 2009. p. 216.

29. Zeb, Chandra Suba & Rizwan. India-Pakistan Conflicts: Ripe to Resolve? New Delhi:

Manohar Publications, 2005. p. 58.

30. Dixit, J.N. India's Foreign Policy and Its Neighbours. New Delhi: Gyan Publishing House,

2001. p. 161.



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POSSIBILITIES OF USING EDUCATIONAL AND MORAL ACTIVITIES

IN PREPARING STUDENTS OF ORPHANAGES TO THE SOCIAL LIFE.

Ogiloy Asqarova Mamashakirovna*; Islomiddin Rakhimov**

*Namangan State University,

UZBEKISTAN.

________________________________________________________________________ ABSTRACT

One of the social-pedagogical problems is to prepare new generation for social life. Every

teenager meets the need for social help in life. This need is usually fulfilled by family members in

the family. However for the children of the orphanages it is essential to give help and support by

the government and society. The main educational goal of the orphanages‟ is to socialize their

students. In order to gain these goal orphanages should have different activities to help learners

to understand family values and relations. During these activities learners should be aware of

how: to take care of youngest, to respect older people and each other, and value each other‟s

ideas and views. At the same time, it is crucial to explain them not to do harmful things for the

society. Having educational and moral activities help students to understand rules of the society

and its behavior. It also gave them opportunity to gain knowledge on social life by having

trainings, discussions, mini researches and contests at their orphanages. In preparing learners

of orphanages to the social life we should introduce them house keeping skills, like buying

essential things for home, learning how to use them. While having experiments we used special

socio-pedagogical function on teaching above mentioned things.

KEYWORDS: Conversations, Questions and Answers, Mini-Lectures, Meeting.



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REFERENCES

1. Mahkamov, S. Integrated method on teaching social subject sis improving effectiveness of

lessons Halq Ta‟limi (journal) Тashkent, 2004

2. Mahmudova, D Pedagogical conditions for skilled psychologists at special educational

institutions, Monograph, Tashkent, 2007

3. Migeleva, P Content and methods of the work of a social teacher Vestnik (Journal) Moskwa,

4. Karimova, V Social psychology and Social practice Manual, Tashkent, 1999.

5. Egamberdiyeva, N Technology of socializing students personally Manual, Tashkent, 2001



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RELATIONSHIP BETWEEN ISLAMIC PERSONALITY AND SPIRITUAL

PRACTICES AMONG MUSLIM STUDENTS

Mubashir Gull*; Akbar Husain**

* Research Scholar,

Department of Psychology,


Aligarh, INDIA.


** Professor,

Department of Psychology,


Aligarh, INDIA.


________________________________________________________________________ ABSTRACT

Majority of Muslims possess characteristics of Islamic personality and practice spirituality in the

form of prayer, fasting, meditation etc. Because of performing spiritual practices they know how

to cope with difficulties and can flourish. Islamic/spiritual practices recommended by the

Prophet Muhammad (SAW) help us to bring tranquillity in our mind and heart, and keep us

alive. The present study aimed to investigate the relationship between spiritual practices and

Islamic personality and their dimensions among Muslim students belonging to Uttar Pradesh

and Jammu &Kashmir. One hundred seventy five Muslim students (102 male & 73 female) were

selected from Aligarh Muslim University, Aligarh through convenient sampling technique. The

mean age and standard deviation of the respondents were 24.05 and 4.02 respectively. Results

revealed significant relationships between Islamic personality and spiritual practices among

students belonging to Jammu & Kashmir. Significant correlation coefficients were found

between Islamic personality and spiritual practices on composite scores as well as on various

dimensions among male students, whereas significant relationship exists between few dimensions

of Islamic personality and spiritual practices among female students.

KEYWORDS: Spiritual Practices; Islamic Personality; Islamic Psychology;





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REFERENCES

Abu-Raiya, H., Pargament, K. I., Mahoney, A., & Stein, C. (2008). A psychological measure of

Islamic Religiousness: Development and evidence of reliability and validity. The International

Journal for the Psychology of Religion, 18(4), 291–315.

Ai, A. L., Peterson, C., & Huang, B. (2003). The effects of religious-spiritual coping onpositive

attitudes of adult Muslim refugees from Kosovo and Bosnia. The International Journal for the

Psychology of Religion, 13, 29–47.

Emmons, R. A., & Crumpler, C. A. (1999). Religion and spirituality? The roles of sanctification

and the concept of God. International Journal for the Psychology of Religion, 9(1), 17-24.

Emmons, R. A., & Paloutzian, R. F. (2003). The psychology of religion. Annual Review of

Psychology, 54(1), 377–402.

Hassan, M. (2014). Nursi‟s Approaches to morality and the future of humanity. International

Journal of Society and Humanities, 4(1), 132-137.

Henry, J. (2013). Quieting the mind and low arousal routes to happiness. In S. David., I.

Boniwell., & A. C. Ayers (Eds.), The Oxford book of happiness (pp. 411-26). London: Oxford

University Press

Husain, A. (2017). Excellence in well-being of youth. In J. Mohan (Ed.), Emerging contours of

excellence (pp. 206-227). Chandigarh: Publication Bureau Panjab University, Chandigarh.

Husain, A., Singh, R., & Khan, S. M. (2016). Spiritual Practices Scale (Muslims). New Delhi:

Prasad Psycho Corporation.

Ismail, N. A. H., & Tekke, M. (2015). Development and initial validation of integrative Islamic

personality inventory. Advances in Environmental Biology, 9(18), 163-171.

Koenig, H. G., McCullough, M. E., & Larson, D. B. (2001). Handbook of religion and health.

New York: Oxford Press.

Rogers, C. R., & Dymond, R. F. (1954). Psychotherapy and personality change. Chicago:

University of Chicago Press.

Sharma, A., Haroon, S. N. Siddiqui, R., & Khatoon, N. (2014). Impact of religious practices on

spirituality among Hindus and Muslims. In A. Husain, S. Kaneez, S., & M. Jahan (Eds.). Studies

in spiritual psychology (pp. 74-84). New Delhi: Research India Press.

Singh, R. (2014). Spiritual practices among Hindu and Muslim devotees. Journal of Humanities

& Social Sciences, 2(1), 25-27.

Singh, R. (2015). Relationship between spiritual practices and psychological well-being among

Hindus. The International Journal of Indian Psychology, 3(1), 104-110.

Singh, R., & Husain, A. (2015). Spiritual practices among Kalpvasis and daily devotees. Asian

Journal of Multidimensional Research, 4(5), 63-73.

Spencer, M. (2012). What is spirituality? A personal exploration. Retrieved from

https://www.rcpsych.ac.uk/pdf/What%20is%20spirituality%20Maya%20Spencer.x.pdf

Umaruddin, M. (1991). The ethical philosophy of Al-Ghazali. Lahore: Sh. Muhammad Ashraf

Publishers.



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ABDURAZZAQFAKIRI AND KHOREZM’S LITERARY ENVIRONMENT

Otaboyev Akbar Inoyatovich*

*Faculty of Philology,

Department of Uzbek Linguistic,

Urgench State University, Urgench city,

UZBEKISTAN.


______________________________________________________________________________ ABSTRACT

In this article, in the 19th and 20th centuries, the Khiva literary media and its prominent figures,

as well as AbdurazzakFaqiri, one of the poets living and living in Khiva, tried to cover the way of

life, creativity and consciousness. Many of his closest researchers have suggested that the most

intelligent of the Central Asian kings was Feruz. Muhammad Rahimhon's khanate dates from

1863 to 1910. At that time poetry was a leading genre in Uzbek literature. The works of poetry

are mostly expressed in love, affliction and pain, flower and nightingale, merger and separation

demand. In Laffer's "TazkiraiBuhar", he has a fair estimate by writing that if they see the fame of

Faqiri, even the Platos of carving will dream of becoming a student. He wrote one poem,

complaining of the bad condition of his time and the fault of the world. Interestingly, some of

these poems are found in the introduction to Ogahi'sdevon. This is due to the similarities in the

social status of Ogahi and Faqiri. Historical advancement and a steady change in the social

environment have a positive effect on the poet‟s outlook. Revolutionary upheaval in 1905-1907

changed the spirit of the Faqirî poetry, while the mistakes of Asfandiarkhan strengthened his

critical attitude towards the palace environment. Especially in some of his poems, this is a sign

that poet wrote contradictory poems like his contemporaries Chokar, Mutrib. Fakiri, among his

peers, has been a major protect or of humanitarian ideas, who suffered extensively from the state

of "other hardships," promoting the people, diminishing the oldsyl lables, and tobuild a literate

and cultured society.

KEYWORDS: Khiva Literary Environment, Sufism, Ghazal, "Devonifaqiriykhorazmiy", Poetic

Style, Democratic Ideas.



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REFERENCES:

1. Eternity of Ogahi. "Uzbekistan" publishing house. -T: 1999. P - 9.

2. Laffasy. This is Tazkirayi. "Khorezm" editorial and publishing department. - Urganch.-1992.

P - 25.

3. Ismoilova G. Poets of bright dreams. "Independence Light" publishing house. -T: 2014.P - 6.


P - 114.

5. Moan of the century. Publishing house named after G. Gulyam. - T: 1982. P- 505.

6. „Daftarul-ash‟orijadida“. P - 21.


P - 115.

8. Abdurazzaq Fakiri. Poems. Publishing house named after G. Gulyam. - T: 1972. P - 14.



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EMPLOYMENT PERFORMANCE: A STUDY ON LABOUR MARKET IN

INDIA

Dr. Umakanta Tripathy*

*Lecturer in Economics,

Bapujee College, Chhendipada,

Higher Education Department,

Government of Odisha, INDIA.


______________________________________________________________________________

ABSTRACT

In India the unorganized labor is divided into four sections as per the India‟s Ministry of labour,

in its 2008 report. A separate category of occupation group which includes landless agricultural

labours, share croppers, small and marginal farmers, fishermen, weavers, leather workers those

engaged in animal husbandry, labeling and packing, beedi rolling, building and construction

workers, salt washers, artisans, workers in oil mills, workers in brick klins and stone quarries

and workers in saw mills. In the tertiary sector, trade recording a fast increase in its share in

employment and a magnificent increase in its share in GDP in the post-reform period and same

is for financial services which accounted faster increase both in its employment and GDP share,

though its share in employment is small. Although the large share has gone to services and

construction, and only marginally to manufacturing, the process has led to an acceleration in

labour productivity. The level of per worker productivity has increased three times during the

period 1993-94 to 2011-12. They are largely either casual workers or own-account workers.

Overcoming the low productivity and poor income streams of this large group is indeed a

gigantic task. So the challenge for creating suitable employment opportunities for the youth

bulge is particularly acute with regard to young women. Out of total workers near about 30

million workers are most in agriculture and migrant workers and stable employment is not

available for them, about 52 percent of Indian labour alone employed dairy, agriculture,

horticulture and related occupations.

KEYWORDS: Occupation, Construction, Opportunities, Marginally, Productivity




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REFERENCES

Chatterjee, U., R. Murgai and M. Rama (2015), “Job Opportunities along the Rural-Urban

Gradation and Female Labor Force Participation in India”, Policy Research Working Paper 7412,

World Bank.

Gabriel Dietrich (1995),Religion and Society, Donning Co. Publishers, Virginia Beach,VA.

Soundararajan, V. (2015), “Contract Work and Endogenous Firm Productivity in the Indian

Manufacturing sector”, Working Paper.

India Labour & Emloyment Report 2014



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ANALYSIS OF FACTOR RESPONSIBLE FOR EMPLOYEE TURNOVER

AND PROVIDE SUITABLE REMEDIES FOR SMALL AND MEDIUM-

SIZED ENTERPRISES (SME’S) OF DELHI-NCR REGION.

Shobha Bhardwaj*; Dr. Ajay Jain**

*Research Scholar,

Department of Management Studies,

SRM Institute of Science and Technology,

Ghaziabad, INDIA.

Email id: [email protected].

**Assistant Professor,

Department of Management Studies,

SRM Institute of Science and Technology.

Ghaziabad, INDIA.

Email id: [email protected],

_________________________________________________________________ ABSTRACT

Profitability is the ultimate goal of every organization working in the market and the major

problem faced by the Small and medium-sized Enterprises is Employee Turnover, due to which

the profitability of these Enterprises gets affected. In this study Small and medium sized

Enterprises are the main focused area because the problem of Employee Turnover is mainly

affecting the Small and medium sized Enterprises. Various researches has been already

conducted over the Employee Turnover but this paper tried to put some light on various factors

affecting, remedy of Employee Turnover, effect over the Employee Turnover cost and

recommendation to cope up employee turnover problem which is based upon analysis of

responses provided by the management personnel‟s of different SME‟s through the

Questionnaire method of Data collection.

KEYWORDS: Employee Turnover, Employee Turnover Cost, Small And Medium Sized

Enterprises.





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9. REFERENCES

1. Chowdhury, A. A., & Hasan, M. N. (2017). Factors affecting employee turnover and sound

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3. Gamage, A. S. (2014). Employee Turnover in Manufacturing SME's in Japan: An Analysis

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https://www.peoplekeep.com/blog/bid/312123/employee-retention-the-real-cost-of-losing-an-employee



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14. Peetz, D. 1999. Nearly the year of living dangerously: In the emerging worlds of Australian

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22.



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