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Israel's First Internet of Things Conference

Jan 28, 2015

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Did you know that by 2020 there will be 30 billion connected devices?! Internet of Things (IoT) is a world where 'things', both physical and vitual, are linked, and is set to transform daily life as we know it. This exclusive, invitation-only event brought together global thought leaders and business executives who are passionate about innovation and the advancement of technology.
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Page 1: Israel's First Internet of Things Conference
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Thank You to our Sponsors and Partners

Partners: Orange, Telefonica, GM, RoboSavvy, Moovit, Media Partners: Geektime, Levy Shapiro, IATI, IGT, Mobile Monday, Garage Geeks Special Thanks: Yossi Vardi, Avner Goren, Talia Rafaeli, Karmit Alon, Shai Windman

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Agenda – Welcome & IoT Infrastructure Time Topic Speaker

14:00-14:10 Welcome Eran Wagner Partner, Gemini Israel Ventures

14:10-14:20 Opening Yossi Vardi Chief

14:20-14:40 Networks for the IoT Volker Ziegler Chief Architect, NSN

14:40-15:00 IoT Connectivity Avi Baum CTO, TI

15:00-15:20 Small Data Keith Saft VP M2M Innovation, Telefonica

15:20-15:40 Panel: Starting an IoT Venture Itay Frishman Lawyer, GKH Law

15:40-16:10 Break

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Agenda – Application of the IoT Time Topic Speaker

16:10-16:40 Wearables Patrice Slupowski VP Innovation, Orange

16:40-17:00 Internet of Vehicles Barak Hershkovitz Head of OnStar Europe, GM

17:00-17:20 Moovit – Sensing Public Transport Nir Erez CEO, Moovit

17:20-17:40 Robotics, 3D Printing and the IoT Limor Schweitzer CEO, RoboSavvy

17:40-18:00 Internet of Wine Gil Eiges VP Innovation, Amdocs

18:00-18:30 Startup Roundtable Amir Lahat

18:30-19:00 Drinks

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What is the Internet of Things?

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St. Peter’s 2005

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St. Peter’s 2013

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Better Life Through Connectivity

Source: kurzweilai.net

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Why Israel?

11

Interdisciplinary, innovative engineering approach (HW/SW) • Deep semiconductor knowhow • Excellence in communication technology • Great software development capabilities

Experience in relevant fields such as • Motors and motor control, movement planning • Big data analytics, AI, “machine learning” • Sensors and machine Vision

Great product design knowledge Developing consumer orientation Vibrant eco-system including entrepreneurs, startups, multinationals,

academia, investors, design houses, government

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Thank You

12

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For internal use ©2013 Nokia Solutions and Networks. All rights reserved.

The Future of Networks 1st Israel Internet of Things Conference Volker Ziegler Chief Architect December 18, 2013

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2 For internal use

©2013 Nokia Solutions and Networks. All rights reserved.

The mobile Internet of Things will continue to grow exponentially

Video integrated everywhere

Billions of connected objects

Digital universe continues to grow exponentially

3D, high- and ultra-high definition screens

Everything from and on the cloud

Mobile networks are able to connect 50 billion self-aware devices and with millisecond latency profitably

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3 For internal use

©2013 Nokia Solutions and Networks. All rights reserved.

NSN Technology Vision 2020

HSPA+

WiFi offload

LTE

SON

CEM as a service

Cognitive networks and services

Intelligent Broadband Software defined infrastructure (cloud & network) Telco apps into cloud and

cloud in Telco networks

Utilizing new bands

HSPA to limits

Small cells & HetNet

LTE-A 5G radio and flexible spectrum use

Open Core, Liquid Apps

Unbreakable IP Core, VoLTE

SON and CEM integrated

Multi-domain and multi-vendor SON

Big data and AI

SON for HetNets

Support up to 1000 times more capacity

Teach networks to be self-aware

Personalize network experience

Reinvent Telcos for the cloud

Reduce latency to milliseconds

Flatten total energy consumption

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4 For internal use

©2013 Nokia Solutions and Networks. All rights reserved.

ASA

Smart Scheduler New bands

Carrier Aggregation

HetNet management

Advanced macros

Flexible small cells

MIMO & adv. receiver

eCoMP

Paving the way to support up to…

1000x capacity

… times more capacity

Support up to 1000 times more capacity

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5 For internal use

©2013 Nokia Solutions and Networks. All rights reserved.

Enabling the Mobile Internet of Things an Agile, Programmable Network Infrastructure

Exponential growth of data and devices Drastic reduction of TCO per GB needed

Faster innovation cycles for topline growth

NFV*/ Cloud orchestration

On-demand resources • Pooling • Elasticity

Agility • Programmability • Open interfaces • Design for failure

Automation • Abstraction • Unification • Centralization

Telco Cloud

*) NFV: Network Function Virtualization; SDN: Software-Defined Networking

Cloud computing

Network experience becomes a revenue driver

Experience • Decentralization when

needed • Quality guarantee

Network intelligence

SDN*

Reinvent Telcos for the cloud

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6 For internal use

©2013 Nokia Solutions and Networks. All rights reserved.

Reducing latency to milliseconds Key Innovations brought to life (pre-commercial)

Sufficient bandwidth

HSPA

100 ms

200 ms

150 ms

50 ms

0 ms LTE 5G

Average time to load a video frame

HD

HD SD

> Israel innovation competition to foster ecosystem around Liquid Applications

> Cache control enhancements to Liquid Applications framework

> Liquid Applications on the cloud > 5G research

Reduce latency to milliseconds

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7 For internal use

©2013 Nokia Solutions and Networks. All rights reserved.

Liquid Applications build the long-term mobile IoT platform for a wealth of rich low latency applications

Computing & storage in the BTS Low latency and distributed processing, lower cost of delivery

Radio data exposure and export Real time, fine granular network context – unexploited to date

Standard IT environment Rapid development and flexible application lifecycle management

Applications connectivity Ability to export data to/from external applications platforms

Contextualizing applications with real-time networks data

Caching for backhaul relief & step change in video experience

M2M relief: Pre-process locally to reduce upstream traffic and signaling

Augmented reality delivered from the curbside

Time to start 720 HD video 15 sec.

Liquid Applications: 5 sec.

Reduce latency to milliseconds

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©2013 Nokia Solutions and Networks. All rights reserved.

Cognitive Networks to Optimize Connected Device Experience

Experience insight

Experience metrics

Network optimization

Configuration management

Performance metrics

Business optimization

Business insight

Define business metrics and analyze business insights

Drive experience optimization with business goals

Mobile network as a tool for business model transformation

Utilize big data and machine intelligence technologies

Personalize network experience

Experience optimization

Business metrics

Users and Things Revenue Networks Network / Devices

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9 For internal use

©2013 Nokia Solutions and Networks. All rights reserved.

Insight based Optimization of the mobile Internet of Things Dynamically adjusting Policy and Radio settings

Personalize network experience

Insight based traffic steering

Intelligently steers users between multiple radio technologies (3G, LTE, WiFi) in HetNet environments

Insight based dynamic profile management

Provides personalized network experience for high value customers during unpredictable & heavy data

Efficient network utilization Differentiated experience Profitable data delivery

? LTE 2600

UMTS 2100

LTE 800

GSM WiFi

Indoor sites

Heavily loaded network Lightly loaded network

Monitor user Trigger on insight

Differentiate experience

Optimize Restore Monitor

Promote usage

Monetize with personalization

<- IbOO -> Dynamic profile management

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10 For internal use

©2013 Nokia Solutions and Networks. All rights reserved.

Innovations to build the Mobile Internet of Things with Millisecond Latency

LTE for Stadiums

Liquid Applications

Service Productivity Learning Machine

Insight based Optimization orchestration

Cloud Framework

ASA mmWave backhaul

Virtualized network element

Big data platform

Digital self portal

Localized content delivery

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11 For internal use

©2013 Nokia Solutions and Networks. All rights reserved.

Thank you

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The That Matters

Embedded Thinking

OR

Avi Baum, CTO Connectivity, TI Israel Dec, 2013

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How Many Internets Are There?

Internet of People (Users) Internet of Machines (M2M)

IoT - One Internet For All

Knowledge (static) Services (dynamic)

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Connectivity Technologies At-A-Glance N

ode

Ran

ge

Throughput

Supply Capacity [mAh]: No Supply Low Cap. 200mAh (Coin cell) Med Cap. 2000mAh Hi Cap. / AC Power Cost [USD]: < 1 1 – 2 2 – 10 > 10

1 Mbps 1 Gbps 10 Mbps 100 Mbps 100 Kbps

900 MHz Proprietary RF LTE

IoT should allow connectivity agnostic fabric

802.11ac

802.15.4 @ 2.4 GHz

Bluetooth

BLE EnOcean

RFID

802.11b

802.11a

802.11g, n

Z-Wave

802.15.4 @ 900 MHz

802.11ah

10 M

1 M

100 M

300 M

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Venues

IoT solutions should allow venue agnostic fabric

Personal Wearables for wellness, health care

On-the-Go Cars, roadsides for smart cities

Industrial Sensors for production line management and efficiency

Infrastructure Metering for building management systems and smart grid

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Challenges

Should not impose change of power supply No change of energy class

Communication Introduces Inherent Overheads

In many typical applications the amount of information to transmit is significantly lower than the total bits over the air

Need to ensure positive energetic balance Devices cannot consume more than they are supposed to save

Energy

Source: Zonoff consumer survey (Nov, ‘13)

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Challenges

More endpoints create more penetration options

New usage models create new threats capabilities that were not considered remotely accessible,

may now become accessible

State of the art Security is bare necessity

Security

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Challenges

More endpoints mean higher density resulting in demand for capacity

New usage schemes entail new routing paths

Large amounts of data create storage need

Real network latency introduces a challenge to

limited resource systems

Data

Client Window Size

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Challenges

Simplicity and Cost constitute ~85% of the reasons consumers avoid connected devices

Connectivity should not be treated as a capability but rather a main virtue of the product

Requires seamless operation at minimal cost adder Today, the expectation is more significantly less then $10

Simplicity & Cost

Source: Zonoff consumer survey (Nov, ‘13)

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Turning Challenges into Opportunities

Lots of nodes enable lower energy per node

Distributed system topology translates into distributed power dissipation

Energy

Large number of nodes

Higher node density

Lower node-to-node average distance

Lower per-node power consumption

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Turning Challenges into Opportunities

Many devices allow redundancy for mission-critical system to better handle DoS attacks

Distributed topologies enable multi-channel cross-checks making it harder to penetrate

No single data store

Sensitive data can be distributed There is no single place to attack in order to gain access to the data

Security

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Turning Challenges into Opportunities

Wide deployment introduce more routing paths May give rise to mesh and mesh-resembling topologies

The volatile nature of collected data can be leveraged to improve storage demand and

reduce capacity needs

Localized consumer-producer traffic result in offload from loaded network routes

Data

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TI Enables IoT Today!

• Low power & long range • Proprietary and open protocols • Metering, security systems

• Low power mesh network • Smart metering and lighting • Moving into home automation

• Fast, low latency Ethernet • Real-time industrial control • Information technology

• Fast – 10Mbps++ • Direct internet connection • Home & Enterprise apps

• Data over power lines (OFDM) • Developed for smart grid • Lighting, solar, appliances

• Lowest power • Connect to tablet/phone • Moving to industrial, automotive

2.4GHz IEEE 802.15.4

IEEE P1901.2

Breadth Large portfolio of products in wide range of wireless technologies

System Cost High focus on reference design and total solution cost

Security Product inherent ultimate security

Low-Power Use case aware design

Simplicity End-to-end integrated solutions w/standard, minimalistic interfaces

Enabling IoT. Today.

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Emerging Technology Trends Silicon technology evolvement

• Zero leakage devices • Near-zero dissipation active materials

Energy supply advancements

• High-capacity, low-volume batteries • Nano-batteries & cheaper super capacitors • Energy harvesting and ‘harvest at the source’ concepts

SW

• SWARM concept for large-scale distributed programming

Data

• Efficient stochastic routing for dense deployments • New approaches to pattern detection and clustering of locally distributed data

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The biggest Challenge/Opportunity of all.. A mindset shift

• The source for x10s billion devices in 2020 •

Perpetual motion:

Existing devices revamped

Embedded Thinking

What is it good for? How can I use it?

Existing Devices New use cases New data patterns

New services New usage models Demand for new devices

Connectivity

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www.ti.com/iot

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Small data is the new big Keith Saft BLNK.io Telefonica Digital

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And by acting on this small data you can achieve meaningful results.

Small datais information generated by machines and equipment.

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The new value of connected machines

Expand Services

With small data you can make usage, output, or outcomes the cornerstone of your business model.

Optimize Processes

Making decisions with real data is the best way to optimize, monetize, and ensure consistency.

Reduce Costs

Catch performance issues before they become problems that require costly fixes or downtime.

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A concrete producer optimizes his supply chain

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A deli supply company expands her business

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A vintner reduces costs & waste

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Cargo?

Thermostat working?

Door open?

Fan running?

A small example

I’mgetting  too hot!

Now I’m cool

I can fix that...Turning on the

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BLNK translates raw sensor data into something meaningful based on the

what’s being measured.

Context Engine

Small data isknowing hot from cold

Smart Sensors capture what’s happening and

send it on.

-15º 4º

The ice cream is just right

The drinks are getting too cold

Dashboards & Actions show you the big picture and let you act “auto-magically”

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The story of BLNK & 500 fuel tanks

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Realtime human readable data allows new services to be offered

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By embedding knowledge you

can optimize tank servicing

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By embedding knowledge you

can optimize tank servicing

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Being context-aware saves time and resources

Primary tank

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Being context-aware saves time and resources

Backup tank

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Thank-you ;-)And check us out: www.BLNK.io

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The Rise of the Wearables

Patrice Slupowski @slupowski -Dec 18th, 2013 – Tel Aviv – IoT Israel

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Story continues in 2013

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Every five years a word is dominating the CE industry

1990 : Portable

1995 : Digital

2000 : Connected

2005 : Mobile

2010 : Smart

2015 : Wearable ?

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From a floor to your eye: an history of computing

1960 1980 1990 2015?

Analog Digital

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Smartphones are incorporating more and more sensors

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Sensors price decrease open the way to the internet of things

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Wearables vs Smartphones

Why not smartphones only ?

– Weight – Accuracy – Power – Battery life

Why not wearables only ?

– No display – Lack of interface – Cost – Battery life for communication

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From a modular smartphone….

…to a hub.

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Internet of Things is the next digital revolution

wearable cameras sport tracking wellness and e-health smart Clothing motion and brain trackers smart Watches smart Glasses 300 to 500 million devices sales per year in 2017-2018 according to ABI research compared to 1,7 billion smartphones Mobile is core and the communication hub

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Cameras

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Cameras

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Sport tracking : Devices …

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Wearables subgroup : sport, wellness and health

Nike

Sportives, health & beauty-conscious, geeks

Carers

Consumers as patients

Withings

Withings

Withings

GlucoDock

Remee

Jawbone Misfit Shine

Fitbit

iBGStar

Fitbit

17

Equinoxe

AMBER Alert

Tagg

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More activity and sleep trackers…

Larklife Live Smarter

Shine Simple. Strong . Wearable

Basis SUPERCHARGE YOUR DAY.

iHealth Activity & Sleep Tracker

Loop The activity tracker that makes you move.

WakeMate Wake up fresh, sleep smarter

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More health devices…

Kinsa Thermometer Know More. Keep Your Family Healthier.

iHealth Wireless Wrist Blood Pressure Monitor An Even Lighter BP Monitor

iHealth Wireless Blood Pressure Monitor Wireless Wonder

Medisina GlucoDock My personal blood sugar assistant.

Sanofi iBGStar A meter with style, to match your lifestyle.

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More devices…

Muse The Brainwave sensing headband Release: Q4 2013

Breathometer A Smartphone Breathalyzer Release: Q1 2014

OMsignal Bio-sensing clothing for everyday life Release: ?

Smart Sock Fitness Tracker Wellness. Reinvented. Release: Q1 2014

HAPIfork Eat Slowly - Lose Weight - Feel Great Release: Q4 2013

Beam Brush Brush Smart! Release: 2013

Lumoback Meet LUMOback, the Smart Posture & Movement Feedback System

Scanadu & Scanaflo Finally, you can know yourself best. Release: Q1 2014

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Smart clothing

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Motion and brain trackers : new interfaces

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Motion and brain trackers

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Motion and brain trackers : board of imagination

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Motion and brain trackers : new interfaces

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Smart watches : Basis vs Pebble

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Smart Glasses

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Analysts are betting on those devices success

300 to 500 million devices sales per year in 2017-2018 according to ABI research compared to 1 billion smartphones

Are there more devices than customers ?

For wellness today’s customer are already doing sport, are technophile, have money to spare for fun and are very concerned with wellbeing. Tomorrow the chase for public health

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Sleep tracking

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Early-user typology

Types Objectives

Sportive Performance, risk-management, socialization

Geek Test, app development

Heath-conscious Self-knowledge, healthy life

Patient Risk prevention, disease management

Carer Monitoring of dependent people (e.g. child, elderly, handicapped)

35

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Health insurers' health prevention programs have started leveraging apps and devices

In 2012, Aetna's CEO Mark Bertolini said it is no longer in the insurance business, it is in the

information business. In 2013, Aetna launched CarePass, an iPhone app and website for

managing your fitness

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Are wearables useful or scary ?

Health improvement

People (& pet) safety

Home automation

Energy management

Big brother

Hacking

Bugs

Attention dispersion

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• security

• control thanks to a personal dashboard

• transparency

• support for all its customers and users

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Orange started retailing smart devices and services

Orange Romania

Orange Spain

Orange Horizons

Orange France

Orange Poland

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Orange provides a multi-purpose open cloud

User data is aggregated and securely hosted by Orange

Innovative cross-data services are developed by ecosystem partners plugging into the Orange cloud hub

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More than gadgets these new devices are providing new use cases and even creating new interfaces

Wearables are much more adapted than smartphones for new usages and they use them for communications

Augmented Reality becomes really possible with natural interfaces

Will people adapt them is still a question ?

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תודה@slupowski

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Dr. Barak Hershkovitz Global Connected Consumer

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ONSTAR GLOBAL GROWTH

24/7/365 Service for 6.5M Global Subscribers: ¶ More than 789 Million subscriber interactions to date ¶ We answer 4 calls per second ¶ Assisted in nearly 2.4 Million emergency situations ¶ Nearly 180 Million navigation requests delivered

More than 17 YEARS experience in the CONNECTED VEHICLE SPACE

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1.8Million Downloads

More than

49Million Interactions

More than

INDUSTRY’S FIRST Mobile App

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LARGEST DEPLOYMENT of 4G LTE SERVICES in the automotive industry

Connected by

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VEHICLE ECOSYSTEM

RemoteLink Mobile App

3rd Party Apps/App

Framework 4G LTE

Cloud Services

Connected by

Digital Payment Fuel &

Parking

Urban Mobility

M2M

MULTIPLE CHANNELS

Food & Travel

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CAR HEALTH

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OVER THE AIR UPDATE

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B2D – “BIZ 2 DRIVER”

Car Context

User Context

“Driver Profile”

GM online Service HUB (OnStar)

Eco System Service Providers

Payment CRM Services

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CAR SHARING

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AUTONOMOUS DRIVING

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GLOBAL CONNECTED CONSUMER

ISRAEL

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Sensing Public Transit

Dec 2013

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About Moovit

• Founded Nov 2011 • Venture funded • 3,000,000+ users • Coverage in 22 countries, 100 cities • Top Navigation app on Google Play & Apple App

Store

Real Time, Public Transit Info, Navigation & Ticketing App

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3M+ Monthly

Trip Plans

3.5M Daily Real

Time Requests

10M Daily

User Reports

100K+ Daily

Active Users

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What’s the best way to my

destination now?

When will my next bus arrive?

Will it be overcrowded?

When will I arrive to my destination?

Uncertainty & wasted time frustrate public transport riders

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Providing the most complete

real-time PT information,

combining agencies data with

the power of the crowd.

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Sensing transit and users location to provide real-time transit information and directions

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Sensing other users locations to alert and assist others

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Sensing to power Ticketing

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www.moovitapp.com | @moovitapp

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Israel  IoT  Conference  –  Startup  Roundtable    

Dec  18th,  2013  

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Israel  IoT  Conference  –  Startup  Roundtable    

Dec  18th,  2013  

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Devices  

Cellular,  Wifi,  Bluetooth,  NFC,  Zigbee,  PLC,  etc  ConnecIvity  

Management  SW  for  SIM,  Device,  Comms’  and  Service  Middleware  

IoT  Landscape  

VerIcals  descripIon  from  Machina  Research  

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Devices  

Cellular,  Wifi,  Bluetooth,  NFC,  Zigbee,  PLC,  etc  ConnecIvity  

Management  SW  for  SIM,  Device,  Comms’  and  Service  Middleware  

IoT  Landscape  

VerIcals  descripIon  from  Machina  Research  

VerIcals  /  Sectors  

Emergency  Services  

Agriculture  

ConstrucIon  

Retail  &  Leisure  

Manufacturing  

UIliIes  

Health  

AutomoIve  

Smart  CiIes  &

 TransportaIon  

Smart  Building  

Consumer  Electronics  

Worried  well   Supply  chain  

Environment  

Living  

Enterprise  

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Devices  

Cellular,  Wifi,  Bluetooth,  NFC,  Zigbee,  PLC,  etc  ConnecIvity  

Management  SW  for  SIM,  Device,  Comms’  and  Service  Middleware  

IoT  Landscape  

VerIcals  descripIon  from  Machina  Research  

VerIcals  /  Sectors  

Emergency  Services  

Agriculture  

ConstrucIon  

Retail  &  Leisure  

Manufacturing  

UIliIes  

Health  

AutomoIve  

Smart  CiIes  &

 TransportaIon  

Smart  Building  

Consumer  Electronics  

Worried  well   Supply  chain  

Environment  

Living  

Enterprise  

Greenbox  

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Greenbox   Your garden, connected.

From this   To this.  

www.greenboxhq.com  

A smartphone-controlled watering system for your yard

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Smart  City  S-­‐2-­‐S  

Water  &  Sewage  

Recycling  /  Garbage  

Fire  Hydrants  

Public  LighIng  

Parking  

Energy  &  HeaIng  

Sensors  to  Servers

Yarum Locker Chief Executive Officer

Miltel Communications Ltd. 7 Gush-Etzion St., Givat Shmuel, Israel 5403007 Tel: +972-7371333 Fax: +972-7371331 E-Mail: [email protected]

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Smart  City  S-­‐2-­‐S  Sensors  to  Servers

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Smart  City  S-­‐2-­‐S  

Water  &  Sewage  

Recycling  /  Garbage  

Fire  Hydrants  

Public  LighIng  

Parking  

Energy  &  HeaIng  

Sensors  to  Servers

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Ride  public  transit  smarter  

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•  A  unique  and  disrupIve  soluIon  using  Internet  Of  Moving  Things  and  crowd  source  concepts  for  locaIon  and  communicaIon  

•  A  Wireless  wristband  providing  parent’s  peace  of  mind              for  child’s  indoor  and  outdoor  locaIon    

 

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Healthcare Providers Health Systems

•  Real time patient data portal •  Proactive alerts when patients need help •  Clinical decision support

•  Population risk management •  Clinical trial support •  Outcome analysis

•  Secure data storage and access •  Provide real time trend analysis •  Delivers proactive actionable insights

Person Living with Diabetes Caregiver

•  Track & share data •  Testing & medication reminders •  Insights & support

•  Health alerts •  Advocacy tools

The  DarioTM  Pla\orm