Five Hundred Million Reasons 550 Million Reasons Your Amutah Should Reach out to Evangelical Christian Zionists Israel Gives October 21, 2015 Shlomo Schreibman Vice President of Israel Media Network Tuly Weisz Publisher of Breaking Israel News
Five Hundred Million Reasons 550 Million Reasons Your Amutah Should Reach out to Evangelical Christian Zionists
Israel GivesOctober 21, 2015
Shlomo SchreibmanVice President of Israel Media Network
Tuly WeiszPublisher of Breaking Israel News
You will not hear the words “Fundraising”, “dollars”, or “shekels” in this entire presentation.
(but don’t leave - it’ll be worth it!)
➔ From Columbus, Ohio➔ Synagogue Rabbi for 5 years➔ Hated Fundraising➔ Made Aliyah in 2011
a little about myself
➔ Israel365➔ Breaking Israel News➔ Judaica Store➔ Israel Media Network
a little about myself
Jews have good reason to be suspicious of Christians
Reason #1
2,000 year history of Christian Anti-Semitism
Reason #2
Aggressive Proselytizing and Missionary Activity
Reason #3
Extreme positions on social issues
Christian Zionists: These are not your grandparent’s Goyim
7 Billion people worldwide2 Billion Christians
1 Billion Protestants550 Million Evangelicals
13 Million Jews
What “Really” Motivates Christians to Support Israel?
1. Repentance2. Appreciation3. Genesis 12:3
Tourism
Political Support
Philanthropy
How can my Amutah reach out to Evangelical Christian Zionists?
Must find the common ground betweenJews and Christians
Our Shared Heritage: The Bible
Tell your story in a way Christians can understand and appreciate
Case Study #1: Magen David Adom
Challenge:How to get Christians to care about the importance of MDA?
Solution: The Israel Prayer Alert Newsletter
Case Study #2: Keren LIBI
Challenge:How to advertise to Jewish and Christian donors at the same time?
Solution: The 2014 IDF Calendar
Solution: The 2014 IDF Calendar
Case Study #3: Min HaTeva Honey
Challenge:How to sell Israeli honey beyond the Jewish market, to non Jews?
Solution: Quote from the Bible, of course!
Case Study #4: Shavei Israel
Challenge:We get great PR, but how do we “convert” the traffic?
Solution: Tell your story in an eBook - and give it away for free!
Case Study #5: Meir Panim Soup Kitchen
Challenge:We’re doing great things, but no one is hearing about it!?
Solution: Story Telling and Native Advertising
Story telling is cute for bed time, but how do I see results?
Measuring Success: If you can’t measure it, you can’t manage it
What is the alternative?Banner Ads?
Average click-through rate for banner ads is 0.1%
- Hubspot
Thanks for Listening
Now go tell your story to 550 Million Evangelical Christian Zionists!
Shlomo [email protected]
Tuly [email protected]