Isopure Energy Drink Process Book

Health & Fitness Ad CampaignLuke Kramer / AD202

Process Book

Isopure Protein Drink• A Full Day Of Protein In One Ready To Drink Bottle!

• No Carbs and 40g of protein per serving

• Sugar and Aspartame Free

• Ion Exchange Whey Protein Isolate

• Light, refreshing taste for after a workout!

“People who are serious about exercise, whether it’s

cardio-based or weight lifting, will appreciate the power-

packed punch of protein you get with each serving of

this tasty protein drink. Because muscle needs protein to

help recover from the strain of exercise, a protein drink is

a great way to get muscles what they need quickly. And

because all eight essential amino acids are included in

this drink, you get an added health benefit.”

“If you are not working-out, but are a looking for a

quality whey protein drink that is not loaded with empty

fat and calories, Isopure protein drink can be just the

right choice for a snack that you can take just about

anywhere. Our vegetarian and vegan friends often have

a difficult time meeting their daily protein requirements.

This delicious drink is a great way to supplement a

plant-based diet. It is also suitable for lactose intolerant

individuals. Most protein drinks are thick and milky, but

this one is as clear and refreshing as water. It has 5 more

grams of protein per serving than traditional protein

powder drinks as well!”

The only clear, fruit-flavored, protein-based nutrition

drink on the market, Isopure Plus Nutritional Drink

is excellent for adults of all ages, shapes, and sizes

who don’t have time to eat properly. It’s also ideal for

seniors, chemotherapy patients, and people receiving

anti-retroviral therapy who often have difficulty getting

enough protein into their diets. Packed with 15 grams of

high-quality ion-exchange whey protein isolate, Isopure

Plus Nutritional Drink has the highest protein content

per eight-ounce bottle in its category. It also contains all

eight essential amino acids in a fat-free, cholesterol-free

formula.

Company Name Nature’s Best

Company We are not magicians or miracle workers. We do not

preach, proclaim or profess to know it all. And we don’t

promise anything without proof of everything. We are

cheerleaders, staunch advocates of your yearnings,

ready to applaud your every progress.

With your goals to aspire to, we have designed powders,

beverages, bars and vitamins, each of which has been

tested for their efficacy, then validated by the human

body. These will give you an edge, a nudge to unleash

your potential, a fuel to tool and retool, a complete

muscular nutrition. 

Nature’s Best marketing strategy has been to build long

lasting trade and consumer brand equity by marketing

the highest quality Sports Nutrition products and

pricing them so as to offer genuine consumer value. 

Ingredients, formulations, packaging and advertising

are the result of the highest standards of quality

control in the industry and provide Nature’s Best with a

competitive advantage.

The ProblemRaise revenue by marketing and bring on more brand

awareness.

Health & Fitness Ad Campaignresearch

Health & Fitness Ad Campaignresearch

The Competition

Nestle BOOST® Original

Getting the right amount of nutrition can be a challenge,

especially as we age. The good news is that BOOST

Original Drink, with its delicious new taste, can help.

Enjoy this great-tasting nutritional supplement as a

mini meal or between-meal snack. It also provides all

the nutrients you need, should you miss a meal. With 26

vitamins and minerals, and 10 g of high-quality protein,

BOOST Original Drink provides the kind of nutrition you

need to help you be your best.

And best of all, BOOST Original Drink comes in 3 great

tasting flavors—Very Vanilla, Rich Chocolate, and

Creamy Strawberry.

Click Espresso Protein Drink

Click Espresso Protein Drink is the all-in-one energy

drink with a rich mocha flavor. It contains 23 vitamins

and minerals, a double shot of espresso, 15g protein,

and 120 calories in a 12-ounce serving. No artificial

colors or flavors. Click is a tasty alternative to sugary

coffee and energy drinks.

Target AudienceYoung adult males 25-34 years old. This product will be

geared to those who are physically active or those who

want to become physically active and develop muscle.

This age group consists of college age men or those who

have recently graduated and are early in their careers.

Health-wise, this age is still at it’s peak or slowly coming

off it. Maintaing a healthy body and keeping a toned

physique is important to those who would drink it.

Could also include young athletes.

StrategyI will grab the attention of my target audience through

strong graphics and photography in order to educate

about the drink and encourage purchase.

Images and ConceptsMarket as a more sophisticated and quality drink. The

best for the best. For serious consumers.

MediaMagazine Ads, Web Ads, Fliers, and Coupons.

Type your research here

When approaching the Isopure energy drink, knew immediately that I didn’t want to

advertise the drink in a way that is common with many whey protien powders and

energy drinks. Rather than emphasizing bulked up and toned bodies, I wanted to use

a more sophistcated approach to match the designer feel of the Isopure bottles.

Originally I wated to take a more illustrative approach, using color and angular

qualities to target my young adult male audience.

Health & Fitness Ad CampaignSketches and Ideas

Semi Comp 2

I experimented at first with a more graphic illustrative style. They weren’t

as strong as intended, so I decided to move away from this concept and

try something else.

Semi Comp 1

Health & Fitness Ad Campaignsemi-comps

Semi Comp 4Semi Comp 3

With these concepts, I chose to put more emphasis on the product and

bold typography and graphics. The simple nature of the ads created a

more sophisticated look that I decided worked well with the brand.

Health & Fitness Ad Campaignsemi-comps

Semi Comp 6Semi Comp 5

Semi Comp 8Semi Comp 7

Health & Fitness Ad Campaignsemi-comps

In order to focus on young adult males, I decided to introduce

photography into a couple of my ads. Keeping the photos black

and white kept the sophistication I was looking for and nicely

accented the color of the drink.

Semi Comp 10Semi Comp 9

This ad focuses on the “Stay Ahead” slogan and uses angular

qualities to introduce visual motion and a dynamic feel.

This ad empasizes the 40 grams of protien in each bottle, while

also mirroring the circular branding found on the Isopure website.

Semi Comp 12Semi Comp 11

Here I refined the typography to make it more angular and

dynamic while also mirroring the headline box.

Health & Fitness Ad Campaignfinals

Finals 2Finals 1

I decided that the ad needed an image of the product, so I

introduced that along with refined typography.

Finals 4Finals 3

Health & Fitness Ad Campaignfinals

Finals 6Finals 5

Final magazine ads with the different colored drinks inserted and

modified color palletes.

Finals 8Finals 7