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ISN'T IT ABOUT TIME YOU TOOK INFLUENCER MARKETING SERIOUSLY? COMPANY OVERVIEW SOCIAL MEDIA TALENT & INFLUENCER MARKETING AGENCY WWW.SOCIALTALENT.CO.UK BRANDS & AGENCIES CREATE BETTER WITH SOCIAL TALENT
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Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

Apr 15, 2017

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Page 1: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

ISN'T IT ABOUT TIME YOUTOOK INFLUENCERMARKETING SERIOUSLY?

COMPANY OVERVIEW

SOCIAL MEDIA TALENT &INFLUENCER MARKETINGAGENCY

WWW.SOCIALTALENT.CO.UKB R A N D S & A G E N C I E SC R E A T E B E T T E R W I T HS O C I A L T A L E N T

Page 2: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

OUR STORY

WWW.SOCIALTALENT.CO.UKB R A N D S & A G E N C I E SC R E A T E B E T T E R W I T HS O C I A L T A L E N T

Founded In 2015 By Former Head Of Digital OfMcCann London, Jason Barrett Has Been ConsultingSocial Media Marketing Best Practice With BrandsSince 2006.

Advising Some Of The Most Recognised Brands InThe World, Including Mastercard, London 2012,L'Oreal, Subway, General Motors, Coca Cola,Starbucks, P&G & Unilever.

A New Agency Was Created To Help Brands &Agencies Create Better With Social Media Talent.

Page 3: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

OUR STORY

WWW.SOCIALTALENT.CO.UKB R A N D S & A G E N C I E SC R E A T E B E T T E R W I T HS O C I A L T A L E N T

We Knew There Was A Better Way Of CreatingAuthentic Experiences For Audiences.

Now We Work With Forward Thinking Brands &Agencies That Want To Not Only Take AdvantageOf Influencer Marketing, But Lead Within TheirSector.

We're Proud To Have Worked Adidas, Debenhams,Microsoft, The FA, Emirates FA Cup, AirBnB,Expedia, Tony & Guy, Louis Vuitton, Uber, IHG,Puma, LFW, Hobbs, Jaeger & Dozens More.

Page 4: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

STRATEGY DISTRIBUTIONIdentifying The Right

Influencers, Developing

Relationships, Creating

Partnerships

The Right Idea, With The

Best Organic Distribution

Across Social Platforms

Ensuring Your

Communications Are

Managed From Strategy To

Execution & Post Campaign

Analysis

MANAGEMENT

WWW.SOCIALTALENT.CO.UKB R A N D S & A G E N C I E SC R E A T E B E T T E R W I T HS O C I A L T A L E N T

OUR CORE SERVICES

Page 5: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

IN OUR CONNECTED WORLD, INFLUENCERMARKETING, WHEN CORRECTLY ACTIVATEDIS THE MOST TRUSTED & AUTHENTICCOMMUNICATIONS METHODON THE PLANET”.

JASON BARRETT FOUNDER/CEO SOCIAL TALENT @JASONDIGITAL

WWW.SOCIALTALENT.CO.UKB R A N D S & A G E N C I E SC R E A T E B E T T E R W I T HS O C I A L T A L E N T

Page 6: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

FAMILY FRIENDS

Exclusive Agreements

With Leading UK &

European Content

Creators

Influencers from 10k-

55m & Exclusive

Partnerships With

Audience Agencies

SCCNE.com Our

Network Of Around

2,500 Additional

Global Influencers

NETWORK

WWW.SOCIALTALENT.CO.UKB R A N D S & A G E N C I E SC R E A T E B E T T E R W I T HS O C I A L T A L E N T

HOW DOES 185 MILLION ENGAGEDPEOPLE PER MONTH SOUND?

Page 7: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

TravelFashionLifestyleFamily

How To GuidesPhotography

SportMotorsMusic

TechnologyGamingLuxury

PetsBeautyFitness

ComedyCity Culture

Life Commentary

WWW.SOCIALTALENT.CO.UKB R A N D S & A G E N C I E SC R E A T E B E T T E R W I T HS O C I A L T A L E N T

ACROSS A WIDE VARIETY OFINTEREST GROUPS

Page 8: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

WWW.SOCIALTALENT.CO.UKB R A N D S & A G E N C I E SC R E A T E B E T T E R W I T HS O C I A L T A L E N T

INFLUENCER MARKETING IS NOWGROWING FASTER THAN ORGANIC

SEARCH

Source: http://www.themarketingblog.co.uk/2016/02/did-you-know-that-influencer-marketing-is-growing-faster-than-organic-search/

Page 9: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

WWW.SOCIALTALENT.CO.UKB R A N D S & A G E N C I E SC R E A T E B E T T E R W I T HS O C I A L T A L E N T

SO IT'S NEVER BEENSO IMPORTANT TO GET

IT RIGHT

Page 10: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

OURAPPROACH

BRIEFCREATIVE CONCEPTSTALENT ALLOCATION

ACTIVATION (CONTENT CREATION)OPTIMIZATION

POST CAMPAIGN ANALYSIS

WWW.SOCIALTALENT.CO.UKB R A N D S & A G E N C I E SC R E A T E B E T T E R W I T HS O C I A L T A L E N T

Page 11: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

INFLUENCERSExclusive Partnerships With Content

Creators In The UK, Europe & Globally.

Not Just Access, We've Built RelationshipsWith 10,000's Of Content Creators Who

Value Unique Audience Experiences.

FRIENDS & FAMILY

WWW.SOCIALTALENT.CO.UKB R A N D S & A G E N C I E SC R E A T E B E T T E R W I T HS O C I A L T A L E N T

Page 12: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

CREATIVECreative Development Built On LocalCompliance, Authenticity & Unique

Audience Experiences.

Creative Developed In House & WithContent Creators Who Know What

Audiences Love.

ENGINEERED FOR RESULTS

WWW.SOCIALTALENT.CO.UKB R A N D S & A G E N C I E SC R E A T E B E T T E R W I T HS O C I A L T A L E N T

Page 13: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

MANAGEMENTCommunication Management That You'd

Expect From Your Specialist Agency.

Delivering On Time, To Budget &Exceeding Your Expectations Is Always

Our Goal.

PROJECT DELIVERY

WWW.SOCIALTALENT.CO.UKB R A N D S & A G E N C I E SC R E A T E B E T T E R W I T HS O C I A L T A L E N T

Page 14: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

SCALEInfluencer Marketing Can Deliver At Scale.

Optimising Content Distribution Across

Selected Content Creators.

SUPER SIZING DISTRIBUTION

WWW.SOCIALTALENT.CO.UK

Page 15: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

OPTIMISATIONWe're Dedicated To Making The Most OfOpportunities That Arise From Working

With Content Creators.

We Develop Social OptimisationThroughout Campaigns As They Run To

Maximise Engagement & Attention.

REAL TIME SEO

WWW.SOCIALTALENT.CO.UKB R A N D S & A G E N C I E SC R E A T E B E T T E R W I T HS O C I A L T A L E N T

Page 16: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

ALWAYS ONManaging Influencer Marketing On An

Ongoing Basis Helps Create ConsistencyWith Your Communications & Content

Audiences Appreciate.

RETAINER SOLUTIONS

WWW.SOCIALTALENT.CO.UKB R A N D S & A G E N C I E SC R E A T E B E T T E R W I T HS O C I A L T A L E N T

Page 17: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

SOCIAL CONTENT &PRODUCTION

Strategy, Management,

& Company/ Customer

Service Integration

Content Development,

Design, Creative,

Localisation & Content

Calendar Management

Web Properties &

Social

Platform Optimisation

SEO

WWW.SOCIALTALENT.CO.UKB R A N D S & A G E N C I E SC R E A T E B E T T E R W I T HS O C I A L T A L E N T

SUPPORTING SERVICES

Page 18: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

JASON BARRETT BEX ROWACHI

Founder/CEO

[email protected]

Operations/Talent Management

[email protected]

Account Management

[email protected]

k

KIRI GRAY

WWW.SOCIALTALENT.CO.UKB R A N D S & A G E N C I E SC R E A T E B E T T E R W I T HS O C I A L T A L E N T

CONTACTS

Page 19: Isn't It Time You Took Your Influencer Marketing Strategy Seriously?

THANK YOU

SOCIAL TALENT LIMITED

SOCIAL MEDIA TALENT MANAGEMENT & FULL SERVICE INFLUENCER MARKETING AGENCYMAY 2016

WWW.SOCIALTALENT.CO.UKB R A N D S & A G E N C I E SC R E A T E B E T T E R W I T HS O C I A L T A L E N T

WWW.SOCIALTALENT.CO.UK