Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing

BOOSTING YOUR

SOCIAL MARKETING

Jeff Ferguson // CEO, Fang Digital Marketing

Inside Social Marketing East 2013

78% insert copy here. Blah blah blah blah

TYPES OF PROMOTED POSTS

Facebook Paid Media

Sponsored Stories

Sponsored Stories

Page Post Ads

Promoted Posts/Boost

Promoted Posts/Boost

Types of Promoted Posts

• Sponsored Story– An ad that appears to come from a friend about

them, engaging with a page, app, or event that a business, organization, or individual has paid to highlight.

• Page Post Ad– An ad that can be shown to everyone on Facebook and gets

additional paid distribution among fans.

• Promoted Post or “Boost”– A regular post by an individual or company that is “boosted”

into a type of ad so that extends its reach by getting shown to more friends or fans (or friends of fans, or more) on a flat rate.

THE LIKE IS A LIE

Why I Love Boosted Posts





HOLY CRAP!665% Increase

in Reach!!


WHEN TO USE/WHEN TO NOT

With Great Power…

ROI doesn't change with each new media channel that comes

on the scene.

ROI doesn't change with each new media channel that comes

on the scene.

“Engagement”isn’t ROI, or even a KPI.It’s a diagnostic metric.

When To Use

When the

ENGAGEMENT

leads to your

TRUE KPI

When To Not

When the

ENGAGEMENT

DOES NOT

lead to your

TRUE KPI

IN CLOSING…

In conclusion,

use boosting to get to a HIGHER LEVEL.*

http://hub.am/1b2vMQZ

JEFF FERGUSON \\ CEO

[email protected]

@fangdigital & @countxero

Ism east-2013 ferguson-jeff_ boostingyoursocialmarketing

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