ISDI Brochure

8/12/2019 ISDI Brochure

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ISDIA New Model of Education03

ParsonsConnectA Legacy of Innovation05

ISDIology Our Philosophy and Vision07

AcademicsProgrammes in Design and Innovation09

MentorsAcademic Leadership and Faculty25

Student LifeCity and Campus27

Admissions Procedure and Eligibility Criteria29

Careers Your Future in Focus31

Contact Us 32

CONTENTS

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ISDI A NEW MODELOF EDUCATION

THERE IS RECOGNITION WORLDWIDE

THAT THE DISCIPLINES OF DESIGN AND

INNOVATION CAN PLAY A SIGNIFICANT ROLE

IN HELPING ADDRESS ISSUES OF ECONOMIC

DEVELOPMENT AND SOCIAL IMPROVEMENT.

These challenges take on a special urgency in India, where a growing populationand a rapidly evolving society can benefit from design intervention.

The Indian School of Design and Innovation (ISDI), which opens itsdoors to students in July 2013, is committed to a new model of design

education that is both transformative and marketable.

ISDIs academic ideology moulds designers to cater to a diverse range ofindustries and employers.

All education programmes are built upon the foundation of a forward-thinkingand innovative curriculum, industry sponsored projects, national and international

collaborations and a deep sense of social and environmental responsibility.

Creativity, Innovation and Sustainability are core to ISDIs philosophy.

To become Indias premier destination for students wishing to pursueundergraduate and postgraduate programmes across all designdisciplines and specialities

To emerge as a world-class institute of design and innovation established

through a collaborative effort among designers, industry leaders, academicprofessionals and policy makers

To create a school that is truly Indian in its core make-up, but also globalin its outlook

To deliver the latest interdisciplinary design education driven by systemsthinking and responsible innovation

To foster creativity, nurture design and promote new talent

To provide opportunities for internships and placements through unmatchedprofessional connections

ISDI has beenconceptualised with thefollowing goals in mind

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ISDIs affiliation willenable students to

Benefit from an academic curriculum developed by Parsons

Gain from Parsons rigorous quality assurance standards

Learn from distinguished Parsons faculty visiting from New York

Participate in Parsons global student exchange programmes

Experience a stimulating learning environment based on Parsons best practiApply for a transfer to Parsons, New York after completing 2 or 3 years

(all admission decisions rest solely with Parsons)

"Todays rapid globalisation requires a new academic model, onefocused on creativity as a core literacy that impacts all aspectsof society,"said David Van Zandt, President of The New School.

"Parsons Mumbai is a reaffirmation of our efforts to create anetwork of academic hubs in cities around the world, wherestudents can fluidly engage both, on site and online, throughout

the course of their studies, and prepare for careers in thecreative industries in a global context."

ISDI HAS ENTERED INTO A COLLABORATION WITH

, NEW YORK.

ISDI WILL BE HOME TO PARSONSMUMBAIAND WILL

BENEFIT FROM PARSONS RIGOROUS CURRICULUM,

PROMINENT FACULTY AND GLOBAL RELATIONSHIPS.

PARSONS CONNECT

A LEGACY OF INNOVATION

is one of the most prestigious schools ofart and design in the world, championing new movements and teaching methods that have

shaped generations of artists, designers, scholars, entrepreneurs and community leaders.

Among its famous alumni are the renowned artists Jasper Johns, Roy Lichtenstein, and Rob Pruitt;

fashion designers Marc Jacobs, Donn a Karan, and Tom Ford; photographer Steven Meisel;graphic designer Paul Rand; and a new generation of rising artists and designers including

Ryan McGinley, Lazaro Hernandez and Jack McCollough of Proenza Schouler, Evan Roth,Alexander Wang, Jason Wu, and Julia Restoin Roitfeld.

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Our campus becomes theRESEARCHand INNOVATIONengine for Corporate India

Our graduates areSOCIALLY RESPONSIBLEcreators of a SUSTAINABLEfuture

Our FORWARD THINKINGdesign schoolreflects theINDIAN IDIOMof design

Our faculty and students useDESIGN THINKINGas a way of life

OurINTERDISCIPLINARYcourses are atthe INTERSECTIONof business and design

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ISDIOLOGY

OUR PHILOSOPHY & VISION


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ISDI OFFERS GLOBALLY

BENCHMARKED PROGRAMMES

AT THE INTERSECTION OF

DESIGN AND BUSINESS

ACROSS THE ENTIRE

EDUCATIONAL LIFECYCLE.

ACADEMICS

PROGRAMMES IN DESIGN

AND INNOVATION

UNDER GRADUATE DIPLOMA PROGRA

ISDIs Under Graduate Diploma Programthe four core areas of Communication, PrFashion Design. The undergraduate progyears in duration, with the first year being

followed by three years of specialisation.

SCHEDULE OF NEW COURSE LAUNCHES FOR THE ACADEMIC YEARS

2013 2014 2015 2016

Communication

Design

Fashion Design

Product Design

Interior Design

Foundation

Studies

Graphic Design

Motion Graphics

Design

Fashion Marketing

Interior Product

Design

Retail & Exhibition

Design & Management

Film & Television

Design

Fashion MediaCommunication

Branding &Advertising

Design

Animation Desig

4YRUGDP

POST GRADUATE DIPLOMA PROGRAM

ISDIs Postgraduate Diploma Programmeduration of two years, and focus on areasthe world of design, management and tec


2014 2015 2016 2017

FashionMarketing

Strategic Design

Management

FashionMerchandising

Service Design

Design &Technology

Urban Systems

Design

Design forSustainable

Development

2YRPGDP

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POST GRADUATE CERTIFICATE PROGRAMME (PGCP)

These one year programmes are best suited for graduatesand young professionals who are looking to change careerand enter the creative industries. ISDIs Post GraduateCertificate Programmes are also for designers who are

keen to hone their skills in entrepreneurship andrequire an in-depth understanding of businessmanagement techniques to progress in their careers.


2013 2014 2015 2016

Styling for

Interiors

Fashion Studies

Digital Design

Fashion Business

Management

Creative

Entrepreneurship

Visual

Merchandising &Store Design

Business of

Innovation

Design

Journalism

1YRPGCP

2-6WK

PRE-COLLEGE ACADEMY (PCA)

Aimed at school and high-school studentunderstand whether an education and ca

is for them.

Fundamentals of Drawing

Design Fundamentals

Painting Studio

Get Ready, Get Set: Portfolio Preparation

Introduction to Digital Photography

Young Fashion Designers: A Runway to Success

Young Fashion Designers: Creative Constructions

Fashion Illustration

Start Cartooning

2D Animation Techniques

3D ModellingLights, Camera, Action! Start Making Movies

3WK-6MTH

SHORT CERTIFICATE PROGRAMME (SC

Aimed at young adults and other professwho are keen to get firsthand experienceskill in a creative industry.

Foundation of Design

Brand & Identity Design

Fashion Entrepreneurship

Online Retailing

Advertising Ideas: Capturing Creative Thoughts

Printmaking & Illustration

Luxury Brand Management

Essentials of Interior Design

Design Thinking & Business

Thinking Visually

Design Business

Design Driven Innovation

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ISDIS FIRST-YEAR COURSE OF STUDY

IMMERSES STUDENTS IN AN EXPLORATION

OF DESIGN AND INNOVATION CONCEPTS,

SKILLS AND CRITICAL PRACTICES,

TRAINING THEM TO BECOME FLEXIBLE

THINKERS AND LIFELONG LEARNERS.

FOUNDATION FIRST YEAR STUDIES

The curriculum offers a series of approaches to design and enables them to

envision paths beyond the confines of a single discipline. Whether a studentis interested in a traditional disciplinary area, a combination of creative and

academic fields, or an exploratory approach to design, the first-year curriculum

is designed to accommodate a variety of study paths.

The curriculum constitutes a common experience for all incoming

ISDI students, with the same set of first-year course requirements forstudents in all undergraduate programmes. Students shape their path of

study within those requirements, selecting from the options available.The curriculum balances breadth and depth, integrates studio and liberal

arts learning, and gives students flexibility in choosing how to reach their

education goals.

Classes focusing on broadly relevant design concepts, tools, and methods,including studios exploring 2D and 3D processes, drawing, and digital design

as well as liberal arts seminars, bring together students who are passionate

about all kinds of art and design and who will one day forge new paths in an arrayof disciplines. This interaction is a central aspect of the first-year experience.

Today's classmates are tomorrow's colleagues.

UNDERGRADUATE DIPLOMA

PROGRAMMEUGDP

Throughout the foundation year, students will tak

Drawing and Imaging

Design Writing and Reading

Art and Design Methodologies

Design Research

History of Objects

Space and Materiality

Societal Energy Sources and Sustainable Systems

ISDIs Foundation Year prepares students for life as sksocially aware designers.

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LEARN THE ART OF PERSUASION BY CREATING

COMPELLING MESSAGES, NARRATING THEM

IN MEANINGFUL WAYS, AND CRAFTING

STRATEGIES TO BROADCAST THEM

TO THE WORLD.

COMMUNICATION DESIG

DEVELOPING YOUR CRAFT

ISDIs diploma in Communication Design (CD) is a three-year specialisation pursu

who have completed their Foundation Year.

The content of the courses will help students learn about multidisciplinary and collato design processes, addressing branding, visual identity, design history, digital tech

theory, sustainable graphic design, design research, entrepreneurship and professiothis programme will acquire skills and process knowledge based on both the discipand the potential of modern technology within the systems and structures of societ

The focus of ISDIs Communication Design programme is on process. Mastery of d

to the education of a designer and one of the key learnings for students will be the t

with process and creative problem solving.

Throughout the communication design programme students will take a series

Colour Theory

Design Theory and Writing

Typography and Print Design

Drawing and Illustration

Photography

Printmaking and Print Production

Motion Graphics and Broadcast Design

Interface and Interaction Design including Web and Mobile

Visual Identity and Branding

Information Design and Data Visualisation

Students will also learn about the unique nature of Indian society, and the role the p

Communication Design plays in the context of this rapidly changing nation.

As a Communication Designer, ISDI prepares you for a career in advertising, motiobook and magazine design, package design, corporate branding, information visuali

exhibition and retail design, environment graphics, apparel design and other fields.

Future Opportunities

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PRODUCT DESIGN

LEARNING FORM & FUNC

ISDIs diploma in Product Design (PD) is a three-year specialisation pursued by stu

completed their Foundation Year.

Throughout the course students are immersed in materials, fabrication processes, aand proactive social engagement. The product design curriculum encourages latera

of related skill-building courses in graphic representation and material prototyping.vertically integrated through a materials and sustainability curriculum that combineconsiderations of the chain of consequences triggered by every design decision.

Besides the core curriculum, students can choose from a diverse menu of electives

design, material innovation, ethnographic research, mass-market product design and

Throughout the product design programme students will take a series of cou

Research, Design and Development

Models, Mockups and Prototypes

History of Industrial Design

Process Drawing and Digital Presentation

Computer Aided Industrial Design

Materials and Manufacturing Processes

Human Factors, Ergonomics and Interface

Portfolio, Publication and Dynamic Media

Competitions, internships, collaborations and intensive projects, prepare students f

multidimensional careers.

As a Product Designer from ISDI, you will have a huge influence on the form, functi

objects we use in our daily lives everything from appliances to gadgets to vehicles

ISDI prepares you for a career in Packaging Design, Materials Design, Furniture Des

(watches, bags, shoes, etc.), Toy Design, Communication Design, Interaction Desig

Merchandising, Soft Goods, Crafts, and Technology Design.

CULTIVATE THE ESSENTIAL INTELLECTUAL

HABITS AND TECHNICAL SKILLS NEEDED TO

EXPLORE AND INTEGRATE THE RAPIDLY

EXPANDING ROLES OF A SUCCESSFULPROFESSIONAL PRODUCT DESIGNER.


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ISDIs diploma in Interior Design (ID) is a three-year specialisation pursued by stu


Interior Design students take a series of Art and Design history and theory coursessequence that introduces interior and architecture issues of increasing difficulty an

to conceptualise and develop interior designs through to detailed resolution using rranging from physical models to collage and digital renderings.

Students work in small groups with faculty to develop design concepts for residenccommercial spaces and special building types. Each interior is treated as a unique c

that students navigate according to a value system that stresses environmental ste

cultural sensitivity.

Throughout the interior design programme students will take a series of cou

Principles of Interior Design

Impact of Interiors on Civic Life

Space Planning and Building Codes

Aesthetic and Lighting Needs

Environmental and Urban Design

Details, Furniture and Construction

Elements of Space, Technology and Surface

The programme is a research-intensive approach to place making and prepares stud

competitive and changing marketplace.

On completion of the course you will be able to apply design concepts in architectufirms as stylists, retail designers, visual merchandisers and home decorators.

You will be able to design residences, institutions, commercial spaces and special b

THE INTERIOR DESIGN PROGRAMME AT ISDI

IS UNDERSTOOD AS BOTH A CRITICAL DESIGN

DISCIPLINE AND A POTENT SOCIAL AND

ECONOMIC FORCE. THE LEARNING

EXPERIENCE AT ISDI IS INTIMATE AND

THOUGHT-PROVOKING.

INTERIOR DESIGN

BUILDING A FOUNDATION


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ISDIs diploma in Fashion Design (FD) is a three-year specialisation pursued by stud


Students will hone their skills in design development and construction and explore through understanding fashion trends, digital technologies and material processes.

is interwoven with social and environmental imperatives, inspiring students to crearesponsible and relevant fashion.

A unique element will be the synthesis of the business of fashion and sustainable sand the role of the enterprise and entrepreneurship in fashion. General education c

development of students as designers, critical thinkers, confident communicators a

of the world.

Throughout the fashion design programme students will take a series of cou

Socio-cultural Fashion Contexts

Historical Fashion Contexts

Fashion Digital Design

Surface Textile Processes

Design Concepts and Construction

Fashion Industry Sustainability

Fashion Textile Design

Patternmaking/Draping/Drafting

Fashion Business (Systems Thinking)

Fashion Entrepreneurship / Professional Practice


Students will be poised to enter the fashion and creative industries as knowledgeab

and business-smart designers.

As a Fashion Designer from ISDI, you are ready to enter the world of fashion in areasaccessory design, marketing, merchandising, styling, curatorial work, forecasting an

FROM THE STUDY OF SILHOUETTES TO

PRODUCTION AND DISTRIBUTION SYSTEMS,

INNOVATION INFUSES ALL ASPECTS OF THE

FASHION DESIGN PROGRAMME.

FASHION DESIGN

THE BUSINESS OF FASHIO

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POSTGRADUATE CERTIFICATE

PROGRAMMEPGCP

FASHION BUSINESS MANAGEMENT

ISDIs Fashion Business Management programme

prepares graduates and young professionals for theincreasingly competitive and innovative fashion and

retail industries. The programme addresses the

evolving landscape of the fashion industry from aglobal perspective, as it relates to fashion systems

within the context of design based business practice.

With emphasis on leadership and innovation,Fashion Business Management seeks to immerse

students in understanding the framing of the

fashion industry as an interconnected marketplacehousing robust ecosystems.

Entrepreneurial skills, knowledge and competencieswill be developed through delivery of a

contemporary curriculum that articulateselements of production, consumption, supply chain

and management processes. Fashion-specific

eco-literacy, design strategies for sustainableproducts and services, and ethical corporate

consciousness will underpin the

programmes identity.

CREATIVE ENTREPRENEURSHIP

ISDIs Creative Entrepreneurship programme has

been designed to equip designers with skills requiredto establish and excel in professional practice,

with an emphasis on setting up a design practice.

During this intensive year students will be exposed

to a host of business management skills ranging frombusiness strategy and financial planning, marketing

and market research, talent management and

organisational development.

At the end of the programme, students will beequipped to plan and organise the daily running of a

studio, and how to ensure that the business thrives

and develops.

DIGITAL DESIGN

ISDIs Digital Design prog

multidisciplinary approacknowledge, technology an

to succeed in the digital in

work in an innovative envitechnologies to develop aw

rapidly changing image m

During this intensive year

exposed to a host of technweb development, graphic

modelling. Management a

branding and advertising, managing intellectual prop

management will also be t

By the end of the program

to solve design problems adigital solutions, demonst

world studio environmentpractices, understand soc

increasing role in the Digit

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ISDIANs will havethe opportunity to learn from

the most accomplished designeand innovators in their designstudios and workplacesto gain real world experience,preparing them to excel in theirrespective creative fields.

As accomplished educators, designers, artists and scholars they inculcatecritical design skills through contextual and project-based learning grounded

in studio practice.

All faculty members are encouraged to work in the fields they teach, so students

gain practical perspectives on concepts and developments shaping creative

industries, including ethical and emerging sustainable practices.

ISDIS FULL-TIME AND ADJUNCT FACULTY

MEMBERS COMPRISE THE FOREMOST DESIGN

EDUCATORS AND PRACTITIONERS.

MENTORS

ACADEMIC LEADERSHIP & FACULTY

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Prabhadevi Beach

Kohinoor Mill

Glaxo Smith Kline

British Council Library

Bharat Rice Mills Compound

ONE INDIABULLSCENTRE

Century Mills

Century Bazaar

Nehru Science Centre

I

PeninsulaBusiness Park

Worli Doordarshan Kendra

Mahindra & Mahindra Ltd

Phoenix Mills Limited

Atria Lalbaug

Dadar West

Elphinstone Road

Parel

Currey Road

Lower Parel

l

WorliSea Face

Lower Parel West

PRABHADEVI

DADAR

l

LOWER PAREL

PAREL

WORLI

DrA

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sant

Rd

DrEM

osesMarg

Band

ra-WorliSeaLInk

TulsiP

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GanapatraoKadamMarg

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YOUR CAMPUS IN MUMBAI CITY, THE INDIAN CAPITAL OF DESIGN,

CULTURE, BUSINESS, FASHION AND INTELLECTUAL INQUIRY.

An ISDI education is not just a series of isolated classes. It is a fully immersivelearning experience in which the City of Mumbai itself forms an essential part

of an ISDIANs education.

The City of Mumbai, is the commercial capital of India and a destination for

design and innovation in its own right. It is a venue for exhibitions, performancesand lectures by some of the worlds most celebrated designers and thinkers.

ISDIs location in the heart of Mumbai at One Indiabulls Centre in Parel, willenable our students to study and learn in close proximity to the advertising,

fashion, film, media and retail industry.

On campus ISDIANs will benefit from access to the latest facilities and

infrastructure needed for design education, including

Dedicated Studio Spaces

Community Learning Spaces

Fabricated Suites for Prototyping

Team Rooms for Problem Solving

Computer Laboratories

Display Spaces for Student Work

Galleries and Auditoriums

Canteen Facilities

Outside the classroom, students have access to internship opportunities andindustry partnerships, which open up many possibilities for entrepreneurial

and professional success.

STUDENT LIFE

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Eligibility CriteriaUnder GraduateDiploma Programmes

(UGDP) - 4 years

Any Candidate who has

appeared for a 10+2examination

(e.g. A levels, CBSE,

HSC, IBDP, ISC etc), orits educational

equivalent in anydiscipline

(e.g.: Science,

Commerce, Arts) withan interest in design and

innovation.

Although successfulcompletion of the 10+2examination is necessary

to confirm the admission,

ISDI PARSONS MUMBAIdoes accept predicted or

preliminary gradeindications until final

results are declared.

Post Graduate DiplomaProgrammes

(PGDP) 2 years

Any candidate with a

Graduate Degree oran Under Graduate

Diploma in an

appropriate technicalstream.

Post GraduateCertificate Programmes

(PGCP) 1 year

Any Candidate with an

Under Graduate Degreeor an Under Graduate

Diploma in any discipline

or a young professionalwith appropriate work

experience with an

interest in design andinnovation.

In some instances if a

candidate has no prior

design background, they

may be advised to take afew additional coursesduring the program to

ensure adequacy of

design basics.

ADMISSIONS PROCEDURE

& ELIGIBILITY CRITERIA

Admissions ProcedureFor all Academic Programmes in Design and Innovation ISDI follows

a uniform admission procedure which entails the following

Candidates are encouraged to apply online and complete an application form

at www.isdi.in

Once the application form has been processed, candidates will be called to take part in The ISDI Challenge Entrance Test

An administration fee of Rs 2500 will be charged on the day, please carry ademand draft in favour of "ISDI" payable in Mumbai

Shortlisted candidates will be admitted to the academic programme

of their choice based on merit

The ISDI Challenge Entrance Test

Exam Format

The ISDI Challenge consists of three activities and no prior preparation is required.

Part 1 -Design Aptitude Test - 1 hour

The Design Aptitude Test examines aptitude for drawing, design ability,power of observation and lateral thinking.

Part 2 - Studio Challenge - 1 hour

The Studio Test examines aptitude for creativity, ideation and imagination and

on-the-spot problem solving.

Part 3 - Interpersonal Interview - 15 minutes

The Interpersonal Interview examines applicants for focus, maturity andconfidence, general awareness, communication skills and fit, for a career

as a designer.

Evaluation

The completed application form and all three parts of the ISDI Challenge areweighted equally in the assessment of a candidate.

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The experienced ISDI Career Services team plays a significant role in equippingstudents with the skills and competencies required to succeed in todays

creative industries.

Services the students and alumni will receive include

Access to career counseling and mentorship

Assistance with rsum and cover letter writing

Coaching on interview techniques and job search skills

Support in researching and pursuing fellowships, grants and contests,as well as graduate school and alternative post-graduation options

On-campus career fairs and industry linked career panels

CAREERS

YOUR FUTURE IN FOCUS

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ISDIs Career Services team has built deep networks within the crto seek out internship experiences and employment opportunities

and graduates both in India and globally.


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Design

by

CONTACT US

ADDRESS

Indian School of Design & Innovation

North Annexe, One Indiabulls Centre,

Senapati Bapat Marg, Parel,

Mumbai 400 013

CONTACT DETAILS

For admissions [email protected]

For job opportunities [email protected]

For enquiries [email protected]

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ISDI Brochure

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