Isaac Gordon's Journey to Mastery

March 1st 2014

Mastery Journal TimelineBy Isaac J Gordon

Mastery: Personal Development and Leadership

• Read Robert Greene’s book Mastery for key strategies on obtaining mastery • Watch Randy Pausch’s Last Lecture Video • Visit the Full Sail website for overviews on each course in my degree program • Study the journey of a master and mentor by reading articles like this one (KAPLAN, D. A. (2013). DAVID GEFFEN UNPLUGGED. Fortune, 168(3), 74.) from FSO on David Geffen.

Goal: Establish obtainable goals for each of the twelve courses in the EBBS program, while learning key strategies to obtaining mastery.

Strategies/Tactics to achieve goal!

Executive Leadership

• Watch Leading with Emotional Intelligence with Britt Andreatta on Lynda.com • Expand on my PLN by joining the Leadership Think Tank group on LinkedIn • Re\lect on past courses taken during my bachelors degree program regarding leadership • Read How to Win Friends & In\luence People by Dale Carnegie

Goal: Gain a strong understanding of the qualities necessary to be an executive leader in today’s entertainment business \ield.


Project and Team Management

• Read 101 Project Management Problems & How to Solve Them by Tom Kendrick. • Watch Insights from a Project Manager with Bob McGannon on Lynda.com • Create, develop and execute a project plan in class

Goal: Learn the principles of project management, and the various factors of team management and creating a productive team.


Business Storytelling & Brand Development

• Read The 22 Immutable Laws of Branding by Al Ries and Laura Ries • Read Tell to Win by Peter Guber • Develop and maintain my own personal brand identity and read ME 2.0 • Study brand development case studies • Read Brown, M. D. (2013). Build a Personal Brand Or Soon Become an Extinct Generic. Sales & Service Excellence, 13(8), 8. From FSO library

Goal: How to make both my company and myself standout in the entertainment industry.


Entertainment Business Finance

• Development of \inancial decision making strategies • Read Rich Dad, Poor Dad by Robert Kiyosaki • Watch Making Investment Decisions with Rudolph Rosenberg on lynda.com

Goal: Learn how to keep a \irm grasp on my business \inances.


http://lynda.com

Negotiation and Deal-‐Making

• Read Negotiate like the Pros by Kenneth L. Shropshire and Beyond Reason by Fisher & Shapiro • Visit Harvard’s Negotiation Project online • Role play negotiation in class • Read Bordone, R. C., & Carr, C. M. (2013). Critical Decisions in Negotiation: A New Video Resource for Teaching Negotiation. Negotiation Journal, 29(4), 463-‐476. doi:10.1111/nejo.12037 from FSO library

Goal: Learn how to negotiate and create a deal in the current music industry. !


Product and Artist Management

• Follow Paul Allen on social media author of Artist Management for the Music Business (PLN) • Study Case Studies in Artist and Product Management • Follow the company M Theory on social media and online (PLN) • Watch Communication Fundamentals with John Ullmen on lynda.com

Goal: Apply and relate core management principles and learnings to my real life job as an artist manager in the independent music sector. !


http://lynda.com

Advanced Entertainment Law

• Read All You Need to Know About the Music Business by Donald Passman and Musician's Business & Legal Guide by Mark Halloran • Follow Donald Passman on social media (PLN) • Read Christman, E. (2009). THE BILLBOARD Q&A: DONALD PASSMAN. Billboard, 121(45), 18. from FSO library • Study Case Studies in Entertainment Law

Goal: Learn how to read contracts better. Apply learnings from Negotiation and Deal-‐Making.


Entertainment Media Publishing and Dist

• Read Copyright Law by Richard W. Stim and Kohn on Music Licensing by Al and Bob Kohn • Study Publishing and Distributing Case Studies • Develop a publishing/distribution plan • Read Hampp, A. (2014). Blessed By Lorde. Billboard, 126(6), 13. from FSO library

Goal: Finally, gain a full grasp on publishing and how it works. !


Digital Marketing

• Read The New Rules of Marketing & PR by David Meerman Scott • Read Top Digital Marketing Trends http://socialmediatoday.com/anitaloomba/2035211/top-‐digital-‐marketing-‐trends-‐2014 • Read Bacon, J. (2013). Mobile microtargeting. Marketing Week (Online Edition), 18. from FSO library

Goal: Gain a better understanding of mobile trends and technologies while learning the ends and outs of digital marketing. Apply learnings


http://socialmediatoday.com/anitaloomba/2035211/top-digital-marketing-trends-2014

Business Plan Development

• Complete a research report of the music business • Read Successful Business Plan by Rhonda Abrams and How To Write A Business Plan at entrepreneur.com • Watch “How to Write A Business Plan” on SBA.gov at http://www.sba.gov/learning/video/how-‐write-‐business-‐plan

Goal: Relate and apply learnings from course to business plan development for my real-‐life business, NLE.


http://www.sba.gov/learning/video/how-write-business-plan

Final Project: Business Plan

• Watch How to Present your business plan to investors on YouTube at https://www.youtube.com/watch?v=KjS\ikHLMSs • Read Writing A Business Plan: 5 Keys To Your Success on Forbes.com • Present business plan and apply feedback given from course instructor

Goal: Finalize and execute business plan for NLE.


Isaac Gordon's Journey to Mastery

Education

social media

music business

business plan

achieve goal

artist management

apply learnings

donald passman

goal