1 Is Your Retail Business Social? Is Your Retail Business Social? Is Your Retail Business Social? Is Your Retail Business Social? SIA Snow Show January 27, 2012 Creative Business Consulting Group www.cbc-group.net 88% Of Businesses Are Using Social Media For Some Sort Of Marketing in 2012
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Is Your Retail Business Social?Is Your Retail Business Social?Is Your Retail Business Social?Is Your Retail Business Social?�
SIA Snow ShowJanuary 27, 2012
Creative Business Consulting Group www.cbc-group.net
88% Of Businesses Are Using Social Media For Some Sort Of Marketing in 2012
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Creative Business Consulting Group www.cbc-group.net
Company Spending On Social Media Will Grow Over The Next 5 Years
$716 million 2009
$3.1 billion 2014
Source: Forrester Research
Creative Business Consulting Group www.cbc-group.net
Social Media Is A 24/7 Cocktail Party Where No One Controls The Guest List
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Creative Business Consulting Group www.cbc-group.net
Anybody And Everybody Can Participate And Contribute From Anywhere
Creative Business Consulting Group www.cbc-group.net
So What - Do I Really Need to Care About It For My Retail Business?
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Creative Business Consulting Group www.cbc-group.net
• Learn Why Social Media Works Effectively For Businesses of Any Size
• Learn How Consumers Use Social Media Today – and Why You Should Use it to Connect With Them
• Review The Latest Tips and Tactics for Using Social Media Effectively in Your Retail Business
Seminar Objectives
Creative Business Consulting Group www.cbc-group.net
Consumers Are Using Social Media, Are You?
� 56% Of Shoppers Have “Friended,” “Followed” Or “Subscribed” To A Retail Fan Page
� More Than 50% Of Online Shoppers Use SM
� 49% of Retailer SM Fans Follow To Learn About Special Deals And Options
� 45% Of Users Use SM Learn About Products
� 5% Use Social Media Primarily For Customer Support
� 85% Of Gen Y Shoppers Participate In Social Networking
However, 60% Of Retailers Do Not Have A
Presence On A Social Network�
* (Pricegrabber, 2010)
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Creative Business Consulting Group www.cbc-group.net
Social Media Consumption: Gen X� Review Sites For Planning And Sending
Links To Others; Used For Decision-making Purposes
� IPhone Applications To Find Information While Out And About
� Reviews And Testimonials; For Candid Opinions And Quick Decision Making
� Instant Status Updates; Provide Quick, Short, Sharp Bursts Of Information
� Linkedin “Facebook For Business”
Way To Connect With Your Professional Network
Creative Business Consulting Group www.cbc-group.net
Social Media Consumption: Gen X
Role In Daily Life
• Quick Interactions With Others
• Share News and Information
• Review Relevant Comments
• Convenience - Fosters Ability To Do Two Things At Once:
• Find Information
• Gain Real-time UpdatesFrom Friends And Family
• Brings Issues To The Forefront; No Hiding From Bad Reviews Or Customer Service
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Creative Business Consulting Group www.cbc-group.net
Social Media Consumption: Gen Y
• Letting The Whole World Know What’s Going On In Your Life
• Give You Instant Recommendations
� Follow The Movements Of Celebrities
� Create Content ie. Blog To Keep In Touch With Family, Post Photos, etc.
� Arrange To Meet People And Stay In Touch, Plan Social Events
Creative Business Consulting Group www.cbc-group.net
Social Media Consumption: Gen Y
Role In Daily Life
� Facebook Has ‘Replaced’ The Common Diary;
� “I Still Have A Paper Diary
With Family Members
Birthdays In It, But I’ve
Missed Two This Year
Already Because They’re
Not On Facebook”
� Helps To Organize;
� “It Reminds Me For
Birthdays, Events,...I’d
Forget Or Miss Out
Otherwise”
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Creative Business Consulting Group www.cbc-group.net
Social Media Consumption: Boomers
� Communicate With Friends And Relations Overseas And Interstate, And Enable Easy Photo Sharing
� Somewhat Useful For Staying In Touch With People (Facebook)
� Majority Still Use Email
� Limited Use Of Facebook on A Regular Basis as Tool To Stay Connected
� Currently, Largest Demographic Joining Facebook
Creative Business Consulting Group www.cbc-group.net
Social Media Consumption: Boomers
Role In Daily Life
Split In Terms Of General Media Consumption:
� Some Using The Internet And Email At Work, Some Doing So At Home For Social And Informational Purposes,
� Some Engaging With Facebook On A Regular Basis
Usage Limited As Most Consume TV And Radio More Than New Media
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Creative Business Consulting Group www.cbc-group.net
Gen X and Gen Y Experience SM First Hand; Boomers via Younger Generations
Creative Business Consulting Group www.cbc-group.net
Generally Positive Perceptions Of The Value Of SM, But Differences In Where Value Lies
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Creative Business Consulting Group www.cbc-group.net
Familiar Tactics And Tools For Social Media Marketing
Creative Business Consulting Group www.cbc-group.net
Improving Performance in 2012 Requires An Additional Set Of Tools
Scheduling, Monitoring and (Micro)Publishing Tools
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Creative Business Consulting Group www.cbc-group.net
Location Based Marketing, Daily Deals and Mobile Marketing
Improving Performance in 2012 Requires An Additional Set Of Tools
Creative Business Consulting Group www.cbc-group.net
Must – Do In 2012: Use Linking Tools To Deliver Your Social Media Strategy
•Create Content That Is Similar Themed-But Edited For Readership On Each Social Media Site You Participate In
•Set Up Your Linking Accounts So That You Can Update Via Numerous Sites. This Allows Maximum Flexibility
Remember: It’s Not About You Are, It’s About Your Customers Are
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Creative Business Consulting Group www.cbc-group.net
Must – Do In 2012: Socialize/Mobilize Your Website
For More Information www.Howtogomo.com
Creative Business Consulting Group www.cbc-group.net
Social Media Is Here To Stay
Permanent Part Of Media Consumption Behavior
• Generation Differences In Terms Of SM Engagement Exist; Create Appropriate Strategy That Meets Needs
•New Media Consumed Alongside Traditional Forms To (A) Reinforce Communications And (B) Provide Credibility
• Facebook Important Tool For Consumers to Converse With Brands Of Interest And Keeping Up-to-date
• SM Is About Two-way Conversation (I.E. Brands Need To Respond To Consumer Content)
• A Multi-channel Marketing Strategy Is Most Effective
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Creative Business Consulting Group www.cbc-group.net
Lynn Switanowski-Barrett is the Founder and President of Creative Business Consulting Group, (CBCG) a Boston based Retail Consulting firm.
CBCG Helps Retailers Understand:•Business Opportunities Created By Using Social Media•How to Create Marketing Programs That Engage Customers•The Cost Saving Benefits Of Using Social Media•How to Create A Social Media Strategy for Your Business
Call Us Today And Learn How Your Business Can Benefit By Using Social
Media
617 – 437- 9191
CBCG Can Help You Create An Engaging Social Media Strategy Today
Creative Business Consulting Group www.cbc-group.net
Enter To Win A FREE 90 Day Social Planning Media Calendar – Retail Value $900.00
Are You Talking To Your Customers Daily?
Win A 90-Day Social Media Calendar
1) Post on our Page: Facebook.com/CBCGroup “Snow Show2012”
2) Leave This Entry Form After The Seminar Session