Is your marketing plan working

Is Your Marketing Working For You?

© 2011 CEO-HQ.com – All rights reserved.

Statistics1. 80% of consumers research the internet before making a buying decision. (www.inspiredmarketing.info/prices/Facebook%20presentation%20notes)

2. 70% of people searching the internet do not click below the first 3 links in Google. (en.wikipedia.org/wiki/Google_Search)

3. 60% of all traffic on the internet is now video. (http://www.washingtonpost.com/wp-dyn/content/article/2006/10/09/AR2006100900546.html)

4. Google is no longer relevant as the #1 search engine! It is now YouTube! (http://www.cnn.com/2010/TECH/social.media/12/30/facebook.beats.google.cashmore) (http://www.canadiancontent.net/commtr/google-longer-relevant-search-engine_1087.html)

So the question is...

How much of this audience

are you capturing?

The Traditional Methods Of Advertising

Seven Downsides To Traditional Advertising1. Too expensive - relative to the ROI (or lack

thereof)

2. When was the last time you used the Yellow

Pages?

3. Hard to track metrics and results produced

4. Longer turnaround times

5. Print errors

6. Disconnect from your clients

7. You can’t build a relationship

Advertising 2.0MEET THE FUTURE...

The Three Pillars Of Success

BrandRecognition

Lead Generation

RavingFans!!!

Brand Recognition

1. Buyers are more informed than ever!It is essential to be known as the industry leader. How do you get there? By giving away as much free, valuable information as you can.

2. People buy from companies they know!When you become the most recognized brand in your industry you become the default “go-to” company.

3. People buy from companies they like & trust!By being an industry expert and providing all the information you are the one they go to when they have questions, concerns or need services from.

Do People, Without A Doubt, KNOW-LIKE-&-TRUST You?

1. Lead generation is the backbone to any business.Every company needs leads. Consulting Experts Online developed a unique method of generating leads that we are now sharing with our clients!

2. Cold calling doesn’t work. Gone are the days when cold calling worked. Buyers are aware when you’re trying to sell them something and are even more guarded than ever. We need a new way to contact clients.

3. Offline lead generation can be difficult to track. Unless everything is recorded and manually input into a sales funnel spreadsheet . you don’t have a full picture of how your sales team is doing. What if there was . a way to automate all this so you can actually record and track all your metrics?

LeadGeneration

Raving Fans

1. Fans make you famous!Find your perfect customer. Then find out exactly what he wants. Now give it to him! By laser targeting your marketing to your perfect client you’re able to generate fantastic, loyal fans that love your service.

2. Always over-deliverGive your customers more than they ask for and they will be yours for life. Be different, stand out. Make it a new rule of thumb to always under-promise and over-deliver… Be the company that cares.

3. It is better to be happy at home than in the storeMaking sure your product works is the best form of marketing. If you service them and the value you delivered exceeds their high expectations they will go and tell everyone about it. (Hint: They’ll do the same if it falls short!)

So where do we step in?

Brand Recognition

Lead Generation

Raving Fans!!!

And how do we get you this...

We Use This System

All These New Fans of

Yours?...

Premium Marketing like Video Creation

Video Marketing is by far the easiest and most effective way to brand yourself as an expert in your market.

If you want to create trust, credibility and build traffic all at the same time, leveraging the power of video marketing is one of the smartest and most effective strategies you can implement for your business.

Video Distribution

Consulting Experts Online will distribute your videos hundreds of times every month to the internet’s best video sharing sites, like Youtube, Metacafe, Daily Motion, Yahoo Videos, Vimeo, and more.

This places you in the limelight, giving you far more reach in your marketplace which itself gives you more credibility and makes your organization look like the dominant force in your industry.

Podcasts

For your prospects or customers who are audiophiles, we will even convert your videos to audio so they can be listed to on an iPod, iPhone, Blackberry, in their car or at home on their computer.

One critical reason why podcasts offer such potential benefits for your business is by downloading your audio, your listener can digest your podcast at a convenient time for them.

Having a choice of how and when to hear your company’s message fits in perfectly with the way that your potential customers live their daily lives.

Podcast Distributions

By submitting your podcasts to the most

influential and greatest number of podcast search

engines and directories, you make it easy for

other people to find your company’s message

while achieving greater visibility for your content.

Article Marketing

Content makes a website successful. Article marketing helps build credibility and a great reputation over the internet. Article marketing is a fantastic SEO tool because the articles themselves appeal to a lot of people who still prefer to read more than any other learning style. Quality and relevant articles are still the most preferred sources of information by many people who surf the internet. If people find the quality of your articles to be good, they are more likely to follow that link to your website. Hence, more traffic is generated to your site and search engines will recognize that!

Article Distributions

The distribution of articles can literally make

you an overnight success. By distributing your

articles to all

the top article directories it helps your articles

get more views and in turn pushes you up in

Google’s rankings.

Facebook Fan Page

It is important to create and establish a Facebook Fan Page. The biggest distinction between a personal profile, group, and page is that the only one viewable to the public and indexed by search engines is a Facebook Fan Page. This provides you, your business, and your page with SEO value. You will rank higher in Google when people search for your product or service. And because it’s public, individuals don’t have to have a Facebook account to view your page. Making it a simple way for anyone to follow your companies' success!

Thousands of Twitter Followers

You can tweet to drive traffic to your site and

either boost the presence of your business or to

increase sales and leads. Twitter is an excellent

source of genuine and free quality traffic. As

more and more people follow your tweets, the

web presence and traffic to your target sites will

increase dramatically!

Domain Registration

It makes good sense to purchase more than one domain

name.

It’s quite common for organizations to be referenced by

more

than one domain name. These are usually setup to

reference

one site to another and produce an increased level of

traffic to both sites. (It’s also a sneaky way, if done

right, to ‘game’ the search engines.) We will purchase

and setup up to five domains for you!

Feeder Sites

Feeder sites are pages usually created with blogs or

‘Hub-Pages’ that will allow you to create very good

quality back links to your main website. Many of

these websites have some authority within Google

and other search engines. If you make your feeder

sites stand out they will help with your web

presence and bring more prospects to your main

website.

E-Book CreationIn addition to having custom videos, podcasts, articles,

minisites, multiple lead-generation websites, and other

web-properties created for you, we're also going to be

taking your content and turning it into a professionally

produced ‘eBook’ for you to give away to your clients and

prospects. Using a “sexy (compelling) free offer” as a

lead-generation tool, such as a professional eBook, is a

fantastic strategy to build a targeted, qualified list of

prospects and buyers!

E-Mail List Creation

Building and maintaining a segmented opt-in email list (a database of all your

customers and prospects) is fundamentally, by far, the single most profitable form

of internet marketing, whether implemented by businesses operating solely

online, or offline, or a bit of both. However, with increasing problems associated

with email these days, like spam and phishing scams that seek to trick people into

giving out their private and sensitive information, many people approach email

with a lot of caution. Thus, Consulting Experts Online has taken these worries into

consideration and formulated a system that will safely and effectively allow you to

build a highly responsive

email list that not only stays subscribed, but also continually buys from your

email promotions!

Blog CreationA custom blog for your business, not only acts as a

direct line of communication with your clients, but

also a major marketing strategy that ensures you

remain at the top of the page ranking in popular

search engines. Our creative writers will help you

create and update your blog regularly so your

customers will have fresh and relevant information on

a consistent basis.

“Back-Linking”Strategies

“Backlinking” is the process of getting your website to show higher in Google by creating as many links as possible from other web-properties pointing back to your website. Each link means that someone is trying to inform others about some interesting page they have found. Therefore, the number of links pointing to your site is a measure of popularity or reputation of the page. The amount and quality of backlinks is the basis of the PageRank algorithm used by Google to determine the quality and authority of all web-properties. Backlinking is very popular and the main reason for this popularity is the fact that it returns relevant results for every possible search phrase, bringing you more clients and more sales.

Press Releases

It is not surprising that marketing experts

recommend using press releases for

generating targeted traffic to websites. This

strategy has become increasingly popular.

However, press releases are not only great for

marketing but also create an excellent

opportunity for attracting incoming links,

which are essential for SEO.

A Dedicated SEO Expert

Hiring dedicated Search Engine Optimization experts is the greatest choice for a complete SEO solution. You can acquire the additional improvement of a more concentrated, stronger approach and cut costs. With dedicated SEO experts you get significantly improved search engine rankings. We will hire and monitor an SEO expert, and train them specifically for your products or services. You will be able to contact him or her directly and they will essentially be an off-site employee without you having to deal with payroll, taxes or HR.

Split-Testing and Optimization Option

Although we can’t ever predict for certain what will work

best,

we can certainly get better at predicting what’ll work in

the future.

In most cases that’s because split testing with careful

tracking

and recording has given us loads of examples to learn

from.

Split-testing is the fastest way to increase your

conversion rate

and lower your cost-per-action, which increases your

profitability.

Contact us today if you are interested in this solution.

Monthly Reporting

In order to track all the new traffic that your CEO

marketing campaign will be generating you will be

emailed a detailed month end report analyzing

which methods are the most efficient, where your

visitors are coming from, what they like the most

and how we can tweak & improve for the next

month!

Video Creation Video Distribution Podcast CreationPodcast DistributionArticle MarketingArticle Distribution

Fan Page CreationTwitter FollowersDomain Registration Feeder Sites E-Book CreationE-mail List Creation

Blog Creation Back-Linking Press Releases Dedicated SEO Expert Split Testing Reporting

Think All This Might Help Your Business?

1-800-923-9495