Is Your Content Icky or Sticky?

4 ways you can use content to design positive human experiences

“ Picture a Venn diagram. One circle says, "Stuff I like," and the other, "Stuff you like."

Get to that overlap of things you like, which your audience also likes. ”

“ To know what to be an exception from is to know the convention—find the accepted framework, then break it

quicker than everyone else. ”

“ Tactic gets tied too much to outcome—removing forms doesn’t mean don’t

gather emails. It means find a better (more considerate) way. ”

“ Data is a big, big part of the car, but there are more parts of the car—and you,

the person, are the driver.”

whatusersdo.com/blog/jay-acunzo

By WhatUsersDo whatusersdo.com/blog/Thanks to Jay Acunzo

Listen to the full interview with Jay: