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Is Your Campus Visit a Death March
Jeff Kallay VP Consulting aka ldquoApostle of AuthenticityrdquoTrent Gilbert CXO Chief eXperience Officer
KY ACAC
Monday March 19 12
Manage ExpectationsHundreds of campus visits
The Perfect StormDefining Death MarchPositive ExperiencesThings you can do
Monday March 19 12
Monday March 19 12
450Campus Tours
Monday March 19 12
200+Campus Visit Clients
Monday March 19 12
4Kentucky Campus Visit Clients
Monday March 19 12
ldquoThe Experience is the Marketingrdquo
Arts amp Science Group Student Poll
Monday March 19 12
The Experience is Higher Education Marketing
Eduventures Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
Monday March 19 12
ldquoEffectivenessrdquo
Noel-Levitz 2009
Monday March 19 12
64Higher 4-year graduation rate of those who visited campus
vs Those that didnrsquot visit prior to enrolling
Completing College Assessing Graduations Rates at Four-Year Institutions Higher Education Research Institute UCLA2011
Monday March 19 12
Read In Step with tradition Campus Tours thrivingMonday March 19 12
Read On vacation -- at a college campus
Monday March 19 12
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Monday March 19 12
Read the New York Times Articles
Monday March 19 12
Read the US News and World Report Article
Monday March 19 12
The AdmissionsPerfect Storm
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Death March
Monday March 19 12
Negative Experiences
Monday March 19 12
Tour Size
Monday March 19 12
Monday March 19 12
Monday March 19 12
Tour Length
Monday March 19 12
The Elements
Monday March 19 12
Monday March 19 12
Topography
Monday March 19 12
Monday March 19 12
New Buildings
Monday March 19 12
Monday March 19 12
Manage ExpectationsHundreds of campus visits
The Perfect StormDefining Death MarchPositive ExperiencesThings you can do
Monday March 19 12
Monday March 19 12
450Campus Tours
Monday March 19 12
200+Campus Visit Clients
Monday March 19 12
4Kentucky Campus Visit Clients
Monday March 19 12
ldquoThe Experience is the Marketingrdquo
Arts amp Science Group Student Poll
Monday March 19 12
The Experience is Higher Education Marketing
Eduventures Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
Monday March 19 12
ldquoEffectivenessrdquo
Noel-Levitz 2009
Monday March 19 12
64Higher 4-year graduation rate of those who visited campus
vs Those that didnrsquot visit prior to enrolling
Completing College Assessing Graduations Rates at Four-Year Institutions Higher Education Research Institute UCLA2011
Monday March 19 12
Read In Step with tradition Campus Tours thrivingMonday March 19 12
Read On vacation -- at a college campus
Monday March 19 12
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Monday March 19 12
Read the New York Times Articles
Monday March 19 12
Read the US News and World Report Article
Monday March 19 12
The AdmissionsPerfect Storm
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Death March
Monday March 19 12
Negative Experiences
Monday March 19 12
Tour Size
Monday March 19 12
Monday March 19 12
Monday March 19 12
Tour Length
Monday March 19 12
The Elements
Monday March 19 12
Monday March 19 12
Topography
Monday March 19 12
Monday March 19 12
New Buildings
Monday March 19 12
Monday March 19 12
Monday March 19 12
450Campus Tours
Monday March 19 12
200+Campus Visit Clients
Monday March 19 12
4Kentucky Campus Visit Clients
Monday March 19 12
ldquoThe Experience is the Marketingrdquo
Arts amp Science Group Student Poll
Monday March 19 12
The Experience is Higher Education Marketing
Eduventures Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
Monday March 19 12
ldquoEffectivenessrdquo
Noel-Levitz 2009
Monday March 19 12
64Higher 4-year graduation rate of those who visited campus
vs Those that didnrsquot visit prior to enrolling
Completing College Assessing Graduations Rates at Four-Year Institutions Higher Education Research Institute UCLA2011
Monday March 19 12
Read In Step with tradition Campus Tours thrivingMonday March 19 12
Read On vacation -- at a college campus
Monday March 19 12
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Monday March 19 12
Read the New York Times Articles
Monday March 19 12
Read the US News and World Report Article
Monday March 19 12
The AdmissionsPerfect Storm
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Death March
Monday March 19 12
Negative Experiences
Monday March 19 12
Tour Size
Monday March 19 12
Monday March 19 12
Monday March 19 12
Tour Length
Monday March 19 12
The Elements
Monday March 19 12
Monday March 19 12
Topography
Monday March 19 12
Monday March 19 12
New Buildings
Monday March 19 12
Monday March 19 12
450Campus Tours
Monday March 19 12
200+Campus Visit Clients
Monday March 19 12
4Kentucky Campus Visit Clients
Monday March 19 12
ldquoThe Experience is the Marketingrdquo
Arts amp Science Group Student Poll
Monday March 19 12
The Experience is Higher Education Marketing
Eduventures Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
Monday March 19 12
ldquoEffectivenessrdquo
Noel-Levitz 2009
Monday March 19 12
64Higher 4-year graduation rate of those who visited campus
vs Those that didnrsquot visit prior to enrolling
Completing College Assessing Graduations Rates at Four-Year Institutions Higher Education Research Institute UCLA2011
Monday March 19 12
Read In Step with tradition Campus Tours thrivingMonday March 19 12
Read On vacation -- at a college campus
Monday March 19 12
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Monday March 19 12
Read the New York Times Articles
Monday March 19 12
Read the US News and World Report Article
Monday March 19 12
The AdmissionsPerfect Storm
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Death March
Monday March 19 12
Negative Experiences
Monday March 19 12
Tour Size
Monday March 19 12
Monday March 19 12
Monday March 19 12
Tour Length
Monday March 19 12
The Elements
Monday March 19 12
Monday March 19 12
Topography
Monday March 19 12
Monday March 19 12
New Buildings
Monday March 19 12
Monday March 19 12
200+Campus Visit Clients
Monday March 19 12
4Kentucky Campus Visit Clients
Monday March 19 12
ldquoThe Experience is the Marketingrdquo
Arts amp Science Group Student Poll
Monday March 19 12
The Experience is Higher Education Marketing
Eduventures Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
Monday March 19 12
ldquoEffectivenessrdquo
Noel-Levitz 2009
Monday March 19 12
64Higher 4-year graduation rate of those who visited campus
vs Those that didnrsquot visit prior to enrolling
Completing College Assessing Graduations Rates at Four-Year Institutions Higher Education Research Institute UCLA2011
Monday March 19 12
Read In Step with tradition Campus Tours thrivingMonday March 19 12
Read On vacation -- at a college campus
Monday March 19 12
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Monday March 19 12
Read the New York Times Articles
Monday March 19 12
Read the US News and World Report Article
Monday March 19 12
The AdmissionsPerfect Storm
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Death March
Monday March 19 12
Negative Experiences
Monday March 19 12
Tour Size
Monday March 19 12
Monday March 19 12
Monday March 19 12
Tour Length
Monday March 19 12
The Elements
Monday March 19 12
Monday March 19 12
Topography
Monday March 19 12
Monday March 19 12
New Buildings
Monday March 19 12
Monday March 19 12
4Kentucky Campus Visit Clients
Monday March 19 12
ldquoThe Experience is the Marketingrdquo
Arts amp Science Group Student Poll
Monday March 19 12
The Experience is Higher Education Marketing
Eduventures Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
Monday March 19 12
ldquoEffectivenessrdquo
Noel-Levitz 2009
Monday March 19 12
64Higher 4-year graduation rate of those who visited campus
vs Those that didnrsquot visit prior to enrolling
Completing College Assessing Graduations Rates at Four-Year Institutions Higher Education Research Institute UCLA2011
Monday March 19 12
Read In Step with tradition Campus Tours thrivingMonday March 19 12
Read On vacation -- at a college campus
Monday March 19 12
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Monday March 19 12
Read the New York Times Articles
Monday March 19 12
Read the US News and World Report Article
Monday March 19 12
The AdmissionsPerfect Storm
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Death March
Monday March 19 12
Negative Experiences
Monday March 19 12
Tour Size
Monday March 19 12
Monday March 19 12
Monday March 19 12
Tour Length
Monday March 19 12
The Elements
Monday March 19 12
Monday March 19 12
Topography
Monday March 19 12
Monday March 19 12
New Buildings
Monday March 19 12
Monday March 19 12
ldquoThe Experience is the Marketingrdquo
Arts amp Science Group Student Poll
Monday March 19 12
The Experience is Higher Education Marketing
Eduventures Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
Monday March 19 12
ldquoEffectivenessrdquo
Noel-Levitz 2009
Monday March 19 12
64Higher 4-year graduation rate of those who visited campus
vs Those that didnrsquot visit prior to enrolling
Completing College Assessing Graduations Rates at Four-Year Institutions Higher Education Research Institute UCLA2011
Monday March 19 12
Read In Step with tradition Campus Tours thrivingMonday March 19 12
Read On vacation -- at a college campus
Monday March 19 12
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Monday March 19 12
Read the New York Times Articles
Monday March 19 12
Read the US News and World Report Article
Monday March 19 12
The AdmissionsPerfect Storm
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Death March
Monday March 19 12
Negative Experiences
Monday March 19 12
Tour Size
Monday March 19 12
Monday March 19 12
Monday March 19 12
Tour Length
Monday March 19 12
The Elements
Monday March 19 12
Monday March 19 12
Topography
Monday March 19 12
Monday March 19 12
New Buildings
Monday March 19 12
Monday March 19 12
The Experience is Higher Education Marketing
Eduventures Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
Monday March 19 12
ldquoEffectivenessrdquo
Noel-Levitz 2009
Monday March 19 12
64Higher 4-year graduation rate of those who visited campus
vs Those that didnrsquot visit prior to enrolling
Completing College Assessing Graduations Rates at Four-Year Institutions Higher Education Research Institute UCLA2011
Monday March 19 12
Read In Step with tradition Campus Tours thrivingMonday March 19 12
Read On vacation -- at a college campus
Monday March 19 12
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Monday March 19 12
Read the New York Times Articles
Monday March 19 12
Read the US News and World Report Article
Monday March 19 12
The AdmissionsPerfect Storm
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Death March
Monday March 19 12
Negative Experiences
Monday March 19 12
Tour Size
Monday March 19 12
Monday March 19 12
Monday March 19 12
Tour Length
Monday March 19 12
The Elements
Monday March 19 12
Monday March 19 12
Topography
Monday March 19 12
Monday March 19 12
New Buildings
Monday March 19 12
Monday March 19 12
ldquoEffectivenessrdquo
Noel-Levitz 2009
Monday March 19 12
64Higher 4-year graduation rate of those who visited campus
vs Those that didnrsquot visit prior to enrolling
Completing College Assessing Graduations Rates at Four-Year Institutions Higher Education Research Institute UCLA2011
Monday March 19 12
Read In Step with tradition Campus Tours thrivingMonday March 19 12
Read On vacation -- at a college campus
Monday March 19 12
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Monday March 19 12
Read the New York Times Articles
Monday March 19 12
Read the US News and World Report Article
Monday March 19 12
The AdmissionsPerfect Storm
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Death March
Monday March 19 12
Negative Experiences
Monday March 19 12
Tour Size
Monday March 19 12
Monday March 19 12
Monday March 19 12
Tour Length
Monday March 19 12
The Elements
Monday March 19 12
Monday March 19 12
Topography
Monday March 19 12
Monday March 19 12
New Buildings
Monday March 19 12
Monday March 19 12
64Higher 4-year graduation rate of those who visited campus
vs Those that didnrsquot visit prior to enrolling
Completing College Assessing Graduations Rates at Four-Year Institutions Higher Education Research Institute UCLA2011
Monday March 19 12
Read In Step with tradition Campus Tours thrivingMonday March 19 12
Read On vacation -- at a college campus
Monday March 19 12
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Monday March 19 12
Read the New York Times Articles
Monday March 19 12
Read the US News and World Report Article
Monday March 19 12
The AdmissionsPerfect Storm
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Death March
Monday March 19 12
Negative Experiences
Monday March 19 12
Tour Size
Monday March 19 12
Monday March 19 12
Monday March 19 12
Tour Length
Monday March 19 12
The Elements
Monday March 19 12
Monday March 19 12
Topography
Monday March 19 12
Monday March 19 12
New Buildings
Monday March 19 12
Monday March 19 12
Read In Step with tradition Campus Tours thrivingMonday March 19 12
Read On vacation -- at a college campus
Monday March 19 12
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Monday March 19 12
Read the New York Times Articles
Monday March 19 12
Read the US News and World Report Article
Monday March 19 12
The AdmissionsPerfect Storm
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Death March
Monday March 19 12
Negative Experiences
Monday March 19 12
Tour Size
Monday March 19 12
Monday March 19 12
Monday March 19 12
Tour Length
Monday March 19 12
The Elements
Monday March 19 12
Monday March 19 12
Topography
Monday March 19 12
Monday March 19 12
New Buildings
Monday March 19 12
Monday March 19 12
Read On vacation -- at a college campus
Monday March 19 12
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Monday March 19 12
Read the New York Times Articles
Monday March 19 12
Read the US News and World Report Article
Monday March 19 12
The AdmissionsPerfect Storm
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Monday March 19 12
Death March
Monday March 19 12
Negative Experiences
Monday March 19 12
Tour Size
Monday March 19 12
Monday March 19 12
Monday March 19 12
Tour Length
Monday March 19 12
The Elements
Monday March 19 12
Monday March 19 12
Topography
Monday March 19 12
Monday March 19 12
New Buildings
Monday March 19 12
Monday March 19 12
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them