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Is there anybody out there? Talking to ourselves? Preaching to the converted? Reaching out – but where?
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Is there anybody out there? A blogger in search of her audience.

Jun 27, 2015

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Sabine McKenna

Who do we as individual bloggers write for?
This input into one of the "huddles" at Congregation2013 (#cong2013), the bloggers' un-conference in Cong, Co. Mayo, on 30 November, asks questions about authenticity, voice, and audience.
See my blog post (you had to 'blog' your way into the conference) here: http://www.congregation.ie/blog-papers/riding-the-festival-waves.html
and the un-conference site here: http://www.congregation.ie/
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Transcript
Page 1: Is there anybody out there? A blogger in search of her audience.

Is there anybody out there?

Talking to ourselves?Preaching to the converted?

Reaching out – but where?

Page 2: Is there anybody out there? A blogger in search of her audience.

Audience Angst…

• Who is reading?• Why are they reading?• Am I just talking to myself?• Am I making a show of myself?

Page 3: Is there anybody out there? A blogger in search of her audience.

…Authentic Authority

• Find your voice and sing…• …even if it is just to yourself!

Page 4: Is there anybody out there? A blogger in search of her audience.

Value Voucher

• VAT – Value Added Thrives• If it’s worth it for you,

it might be worth it for someone else.

Page 5: Is there anybody out there? A blogger in search of her audience.

Example: Soundwaves Blog

• Read by few…40-50…but they loved it• And it enhanced their festival experience.• Significantly!

Page 6: Is there anybody out there? A blogger in search of her audience.

So why blog?

• Add to the conversation• Write for writing’s sake• If you have something to say, say it.• If you find something worth reading,

pass it on.

Page 7: Is there anybody out there? A blogger in search of her audience.

Where to now?

No promotion for promotion’s sake, then?Happy to sing to myself?

Yes. But do let others know.Let the audience select itself.Pause, look, readjust…

be the reader, as well as the writer.

Page 8: Is there anybody out there? A blogger in search of her audience.

The CCC Credo

• Create. • Curate.

• Communicate.