Bill Albert Executive Director User Experience Center Bentley University Is That Really Me? A Case Study in Measuring Emotional Engagement of Customers using a Virtual Dressing Room in an e-Commerce Website Jessica Marriott Research Associate User Experience Center Bentley University
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Is That Really Me?...Measuring Emotions 4 Research Method / Technology Emotion(s) Self-Report / Verbatim Analysis All (trust, confidence, joy, frustration, stress, engagement, others)
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Bill AlbertExecutive Director
User Experience CenterBentley University
Is That Really Me? A Case Study in Measuring Emotional
Engagement of Customers using a Virtual
Dressing Room in an e-Commerce Website
Jessica MarriottResearch Associate
User Experience CenterBentley University
2Six dimensions of the emotional UX
Emotional UX
Engagement
Stress
Joy
Frustration
Trust
Confidence
3
Arousal Valence
Happy:
calm excited
calm excited
Tense:
negative positive
negative positive
4Measuring Emotions
Research Method /
Technology
Emotion(s)
Self-Report / Verbatim Analysis All (trust, confidence, joy, frustration,