Is spain the best country to be an entrepreneur

IS SPAIN THE BEST COUNTRY TO BE AN ENTREPRENEUR?

CARLOS MARCHENA GONZÁLEZ@CMARCHENA

SUMMARY• What is entrepreneurship?• Could I be an entrepreneur?• Set of tools• Design Thinking• Business Model Canvas

• Spain context• Legal environment• Funding• Talent

• How to start© 2016 CARLOS MARCHENA GONZÁLEZ

WHAT IS ENTREPRENEURSHIP?Joseph Schumpeter – Economist 1883-1950An entrepreneur:1.greatly value self-reliance,2. strive for distinction through excellence,3.are highly optimistic (otherwise nothing

would be undertaken), and4.always favor challenges of medium risk

(neither too easy, nor ruinous).

Innovation© 2016 CARLOS MARCHENA GONZÁLEZ

WHAT IS ENTREPRENEURSHIP?

Steve Jobs (1955 – 2011)Advice to a young entrepreneur:“Unless you have a lot of passion about this, you’re not going to survive, you’re going to give it up. So you got to have an idea, or a problem, or a wrong that you want to right, that you’re passioned about. Otherwise, you’re not going to have the perseverance to stick it through.And I think that that’s half the battle right there”

© 2016 CARLOS MARCHENA GONZÁLEZ

COULD I BE AN ENTREPRENEUR?

Ask yourself:Is there a problem that I think could have a better solution?Do I have the skills to understand the problem and generate

the solution?Where am I going to find funding to build the solution?Am I passionated enough to work in this for 18 hours a day,

7 days a week?

© 2016 CARLOS MARCHENA GONZÁLEZ

SET OF TOOLS

• Design Thinking

SOURCE: IDEO.COM

© 2016 CARLOS MARCHENA GONZÁLEZ

Desirability

(HUMAN)

Viability (BUSINES

S)

Feasibility (Technical

)

INNOVATION

SET OF TOOLS• Business Model Canvas

© 2016 CARLOS MARCHENA GONZÁLEZ

SOURCE: STRATEGYZER

SET OF TOOLS• Business Model Canvas

SOURCE: STRATEGYZER

© 2016 CARLOS MARCHENA GONZÁLEZ

SPAIN CONTEXT

Legal Environment: Act 14/2013 to support entrepreneurs and their internationalization

© 2016 CARLOS MARCHENA GONZÁLEZ

SPAIN CONTEXT: FUNDING

• Private Funding• FFF (Family, Friends and

Fools)• Business Angels• Venture Capital• Banks

© 2016 CARLOS MARCHENA GONZÁLEZ

• Public Funding• ENISA• ICO• Horizon 2020

SPAIN CONTEXT: TALENT

© 2016 CARLOS MARCHENA GONZÁLEZ

HOW TO START

Empathize

Define

IdeatePrototype

Test

© 2016 CARLOS MARCHENA GONZÁLEZ

TEST!Fail quick and fail cheap

RECOMMENDATIONS

• What exactly is an entrepreneur? The Economist Online – Feb 16th 2014• Steve Jobs - Advice to a young entrepreneur YouTube• What is design thinking - IDEO• Business Model Canvas – Strategyzer• Act 14/2013 to support entrepreneurs and their internationalization - BOE• Guide to incentives grants and state aid in Spain – InvestInSpain.org• Twitter List Entrepreneurship - @cmarchena

© 2016 CARLOS MARCHENA GONZÁLEZ

[email protected] [email protected] @cmarchena

© 2016 CARLOS MARCHENA GONZÁLEZ

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