Is Social the new SEO?

IS SOCIAL THE

NEW SEO?

GLEN CONYBEARECHIEF COMMERCIAL OFFICER

@STICKYEYES

SEO was dead easy…

SEO is now dead ?

Not dead, just

tougher

25%

25%

50%

Technicals Content Authority

SEO TODAY

The three pillars:

1. Technical work2. Content3. Authority Enhancement

AUTHORITY WHAT?

• Earned not bought links

• PR

• Shareable content

• Great creative

• And most definitely social

“YES, SOCIAL

SIGNALS ARE

PART OF OUR

ALGORITHM”

Matt CuttsHeads of Google Web Spam team

Great News!

So why do so many companies fail?

Meet Bob

“I’ve got your recommendations

but…..”

“I need a few weeks to get it

round the various

departments”

“IT have said they can’t do it

yet/don’t want to do it”

“PR have said the idea

needs to go through

them/their agency”

“I need to get the social

guys involved”

THE ENEMY

Your CEO

PR

Social

SEO

Content

Brand teams

IT

Partnerships

SEO

SEO

SEO

SEO

SEO

SEO

SEO

Who’s doing it right?

“We have dissolved the SEO and social media teams in their traditional form, and remoulded them to be more consumer value and campaign-centric”

“Where MSM has been most successful (from its core employees to its board) is by being very ambitious and progressive in removing organisational barriers..”

CONVINCING THE CEO

RESULTS

Insurance 60,500

Car Insurance 550,000

Loans 200,000

Cheap Car Insurance 135,000

Credit Cards 90,000

2nd

1st

1st

2nd

1st

Monthly revenue from those

5 terms in the UK alone is

worth circa

€1,500,000

That’s the figure to share

with your CEO

SUMMARY

Social isn’t the new SEO

It’s just one part of it

SEO success requires

organisational change

Stop blaming Bob!

BLAME THIS GUY

Thank you for

your time!

StickyeyesGlobal Digital

Marketing Experts

[email protected]