Is Social Media right for you? by Social Media Travelers www.SocialMediaTravelers.com
Is Social Media right for you? by Social Media Travelers .
Dec 17, 2015
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Is Social Media right for you?by Social Media Travelers
www.SocialMediaTravelers.com
Some Facebook Facts and Figures*
• MONTHLY ACTIVE USERS NOW TOTAL NEARLY 850 MILLION
• 250 MILLION PHOTOS ARE UPLOADED EVERY DAY
• 20% OF ALL PAGE VIEWS ON THE WEB ARE ON FACEBOOK
• 425 MILLION MOBILE USERS
• 100 BILLION CONNECTIONSAll facts and figures source: http://www.wisecowconsultants.com
More Facebook Facts and Figures
• ZYGNA’S GAMES REVENUE IS CURRENTLY 12% OF FACEBOOK’S TOTAL INCOME
• 2.7 BILLION “LIKES” PER DAY
• 57% OF USERS ARE FEMALE
Link to Facebook infographic
Some facts and figures to note about Twitter are:
• THERE ARE OVER 465 MILLION ACCOUNTS
• 175 MILLION TWEETS A DAY
• 1 MILLION ACCOUNTS ARE ADDED TO TWITTER EVERY DAY
More facts and figures to note about Twitter are:
• TOP 3 COUNTRIES ON TWITTER ARE USA AT 107 MILLION, BRAZIL 33 MILLION AND JAPAN AT NEARLY 30 MILLION
• BUSIEST EVENT IN TWITTER’S HISTORY IS NOW “CASTLE IN THE SKY” TV SCREENING 25,088 TWEETS PER SECOND (PREVIOUS RECORD WAS THE LAST MINUTES OF THE 2012 SUPERBOWL WITH 10,245 TWEETS PER SECOND).
Link to Twitter infographic
More facts and figures:
• 2 NEW MEMBERS JOIN EVERY SECOND
• USA LEADS MEMBERSHIP AT MORE THAN 57 MILLION, EUROPE HAS MORE THAN 34 MILLION MEMBERS
• 60% OF ITS MEMBERS LIVE OUTSIDE THE USA
• IN 2011 THERE WERE 4.2 BILLION PROFESSIONALLY ORIENTED SEARCHES ON THE LINKEDIN PLATFORM
More facts and figures:
• LINKEDIN NOW HAS OVER 2,116 EMPLOYEES (AT THE BEGINNING OF 2010 IT HAD ONLY 500)
• THE FASTEST GROWING DEMOGRAPHICS ARE STUDENTS AND RECENT COLLEGE GRADUATES
• REVENUES FOR 2011 REACHED $522 MILLION
• LINKEDIN IS THE 36TH MOST VISITED WEBSITE IN THE WORLD
Link to LinkedIn infographic
YouTube
Some facts and figures:
• 3RD MOST VISITED WEBSITE ACCORDING TO ALEXA
• 2 BILLION VIEWS PER DAY
• IT HANDLES 10% OF THE INTERNET’S TRAFFIC
• AVERAGE YOUTUBE USER SPENDS 900 SECONDS PER DAY
YouTube
Mome facts and figures:
• 44% OF YOUTUBE’S USERS ARE AGED BETWEEN 12 AND 34
• OVER 829,000 VIDEOS ARE UPLOADED EVERY DAY
• AVERAGE VIDEO DURATION IS 2 MINUTES 46 SECONDS
Link to YouTube Infographic
Some more Pinterest Facts and Figures
• DECEMBER OF 2011 PINTEREST BECAME ONE OF THE TOP 10 LARGEST SOCIAL NETWORKS WITH 11 MILLION VISITS PER WEEK
• IN JANUARY IT WAS DRIVING MORE REFERRAL TRAFFIC TRAFFIC TO RETAILERS THAN LINKEDIN, YOUTUBE AND GOOGLE+
• OVER 10.4 MILLION REGISTERED USERS
Some more Pinterest Facts and Figures
• NEARLY 12 MILLION MONTHLY UNIQUE VISTORS
• MOST OF THE SITES USERS ARE FEMALE
• 97% OF THE SITE’S FACEBOOK “LIKES” ARE BY FEMALES
• IT IS THE FASTEST SITE IN HISTORY TO BREAK THROUGH THE 10 MILLION UNIQUE VISITOR MARK
Link to Pinterest infographic
Google+
Some Google+ Facts and Figures
• IT WAS LAUNCHED ON JUNE 28, 2011
• GOOGLE+ REACHED 10 MILLION USERS BY JULY 14, 2011
• 67% OF GOOGLE+ USERS ARE MALE
• GOOGLE “+1″ BUTTON IS SERVED MORE THAN 5 BILLION TIMES DAILY
Google+
More Google+ Facts and Figures
• IT IS GAINING 625,000 USERS PER DAY
• IN LESS THAN ONE DAY THE GOOGLE+ IPHONE APP BECAME THE MOST POPULAR FREE APPLICATION IN THE APPLE APP STORE
Link to Google+ Infographic
Instagram Facts and Figures
• FOUNDED IN MARCH 2010 WITH THE INITIAL NAME OF “BURBN” BY KEVIN SYSTROM AND MIKE KREIGER WITH THE $500,000 IN SEED FUNDING. IT WAS LAUNCHED IN THE APPLE “APP” STORE IN NOVEMBER OF 2010. IN FEBRUARY OF 2011 THEY RAISED AN ADDITIONAL $7 MILLION INCLUDING AN INVESTOR CALLED JACK DORSEY OF TWITTER FAME.
Instagram Facts and Figures
• INSTAGRAM REACHED THE MILESTONE OF 1 MILLION USERS IN DECEMBER 2010 (ONLY 9 MONTHS AFTER BEING FOUNDED AND ONLY 1 MONTH AFTER GOING LIVE IN THE APPLE “APP” STORE)
• IN AUGUST 2011 INSTAGRAM USERS HAD UPLOADED 150 MILLION PHOTOS
• 10 MILLION USERS WERE USING THE APP BY SEPTEMBER 2011
Instagram Facts and Figures
• VERSION 2.0 RELEASED INCLUDING HIGH RESOLUTION PHOTO CAPABILITY
• THE RELEASE OF THE ANDROID APP VERSION SAW 1 MILLION DOWNLOADS IN 1 DAY!
• APRIL 2012, INSTAGRAM REACHES THE NEW MILESTONE OF 30 MILLION USERS
Link to Instragram infographic
Facebook Marketing Plan
Fans/Followers
Leads
Prospects
Customers
EmailMarketing
Getting more fans
•The Standards
•The Less Traditional
•Facebook Ads / Offers / Boosted Posts
Getting more fans
•The Standardso Add Page URL to email signatureo Include URL on business cardso Link Profile to Pageo Email list with a reason to become fan (contest,
discount, etc.)o Add Like Box to website
Getting more fans
•The Less Traditionalo Add Like Box to a Thank You Page.o Engagement (photos!)o Webinarso Blog postso Podcastso Interviewso Videos
Getting more fans
•Facebook Ads
•Offers
•Boosted Posts
Getting Leads
•Timeline cover
•Facebook Ads / Offers / Boosted Posts
Prospects and Customers
• Make a Facebook Marketing plan
• Find three lead generating strategies that work for your brand
• Systematize
• Email autoresponder campaign
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