Is Snapchat Right for Your Brand?

WHAT OUR CLIENTS WANT TO KNOW

SNAPCHAT FOR BUSINESS

Explained By: Nadine Goerke

Manager of Search and Social Programs

Digital Brand Expressions

OUR CLIENTS FREQUENTLY ASK US

What should we be doing?Do you recommend Snapchat?

Here’s what you should know…

VISUAL CONTENT IS HERE TO STAY

• 90% of information sent to the brain is visual

• Visual content is over 40 times more likely to be shared on social media than other content

TIME IS MONEY

The average person’s attention span is 8 seconds, down from 12 seconds in 2000. 

SO WHAT’S THE DEAL WITH SNAPCHAT?• Snapchat is a popular

messaging mobile app which allows you to share images and videos to your followers (friends, family, or even customers)

• The images and videos self-destruct within a desired time frame, which is set before it is shared publically

• Images and videos can be quickly edited, adding filters, doodles, captions and more

WHO USES SNAPCHAT?

• 86% of Snapchat’s users fall into the 13-37 age range• 70% of Snapchat users are women• 76% of millennials use the platform• By 2020, Snapchat is projected to add 26.9 million users, about double that of Twitter and Pinterest

HOW CAN MY BRAND USE SNAPCHAT AS AN ORGANIC CHANNEL?

Offer Incentives: Coupon Codes &

Discounts 

Launch Products: Sales & Sneak Peeks 

Influencer Marketing 

Product Highlights &

How-To’s 

Contests 

Showcase Events: Interviews &

Behind the Scenes 

HOW DOES SNAPCHAT PAID ADVERTISING WORK?

There are various ways you can reach Snapchat users through paid advertising:• Live Stories• On Demand Geofilters• Sponsored Geofilters• Sponsored Lens• Discover Page Advertisements

HOW DO PEOPLE FEEL ABOUT SNAPCHAT ADS?

• Snapchat is seen as “cooler” • 64% of millennials rated it as a cooler platform

than Instagram• The features are said to be better than

comparable platforms• 67.3 % of millennials rated it having better

features than Instagram• Ads are prominent in the platform• 78.2% of millennials see 5 or more ads on

Snapchat per week

PAID ADVERTISING: LIVE STORIES• Curated series of content based around a theme or event• Entire story will cost you: $250,000 to

$500,000 per story• Sponsor a 10 second segment of a story will

cost you: $50,000 to $100,000• Users are given an option to swipe up to view

the content more in-depth• According to Snapchat, the average swipe up

rate is 5 times higher than the average click thru rate (CTR) of comparable social media platforms

PAID ADVERTISING: GEOFILTERS• Geofilters are small graphics that are

overlaid on your snap image or video when in the desired location

• On-demand Geofilters: Locations are mapped out at time of purchase • Cost: $5 for 20,000 square feet of space

• Sponsored Geofilter: National/Global filter • According to Snapchat, a single

Sponsored Geofilter in the U.S. typically reaches 40 to 60% of daily users

• Cost: $500,000+

PAID ADVERTISING: SPONSORED LENS

• Interactive ads that are activated when users tap their screen on their face and scroll to their desired lens

• These ads can be sent like a snap and are meant to be fun, humorous, creepy and highly shareable

• Snapchat only allows 1 to 2 Sponsored Lenses per day

• Some have reached up to 224 million people in 24 hours

• Cost: $300,000 to $750,000 a day

PAID ADVERTISING: DISCOVER PAGE

• Image with headline previews of content inside

• Tiles provide users a quick peek into the focus of the content and what to expect

• Quickly sift through the content relevant to you with an easy swipe

• Cost: $50,000+

IS THERE ANYTHING ELSE WE SHOULD CONSIDER BEFORE EMBRACING THE

PLATFORM?

Things to Consider:• Who your target audience is and if they are on

Snapchat• The length of the videos – 10 seconds maximum• The lifetime of the content uploaded – 24-hour lifespan• Management of the platform• Cannot be clicked on – no click through to website• Success requires an investment in highly creative, fun

and exciting images & videos that get people talking

FOR MORE DIGITAL MARKETING INSIGHTS CONTACT US ON:

www.digitalbrandexpressions.com