Is Small The New Big?...You Decide

Is small the new big? You Decide..

Big meant economies of scale(You never hear about “economies of tiny” do you?)

BIG USED TO MATTER

BIG LOOKED IMPRESSIVE

BIG MEANT CREDIBLE

BIG MADE NEWS

AND THEN “small” HAPPENED

SIZE Vs IMPACT

Small=Greater no. of customer interactions with decision makers

Small=Founder is close to the decision that matter and can make them, quickly

Small=Flexibility to change

Small=high level of customer responsiveness(...which means client’s emails getting answered)

A small law firm or accounting firm or ad agency is succeeding because they are good, not because they are big.

So smart companies are happy to hire them.

Thought big + Started small + Differentiated + Strategised + Implemented + Moved fast=

Success@Flipkart

‘Don't count your customers before they smile'

Small can become big only if the person running the small thinks big

Thank you!Comments are welcome: Twitter: @deepak1410gmail: [email protected]:https://www.linkedin.com/pub/deepak-sharma/4/80b/16b

curated content source:1) Seth Godin’s blog sethgidin.typepad.com/seths_blog/2005/06/small_is_the_ne.html2) yourstory.comyourstory.com/2014/08/sachin-bansal-flipkart-journey/3)Images: Google

DEEPAK SHARMADigital Media Professional