Aug 07, 2015
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EMV is Coming to the U.S.
Long time for EMV to arrive
Contactless is already here
U.S. EMV cards do exist
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Chip Cards by Numbers
575 million EMV cards to be issued by the end of 2015
59% of retail locations will be EMV-compliant by the end of 2015
78,800 EMV chip-activated merchant locations
70% of U.S. credit cards will be issued as EMV cards by the end of 2015
86% of financial institutions plan on issuing EMV debit cards BY 2015
$3.50 Average cost for issuing a new EMV card
$500 Average cost of an EMV-compliant POS terminal
Sources: Javelin Research & Strategy, Aite Group, 2014 PULSE Debit Issuer Survey
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Liability shift
Why is EMV Required?
Global approach to securityFraud reduction
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Liability Shift Definition
“…the party that is the cause of a chip transaction not occurrin(i.e., either the issuer or the merchant’s acquirer processor) will be held financially liable for any resulting card present counterfeit fraud losses. The shift helps to better protect all parties by encouraging chip transactions that use unique, dynamic authentication data.
“…this means that the party, either the issuer or merchant, who does not support EMV, assumes liability for counterfeit card transactions.
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Liability Shift Put Simply
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Breaches, they keep coming in 2015!
January 2015-April 2015The Italian eatery confirmed a malware attack capturing payment card data.
March 4, 2015The hotel chain suffered a breach of customer card information at hotels in the U.S. and Europe.
March 10, 2015POS vendor NEXTEP systems confirmed a payment data breach after fraudulent credit card charges on cards that had all been used at Zoup restaurants.
May 14, 2015Malware installed on POS systems gained access to customer cardholder data between March 6, 2015 to April 17 2015.
April 8, 2015Customer payment data was compromised at 10 hotels during the period of July 3, 2014 and February 6, 2015.
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Weapons Against Card Fraud
EMV
Tokenization
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Without P2PE
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With P2PE
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P2PE can protect against
Loss of cardholder data
Brand & reputation damage
Loss of revenue
Payment brand penalties
PCI fines
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Getting a PINpad = Tip of the Iceberg
2 Tokenization
3 Processor Interfaces and EMV Messages
4 Card Brand Certifications
5 Terminal Management Systems
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1 P2PE
If you have any questions, please contact:
Jeremy Gumbley
CTO
Creditcall Corp1133 Broadway, Suite 706, New York, 10010
800 868 1832
www.creditcall.com/emv-migration