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IS FULL OUTSOURCING OFTRANSLATIONS THE SMARTEST OPTION FOR TODAY’S BUSINESS? Speaking: MAREKPIÓRKOWSKI , Managing Director at Text United GmbH
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Is outsourcing translation to an agency really the smartest way for your business?

Jan 28, 2018

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Page 1: Is outsourcing translation to an agency really the smartest way for your business?

IS FULL OUTSOURCING OFTRANSLATIONSTHE SMARTEST OPTION FOR TODAY’S BUSINESS?

Speaking:

MAREKPIÓRKOWSKI,Managing Director at Text United GmbH

Page 2: Is outsourcing translation to an agency really the smartest way for your business?

INTERNAL PROCESS, EXTERNAL RESOURCES.

INBOUND TRANSLATION.

SPEAKING:MAREK PIÓRKOWSKI

Page 3: Is outsourcing translation to an agency really the smartest way for your business?

INTERNALPROCESS,EXTERNALRESOURCES.INBOUNDTRANSLATION.

Taking control over translationdatafrom external agencies by internal employees

SPEAKING:MAREK PIÓRKOWSKI

Page 4: Is outsourcing translation to an agency really the smartest way for your business?

INTERNALPROCESS,EXTERNALRESOURCES.INBOUNDTRANSLATION.

Integrating source documentation withlanguage management into a single operations framework

APPS

BLOGS

FILES

WEBSITES

DOCUMENT

S SOFTWARE

SPEAKING:MAREK PIÓRKOWSKI

Page 5: Is outsourcing translation to an agency really the smartest way for your business?

INTERNALPROCESS,EXTERNALRESOURCES.INBOUNDTRANSLATION.

Takingadvantage of the company’spartnernetworkto decrease costs and maintain ahigh level of translation quality

SPEAKING:MAREK PIÓRKOWSKI

Page 6: Is outsourcing translation to an agency really the smartest way for your business?

ESSENTIALSFOR INBOUND TRANSLATION

SPEAKING:MAREK PIÓRKOWSKI

Page 7: Is outsourcing translation to an agency really the smartest way for your business?

ESSENTIALS FOR INBOUNDTRANSLATION

One central and automatedsystemfororganizing translations

- for all departments and all company’sproducts

SPEAKING:MAREK PIÓRKOWSKI

Page 8: Is outsourcing translation to an agency really the smartest way for your business?

ESSENTIALS FOR INBOUNDTRANSLATION

Employees are allowed access to the system to submit content for translation but also to edit

and evaluate translations in progress

SPEAKING:MAREK PIÓRKOWSKI

Page 9: Is outsourcing translation to an agency really the smartest way for your business?

ESSENTIALS FOR INBOUNDTRANSLATION

An organization-widedatabaseof previous translations (Translation Memory) used and updated automatically by the system

SPEAKING:MAREK PIÓRKOWSKI

Page 10: Is outsourcing translation to an agency really the smartest way for your business?

ESSENTIALS FOR INBOUNDTRANSLATION

Acentralcompanydictionaryfor the whole company

SPEAKING:MAREK PIÓRKOWSKI

Page 11: Is outsourcing translation to an agency really the smartest way for your business?

ESSENTIALS FOR INBOUNDTRANSLATION

Statisticsregarding overall cost,volume and other key metrics to evaluate performance

SPEAKING:MAREK PIÓRKOWSKI

Page 12: Is outsourcing translation to an agency really the smartest way for your business?

WHICH DEPARTMENTS CAN BENEFIT FROM INBOUND TRANSLATION?

SPEAKING:MAREK PIÓRKOWSKI

Page 13: Is outsourcing translation to an agency really the smartest way for your business?

WHICHDEPARTMENTSCANBENEFITFROMINBOUNDTRANSLATION?

Software and web development due to the capability to place language management in the hands of the system

SPEAKING:MAREK PIÓRKOWSKI

Page 14: Is outsourcing translation to an agency really the smartest way for your business?

WHICHDEPARTMENTSCANBENEFITFROMINBOUNDTRANSLATION?

Marketing teams looking forimmediate implementationof translated content where it’s supposed to finally be

SPEAKING:MAREK PIÓRKOWSKI

Page 15: Is outsourcing translation to an agency really the smartest way for your business?

WHICHDEPARTMENTSCANBENEFITFROMINBOUNDTRANSLATION?

Documentation and HelpDeskfor consistency across every language

SPEAKING:MAREK PIÓRKOWSKI

Page 16: Is outsourcing translation to an agency really the smartest way for your business?

WHICH EMPLOYEES ARE BESTSUITEDTO INCLUDE IN INBOUND TRANSLATION?

SPEAKING:MAREK PIÓRKOWSKI

Page 17: Is outsourcing translation to an agency really the smartest way for your business?

WHICHEMPLOYEESAREBESTSUITEDTOINCLUDEININBOUNDTRANSLATION?

Writer positions such as marketing, documentation and technical support team leaders

SPEAKING:MAREK PIÓRKOWSKI

Page 18: Is outsourcing translation to an agency really the smartest way for your business?

WHICHEMPLOYEESAREBESTSUITEDTOINCLUDEININBOUNDTRANSLATION?

Software developmentengineersalong with their project management teams

SPEAKING:MAREK PIÓRKOWSKI

Page 19: Is outsourcing translation to an agency really the smartest way for your business?

WHICHEMPLOYEESAREBESTSUITEDTOINCLUDEININBOUNDTRANSLATION?

Managerialstaffoverseeing the bottom line

SPEAKING:MAREK PIÓRKOWSKI

Page 20: Is outsourcing translation to an agency really the smartest way for your business?

HOW LABOUR INTENSIVE IT ISTO SET UP?

SPEAKING:MAREK PIÓRKOWSKI

Page 21: Is outsourcing translation to an agency really the smartest way for your business?

HOWLABOURINTENSIVEITISTOSETUP?

Continuous software translation requires developers to connect acoderepository,which is what they are used to doing anyway

SPEAKING:MAREK PIÓRKOWSKI

Page 22: Is outsourcing translation to an agency really the smartest way for your business?

HOWLABOURINTENSIVEITISTOSETUP?

EmployeescansubmitcontentwiththesimplicityofuploadingaFacebookupdate,andmanagersapprovewhateverwill be submitted to translators

SPEAKING:MAREK PIÓRKOWSKI

Page 23: Is outsourcing translation to an agency really the smartest way for your business?

HOWLABOURINTENSIVEITISTOSETUP?

Monitoringprogressandanalyzingsavingsandperformanceover time helps inunderstandinganorganization's long-termneed for translation

SPEAKING:MAREK PIÓRKOWSKI

Page 24: Is outsourcing translation to an agency really the smartest way for your business?

DOES HAVING A LONG TERM RELATIONSHIP WITH A TRANSLATION AGENCY LIMITTHEPOTENTIAL

OF IMPLEMENTING INBOUND TRANSLATION?

SPEAKING:MAREK PIÓRKOWSKI

Page 25: Is outsourcing translation to an agency really the smartest way for your business?

DOESHAVINGALONGTERMRELATIONSHIPWITHATRANSLATIONAGENCYLIMITTHEPOTENTIAL OFIMPLEMENTING INBOUND TRANSLATION?

Agencies rely on TranslationMemorytechwhich is compatible and so can be attained and integrated for continuity with ease

SPEAKING:MAREK PIÓRKOWSKI

Page 26: Is outsourcing translation to an agency really the smartest way for your business?

DOESHAVINGALONGTERMRELATIONSHIPWITHATRANSLATIONAGENCYLIMITTHEPOTENTIAL OFIMPLEMENTING INBOUND TRANSLATION?

Thereisnoneedtoimmediatelyterminateacontractwithanagency,but rather move part of the translation operations into the central system

SPEAKING:MAREK PIÓRKOWSKI

Page 27: Is outsourcing translation to an agency really the smartest way for your business?

DOESHAVINGALONGTERMRELATIONSHIPWITHATRANSLATIONAGENCYLIMITTHEPOTENTIAL OFIMPLEMENTING INBOUND TRANSLATION?

Inboundtranslationdoesincludeoutsourcingcapabilitiesto support employeeswithoutcertain languageskills or time,so it canbe treated

asalaunch-padfor anyagency-basedor internal project

SPEAKING:MAREK PIÓRKOWSKI

Page 28: Is outsourcing translation to an agency really the smartest way for your business?

WHATTYPEOFORGANIZATIONCANTAKEFULLADVANTAGEOF THE INBOUND TRANSLATION OPPORTUNITY?

SPEAKING:MAREK PIÓRKOWSKI

Page 29: Is outsourcing translation to an agency really the smartest way for your business?

WHATTYPEOFORGANIZATIONCANTAKEFULLADVANTAGEOFTHEINBOUNDTRANSLATIONOPPORTUNITY?

Any organization with repetitive translation needs will achieve impactfulsavingsonservicecostsandtimethatittakestoorganize

the translationprocess

SPEAKING:MAREK PIÓRKOWSKI

Page 30: Is outsourcing translation to an agency really the smartest way for your business?

WHATTYPEOFORGANIZATIONCANTAKEFULLADVANTAGEOFTHEINBOUNDTRANSLATIONOPPORTUNITY?

Anyorganizationworkingwithcontractorsandsupplierstoforeigncountries, due to complete control over packaginganddocumentationcontent

SPEAKING:MAREK PIÓRKOWSKI

Page 31: Is outsourcing translation to an agency really the smartest way for your business?

WHATTYPEOFORGANIZATIONCANTAKEFULLADVANTAGEOFTHEINBOUNDTRANSLATIONOPPORTUNITY?

Any company, startups too, can widely increase their visibility and market penetration throughcontentmarketing initiatives pairedwith inbound translation

SPEAKING:MAREK PIÓRKOWSKI

Page 32: Is outsourcing translation to an agency really the smartest way for your business?

WHAT CAN A COMPANY THAT IMPLEMENTED INBOUND TRANSLATION DO WITH ALLTHEFREED-UPTIME?

SPEAKING:MAREK PIÓRKOWSKI

Page 33: Is outsourcing translation to an agency really the smartest way for your business?

WHATCANACOMPANYTHATIMPLEMENTEDINBOUNDTRANSLATIONDOWITHALLTHEFREED-UPTIME?

Organizations can submitlanguagechecksandin-countryreviewsto ensure that translations are accurate for their target

demographic andgeolocation

SPEAKING:MAREK PIÓRKOWSKI

Page 34: Is outsourcing translation to an agency really the smartest way for your business?

WHATCANACOMPANYTHATIMPLEMENTEDINBOUNDTRANSLATIONDOWITHALLTHEFREED-UPTIME?

Organizations can buildacustomdictionaryforemployeesto look up whenever building software, writing marketing content

ordocumenting products

SPEAKING:MAREK PIÓRKOWSKI

Page 35: Is outsourcing translation to an agency really the smartest way for your business?

WHATCANACOMPANYTHATIMPLEMENTEDINBOUNDTRANSLATIONDOWITHALLTHEFREED-UPTIME?

Organizations can invite their contractors to take part in the initiative and further buildafoundationfortheirinternationalexpansion!

SPEAKING:MAREK PIÓRKOWSKI

Page 36: Is outsourcing translation to an agency really the smartest way for your business?

WHAT ELSE CONSTITUTESAGOODINBOUNDTRANSLATIONSERVICE?

SPEAKING:MAREK PIÓRKOWSKI

Page 37: Is outsourcing translation to an agency really the smartest way for your business?

WHATELSECONSTITUTESAGOODINBOUNDTRANSLATIONSERVICE?

Cloud based, software as a serviceplatformthat hasall the competencies of a large translationagency

SPEAKING:MAREK PIÓRKOWSKI

Page 38: Is outsourcing translation to an agency really the smartest way for your business?

WHATELSECONSTITUTESAGOODINBOUNDTRANSLATIONSERVICE?

Working directly with professionaltranslatorswhoarealwaysavailable to service customers,whenever the time is right

SPEAKING:MAREK PIÓRKOWSKI

Page 39: Is outsourcing translation to an agency really the smartest way for your business?

WHATELSECONSTITUTESAGOODINBOUNDTRANSLATIONSERVICE?

Automated version checks and projectsubmission,which takesout all the effort and focusesongetting the work done

SPEAKING:MAREK PIÓRKOWSKI

Page 40: Is outsourcing translation to an agency really the smartest way for your business?

WE’RE TEXTUNITED. JOINUS!

SPEAKING:MAREK PIÓRKOWSKI

Page 41: Is outsourcing translation to an agency really the smartest way for your business?

WE’RE TEXTUNITED. JOIN US!

Everybody here has the skills to take our interpretation of inbound translation for a test drive through our website

www.textunited.com

SPEAKING:MAREK PIÓRKOWSKI

Page 42: Is outsourcing translation to an agency really the smartest way for your business?

WE’RE TEXTUNITED. JOIN US!

Any company can set up inbound translation for one of their departments completely freeofcharge!

SPEAKING:MAREK PIÓRKOWSKI

Page 43: Is outsourcing translation to an agency really the smartest way for your business?

www.textunited.com

Full service translationplatform.A fundamentallynewwayto get chaos-free translations for yourwhole business.

THANK YOU!