May 17, 2015
WE’RE GOING FROM A SOCIAL MEDIA DRIVEN ERA
TO THE COLLABORATIVE ECONOMY
ERA
1ST PHASE: BRAND EXPERIENCE ERA ONE WAY, ONE TIME, ONE PLACE, ONE DEVICE
1
2ND PHASE: USER EXPERIENCE ERA ATAWAD (ANY TIME, ANY WHERE, ANY DEVICE)
2
3RD PHASE: COLLABORATIVE ECONOMY ERA ATAWAD+ANYONE
3
THAT LEADS TO THE COLLABORATIVE
ECONOMY
COLLABORATION MAKES YOUR IDEAS BETTER
1
IDEAS ARE MEANT TO BE HACKED
2
COLLABORATIVE DOESN’T MEAN (NECESSARILY) FREE
3
COMMUNITIES ARE NOT OWNED 4
CRAFTMANSHIP REQUIRES TOOLS, RESSOURCES & METHODS
5
A QUEST FOR SOCIAL IMPACT 6
INTERACTIVE STORYTELLING IS R&D
(THUS FAILURE IS COOL)