Top Banner
Is HubSpot Better Than W ordPress? A Free E-Book By {{creatorName}} See who comes out on top in this epic 61 page toe-to-toe CM S brawl; are you backing the winner?
61

Is HubSpot Better Than WordPress

Apr 16, 2017

Download

Software

Marko Rapaic
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Is HubSpot Better Than WordPress

Is H ubSpot Better Than W ordPress?

A Free E-Book By {{creatorNam e}}

See who com es out on top in th is epic 61 page toe-to-toe CM S brawl; are you back ing the winner?

Page 2: Is HubSpot Better Than WordPress

2

Developing exci t ing digi tal solut ions for our cl ients, using the latest technologies is what M arko thoroughly en joys.

Being able to com bine creat ive output wi th the reach and technological progressiveness of the web (especial ly on m obi le) is a beauti fu l th ing, and to that end, he is constant ly str iving to deepen his understanding of m odern program m ing languages.

Pr ior to tr ansi t ion ing to H ubSpot, M arko developed and custom ised m ul t iple W ordPress tem plates in and out of The Kingdom ; he's seen the h ighs, and the lows of developing on platform s other than H ubSpot.

Abou t The Au thor

Page 3: Is HubSpot Better Than WordPress

3

Con ten ts

1. Is This Book For You?2. W hat Is W ordPress? W hat Is

H ubSpot?3. In tr oduct ion4. Roun d On e5. Blogging6. SEO7. Analyt ics8. Lists and Em ai l9. Social M edia10. Secur i ty

11. Roun d Tw o12. SSL13. W hat Is SSL?14. W hy Your W ebsite Needs i t15. H ow To Get I t

16. Roun d Thr ee17. H ost ing18. Al l For One And One For Al l19. W or ld-Class Secur i ty and

Suppor t20. Speed That You Can Count On21. H ave m ore t im e, save m ore

m oney, be less str essed

22. Roun d Fou r23. M M enu24. Owl Carousel25. Pace26. Back -To-Top27. Custom Google M ap

28. An d The W i n n er Is...29. Par tner Of The Year30. Subscr ibe31. Share32. Visi t

Page 4: Is HubSpot Better Than WordPress

4

I s Th i s Book For You?

This e-book dir ect ly com pares W ordPress with H ubSpot, giving you a blow-by-blow account of which platform out-per form s the other across four m ajor areas: content creat ion, secur i ty, host ing and plugins.

Em ployers, m arket ing m anagers and developers who are fed up with the idiosyncrasies of W ordPress, but aren 't confident that

H ubSpot is a sui table replacem ent are encouraged to r ead on - there's a good chance that I 've al r eady exper ienced what you'r e going through; r eading th is book m ight save you the wasted t im e and increased stress I 've had to deal wi th pr ior to m ak ing the jum p to H ubSpot.

Page 5: Is HubSpot Better Than WordPress

5

What Is Wor dPr ess?

Wor dPr ess st ar t ed as j ust a bl ogging syst em, but has evol ved t o be used as a f ul l cont ent management syst em and so much mor e t hr ough t he t housands of pl ugins and widget s and t hemes.

What Is HubSpot ?

HubSpot is an int egr at ed cont ent mar ket ing pl at f or m which pr ovides t oo l s f or social media mar ket ing, email mar ket ing, cont ent management , web anal yt ics, l anding pages and sear ch engine opt imizat ion, among ot her s.

Page 6: Is HubSpot Better Than WordPress

6

In t r oduct i on

M igrat ing fr om one websi te creat ion pipel ine to another can often be com pared to walk ing a t ightrope; i t r equires focus, determ inat ion, sk i l l and courage. H owever there are m any var iables that can m ake said walk al l the m ore di ff icul t , i f not fatal .

This e-book wi l l show you why m ak ing the jum p to H ubSpot is not on ly seam less and stress fr ee, but a m ust for the success of your business.

Page 7: Is HubSpot Better Than WordPress

7

Roun d On eStack ing The Odds:

H ubSpot The W ordPress Ki l ler

Page 8: Is HubSpot Better Than WordPress

8

So, you?re si t t ing there, browsing your W ordPress adm in screen, batch delet ing today?s 958 spam com m ents, whi le you?re searching for that plugin you real ly need in another tab, hoping that i t?s st i l l fr ee, suppor ted and not bloatware.

This is your l i fe now. W hen you?re not wak ing up in the m iddle of the n ight wi th a cold sweat, wonder ing i f your si te has been brought down again by that hack you can?t get r id off, you?re anxiously ask ing yoursel f i f anyone is even visi t ing your si te at al l .

Page 9: Is HubSpot Better Than WordPress

9

There is a better way - the H ubSpot way.

The In boun d w ay.

Read on to f ind out why H ubSpot is the way forward as far as m arket ing your websi te on l ine is concerned.

Page 10: Is HubSpot Better Than WordPress

10

Bl oggi n g

Blogging in W ordPress is a fair ly sim ple affair - which can be both a blessing and a curse. M ain ly a curse. W hen you want to wr i te an ar t icle, you?re essential ly presented with l im ited opt ions (depending of course on which them e you?ve purchased, which plugins you?ve instal led, and i f your websi te hasn?t been hacked in the last 24hrs).

Page 11: Is HubSpot Better Than WordPress

11

It 's essential ly a cook ie-cutter layout which does i ts job per fect ly wel l for the weekend blogger , who doesn?t par t icular ly care i f or where they rank on Google when they wr i te their 98th obscure post about that th ing you don?t care about.

H owever , i f you?re a business, or an individual who cares about r ank ing, who cares about being seen, and who doesn?t want to do i t through the use of 15 plugins of quest ionable in tegr i ty, then you?l l want to do i t through H ubSpot.

H ubSpot?s blog design was based purely on al terat ions which Google had m ade to their search resul t algor i thm s, and upcom ing tr ends in social search and responsive design - not to m ention the fact that i t?s seam lessly in tegrated with al l of the other tools in H ubSpot?s ever expanding ut i l i ty bel t of m arket ing goodies.

M ar ket er s who have pr ior it ized bl ogging ar e 13x mor e l ikel y t o

enj oy posit ive ROI. (HubSpot St at e of Inbound, 2014)

Page 12: Is HubSpot Better Than WordPress

12

SEO

Out of the box, W ordPress com es with approxim ately zero SEO tools. Yes, i t offer s a m yr iad of SEO plugins, but i t would take lots of t im e, effor t and potent ial ly cost to f ind a plugin that would work anywhere near as effect ively as H ubSpot?s system .

H ubSpot is total ly grounded in SEO - as m entioned ear l ier - the ent i r e COS is pract ical ly a love letter to Google?s recent shi ft in the way they rank pages.

60% of al l or ganic cl icks go t o t he or ganic

t op 3 sear ch r esul t s. (Business2Communit y)

Page 13: Is HubSpot Better Than WordPress

13

An al yt i cs.

W henever som eone asks m e to descr ibe H ubSpot to them , I general ly begin with the fol lowing l ine:

Im agine i f Google Analyt ics, M ai lchim p and W ordPress had a lovechi ld; that lovechi ld would be H ubSpot.

Page 14: Is HubSpot Better Than WordPress

14

I say th is because H ubSpot is l ike the per fect un ison of those three di fferent platform s - except instead of being an unorganised m ess, i t becom es th is synerget ic cornucopia of analyt ics r ight across the board.

H ubSpot r ecords and analyses everyth ing that happens on, and fr om your websi te - including visi tor s that com e to see your si te, or em ai ls that you send out to

potent ial custom ers - you even get to see which pages are gett ing cl icks, and which keywords you should tr y to gear your next blog post towards.

W ordPress on the other hand, can show you a handful of useful facts about views, visi tor s and where they?re com ing fr om - orders of m agnitude less than H ubSpot 's analyt ical output.

 

Page 15: Is HubSpot Better Than WordPress

15

Li sts an d Em ai l

Lists m ake the wor ld go round in H ubSpot - they al low you to store al l -im por tant contacts, which essential ly opens the way to the rest of H ubSpot 's br ist l ing ar ray of m arket ing ar t i l ler y.

80.8% of user s r epor t r eading email on mobil e

devices. (HubSpot )

Page 16: Is HubSpot Better Than WordPress

16

Sadly, W ordPress doesn?t offer contact l ists out of the box - what 's worse is that suppor t for such features in the W ordPress ecosystem is hard to com e by.

Add to th is that i t also doesn?t offer em ai l by defaul t ei ther , and th ings star t to get a l i t t le glum . Don?t get m e wrong though, there actual ly are som e adept em ai l apps

out there for W ordPress, but noth ing as lovingly in tegrated as H ubSpot?s em ai l system - which lets you play with fun th ings l ike personal isat ion per r ecipient, SEO optim isat ion and m ore.

Page 17: Is HubSpot Better Than WordPress

17

Soci al M ed i a

Again, i ts a stor y of bui l t -in funct ional i ty, versus acquir ing said funct ional i ty by use of th ir d-par ty plugins. In th is scenar io, there are plenty of plugins out there for W ordPress which can do the job - none however seem to have as thorough a l ist of features as H ubSpot?s Social Inbox.

Page 18: Is HubSpot Better Than WordPress

18

In th is Social Inbox, custom ers can create a segm ented str eam of tweets based on custom ers, or anyth ing else. You can stalk keywords, too. I t can also help you essential ly see som eones l i fe-cycle journey through the tr ansparent f i lm of their social m edia.

83% of mar ket er s indicat e t hat social media is impor t ant f or t heir business. (Social M edia Examiner )

Page 19: Is HubSpot Better Than WordPress

19

Secur i ty

In the past, we?ve had issues where we?ve had W ordPress websi tes hosted on a shared host ing envir onm ent - which is essential ly l ike swim m ing in a publ ic pool :

I t can be chlor inated to hel l and back , but anyone can get in , and i t 's just a m atter of t im e unt i l som ething you can?t un-see f loats past you.

Page 20: Is HubSpot Better Than WordPress

20

If that analogy wasn?t obvious enough, let m e elaborate: M any shared host ing envir onm ents wi l l host your W ordPress si te wi thout a problem , and m ost l ikely serve i t at a great speed - however , un less you?re paying through the nose for an addi t ional layer of secur i ty, or you?ve instal led or purchased secur i ty in the form of a plugin speci f ical ly for your copy of W ordPress, OR you m anage to keep your copy of W ordPress updated al l the t im e, there is a chance som eone wi l l get in .

M ore often than not i ts not even necessar i ly a dir ect attack on your si te, but a r oot-k i t or a backdoor left in som eone else?s.

This isn?t a problem with H ubSpot - they have a ver i table shopping l ist of features which wi l l l i teral ly lower your blood-pressure and cholesterol when you hear them - ?Dedicated f i r ewal ls?, ?Enterpr ise-grade In tr usion Detect ion System s?, ?W eb Appl icat ion Fir ewal l?, ?DDoS M it igat ion Services?, the l ist goes on.

Page 21: Is HubSpot Better Than WordPress

21

Now, th is m ight sound a l i t t le harsh - and i t on ly sounds that way because m any a t im e, i t was I who was asked to breathe l i fe in to a vir gin W ordPress instal lat ion, or tr awl countless plugins and them es, or deal wi th in ternat ional tech-suppor t as a cl ient?s si te would get hacked for the sixth t im e that week .

W ordPress isn?t the lur ching m onstrosi ty th is chapter m ight pain t i t as, but i t cer tain ly isn?t the on ly opt ion out there as far as m arket ing your business on l ine is concerned - there is a better , newer way to do th is, and that way is H ubSpot.

Page 22: Is HubSpot Better Than WordPress

22

Roun d On e W i n n er

H ubSpot .

Right out of the box, H ubSpot has W ordPress beat. As far as features l ike blogging, SEO, em ai ls and l ists, secur i ty and social m edia go, i t 's in tegrat ion is a winn ing com binat ion.

Page 23: Is HubSpot Better Than WordPress

23

Roun d Tw oSSL: W hat I t M eans, W hy Your W ebsite Needs I t , &

H ow To Get I t .

Page 24: Is HubSpot Better Than WordPress

24

I t's recommended that you watch the video below to truly appreciate why Google are spearheading the "H TTPs Everywhere" movement. 

SSL

Ear l ier th is year at Inbound 2015, H ubSpot announced the fr ee suppor t for SSL across i ts ent i r e platform . That's r ight, free SSL for all.

Page 25: Is HubSpot Better Than WordPress

25

H owever , m ore than just being a generous upgrade for i ts legions of users, i t was an im por tant step in conform ing to Google?s H TTPs Everywhere vision.

Google want al l websi tes that people access fr om their own search engine to be secure; as a resul t , any websi tes which are secure, wi l l en joy an im proved Google search rank ing.

I t?s a win-win si tuat ion for H ubSpot users. H istor ical ly, SSL on H ubSpot was both di ff icul t to instal l , and expensive to m aintain .

Now, i t?s essential ly a 2-cl ick instal l , AND the upgrade is for fr ee; i t doesn 't take m uch to m ake your  websi te m ore secure, tr ustwor thy, inbound and Google fr iendly.

Page 26: Is HubSpot Better Than WordPress

26

W hat Is SSL?

SSL stands for ?Secure Sockets Layer?. I t?s a technology which ensures that your connect ion to a websi te is encrypted, m eaning that the pr ying eyes of m al icious th ir d par t ies cannot in ter cept any of your data.

SSL is t he st andar d

secur it y t echnol ogy

f or est abl ishing an

encr ypt ed l ink bet ween

a web ser ver and a

br owser . This l ink

ensur es t hat al l dat a

passed bet ween t he web

ser ver and br owser s

r emain pr ivat e and

int egr al .

As defined by SSL.com...

Page 27: Is HubSpot Better Than WordPress

27

From a visual standpoint, you m ay have not iced som ething sim i lar to the im age below - the ?H TTPs? protocol , preceded by a sm al l icon indicat ing that the websi te is protected by the H TTPs standard. A websi te bear ing these sym bols has an SSL cer t i f icate, and is considered secure.

The example below shows what a secure website's URL prefix looks like in Google's Chrome - notice the addition of the "s" and the green lock (or shield) icon.

Page 28: Is HubSpot Better Than WordPress

28

W hy Your W ebsi te Needs I t .

As you can im agine, SSL is incredibly im por tant for websi tes which rely on the data of their users rem ain ing com pletely pr ivate, and safe - on l ine stores, dat ing websi tes, banks - you get the idea.

Page 29: Is HubSpot Better Than WordPress

29

The developm ent of tr ust is an in tegral elem ent of inbound m arket ing, which is why i t m ade a lot of sense for H ubSpot to r em ove any hurdles in the way of let t ing their users have a m ore secure, m ore tr ustwor thy, m ore inbound websi te.

Beyond th is though, H ubSpot l ike to stay on the cutt ing edge - which is why they?ve m ade th is m ove to prom ote H TTPs now, r ather than later.

Cur rent ly H TTPs is a low signal pr ior i ty in Google?s search algor i thm s, but i t won?t always be that way - Google want every websi te that is visi ted fr om their search engine to be secure - to be tr ustwor thy.

This, m eans that every websi te wi l l , ideal ly, one day have an SSL cer t i f icate.

"In no uncer t ain t er ms - you need SSL. You need it so t hat your websit e acquir es t he HTTPs pr ef ix , so t hat Googl e?s sear ch al gor it hm knows t hat your websit e is secur e, meaning t hat Googl e wil l r ank it mor e f avour abl y, r esul t ing in a higher r anking, mor e exposur e, and pot ent ial l y mor e l eads."

Page 30: Is HubSpot Better Than WordPress

30

H ow To Get I t .H ubspot have m ade th is very str aight forward - l i teral ly t ick ing a box and then pressing a button. Sim ple. H ere?s how you in i t iate the process:

- Go to the Dom ain M anager Under Content > Content Sett ings.

- Choose The Dom ain You W ant to Secure.

- Choose the Content Types You W ant to Secure. (Everyth ing)

- Check the ?Enable SSL? box, and cl ick ?Connect Dom ain?.

Page 31: Is HubSpot Better Than WordPress

31

After you?ve done th is H ubspot wi l l get back to you with an em ai l and instruct ions on how to proceed with the instal lat ion - m eaning the updating of your CNAM E in your DNS. After th is has been done, and the changes have propagated, you?l l be H TTPs secure.

H aving said that, i f you?d rather not touch your DNS or SSL sett ings with a ten-foot-pole for fear of accidental ly break ing your si te, and subsequently losing business in the downtim e, don?t wor r y - we?re m ore than happy to help.

H ere at the Kingdom we deal wi th DNS sett ings and SSL setups on a week ly basis. Cal l us today i f you need help with SSL, or are just wanting to create a m ore successful , m ore secure websi te that works for you, r ather than against you.

Si gn up for a H ost i n g H eal th Check today.

Page 32: Is HubSpot Better Than WordPress

32

Roun d Tw o W i n n er

H ubSpot .

Even though services l ike Let 's En cr ypt exist which m ake SSL a fr ee service, H ubSpot str eam l ines the service to the point where the custom er on ly needs to in i t iate the process and change their CNAM E to reap the rewards. This one is a no-brainer.

Page 33: Is HubSpot Better Than WordPress

33

Roun d Thr eeW hy H osting Your W ebsite On H ubSpot W i l l Save You

Tim e, M oney & Stress.

Page 34: Is HubSpot Better Than WordPress

34

H ost i n g

I?l l let you in on a l i t t le secret; pr ior to discover ing H ubSpot (and prom ptly thereafter becom ing H ubSpot par tners), we had been through hel l  as far as websi te developm ent and host ing had been concerned. 

Page 35: Is HubSpot Better Than WordPress

35

From developing W ordPress them es and host ing them on a shared host ing envir onm ent, to hand-coded PH P solut ions which were uploaded through a com binat ion of Git , Jenk ins and dark sorcery, to then m igrat ing al l of our W ordPress si tes to Rackspace (which sadly didn?t offer any secur i ty layer on top of the host ing) to tr ansfer r ing al l of those si tes again to Pagely (which was a step in the r ight dir ect ion, but st i l l not ideal).

I t sounds like an absolute mess doesn?t it?

Page 36: Is HubSpot Better Than WordPress

36

It was; and an expensive, str essful m ess at that. I t wasted our t im e in term s of having to spend days, or weeks back ing up si tes, tr ansfer r ing them , cleaning them i f they were in fected, cal l ing suppor t personnel fr om each host ing provider , who were som etim es unable to assist, and at other t im es sim ply in the wrong t im ezone to assist in a t im ely m anner.

W orse st i l l , for us i t m eant unhappy custom ers. There was m any a t im e when we weren?t able to provide them with a t im ely solut ion to a host ing related problem . But th is was al l before H ubSpot.

Page 37: Is HubSpot Better Than WordPress

37

Since we becam e cer t i f ied par tners, and began developing and host ing websi tes on the H ubSpot CRM platform , i t?s been clear sai l ing.

W e?re able to spend less t im e wor r ying about whether or not our cl ient?s si te would get hacked, or i f i t would go off l ine for a r andom and unannounced m aintenance per iod.

W e haven?t once had to pay huge addi t ional sum s of m oney to get tech suppor t on the other side of the wor ld to pul l an al l -n ighter to save our

sk ins - Instead we?ve been able to focus on actual ly bui lding and growing our custom er?s websi tes; adding content to them in a bl issfu l ly un in ter rupted fashion.

Read on to see why host ing (and developing) your websi te with H ubSpot wi l l l i teral ly save you t im e, m oney & stress.

Page 38: Is HubSpot Better Than WordPress

38

Al l For On e An d On e For Al l .

H ubSpot is a fu l ly form ed m arket ing platform . This m eans that you don?t have to download a m yr iad of plugins (som e of which m ay not work , others which m ay not be fr ee, and others st i l l which m ight be secur i ty holes).

Page 39: Is HubSpot Better Than WordPress

39

Fur therm ore, work ing with the H ubSpot CM S is now m ore in tu i t ive than ever , wi th an in l ine edi tor in addi t ion to a f lexible design m anager - both of which are consistent ly the sam e. By th is I m ean that the in ter face and toolset you use to create tem plates, em ai ls and blog ar t icles does not change fr om si te to si te, custom er to custom er.

This m eans that speed of developm ent is increased, as you don?t have to r e-learn the tools every t im e you open a new por tal , i t also m eans stress is r educed.

Deadl ines are easier to h i t when H ubSpot websi te developm ent becom es m uscle m em ory.

In addi t ion to th is, H ubSpot h i ts the ground running as a responsive platform - so you, or your developer won?t have to star t m ak ing your websi te m obi le fr iendly fr om scratch - your content wi l l look good no m atter where you view i t .

Page 40: Is HubSpot Better Than WordPress

40

W or l d -Cl ass Secu r i ty an d Suppor t .

H ubSpot 's secur i ty team has their eyes and ears peeled 24 hours a day. You?l l be pleased to know that your websi te is also protected by a W eb Appl icat ion Fir ewal l (W AF), not to m ention SSL i f you?ve purchased the W ebsite add-on. This secur i ty is NOT an addi t ional extra, i t?s H ubSpot 's defaul t stance.

Page 41: Is HubSpot Better Than WordPress

41

As they say, ?Secur i ty shouldn?t be a luxury? - and thus far we haven?t had one secur i ty issue with any of our H ubSpot websi tes.

Addit ional ly, al l custom er data is 100% backed up to m ul t iple sources, wi th backups of backups on top of that, so i f the worst does occur , your content wi l l be covered, and can be restored easi ly.

"Highl y avail abl e.

Consist ent l y hit t ing 99.99%

upt ime."

Page 42: Is HubSpot Better Than WordPress

42

Add to th is a hand-picked team of em ployees who?ve had 3rd par ty background checks, and who m onitor platform and appl icat ion behaviour al l day, every day, and you can see why we?ve stopped wor r ying about downtim e and secur i ty issues. 

Page 43: Is HubSpot Better Than WordPress

43

Speed That You Can Coun t On .

H ubSpot also runs on a content del iver y network (CDN) (at no addi t ional charge to you). So no m atter where you or your custom ers are on the planet, they?l l be viewing your si te and in teract ing with your content at top speed. To get an i dea of H ubSpot?s

speed i n r el at i on to other com pet i tor s, r ead th i s i n depen den t study.

Page 44: Is HubSpot Better Than WordPress

44

You get the picture; we?ve com e fr om a developm ent and host ing pipel ine that once resem bled Frankenstein?s M onster ; a lur ching m onstrosi ty of program s, processes and problem s al l sewn together to u l t im ately form a doom ed m ess.

H ave m or e t i m e, save m or e m on ey, be l ess st r essed .

- H ubSpot

"HubSpot ?s inf r ast r uct ur e l ives in t hr ee dist inct geogr aphic r egions and f ive avail abil it y zones, making sur e your l ead gener at ion and sal es suppor t ar e avail abl e whenever you ar e."

Page 45: Is HubSpot Better Than WordPress

45

Our si tuat ion today with H ubSpot is very di fferent - we now enjoy being par t of a system which is un i f ied, secure, r edundant, speedy, suppor ted and m ost im por tant ly - constant ly growing and im proving with the t im es - i t al lows us a greater fr eedom to help our cl ients wor r y about the im por tant th ings - creat ing and developing a websi te that actual ly funct ions l ike an asset, not a l iabi l i ty.

I f our si tuat ion sounds sim i lar to yours, I urge you to get in touch with us today to see how we can help you out - websi te developm ent and host ing doesn?t need to be a n ightm are - cal l us today for a step in the r ight dir ect ion.

Si gn up for a H ost i n g H eal th Check today.

Page 46: Is HubSpot Better Than WordPress

46

Roun d Thr ee W i n n er

H ubSpot .

H osting on H ubSpot couldn 't be easier , or safer for that m atter. As soon as you create your por tal , you'r e covered. I ts a di fferent stor y with W ordPress.

Page 47: Is HubSpot Better Than WordPress

47

Roun d Fou rM ust H ave Plugins

That W i l l Supercharge Your W ebsite

Page 48: Is HubSpot Better Than WordPress

48

H ubSpot is a great platform on which to develop websi tes quick ly and easi ly, nam ely thanks to i ts str eam l ined Tem plate Bui lder.

You can get qui te far before you have to get your hands dir ty wi th any real coding.

H owever som etim es you just need to up the ante, you need that extra bi t of funct ional i ty, or that sexy new feature that wi l l get your websi te over the l ine and not iced. Going forward, I 'l l r efer to these ?features? as plugins.

At th is t im e, H ubSpot doesn?t have a plugin m arketplace l ike W ordPress does, so gett ing that k i l ler feature ?one-cl ick -instal led? isn?t yet possible; but as cer t i f ied H ubSpot COS Designers, we can m anual ly instal l these easi ly.

Read on to discover our m ost loved, and m ost cher ished plugins that we?ve used in our COS si tes.

Page 49: Is HubSpot Better Than WordPress

49

M M en u

M M enu is one of those plugins that stops you in your tr acks, and for ces you to f ist pum p the air ; not once, not twice, but thr ice. I t?s a f lu id, dynam ic app-l ike m enu that is designed with a m obi le f i r st m ind-set that com pletely l iberates us as designers and developers, and you as custom ers in term s of what you can do with a m enu. W e love including th is on every responsive websi te we m ake.

Cl i ck her e to l ear n m or e.

Page 50: Is HubSpot Better Than WordPress

50

Ow l Car ousel

Sl iders on websi tes have been around for years now, and are m ost l ikely going to st ick around for years to com e - wi th the advent of r esponsive web design, i t 's been m ore im por tant than ever to m ake sure that every aspect of your websi te works per fect ly on m obi le - especial ly an aspect that scream s for attent ion l ike feature sl iders.

This is where Owl Carousel com es in - I t r esponds to touch and grab inputs on m obi le, is CSS3 hardware accelerated, fu l ly r esponsive, and packed with a ton of opt ions; al l of th is inside a feather l ight package, m eaning that i t won?t slow down your websi te?s per form ance with super fluous features and bloated code.

Page 51: Is HubSpot Better Than WordPress

51

W e love using i t for feature sl iders, test im onial sl iders, or for anyth ing real ly; what 's m ore, i t works beauti fu l ly wi th H ubSpot?s Custom M odule feature, m eaning that i t can be turned in to a dynam ic tool anyone can use easi ly.

Cl i ck her e to l ear n m or e.

Page 52: Is HubSpot Better Than WordPress

52

Pace

H ubspot doesn?t l ike to si t st i l l when i t com es to developing great new pieces of open source code, and Pace is no exception. Pace is an autom atic page loading bar , which gives you 14 types of loading an im ations to choose fr om , not to m ention the abi l i ty to custom ise the colour of the loading bar to sui t your websi te.

I t?s a subt le feature, but we l ike adding i t to give visi tor s that extra l i t t le bi t of feedback about what?s happening on the si te that they?re viewing.

Cl i ck her e to l ear n m or e.

Page 53: Is HubSpot Better Than WordPress

53

Back To Top

This is another staple plugin that we use on every si te we m ake. Som etim es web pages can get large - very large, and som etim es i t can be a burden to scrol l al l the way back up m anual ly - that 's where th is plugin shines.

I t generates a button that on ly appears after you?ve star ted scrol l ing, and fades in to the background unt i l

you need i t - but when you do f inal ly cl ick on i t , Back -To-Top sm ooth-scrol ls al l the way (surpr isingly) back up to the top; no m uss, no fuss, no RSI.

Cl i ck her e to l ear n m or e.

Page 54: Is HubSpot Better Than WordPress

54

Custom Googl e M ap

Last but cer tain ly not least, the Custom Google M ap.

W e?ve never been sat isf ied with sim ply em bedding a standard Google M ap in to our websi tes, nor the websi tes of our cl ients.

This plugin gives us the fr eedom to custom ise the look , feel and behaviour of a Google M ap - giving us control over the colour of the m ap, the appearance of the

m arker , and even lett ing us have m ul t iple m arkers, instead of m ul t iple m aps on one page.

The end resul t? A beauti fu l , sim ple, and funct ional m ap; one that doesn?t have any of the standard Google M ap controls clutter ing the layout.

Cl i ck her e to l ear n m or e.

Page 55: Is HubSpot Better Than WordPress

55

These are just the t ip of the iceberg; there is an ent i r e ecosystem of great funct ional i ty out there on the In ternet, just wai t ing to be put to work on your websi te.

Com bined with H ubSpot?s Tem plate Bui lder , and Custom M odules, not to m ention H ubL, the sky's the l im it for us as COS Designers and Developers; m ore than that however , you the custom er stand to benefi t m ost fr om these am azing tools.

Page 56: Is HubSpot Better Than WordPress

56

Roun d Fou r W i n n er

W or dPr ess.

Due to the sheer num ber and var iety of plugins avai lable in the W ordPress ecosystem , not to m ention their ease of instal lat ion m ake W ordPress the clear winner in the plugin stakes.

Page 57: Is HubSpot Better Than WordPress

57

So there you have i t - H ubSpot wins three out of four r ounds against the reign ing cham p W ordPress.

Speak with The K i n gdom today to f ind out how you can get off the back foot wi th W ordPress and i t?s cohor t of endear ing, but u l t im ately fr ustrat ing qual i t ies off your back , and star t winn ing with H ubSpot.

Si gn up for a H ost i n g H eal th Check today.

Page 58: Is HubSpot Better Than WordPress

58

W e are the H ubSpot In ternat ional Par tner of the Year. H ere at The Kingdom , we're dedicated to m ak ing your Inbound M arket ing and H ubSpot investm ent super profi table for your business.

As a testam ent to th is, we were just awarded the H ubSpot In ternat ional Par tner of the Year and In ternat ional Rook ie of the Year awards by H ubSpot at Inbound 2015.

Page 59: Is HubSpot Better Than WordPress

59

Keep a weather eye out for m ore great E-Books.

Subscr ibe today to be not i f ied as soon as they are released.

Subscr i be