Is Combining Search, Social and Content Impossible for Big Brands? By Andrew Girdwood #SEJSummit
Aug 02, 2015
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“We’ve started using it in our social division. Now Searchmetrics is more valuable than ever before.”
Sebastian Wenzel, Webanalyticsbook
Free 30-Day Trial
Instant data. Tweak strategies. Benchmark
competitors.
Use with m
ultiple teams
#SEJSummit#Searchmetrics
• “Media Innovations Director”
• Search, Affiliates, Social and Display
• Virgin, British Airways, Samsung,
Barclaycard, Standard Life, Hilton, Cancer
Research UK, …
@AndrewGirdwood
1. Make it Bleed2. Work with
Experts3. Coordination
#SEJSummit#Searchmetrics @AndrewGirdwood
“We’re not a publisher”
#SEJSummit#Searchmetrics @AndrewGirdwood
“We expect you to includecontent”
#SEJSummit#Searchmetrics @AndrewGirdwood
“We expect you to focus on SEO/content/Social and not
compete with our SEO/content/Social agency”
#SEJSummit#Searchmetrics @AndrewGirdwood
STRUCTURE
#SEJSummit#Searchmetrics @AndrewGirdwood
TEST EXPERTISE AT
PITCH
#SEJSummit#Searchmetrics @AndrewGirdwood
KPI ONCOOPERATION
#SEJSummit#Searchmetrics @AndrewGirdwood
SEO FROM AFFILIATES
Linkbait
Affiliates
Lift-Off
#SEJSummit#Searchmetrics @AndrewGirdwood
SIZE IS CLOUTMake it Bleed
#SEJSummit#Searchmetrics @AndrewGirdwood
SPEED
#SEJSummit#Searchmetrics @AndrewGirdwood
TOOLS
• Slack• Trello• Google Docs• Group Chats
#SEJSummit#Searchmetrics @AndrewGirdwood
Coordination
#SEJSummit#Searchmetrics @AndrewGirdwood
REACTIONTIMES
#SEJSummit#Searchmetrics @AndrewGirdwood
1. Make it Bleed2. Work with
Experts3. Coordination
#SEJSummit#Searchmetrics @AndrewGirdwood
Twitter @AndrewGirdwood
Google plus
#SEJSummit#Searchmetrics @AndrewGirdwood
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