It Seemed Like a Good Idea at the Time.... Ethan Giffin, CEO Groove Commerce IRWD February 2011
May 16, 2015
It Seemed Like a Good Idea at the
Time....
Ethan Giffin, CEOGroove Commerce
IRWD February 2011
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ABOUT GROOVE COMMERCE
Our goal is to bridge the gap between marketing
and technology and deliver a user-friendly, high
converting product to each one of our clients.
Services include:
• eCommerce Website Design• Development & Integration• Pay Per Click (PPC) Management• Search Engine Optimization (SEO)• Social Media• Conversion Consulting
2400 Boston Street, Suite 320, Baltimore, Maryland 21224
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Web Sites, Like FashionAre Trendy…(but not all trends are good ideas)
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EVER HEAR OF JERSEY SHORE?
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WHAT ABOUT JUSTIN BEIBER?
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So How Do We EvolveFrom These Lessons?Bad Ideas
MistakesFailures
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BIG THINKERS ARE ALWAYS A BIT CRAZY
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Lesson #1Never Put a Cynical OldMan on a Landing Page…
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LEWIS BLACK LANDING PAGE
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Lesson #2Be Careful When Moving 250k URLs in One Day…
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MAJOR FORM CHANGE
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Lesson #3Let Your Tests Run the Distance…
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DON’T BE THE BIGGEST LOSER!
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Lesson #4Sometimes You Win ByLosing…
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THE $300,000,000 BUTTON…
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Lesson #5All Checkouts are NotCreated Equal…
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NEW CHECKOUT WITH +5.5% LIFT
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SIMILAR BUT NO LIFT…
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Lesson #6Don’t Be Afraid to Fail…
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OLD CHECKOUT
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NEW CHECKOUT
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A LOOK BACK ON ECOMMERCE TRENDS…
Supercharge Your Magento Enterprise | Imagine 2011 23February 2011
GOT QUESTIONS?
With over a decade of industry experience in eCommerce,
SEO and the dynamic technologies that drive them Ethan
Giffin founded Groove Commerce to be a boutique web
agency that provides enterprise class service for online
retailers.
This blend of industry and agency experience has made Ethan
a sought after speaker and panelist at top events including:
Internet Retailer, eTail, Search Engine Strategies (SES), SMX,
American Marketing Association PubCon and Ad:Tech.
Currently, as CEO Ethan is leading the charge to make
Groove Commerce the Mid-Atlantic’s premier Magento
partner.
Ethan E. GiffinCEO & Founder
[email protected]: @Opie
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