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Irrational Products How to avoid bad product calls
23

Irrational Products

Apr 12, 2017

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Page 1: Irrational Products

Irrational ProductsHow to avoid bad product calls

Page 2: Irrational Products

About me

1. Hacker - Entrepreneur 2. DevRel at Microsoft, Google3. Today Lead Developer Relations at Slack

Twitter: @ashevat

Page 3: Irrational Products

What shall we talk about

● How do we experience products? ● Two common mistakes we make (not you!

other bad Product Managers)● The solutions!

Page 4: Irrational Products

How do we experience products?

Page 5: Irrational Products

https://www.flickr.com/photos/jozoana/4843352919

Page 6: Irrational Products

Common F&@k-ups

Page 7: Irrational Products

Experiment!

Page 8: Irrational Products

https://www.flickr.com/photos/124247024@N07/14090438714/

Page 9: Irrational Products

Test!

Page 10: Irrational Products

Which Flow is more effective?

Register Intro Feed

Register Intro Upload Image Invite a Friend

Page 11: Irrational Products

https://www.flickr.com/photos/jdhancock/8671399450/

Page 12: Irrational Products

Solutions

Page 13: Irrational Products

Talk You App

Page 14: Irrational Products

https://www.flickr.com/photos/anyalogic/2315310261/

Page 15: Irrational Products

Observe Behavior

Page 16: Irrational Products

https://www.flickr.com/photos/smanography/1758675900/

Page 17: Irrational Products

Be Data Focused

Page 18: Irrational Products

Ten Years Ago

Page 19: Irrational Products

Today

Page 20: Irrational Products

Visitors Flow

Page 21: Irrational Products

Conclusion

An app is a conversation with a user!

● Talk your app● Observe Behaviour ● Be Data Focused

Page 22: Irrational Products

If you Want to Know More

https://goo.gl/2qThj3

Page 23: Irrational Products

Thank You!@ashevat