Iron box

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PHILIPS IRON BOX

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IRON BOXRoyal Philips Electronics, commonly known as Philips is a Dutch multinational

electronics company headquartered in Amsterdam. It was founded in Eindhoven in 1891

by Gerard Philips and his father Frederik. It is one of the largest electronics companies in

the world and employs around 122,000 people across more than 60 countries.

Philips is organized into three main divisions: Philips Consumer Lifestyle (formerly Philips

Consumer Electronics and Philips Domestic Appliances and Personal Care), Philips

Healthcare (formerly Philips Medical Systems) and Philips Lighting.

History

The Philips Company was founded in 1891 by Gerard Philips and his father Frederik

as a family business.

Company Profile

Royal Philips Electronics of the Netherlands is a diversified Health and Well-being

company, focused on improving people’s lives through timely innovations. As a world leader

in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-

Gerard Philips and his father Anton Frederik Philips

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centric solutions, based on fundamental customer insights and the brand promise of “sense

and simplicity”.

Vision and Strategy

Improving people’s lives through meaningful innovation

For the past 120 years their meaningful innovations have improved the quality of life

for millions, creating a strong and trusted Philips brand with market access all over the world.

In light of key global trends and challenges – e.g. the demand for affordable healthcare, the

energy efficiency imperative, and people’s desire for personal well-being – they are confident

in their chosen strategic direction.

Mission: Improving people’s lives through meaningful innovation

Vision: At Philips, we strive to make the world healthier and more sustainable through

innovation. Our goal is to improve the lives of 3 billion people a year by 2025. We will

be the best place to work for people who share our passion. Together we will deliver

superior value for our customers and shareholders.

Behaviors: - Eager to win

- Take ownership

- Team up to excel

CEO - Frans van Houten

François Adrianus "Frans"

van Houten (born 26 April 1960) is

the successor to Gerard Kleisterlee,

as Chief Executive Officer of the

Dutch company of Royal Philips

Electronics (known universally as

Philips), taking over the position on

April 1, 2011.

Frans van Houten started his career with the company in 1986 in marketing and sales

at Philips Data Systems and held several leadership positions within the company. He became

CEO of Airvision, an in-flight entertainment startup in the United States in 1992, and was

appointed vice president international sales and operations of Philips Kommunikations

Industrie in Germany in 1993. In 1996 Mr. Van Houten joined Philips’ Consumer Electronics

division for which he led the region Asia Pacific, Middle East and Africa, based in Singapore.

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 In 2002, he became co-CEO of the Consumer Electronics division and was appointed

member of Philips’ Group Management Committee in 2003. In 2004, Mr. Van Houten was

appointed CEO of Philips Semiconductors and in 2006 joined Philips’ Board of Management

until the spin out and creation of NXP Semiconductors in September of that year, when he

became the CEO of NXP. Prior to re-joining Philips, Mr. Van Houten was leading a project

to separate ING Group’s banking and insurance operations as an independent advisor to

ING’s management board. In January 2011, Mr. Van Houten assumed the position of Chief

Operating Officer (COO) within Philips.

 Since October 2010, Mr. Van Houten is also a member of the European Round Table

of Industrialists.  Mr. Van Houten was born in the Netherlands in 1960 and holds a Masters

degree in Economics and Business Management from the Erasmus University in Rotterdam,

The Netherlands

Biography

Born in the Netherlands in 1960, Frans van Houten studied Economics at Erasmus

University Rotterdam, and started his career at Philips in 1986 in marketing and sales at

Philips Data Systems. He held several positions in the company, becoming co-head of the

consumer electronics division in 2002.

In November 2004, he became CEO of Philips Semiconductors, where he led the

spin-off of the division, resulting in the formation of NXP Semiconductors on October 1,

2006. Van Houten left his position as Chief Executive Officer, NXP on December 31, 2008.

On July 8, 2010 he was nominated to succeed Gerard Kleisterlee as CEO of Philips.

Chairman - Jeroen van der Veer

Jeroen van der Veer (born 27 October 1947 in

Utrecht, Netherlands) was the CEO of the petroleum

corporation Royal Dutch Shell until 30 June 2009.

Van der Veer graduated in 1971 from the Delft

University of Technology with an engineer's degree in

mechanical engineering and went on to earn an MSc

degree in economics from Erasmus University

Rotterdam. In 2005 he was awarded an honorary

doctorate from the University of Port Harcourt in Nigeria.

Van der Veer joined Shell in 1971 and worked in

manufacturing and marketing in the Netherlands, Curaçao and the United Kingdom. In March

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2007 it was announced that Mr. van der Veer's contract as CEO would be extended to June

2009 some twenty months beyond his normal retirement date of October 2007. He was the

first executive director of Shell to stay in office beyond the age of 60. He retired as Chief

Executive of Royal Dutch Shell June 2009, and remains on the Board of Directors. He also is

a non-executive director of Unilever and chairman of Platform Bèta Techniek.

Product Profile

Philips Iron Box is mainly classified in to two- Steam Iron and dry Iron

Steam Iron

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Dry Iron

Other Special Types

Philips GC4410 steam iron

It has a maximum of 2400 watts and has lime scale prevention in its 350 ml water

tank. The sole plate is aluminium coated ensuring the correct press for your clothes with the

correct temperature. It has a feature for regulating temperature for different types of cloth.

The GC4410 iron box comes with a spray to moisten your cloths for better results. It glides

almost effortlessly over your clothes ensuring wrinkle free and safe ironing. It also

incorporates a steam tip and a 360 degree swivel to help you reach most of your clothes.

Although it’s relatively light in weight it’s not a good travel iron box.

The GC4410 iron box ensures fast, convenient and powerful ironing; this is because

of its light weight and user friendly design to minimize any form of strain when in use. It also

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requires relatively low power of

about 220-240 v, 50/60 Hz

frequency and consumes about

2400 watts of power when being

used. It also allows you to use tap

water for steam and ensures no

spots when ironing since it has a

drip stop facility and a double active calc system to flush out any particles.

Clothes iron for men

Dutch electronics giant Philips felt that men wanted a more robust, heavy-duty tool to

tackle hampers of laundry. Something with a larger grip and a more masculine look. So it

created the GC4490, which offers ‘more power, more steam, more performance’. Philips

describes the iron’s sleek yet rugged design and stresses its technical specifications,

seemingly in an attempt to convince men that they’re buying a power tool or new gadget

instead of a garment care appliance. Like a new hammer drill, the iron comes in a solid case.

It will retail for EUR 79,99.

On the surface, this is just another marketing

gimmick. But Philips may have found a real gap in

the appliance market. The man-iron is a mirror image

of the tools for women we wrote about a few years

back. This could be the ultimate Father’s Day gift

Philips GC1621 Iron Box

The Philips GC1621 is a stylish looking steam iron made from light weight material for easy

portability. This steam iron has Golden American Heritage soleplate which glides easily over

any kind of fabric. The handle of this Philips GC1621 steam iron is designed to be held

comfortably without straining your palm or wrist.

The steam vents in this Philips appliance are distinctively designed to produce a continuous

steam of 15 g/m. The Philips GC1621 has a steam boost output of 250 g which helps in

removing the stubborn creases out of the fabric. The calc management system in this Philips

steam iron is easy to use and suitable for all kinds of tap water. The Philips GC1621 comes

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with double calc clean solution which is a liquid that prevents scale build-up through anti

scale pills.