IRMA Placement Brochure 2015

Institute of Rural Management Anand

Information Brochure

Institute of Rural Management AnandPost Box No. 60, Anand 388 001, Gujarat, India

E-mail: [email protected] ◆ Website: https://www.irma.ac.in

Prof. Madhavi MehtaPlacement CoordinatorPhone: (O) 02692 - 221617 (M) +91 9825199925Fax: 02692 - 260188Email: [email protected]

Alpesh MacwanPlacement OfficePhone: (O) 02692 - 221699 (M) +91 9925292239Fax: 02692 - 260188Email: [email protected]

“We have traversed a path few have dared to. We are continuing on a path still fewer have the courage to follow. We must pursue a path that even fewer can dream to pursue. Yet we must, because we hold in trust the aims and aspirations of millions of our countrymen. I am confident-as I know you are-that with the nation’s farmers by our side we cannot fail.”

- Dr. Verghese Kurien

Institute of Rural Management Anand2

Board of GovernorsShri Deep Joshi Chairman, IRMAP-22 South City-IGurgaon 122 001

Shri T. Nanda KumarChairmanNational Dairy Development BoardAnand – 388 001

Shri S. M. VijayanandAdditional SecretaryDepartment of Rural Development Government of India Ministry of Rural DevelopmentKrishi Bhawan, New Delhi – 110 001

Dr. V. ThiruppugazhCommissioner & Secretary Rural DevelopmentGovernment of GujaratDr Jivraj Mehta BhavanBlock No. 16, 3rd FloorGandhinagar - 382 010

Shri R. S. SodhiManaging DirectorGujarat Co-operative Milk Marketing Federation Ltd. Amul Dairy RoadAnand – 388 001

Shri M. K. MudgalChief General ManagerNational Bank for Agriculture and Rural DevelopmentNABARD Tower, 3rd FloorOpp. Municipal Garden PostNear Fortune LandmarkUsmanpuraAhmedabad – 380 013

Ms. Priyanka SinghChief ExecutiveSeva MandirOld FatehpuraUdaipur – 313 004

Dr. Surinder S. Jodhka Professor of Sociology Centre for the Study of Social Systems Jawaharlal Nehru UniversityNew Delhi - 110 067

Prof. Madhura SwaminathanEconomic Analysis UnitIndian Statistical Institute8th Mile, Mysore Road Bangalore - 560059

Dr. Mihir ShahSecretarySamaj Pragati SahayogVillage Jatashankar Tehsil Bagli, District Dewas Madhya Pradesh – 455 227

Mrs. Usha ThoratFlat No. 3702, 37th Floor, Tower – 4“Planet Godrej”Kesavrao Khadge MargNr. Mahalaxmi Suburban Stn.Mumbai 400 011

Shri P. SainathRural Affairs EditorThe HinduKasturi BuildingJamshedji Tata RoadChurchgateMumbai – 400 020

Shri Apoorva OzaChief ExecutiveAga khan Rural Support Programme (India) 9th & 10th floor, Corporate House Opp Torrent House Ashram Road Ahmedabad - 380 009

Shri Alkesh SharmaJoint SecretaryMinistry of Road Transport and HighwaysGovernment of IndiaRoom No. 322, 3rd Floor1, Parliament StreetTransport Bhawan, Sansad MargNew Delhi – 110001

Prof. M. V. Durga PrasadInstitute of Rural ManagementAnand 388 001

Prof. Pramod Kumar SinghInstitute of Rural ManagementAnand 388 001

Prof. Jeemol UnniDirector and Member SecretaryInstitute of Rural ManagementAnand – 388 001

Placement Brochure 3

Faculty ListDirectorJeemol Unni Ph. D. (Gujarat University, Ahmedabad) M. Phil (Jawaharlal Nehru University, New Delhi)

FacultyAnand Venkatesh Ph. D. (Mumbai University, Mumbai)Asmita H. Vyas M. Com., LL.B., FCAAtulan Guha Ph. D. (Jawaharlal Nehru University, New Delhi)Debiprasad Mishra Fellow (IIM, Ahmedabad)Durga Prasad M. V. Ph. D. (IIT, Delhi) Girish Agrawal Ph. D. (IIT, Mumbai)H. S. Shylendra Ph. D. (ISEC, Bangalore)Harekrishna Misra Ph. D. (Utkal University, Bhubaneswar)Hari K. Nagarajan Ph. D. (University of Oklahoma, Norman, USA)Hitesh V. Bhatt M. S. (Georgia Tech, Atlanta, USA)Ila Patel Ph. D. (Stanford University, USA)Indranil De Ph. D. (Jawaharlal Nehru University, New Delhi)Madhavi Mehta Fellow (XLRI-AHRD)Monark Bag Ph. D. (Jadavpur University, Kolkata)Mukul Kumar Ph. D. (Delhi University, Delhi)Nivedita Kothiyal Ph. D. (Nirma University, Ahmedabad)Paresh J. Bhatt M. Com., LL.B. (Hons.), FCMAPramod K. Singh Ph. D. (Jawaharlal Nehru University, New Delhi)Pratik Modi Fellow (IRMA, Anand)Preeti Priya Ph. D. (S. P. University, Vallabh Vidyanagar)Rakesh Saxena Ph. D. (IIT, Kanpur)Ram Manohar Vikas Ph. D. (IIT, Kanpur)S. R. Asokan Ph. D. (Gujarat University, Ahmedabad)Saswata N. Biswas Ph. D. (Allahabad University, Allahabad)Shyam Singh Ph. D. (ISEC, Bangalore)Vanita Yadav FPM (MDI, Gurgaon)Vivek Pandey Ph. D. (Michigan State University, USA) Visiting Faculty and their Institutional Affiliations Mahesh C. Gupta C. S., MBA, LL.M.P. K. Priyan Professor, Sardar Patel UniversityR. S. Sodhi MD, GCMMFArvind Gupta Fellow (IIM, Ahmedabad)


I am happy to invite you to the forthcoming campus placement process at IRMA. The Institute, as you would know, was set up in 1979 by the iconic Verghese Kurien, known to the world as the father of the White Revolution in India. IRMA pioneered the new discipline of Rural Management. Over the past three decades and more, we have educated almost 2,500 professionals who have been working with distinction in diverse fields in India and abroad. IRMA alumni have nurtured strong institutions of rural producers, pioneered new rural businesses and have created institutions engaged in social development in our country.

We admit students to our flagship two-year PGDRM based on a rigorous, nation-wide selection process. We screen candidates for their intellectual potential as well as for aptitude and motivation to work with rural communities and across the rural-urban continuum. Less than two hundred get selected from several thousand who apply. Our curriculum blends the knowledge of rural society, economy and institutions with the principles and methods of modern management.

More than half in the current batch had worked before they joined the Institute. IRMA’s unique pedagogy combines classroom instruction using specially prepared case material with extensive field work in villages and internships in rural producer organisations. During the two year course a student spends about 30 weeks in villages understanding rural society, its institutions, the rural economy and the growing rural-urban connections.

It is a privilege to welcome you to engage with some of the nation’s brightest young women and men uniquely equipped with the knowledge, skills, aptitude and a bit of first-hand experience needed to work across the rural-urban continuum…

Shri Deep JoshiChairman, IRMA

Chairman’s Message


IRMA’s mission is to promote sustainable, ecologically-friendly and equitable socio-economic development of rural people through professional management. The Institute recognizes its role in developing human resources with management knowledge and competencies appropriate for governance and development of resources, enterprises and institutions meant for rural communities. Its unique curriculum and pedagogical style is transformative in approach with a focus on sustainability and equity; encourages and nurtures excellence, creativity, integrity, and commitment; and encourages academic freedom. The mission statement distinguishes IRMA as an institution which is involved not only in knowledge creation and dissemination, but also in changing lives of rural people. This is done through the creation and management of relevant organizations that would not only improve the rural people’s socio-economic status but also empower them to manage their own institutions. IRMA strives to create change agents.

It is with great pleasure that I introduce the graduating batch of the Post Graduate Programme in Rural Management (PRM 2013-15). These young managers are trained professionals who will serve rural India with integrity and determination. I wish the graduating batch a successful and fruitful career ahead.

Jeemol UnniDirector, [email protected]

Director’s Message


“You cannot raise princes in a pigsty” was the retort from Dr. Kurien when questioned how people trained in the world-class infrastructure at IRMA could possibly work in villages. He took special care in ensuring that each part of the 60- acre Institute was modelled in his own image. Naturally, every part of the campus has an enduring legacy behind it and plays a vital role in shaping the odyssey of future rural managers. The key to understanding IRMA and its unique disposition is taking a stroll through the beautiful campus itself - where history & tradition complement the modern. We invite you to embark on this compelling journey, as detailed out in the following pages.

IRMA beckons you to engage…


Table of Contents

HOW DID IT ALL START 09

WHAT IS IRMA ALL ABOUT 10

WHAT DOES IRMA OFFER 11

WHAT IS THE IRMA WAY 15

THE PRM CURRICULUM 17

AN IRMA ODYSSEY 22

PARTICIPANT INITIATIVES 24

EXTRA CURRICULARS 28

WHERE CAN YOU FIND IRMAns 32

VFS ORGANIZATIONS 34

DIS ORGANIZATIONS 36

MTS ORGANIZATIONS 38

PLACEMENTS 40

HOW DO I GET INVOLVED 42

PLACEMENT TIMELINE 42

CONTACT DETAILS 44

JOB ANNOUNCEMENT FORM


HOW DID IT ALL STARTJust as the symbolic AMUL Carillon Chimes is the only tower of its kind in the country,

IRMA is the only institute of its kind in India and its story is just as compelling. When Dr. Kurien was looking for managers to realize his vision of Operation Flood, he found that the educational scenario at the time did not cater to his specific need. Having already set up more than 30 institutions including AMUL, NDDB & GCMMF, he devoted his institution-building skills in developing an institute that would train managers who, apart from possessing required managerial skills, would have an additional advantage in terms of a grasp of the dynamics of rural India. Hence IRMA was set up in 1979 with a mandate to professionalise management of rural producers’ organisations and to create a body of knowledge in the concerned field. Set up with the belief that the key to effective rural development lies in professional management, IRMA has successfully created the discipline of rural management which has been replicated by many other institutes. It has established itself as a premier centre for teaching and research in rural management.

For the past three decades, IRMA has been committed to excellence in scholarship, research and training. A product of one of the most inspiring social movements of independent India’s history, it has made enduring contributions to the fields of development and management in its efforts to serve the interests of rural India. Beginning with co-operatives, IRMA has reached out to the rural sector through development organisations engaged with various issues of rural life including natural resource management with particular emphasis on water and forests, rural health, local governance institutions, livelihoods and migration, deploying IT for rural areas and so on. A variety of rural organisations - co-operatives, NGOs, social enterprises and corporates – as well as the government have approached IRMA for problem solving techniques and consultation. IRMA’s focus has been on strengthening management capacities in organisations that are controlled by users for their services instead of being capital-centred. This commitment is what defines IRMA and gives it a unique identity among management institutes.

The AMUL Carillon ChimesThe crowning jewel of IRMA is undoubtedly

the 72-foot gray tower situated in the heart of the campus. At the stroke of every hour, the melody of bells ringing out from the top of the tower project waves of hope, joy, inspiration and peace to communities worldwide. Shaped like an inverted ‘shehnai’ to convey auspiciousness, the tower symbolises many of the qualities IRMA tries to embed. It stands tall reminding us of the towering vision and personality of our founder and the high levels of achievement the Institute has come to symbolize.


WHAT IS IRMA ALL ABOUTIRMA was established with the support of the Swiss Agency for Development and

Cooperation (SDC), the Government of India, the Government of Gujarat, the erstwhile Indian Dairy Corporation and the National Dairy Development Board to provide management education, training, research and consultancy support to co-operatives and other organizations working for rural development in India. The core of IRMA’s operating philosophy has been to build and sustain a partnership between rural people and committed professional managers, as is reflected in its mission statement “to promote sustainable, ecologically-friendly and equitable socio-economic development of rural people through professional management.”

The founders of IRMA recognized that given the complex environment in which rural organizations work, there is a great need for professional management in these organizations. Thus, IRMA strives to contribute to the promotion of sustainable development and social justice in India’s rural society by:-

• Creating a new breed of professional rural managers with the appropriate ethos and values

• Helping rural organisations and institutions in professionalising their management• Empowering rural people through self-sustaining processes • Building new rural management knowledge and theories through action-oriented and

problem-solving research and consultancy • Influencing public policies.

Over the past 30 years, the graduates of IRMA have gone on to become thought leaders in the field of public management, cooperatives and politics. They have contributed significantly to policy debates and formulation of paradigms through which rural development as well as management can be thought through. These have established IRMA as the pioneering institute of rural management in the country and a reputed knowledge institution throughout the world.


WHAT DOES IRMA OFFERIRMA not only aims to provide world-class education to its participants, but also strives

to create a new breed of professional rural managers having appropriate values and ethos; and hence hostel life plays a very crucial role in the programmes it offers.

IRMA offers two fully-residential courses:

• Post-Graduate Programme in Rural Management (PRM): The flagship course of IRMA is a rigorous two-year programme which prepares men and women for undertaking challenging managerial responsibilities in institutions working in the rural sector. It is recognized as the equivalent of a Master’s degree by the Association of Indian Universities (AIU) and is also approved by the All India Council for Technical Education (AICTE). On successful completion of the same, the participants are awarded with Post Graduate Diploma in Rural Management (PGDRM).

Ever since its inception, IRMA has been closely working with its client organizations to integrate their emerging needs into the PRM programme structure to ensure that the managerial proficiencies of the participants stay relevant. By design, the PGDRM curriculum includes practical exposure to rural realities through fieldwork and organizational internships apart from classroom-based learning. This unique opportunity for experiential learning is at the core of IRMA’s mission to build and sustain partnerships between rural communities and committed professional managers.

• Fellow Programme in Rural Management (FPRM): Fully committed to its aim of being the torch-bearing institute of rural management, IRMA launched the FPRM in 2001 to cater to the country’s need for academicians trained in research, who are capable of enhancing knowledge and imparting skills in institutions and organizations serving the rural sector. It is a doctoral-level programme recognized as equivalent to Ph.D which prepares the participants for academic, research and consulting careers in rural management.

The Hostels“In the end, it’s not the years in your life

that count. It’s the life in your years…” The hub of the campus life is the 10-block hostel complex, which has fully-furnished single rooms for the participants as well as a furnished common reading room in each floor. The hostels have a prudent mix of participants from both years of the management programme and thus provide a wonderful experience of camaraderie. A vibrant hostel culture provides a host of opportunities for the participants to give in their creative best. Inter-Alia it is very well manifested in inter block cultural fest Jatra.


A product of one of the most inspiring social movements of independent India’s history, IRMA is fully committed to its role of being a knowledge-institution. The vast annals of the Ravi J Matthai Library houses not just archives of the flagship programmes, but the entire gamut of educational, research and consultancy activities that IRMA undertakes such as:

• Management Development Programmes (MDPs): These programmes offer specialised management training in finance, marketing, operations, computer applications and human resource management with development perspectives to a number of rural development professionals. They have come to represent IRMA’s industry interface and are hugely reputed among practitioners of rural management, benefitting executives and managers alike. They could be either open or custom-designed for content and duration as per demand and serve as a beacon of the aim of actualization of capacity-building skills.

• Publications: IRMA has a publication programme managed by the Committee on Research Publications and Seminars (CORPAS) which facilitates the dissemination of the Institute’s research work. This was conceived to cater to the special need for charting and documenting the unique path of rural management, as defined and developed by IRMA. It encompasses an array of aspects of the rural sector comprising of working papers, research papers, workshop reports, cases in rural management, monographs etc.

• International Journal of Rural Management (IJRM): The first-of-its-kind journal in the discipline of rural management, IJRM intends to serve as the platform for academicians as well as practitioners to share their rich academic work and learning experiences. Its objective is to encourage the development of an international community of researchers/academicians to interact regularly with one another for the free flow of ideas and knowledge, leading to the development of a corpus of knowledge in the field of rural management. It enables all concerned to stay up-to-date with the latest developments in the discipline.

Ravi J Matthai Library IRMA boasts of having the country’s most

comprehensive and resourceful library in the area of rural management. Named after Ravi J. Matthai, the then Director of IIM-Ahmedabad who helped found IRMA, the library is housed in a spacious three-storied building. Straddling over 3 decades of educational excellence, it houses over 45,000 books, 15,000 e-journals & 3000 internship reports spanning over all areas of management studies and has doubtlessly kept pace with India’s ever-evolving rural sector with its limitless diversity and dynamism.


• Thursday Afternoon Seminar Series (TASS): The seminar series of IRMA provides a forum for exchange of ideas to the faculty, visiting fellows and participants. Usually held every Thursday, the seminars facilitate the sharing of ideas, research findings and discussions of contemporary issues in rural management and development of rural sector. TASS is a major component of IRMA’s strategy for information dissemination.

• Grameen Gyan Kosh (GGK): Founded with the objective of building a unique, useful and comprehensive knowledge warehouse for rural development, GGK is a web-based knowledge repository on rural India. It provides a wide and updated account of issues related to rural development. It portrays the dynamics of rural society, polity and economy through relevant resources. It also instigates brain-storming on contemporary issues on rural India and strives to provide a space for discussion among policy makers, practitioners, activists, participants, academicians and other stakeholders with the goal of building a well-informed and varied perspective on rural development.

• Centres of Excellence in Research: Having secured a grant from the Union Budget of 2012 through the Ministry of Rural Development (MoRD), IRMA has set up four Centres of Excellence in Research- namely Centre for Sustainable Livelihoods, Centre for Rural Infrastructure and Corporate Social Responsibility, Centre for Social Entrepreneurship and Enterprises and the Centre for Public Policy and Governance. The Centres, inaugurated on April 11, 2013, aim to create an enabling climate for knowledge enhancement in tandem with the Think Tank Initiative (TTI) and RBI Endowment Unit, both floated with the idea of encouraging policy- oriented research.

Memorial Lecture Series: IRMA organizes two annual lectures-

Dr. Varghese Kurien Memorial Lecture and T.S.Rajan Memorial Lecture. While the former is dedicated to the Founder of the Institute, the latter is in memory of Shri T. S. Rajan, an alumnus of the Institute, who met with a fatal accident on 19th January, 1990. It is an attempt at getting renowned development/ rural management practitioners to address the participants and faculty and to interact with them. Several eminent personalities have delivered addresses during the same, with Prof. Raghuram Rajan, RBI Governor, set to deliver the third Dr. Varghese Kurien Memorial Lecture on November 25, 2014.



The Lecture Halls“At IRMA, the intention is never to

teach, it is simply to provide the conditions in which learning can occur unabated…” The lecture halls testify IRMA’s commitment to offering high-quality learning environment. Aesthetically designed to facilitate maximum discussions, they are well-furnished, air-conditioned and are equipped with state-of-the-art audio-visual material that aids learning. Over the years, the lecture halls have witnessed stimulating discussions on a wide array of topics, the ideas of which have even gone onto become full-fledged business concepts/ research topics!

WHAT IS THE IRMA WAY?The lecture halls are at the centre of IRMA’s unique and distinct pedagogy in moulding the

thought leaders of the future. The 23-month long PRM programme is divided into 5 classroom terms and 3 internship segments. The courses in each of these five terms are carefully structured so as to give a wholesome view of the entire discipline and are judiciously placed to enable the participants to apply the same during their internships. In order to achieve this perfect learning mix, IRMA, through its illustrious faculty, follows a distinct pedagogy with regard to each course that includes case analysis, simulation games, project presentations, writing papers and guest lectures apart from extensive use of visual aids during regular classes.

Projects and PresentationsThese form an integral part of the stimulating curriculum at IRMA, giving participants

the opportunity to showcase their knowledge, creativity and dynamism. Working in different groups with their peers from diverse academic backgrounds widens the knowledge base of each participant and brings variety to their unique learning experience, besides honing their leadership and man-management skills. Innovative projects such as writing policy briefs, creating business plans for co-operatives, creating marketing plans for specific products, book reviews etc. are vital components of the curriculum of some courses and encourage the participants to develop ‘out-of-the-box’ thinking while gaining a wider perspective.

Simulation Games and Audio-Visual Techniques These help participants gain a better insight into various management concepts and

development constructs. The Ravi J Matthai library is a storehouse of some of the best films and documentaries on management and development, which are often shown during classroom sessions to illustrate concepts. Fresh graduates are inducted into the PRM programme through the famed in-house management simulation game called ‘Naranpur Express’ which simulates rural economy and emphasizes the need for asset management and financial prudence. It is an award-winning game, having been recognized as one of the best management games by the All India Management Association (AIMA) and IRMA faculty members have been repeatedly


invited by other top management schools in the country to conduct this game. Simulation games are also employed in courses to demonstrate practical situations and the strategies required to be used in them.

Case AnalysisDrawing upon their vast experience in research and consultancy, IRMA faculty members

prepare and publish case studies in the field of rural management and other functional areas of management. These case studies, along with those drawn from other leading national and international B-schools, are used for bringing in contextual analyses and insights into issues being discussed in the classes by simulating a business environment in the classroom.

Experiential Learning The most striking feature of the PRM course at IRMA is the emphasis placed on

experiential learning. IRMA believes this to be an integral part in shaping the participants’ outlook. Therefore, as a part of the curriculum, participants spend almost a third of their time outside of campus learning and applying what they have learnt. A participant graduating with a PRM diploma would have lived and worked with the rural sector for about six months becoming, thus, a valuable asset to any organization wanting to cater to the needs of rural development.


THE PRM CURRICULUM: A UNIQUE LEARNING EXPERIENCEThe one-of-a-kind IRMA curriculum combines classroom terms and

field internships in a manner such that a participant, following this two-year sojourn, emerges a rural manager armed with both both the knowledge and the experience to undertake managerial responsibilities in organizations relevant to the rural sector. The classroom terms are aimed at providing a finely constructed balance between theory and practical knowledge, and the courses are drawn from the broad cohorts of Economics, Management and Rural Development. The internships, on the other hand, offer an arena to learn by absorbing, engaging and applying. These classroom terms and internships are structured to lead participants through three distinct stages - Explore, Enhance and Employ- on their way to becoming rural managers.


EXPLORE

The participants’ IRMA odyssey begins almost as soon as they have unpacked their bags! In their very first week at IRMA, participants are sent to stay in different villages across Gujarat for about a week, as part of the induction segment. The objective is to throw participants right into the midst of rural life. This helps shatter the romanticised notions of idyllic village life that participants from urban areas are likely to entertain while exposing them to ground realities and helping them gain a practical perspective before they head back to classrooms and learn about rural life from an academic perspective. As soon as they return, their academic endeavours begin with the first classroom term comprising of fundamental courses across the fields of Management such as Organizational Behavior, Economics, Finance, Rural Society and Research. They are introduced to the essential and predominant concepts which would aid their journey forward. The foundation is laid by acquainting the participants with building blocks upon which the remainder of their education is based. It is also instrumental in unlearning various notions with which several participants arrive.

Following the first classroom term, participants of each batch embark upon a special journey to some of the most backward and remote regions of the country. The Village Fieldwork Segment (VFS) is a mandatory and evaluated term lasting seven weeks during which the participants are expected to stay in designated villages and develop an understanding of the complex village dynamics. It exposes the participants to the realities of rural life, the diverse problems faced by rural professionals and the ways through which experienced rural managers cope with such problems. Such an exposure enables the participants to develop the required skills and attitudes in their careers as rural managers. Over the years, VFS has been singled out by all the students as their most memorable experience at IRMA.

The participants are organized into groups and placed under the guidance of a host organization, which could be a grass-root civil society, NGO or government agency undertaking development interventions at the village level. They are expected to develop in their minds a comprehensive profile of a typical Indian village aided by the concepts learnt during the first


term as well as by employing various research methods such as Participatory Rural Appraisal (PRA) exercises.

The Village Fieldwork Segment consists of three distinct components: • Exploratory study of the village (ESV): Participants are expected to develop a complete

socio-economic understanding of the village and also how it has been influenced by its demographic, political and cultural setting. This enables them to have a holistic picture of the village as an entity.

• Theme Paper : Participants are also required to conduct research on a theme of their choice, which is typically a problem or opportunity prevalent in the village. Participants are guided by faculty members in the research process.

• The Rural Action Component (RAC) : This component is prescribed by the host organisation and it enables participants to get hands-on experience of working in villages. The organization may give a problem statement requiring managerial perspective, impact assessment of the implemented policies etc. This segment immediately draws upon learnings from the preceding term and bridges the dichotomy between practice and theory.

Apart from observing and applying principles acquired from courses like Rural Society and Polity, Rural Research Methods and Rural Livelihood Systems, the participants also use Quantitative Methods for data analysis and utilize Micro-Economic models for better understanding the rural economy. At the end of this term, students are expected to have internalized the realities of rural management to add pragmatism and insight to their future learning and are expected to return to their classrooms much enriched from their experiences in rural India.

This year, the participants of PRM 34 travelled to some of the the most remote areas of our country to have a real look into the state of affairs in Indian villages and to develop an appreciation for their complex dynamics of the same. The complete details of VFS are depicted at the end of this brochure.


ENHANCE

When participants return from their VFS, an entire week is dedicated to sharing their experiences and presenting their observations and findings to their peers and faculty. They also have to submit detailed reports of their exploratory study and theme paper research, which are evaluated and added to the rich annals of the Ravi J Matthai Library.

Building on the experiences during VFS, the second and third classroom terms place emphasis on gaining wider knowledge and applying it to managerial and organizational scenarios. Implementation-oriented courses from all functional areas of management- Operations Management, Human Resource Management, Financial Management and Marketing Management are aimed at acquainting participants with the management milieu and place them at the centre of decision-making scenarios, thus marking their evolution from observers to analysers.

At this stage, participants are also introduced to two unique courses – ‘Collective Action and Co-operation’ and ‘Natural Resource Management’. The former is a one-of-its-kind course that draws from diverse literature and documented practical experiences to teach the fundamentals of collective action, the conditions that necessitate cooperation, and the tools and techniques for inducing collective behavior. The latter is a course from the field of environmental management and it discusses how natural resources can be most effectively utilized, the present-day burning issues of climate change and loss of natural resources, and how management can be attuned to adhere to IRMA’s unwavering commitment to promote sustainable development.

These two terms are capped off with the seven-week Development Internship Segment (DIS), which marks the beginning of the second year of the PRM curriculum. It is designed to provide the participants with the exposure to development interventions under the guidance of host organizations and IRMA faculty while engaging them in activities such as organizing and mobilizing the community for collective action, performing functional management tasks in collective enterprises or any other socially beneficial tasks as assigned by the host organization. The segment is conceptualized on a partnership basis, such that the host organization also


benefits by undertaking tasks that may not otherwise be possible due to lack of managerial resources. It is also designed to allow participants to fully express their analytical, inter-personal, and executive skills.

The DIS provides a unique opportunity for the participants to develop an integrated understanding of rural organizations and to test the applicability of key management concepts and techniques in development challenges. Getting to actually see a development intervention at close quarters instills strong opinions in the participants and forces them to ask questions on how professional management could lead to better outputs. The participants are expected to return to the campus having fostered a deep involvement with the issues at the grass-root level.

Upholding the tradition of IRMA, the DIS for PRM 34 was diverse and rich in terms of categories of organizations, geographical locations, project profiles and sectors. 158 participants travelled to 65 organizations across the country and came back with a renewed understanding of grass-root developmental challenges. The complete details of DIS are depicted at the end of the brochure.

EMPLOY

Having shared their reflections and experiences of their DIS projects with their peers and faculty through presentations and report submissions, the participants embark on the last leg of their IRMA odyssey. The fourth and fifth terms are the final classroom terms in IRMA’s academic calendar and focus on building specializations. This allows students to reflect on their learnings from the previous terms in building higher order management skills, understanding public policy and its intricacies, and gaining a comprehensive view of the key issues and challenges of rural development and professional management. Emphasis is laid on developing foresight and inculcating the skills of planning and modelling. The function of these terms is integrative, factoring in multiple dimensions and delivering on final products. This is manifested through courses like Strategic Management, Project Management and Managing Collectives.


In these terms, participants are given the freedom to judiciously choose electives from two sets of courses- Rural Development Management & Rural Enterprise Management. While the former aims at providing in-depth understanding of various paradigms of development processes such as Corporate Social Responsibility, Cost-Benefit Analysis, Governance & Development, ICT for Development, Public Policy Analysis, Micro Finance and so on; the latter tries to build a critical perspective on business domains such as Applied Econometrics, Brand Management, Entrepreneurship, Promotional Strategy, Quality Management, Supply Chain Management, Social Marketing etc.

An illustrious example of IRMA’s unique pedagogy is the Sales and Distribution Management course, which is conducted by industry professionals from GCMMF (AMUL) and is designed as an experience-sharing mechanism. It is probably the only course in a top business school in the country which is fully conducted by practitioners in the field. A major portion of the course involves students getting a hands-on experience of a true sales and distribution environment by travelling in milk vans in the wee hours of the night and meeting with retailers as sales representatives of the wholesale distributor. Another unique example of the emphasis IRMA places on experiential learning is the course in Agribusiness management, for which students are expected to engage with APMC mandis and take part in simulations to understand the commodity market or take up a detailed analysis on any agribusiness venture in the vicinity of Anand and suggest changes in the business model to make it more efficient.

The fourth and the fifth classroom terms are separated by the eight-week long Management Traineeship Segment (MTS). It is designed to expose the participants to the roles that a professional rural manager is expected to play. Conducted under the supervision of a reporting officer from the host organization and a faculty guide from IRMA, it aims at integrating knowledge from all previous segments by providing participants an opportunity to develop practical skills and perform a realistic assessment of the managerial functions in an organizational setting. The segment is conceptualized on a partnership basis, such that the host organizations benefit by gaining faculty-supervised professional managerial support whereas IRMA gets to build on its extensive knowledge base.

The projects under this segment may involve either a diagnostic study of select aspects of managerial functions such as procurement, processing, marketing, accounting and costing, finance, human resources etc. or a feasibility study, cost-benefit analysis or impact assessment and evaluation of various developmental/market interventions. Apart from the managerial learning it provides, the MTS plays a crucial role in developing appropriate attitudes, values, skills and ethos required of a professional rural manager.

In a nutshell, MTS acts as a prelude to what the participants would encounter in their careers as rural managers. It enables them to employ all their managerial learning and skills on functional tasks and get a real-time feedback, thus helping them to hone the same as per organizational requirements. This experience proves to be invaluable when participants make crucial decisions on their career trajectory. And it invariably helps the students to develop key abilities like working effectively with others, thinking and acting positively, learning to manage people and priorities, and improving communication skills which they would undoubtedly require on their jobs. It is hence aptly referred to as the stepping stone to a managerial career.

This year, 157 participants have performed their MTS in 61 organizations across the country and have calibrated their managerial abilities to suit any organizational setting. The internship attracted projects from diverse sectors requiring managerial acumen and has proved to be a reality check for the ready-to-be rural managers. The complete details of MTS are depicted at the end of the brochure.


ODYSSEYIRMA 34AN PRM

Given below are the courses that the participants take up during the curriculum

1 2

8910

TERM I : 24th Jun - 14th Sept, 2013

Village Fieldwork Segment : 30th Sept - 23rd Nov, 2013

Placements: 2nd Feb, 2015 onwards

Economic Analysis for Rural Management Financial Accounting Individual and Group Behaviour Managerial Analysis and Communication

TERM V : 5th Jan- 11th Apr, 2015CONVOCATIONFinancial and Commodity DerivativesManaging Not-for-Pro�t OrganisationsPublic Systems ManagementRural FinanceRural MarketingSocial EntrepreneurshipValues and Ethics in Management

Management Planning & Control Micro-FinanceQuality Management Security Analysis and Portfolio Management Social MarketingStrategic Marketing and PlanningStrategic Management of Innovation & TechnologySustainability and CSR Compliance Mechanism Public Policy and Marketing

Brand Management Cost-Bene�t Analysis Dairy DevelopmentEconomic Environment and Policy EntrepreneurshipE-Business for Rural EnterpriseEconomic Environment and PolicyGame Theoretic Approach to Rural BusinessManagement and Marketing Services

Quantitative Analysis for Rural ManagementRural Livelihood SystemsRural Research MethodsRural Society and Polity

TERM V : OPTIONAL COURSES


4

3

5

6

7

TERM II : 25th Nov, 2013 - 22nd Feb, 2014

Development Internship Segment : 9th Jun - 2nd Aug, 2014

Management Traineeship Segment : 3rd Nov - 26th Dec, 2014

Collective Action and Co-operation Financial Management Gender and Development Macro Economic Perspectives

Marketing ManagementOperations ResearchProduction and Operations ManagementUnderstanding Organisations

TERM III : 24th Feb - 24th May, 2014Costing and Control SystemsDevelopment Theories and PraxisHuman Resource ManagementManagement Information System

Marketing Research and AnalyticsNatural Resources and SustainabilityLegal Environment – I Legal Environment – II

TERM IV : 4th Aug - 1st Nov, 2014Managing Collectives Project Management Rural Development Interventions Strategic Management

Management of Change Promotional Strategy Public Policy Analysis Sales and Distribution Management Supply Chain Management Taxation

Agribusiness Applied Econometrics for Rural Managers Corporate Social Responsibility Development and Rural CommunicationICT for Development International Trade

TERM IV : OPTIONAL COURSES


Student Activity Centre“Coming together is a beginning, keeping

together is progress, working together is success…” IRMA truly recognizes the magic that could emerge when young minds come together and provides all platforms to enable free mingling. Central to this is the Student Activity Centre, which provides a plethora of facilities for pursuing recreational activities. The Complex has infrastructural facilities for sports such as badminton and table-tennis, along with a well-equipped gymnasium. The campus also has the requisite facilities for outdoor sports like basketball, volleyball, football and cricket. The Student Activity Centre is undoubtedly the prime hangout spot in the campus.

PARTICIPANT INITIATIVES Not all the conversational buzz that occurs in the Student Activity Centre dies down, some

of it actually goes on to take a concrete shape within the campus. Even amidst the rigours of the academic programme, IRMA participants have constantly displayed wonderful leadership and time-management skills by commencing and sustaining various initiatives in multiple fields.

The IRMA Cycling Club The Club was an initiative of the previous batch to promote the use of cycles for short

distances. This was a unique solution proposed to the high rates charged by auto-rickshaws for short distance travel. The club operates on an entrepreneurial model, where cycles are rented by the hour at very nominal rates. When PRM 34 took over the reins, the cycling club had been operating successfully. By managing cash flows effectively for cycle repairs and greatly increasing the outreach by purchasing more cycles, the club has now attained a break even on investments. It is well on its way to becoming a sustainable enterprise and has become an indispensable entity for transportation of students.

Jigyasa – The Quiz clubEinstein is known to have said: “I have no special talent, I am only passionately curious”.

It was with the specific intention of evoking curiosity and imbuing passion for keeping oneself up to date that PRM 31 initiated Jigyasa. An informal association of quizzers, Jigyasa features regular quiz sessions on varied topics for IRMA participants. Jigyasa members also participate in inter-college quiz competitions and have won several laurels. Every batch of IRMA has innovated to make quizzing as interesting as possible. PRM 34’s Jigyasa team started “Shastrath”- a quizzing league consisting of quizzes on varied subjects that are administered one after the other spanning a week. The league has been a huge hit and has succeeded in drawing full houses and enhancing the quizzing culture of the campus.

IRMA Organic Community Farm The farm, started a year ago, was a modest pilot to begin with. The project began with

the participants of the previous batch getting their hands dirty to construct a NADEP compost


structure. Kitchen waste from the mess and grass clippings were composted to create farmyard manure as substitute for chemical fertilizers. A plot within the campus was ploughed and seeds sowed. Natural pesticides were made and used and finally the farm harvested many varieties of pure organic vegetables. The participants of PRM 34 have moulded the same into a successful revenue model by selling the organic produce to the student mess and the residents of IRMA premises including faculty. The organic farm has received a lot of support from the IRMA community and has invited considerable media attention. It has featured in local editions of many newspapers as a model venture which could be replicated across campuses in India.

Ektanagar Initiative The Ektanagar Initiative was conceived as a development lab by the participants of the

26th PRM batch and the faculty of IRMA. The basic objective of this initiative is to undertake social development work in the slums of Anand. Currently, development work is underway at Ektanagar, a slum cluster situated about 2.5 kms from the IRMA campus and consisting of about 400 households. The major activities over the last seven years of its operation include efforts towards imparting education to children in Ektanagar with the ultimate intention of gradually mainstreaming them into public schools. PRM 34 has been instrumental in substantially increasing the corpus of the initiative and has even set up a computer to facilitate better learning. Efforts are underway to tie up with government agencies to extend the initiative to sanitation and housing facilities.

Terra Firma Popularly known as “the participants’ mouthpiece”, Terra Firma is the annual in-house

magazine that allows participants to exhibit their literary skills. It is a platform for staging ideas and floating articles, papers, stories, poems, debates and other forms of expression. It is widely circulated among the participants, faculty members and alumni and never fails to kindle fond memories upon its release. It is meant to serve as an imprint of every graduating batch, preserving their ways of thinking. It also presents the kaleidoscope that is IRMA in the most beautiful form. Throughout the years, Terra Firma has constantly been regarded as one of the top college magazines in Gujarat.


IRMA Social Entrepreneurship Cell – ISEC The Cell was started to provide a distinct framework at the institutional level to both

nurture new ideas and give adequate support for their implementation. It has been envisioned to serve as a launching pad for innovative, comprehensively designed and feasible business ideas by the IRMA student community. The major agenda of PRM 34 ISEC was to inculcate the spirit of entrepreneurship in the campus and encourage business ideas of participants. ISEC has succeeded in making its presence felt through year-round activities including guest lectures by eminent social entrepreneurs and weekly discussions.

An interesting development has been the engagement in live projects (ISEC’s version of a beta enterprise on campus) by budding entrepreneurs in the batch including ‘Samosa Junction’ which provides evening snacks to the participants; promoting ‘Aloe Vera Farming’ in areas around Anand as a sustainable livelihood option; ‘Briquetting’ of the dried leaves in abundance in the campus, which can then be used as an alternative to kerosene and ‘Paper Recycling’ through reproduction of old books.

This year, ISEC came up with an event called ‘ISEC Idea Chaupal’ in which innovative, socially relevant business ideas from students were judged by social entrepreneurs with mentorship provided to the winners.


Reflexion – The Photography Club To capture the beautiful moments at IRMA which can be relived later, the photography

club was founded by PRM 34 on Dr. Kurien’s birth anniversary. The purpose of the club is also to enhance the photography skills of the members through mutual learning and experience sharing.

Anamaya – The Health Care ClubPRM 34 initiated the formation of a health club to promote health care initiatives both

inside and outside the campus. The club encourages healthy living among students and faculty, considering the fast-paced life in the campus. The club has successfully organized two yoga workshops and a blood donation camp so far. There are elaborate plans to have interactive and informational sessions on topics such as challenges in rural health care, health care management models, policies etc. The club also has weekend volunteering camps, sessions on first aid and emergency care on its agenda for this year. Anamaya aims to understand the health care sector better by engaging with it while on campus and applying the concepts of management in organizing the relevant activities.

The ChimesAlthough Terra Firma showcases the events at IRMA, a need was felt for more regular and

engaging updates to the broader IRMA community, including our alumni. PRM 34 initiated ‘The Chimes’ as a bi-monthly newsletter to share updates about IRMA regularly and to provide a platform for current participants and the alumni to share their idiosyncratic thoughts with the larger IRMA community.


The Auditorium “Once you have stood on a stage, you begin to see

yourself and life itself in a different light… ” To ensure that participants graduate from IRMA as wholesome individuals, adequate attention is taken to ably complement academic pursuits of the participants with a range of extra-curricular activities that serve to bring out their talents, capabilities and creativity. The campus is always abuzz with some event or the other, most of which take place in the state-of-the-art auditorium seated at the heart of the campus. The centrally air-conditioned 400-seat complex houses a modern audio-visual projection system which is regularly used by the participants and the broader IRMA community for holding an array of activities. The halls of the auditorium have witnessed numerous gala events over the years and never cease to throw a surprise by giving expression to the hidden talents of the participants.

EXTRA CURRICULARSThroughout the year, the auditorium and the SAC remain fully engaged with a host of

activities taking place through numerous events. While the institute extends unconditional support for these activities, the initiative for organizing them comes from the participants themselves on the behest of the various clubs functional in the campus.

Milaap The largest event at IRMA is undoubtedly the two-day alumni meet in which participants

from past batches get together to relive their college days. The host batch takes pride in organizing a plethora of exciting activities to welcome the alumni and their families back home, including putting up a colourful cultural show and arranging a classroom session with their old teachers. The feature batch (Bees Saal Baad) also takes a keen interest in the event, even coming up with an act during the cultural evening. Milaap always attracts fond memories and warm feelings from the alumni community, with a sizeable turnout in each edition of the event reflecting how it is deeply cherished.

Anand Run Milaap culminates with the Anand Run- the annual mini-marathon organized by IRMA

to spread a social message. Undertaken in 2 categories- the 13 km and the 6.5 km long runs witness hundreds of people – participants, faculty, alumni and conscientious citizens of Anand running together for a special cause. The event underscores IRMA’s spirit of reaching out to the community and taking it along in the march towards a better nation. The funds raised from the event are directed towards the Ektanagar initiative of the participants, for the education of under-privileged children.

Independence Day CelebrationsIRMA’s Independence Day celebrations have always been on an elaborate scale,

conducted with much fanfare and pride. It is always the first event to be organized by the junior batch and hence becomes a rite of passage for them, all trying to find their feet by working and


pulling together as a team and, in the process, putting up a performance involving dancing, singing and acting. The event invariably turns out to be a journey in self-discovery for them. The broader IRMA community is always party to the celebrations and the performances of the kids at IRMA are a highlight of the show.

Jatra The annual participants’ festival at IRMA is a once-in-a-lifetime occasion for participants

to revel in the celebration of the journey called life. It is symbolic of the myriad colours that life offers and brings out the true spirit of togetherness. During the event, all the hostel blocks compete for the prestigious Jatra trophy in the true spirit of sportsmanship. The festival is a marathon of inter-block competitions and lasts for three days during which the participants get ample opportunities to showcase their talents, wits, and creativity. The motto of Jatra reflects the values of Integrity (SatyaNishtha), Creativity (Rachnatmakta) and Excellence (Utkrishtta), that every IRMAn cherishes. Block flags and slogans take centre stage and the event never fails to rise to the grand build-up and expectations.

Sangharsh The week long sports war pits the two in-campus batches against each other in a gamut of

games such as badminton, football, cricket, table tennis, carrom, chess, shuttle race, throwball, volleyball, basketball, kho-kho and tug of war. The closing of the event features a student-faculty friendly match and the glum of defeat is carried no further than in the field.

SpardhaThe annual IRMA Open Sports Meet dedicated to the fond memory of Dr. Kurien was

conceptualized as a launch pad for relationship building through the medium of sports. It brings together the various sister organizations like NDDB, GCMMF, IRMA, IRMA club, Mother Dairy (Gandhinagar) and FES in the competitive spirit of sports. The event has been instrumental in instilling a feeling of camaraderie among the various organizations committed to upholding the vision of Dr. Kurien.

ParichayConceived as an ice-breaking session for the juniors, Parichay is the first formal interaction

between the in-campus batches. The seniors come up with numerous games with mixed teams so that the participants from both batches get to know each other. This is followed by a performance night in which juniors have to perform fun-filled acts as conveyed by the seniors. The highlight of the event is the introductory round in which each member of the junior batch is supposed to introduce a particular senior through a set of clues.

AbhivyaktiTo celebrate and strengthen the delightful bond between the two in-campus batches, the

seniors host a Freshers’ Party followed by a lavish dinner. The seniors make special efforts to make their juniors feel comfortable in the campus and conduct several contests interspersed with fun games. Members of the junior batch vie for titles including Mr. Fresher and Ms. Fresher, which they proudly parade throughout their IRMA life.

KshitijAfter a wonderful time spent together, the junior batch organizes a Farewell Party for

the seniors to wish them a fun-filled, bright and successful career. They put on a spectacular cultural show and give individual gifts and titles to their seniors, which are deeply cherished. The act is followed by the customary grind, during which emotions usually run high.

Institute of Rural Management Anand30 Placement Brochure 31


The Mess lawns‘We don’t know what it is about the place

that attracts us, but invariably we end up sitting in the mess lawns sipping tea and gossiping…’ is the gospel that has been passed down the batches at IRMA. The lush green lawns have housed so many wonderful moments over the years of intellectual stimulation and endearing friendship, and is definitely the first place that an alumnus of the Institute visits. It hosts the customary grind- which allows the participants to lose all their inhibitions and fully embrace the institute culture. It also hosts events like Parichay and musical nights which which require an open ambience. But above all that, each participant creates a special place for the mess lawns in his/her mind and forms a deep emotional connect with the same.

WHERE CAN YOU FIND IRMAnsEvery participant leaves the institute with an image of the mess lawns firmly in his/her

mind, one which constantly reminds them about the ethos and the culture of the wonderful place in which they spent the best days of their lives.

This deep connection means that the alumni of the Institute have always striven to uphold the values and standards of their alma mater, no matter which stage of their career they are in. This is evidenced by the positions that a large number of IRMA alumni have gone on to occupy. It is no surprise to find IRMA alumni holding top positions at both development organizations as well as corporate settings, never compromising on the values they have inherited from the Institute. Several alumni have also gone on to start their own ventures, providing IRMA its distinct reputation in the field of social entrepreneurship.

IRMA prides in maintaining excellent relationships with its vast alumni base. There is a dedicated office in the Institute looking after alumni affairs. The alumni network is directly linked to the IRMA website to facilitate better networking among IRMA participants and alumni. IRMA has also created a virtual network on AlmaConnect- a platform to facilitate such interactions. This is gradually evolving into an online social network and discussion forum for IRMA alumni, member organizations, participants and faculty members.


Institute of Rural Management Anand34 Placement Brochure 35

VFS Organisations

PRM 34 VFS Organization ListNo Organization Districts

1 Aajeevika Bureau, Udaipur, Rajasthan Udaipur2 ADITHI, Patna, Bihar Muzaffarpur

3 Aga Khan Rural Support Programme (India), Khandwa (MP) and Ahmedabad ( Gujarat) Khargone, Sayla & Junagadh

4 Bihar Rural Livelihood Promotion Society (BRLPS), Patna, Bihar Purnia & Nalanda

5 Centre for Youth and Social Development (CYSD), Bhubaneshwar, Odisha Mayurbhanj, Kandhmal & Kendujhar

6 Deendayal Research Institute (DRI), Chitrakoot, Madhya Pradesh Satna & Chitrakoot

7 Deshratna Dr. Rajendra Prasad Dugdh Utpadak Sahkari Sangh Limited, Begusarai, Bihar Begusarai

8 Development Alternatives, Orccha, Madhya Pradesh Tikamgarh

9 Himachal Pradesh Eco-Development Society (HPEDS), Palampur, Himachal Pradesh Palampur

10 Jatan Sansthan, Udaipur, Rajasthan Udaipur11 Kotda Adivasi Sansthan, Udaipur, Rajasthan Udaipur12 Kudumbashree, Thiruvananthapuram, Kerala Palakkad & Idukki13 Kutch Mahila Vikas Sangathan (KMVS), Bhuj, Gujarat Kutch

14 Malabar Regional Cooperative Milk Producers’ Union Ltd (MILMA), Kozhikode, Kerala Malappuram

15 Mysore Resettlement and Development Agency (MYRADA), Bangalore, Karnataka Chitradurga

16 Rangsutra, Bikaner, Rajasthan Bikaner17 Rural Centre for Human Interest (RUCHI), Bhaguri, Himachal Pradesh Solan18 Self Employed Women’s Association (SEWA), Anand, Gujarat Kaira19 Seva Mandir, Udaipur, Rajasthan Udaipur

20 The Dhahol Agriculture Service Cooperative Society Ltd (DASCO), Bilaspur, Himachal Pradesh Bilaspur

21 Timbaktu Collective, Anantapur, Andhra Pradesh Anantapur22 URMUL Seemant, Bajju, Rajasthan Bikaner23 URMUL Setu, Lunkaransar, Rajasthan Bikaner


DIS Organisations

DIS 2014 Alloted Projects

Livelihood

Skill Training

ICTHealth Finance CSR

Dairy

Agriculture

Policy PlanningEducation

EnvironmentOthers

ACC Limited- CSR Division, Mumbai

Aga Khan Rural Support Programme India- AKRSP (I), AhmedabadAgriculture Skill Council of India (ASCI), GurgaonAmerican India Foundation, New DelhiAMUL Dairy, AnandBaroda District Coop. Milk Producers Union Ltd., BarodaBay of Bengal Programme, ChennaiBEDROC, NagapattinamBihar Rural Livelihoods Promotion Society (BRLPS), PatnaBihar State Milk Cooperative Federation Limited (COMFED), PatnaCAP Workforce Development Institute Private Limited, HyderabadCenter for Microfinance & Livelihood (CML), GuwahatiCentre for Collective Development (CCD), SecunderabadCentre for Innovation Incubation and Etrepreneurship (CIIE), Ahmedabad- Aarohan VenturesCoconut Development Board, KochiConsortium for DEWATS Dissemination Society, BangaloreDevBhumi Natural Products Producers Co. Ltd., Dehradun

PRM 34 DIS Organization List


Develoment Support Centre (DSC), AhmedabadDigital Empowerment Foundation, New DelhiForesight Society of HRD (FS-HRD), New DelhiFoundation for Ecological Security (FES), AnandGoodWeave India, VaransiGujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), AnandGujarat Ecology Commission - State Project Management Unit, GandhinagarIndian Grameen Services, AkolaInternational Water Management Institute (IWMI), AnandITC Limited- Agri Business Division, SecunderabadJaya Shree Textiles / Aditya Birla Jan Seva Trust, RishraKangra Arts Promotion Society (KAPS), DharmashalaKherwadi Social Welfare Association, MumbaiKumaun Grameen Udyog- NainitalLeh Nutrition Project, Leh-LadakhLight Microfinance, AhmedabadLok Swasthya SEWA Trust (LSST), AhmedabadMehsana District Cooperative Milk Producers Union Ltd., MehsanaMicro Housing Finance Corporation Limited (MHFC), MumbaiMother Dairy, NoidaNational Dairy Development Board, AnandNational Rural Livelihoods Promotions Society (NRLPS), New DelhiNational Skills Foundation of India (NSFI), GurgaonNavjyoti India Foundation, New DelhiNavya Disha Trust, BangaloreNM Sadguru Water and Development Foundation, DahodPanIIT Alumni Reach For India Foundation, RanchiPRADAN, BhubaneswarQUEST Alliance, BangaloreRural Centre for Human Interest (RUCHI), SolanRural Education and Development (READ) India, New DelhiSahaj e Village Limited, KolkataSahjeevan, Bhuj-KutchSakha Consulting Wings, New DelhiSampark, BangaloreSelf Reliant Initiatives through Joint Action (SRIJAN), New DelhiSeva Mandir, UdaipurSir Ratan Tata Trust, MumbaiSocial Action for Rural Development (SARDA), RamgarhSomaiya Kala Vidya, Adipur-BhujSpice Board, CochinTechnoServe India,MumbaiUdyogini, New DelhiValsad District Coop. Milk Producers Union Ltd., ValsadVisionSpring (India), New DelhiVrutti, BangaloreYES Bank Limited - Food and Agribusiness Strategic Advisory & Research (FASAR), Gurgaon


MTS Organisations

FinanceHealth

ICT & E governance

Livelihood

Policy

Research & Consultancy

Water Management

Agriculture

Dairy

Energy & Environment

MTS 2014 Sector Analysis

Aadhar Retailing Ltd, Kalol

Aga Khan Rural Support Programme (India)- AKRSP(I), Ahmedabad

Agrasar, Gurgaon

Adani Wilmar Limited- Agribusiness Division, Ahmedabad

Annapurna Microfinance Private Limited, Bhubaneswar

APMAS, Hyderabad

Avani, Kumaon

Banaskantha District Cooperative Milk Producers’ Union Ltd., Palanpur

Bhartiya Samruddhi Finance Limited (BASIX), Hyderabad

Bihar Rural Livelihoods Promotion Society (BRLPS), Patna

Centre for Rural Development (CRD), Guwahati

Coconut Board, Cochin

Dharma Life/Ganjam India Pvt. Ltd., New Delhi

Dilasa Janvikas Pratishthan, Aurangabad

Disha Microfinance, Ahmedabad

PRM 34 MTS Organization List


Eklavya, Bhopal

Foundation for Ecological Security (FES), Anand

Fullerton India Credit Co.Ltd, Mumbai

Godrej Agrovet Ltd, Mumbai

PwC- Government Reforms & Infrastructure Development (GRID), Mumbai

Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), Anand

Health Management and Research Institute (A Piramal Social Venture), Hyderabad

IFTRA Foods India Pvt. Ltd., Mumbai

IL&FS- Social Inclusion Group, Mumbai

In3ventures Private Ltd, Ahmedabad

India Finserve Advisors Pvt. Ltd., Bangalore

IndusInd Bank- Agri SME & Corporate Business, Mumbai

International Water Management Institute (IWMI), Anand

ITC Limited - Agri Business Division, Secunderabad

Tallbird Services, Akola

KrushiDhan Producer Company Ltd. c/o Development Support Centre, Ahmedabad

Light Microfinance Pvt Ltd, Ahmedabad

Mehsana Dist. Cooperative Milk Producers’ Union Ltd., Mehsana

NABARD Financial Services Limited, Bangalore

National Dairy Development Board (NDDB), Anand

NCDEX E-markets Ltd, Mumbai

Omnivore Partners, Bangalore

Palakkad Coconut Producer Company Ltd., Palakkad

Piramal Water Pvt Ltd, Ahmedabad

Colgate-Palmolive (India) Ltd.- Rural Division, Mumbai

S M Sehgal Foundation, Gurgaon

Safe Harvest Private Limited, Bangalore

Sambodhi Research & Communications Pvt. Ltd, New Delhi

Satin Creditcare Network Limited, New Delhi

Setco Foundation, Kalol

Shop for Change Fair Trade, Mumbai

Sickle Innovations, Ahmedabad

SIMPA Energy India Pvt. Ltd, Noida

Sir Ratan Tata Trust and Navajbai Ratan Tata Trust, Mumbai

Somaiya Kala Vidhya, Kutch

SRIJAN, New Delhi

Surat District Cooperative Milk Producers’ Union Limited, Surat

Tata Chemicals Society for Rural Development - Tata Chemicals Ltd., Barbala

Technoserve India, Mumbai

Udyogini, New Delhi

Vision Spring, Hyderabad

Vistaar Financial Services Pvt Ltd, Bangaluru

Water and Land Management Institute (WALMI), Anand

Yashsvi Food Products Mfg. Pvt. Ltd., Kolhapur


Placements at IRMA take place in the final term of the two year PRM curriculum. They are an extension of IRMA’s value system and attract organizations which are coherent with IRMA’s core mission. Participants are offered challenging and diverse job portfolios wherein the number of offers far exceed the number of participants.

Placements for 2012-14 attracted more than 75 organizations and a total of 234 job offers. All 117 participants who had opted for in – campus placements were placed in 44 organizations, of which 18 were first-time recruiters. Out of 117 participants, 11 received pre–placement offers from the host organization based on their performance during MTS. IRMA has maintained its reputation of providing meaningful job opportunities to its participants; while preserving its raison d’etre of serving the rural population of the nation.

In-Campus Recruiters (2014) Cooperatives and Associated Organizations

Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), AnandMother Dairy | Fruit & Vegetable Ltd., NoidaBihar State Milk Coop. Fed. Ltd., PatnaNational Dairy Development Board (NDDB), AnandKaira District Co-operative Milk Producers’ Union Ltd., AnandPalakkad Coconut Producer Company Limited, Palakkad

Placements


Government Development Agencies Coconut Development Board, CochinJeevika - Bihar Rural Livelihoods Promotion Society (BRLPS), SRLM, Govt. of Bihar, Patna Kudumbashree - National Resource Organisation, Govt. of Kerala, ThiruvananthapuramAajeevika - National Rural Livelihood Mission (NRLM), MoRD, Govt. of India, New DelhiScheduled Tribes Development Department (STDD), Govt. of Kerala, Thiruvanthapuram

Non-Government Development Organizations Charutar Arogya Mandal, KaramsadAga Khan Foundation, New DelhiDigital Empowerment Foundation (DEF), New DelhiDilasa Janvikas Pratisthan, AuragabadInternational Competence Centre for Organic Agriculture (ICCOA), BangaloreMlinda Charitable Trust, KolkataSampark, BangaloreThe Timbaktu Collective, Anantapur

Social EntrepreneurshipAarohan Ventures- Centre for Innovation, Incubation and Entrepreneurship (CIIE)Invest India Micro Pension Services Private Limited, NoidaSIMPA Energy India Pvt. Ltd., Bangalore

Agri and MicrofinanceAxis Bank Ltd-Agri Business Division, MumbaiDisha Microfin Pvt. Ltd., AhmedabadFuture Financials Services Pvt Ltd, BangaloreFullerton India Credit Company Ltd., MumbaiMagma Fincorp Ltd., KolkataMuthoot Fincorp Limited - MicrofinanceSatin Creditcare Network Limited, BangaloreYES Bank - Agri Business & Rural Banking, Mumbai

Agribusiness, Rural Marketing & CSR Dharma Life- an initiative of Gajam India Private Limited, New DelhiEscorts - Agri Machinery Group, FaridabadGodrej Agrovet Ltd, MumbaiIFTRA Foods India Pvt. Ltd, Mumbai (Amala Holdings, Dubai)ITC | e- Choupal, HyderabadMETRO Cash & Carry India Pvt. Ltd. - NEEV - BangalorePidilite Industries Ltd - Rurban& CSR, MumbaiSiddhi Vinayak Agri Processing Pvt. Ltd., Pune

Technology & Consultancy AISECT | e-Governance, BhopalAtyati- A Genpact Company, BangaloreCatalyst Management Services Private Limited, BangaloreKPMG-e-Governance, MumbaiPricewaterhouse Coopers Pvt Ltd (PwC), GurgaonSambodhi Research & Communication Pvt. Ltd., New Delhi


Executive Training and Development Centre (ETDC)

The ETDC is an entire facility dedicated to hosting the guests of the Institute, who have come to take part in various Management Development Programmes (MDPs), workshops, seminars, campus recruitment etc. It is well-equipped with 50 air-conditioned guest rooms, a dining hall, conference halls and an exclusive computer laboratory which is networked with the Institute’s main computer centre. The facility hosts all the MDPs conducted by IRMA and serves as the beacon of hospitality and efficiency that the institute stands for.

HOW DO I GET INVOLVED We hope that this brief voyage through our beautiful campus has helped you understand

IRMA and its unique disposition. Over the years, IRMA has carved out a niche in management education and has created the new discipline of rural management itself. The alumni of the Institute have become thought leaders and change agents in their various chosen spheres, which has led to IRMA’s recognition on the international platform as an institute par excellence.

As the current batch of PRM 34 stands at the cusp of entering their managerial careers, we cordially invite all organizations looking for young, bright and committed managerial talent to take part in our Campus Placement process. The unique design of the curriculum at IRMA has made the participants ready to undertake challenging responsibilities in various domains of management and we are confident that you would find candidates meeting your requirements in practically every field of interest to your organization. We request you to revert back with the filled Job Announcement Form (attached in the succeeding page) to the addresses mentioned, so as to initiate the process.

It would be our privilege to host your representative(s) and provide all the necessary assistance to make their stay at IRMA comfortable when they come down to the campus for the Placement process. We can also extend transport facility from Ahmedabad/Vadodara airport or Anand Railway Station as per your requirement. We look forward to a mutually beneficial and long lasting relationship with your esteemed organization. IRMA beckons you to engage…

Placement Timelines

Last Date for Sending Job Announcement forms to IRMA: Dec 31st, 2014 Pre Placement Talks and Pre-Interview Processes: January 2nd to January 20th, 2015Intimation of Interview Dates to Organisations: Jan 22nd, 2015Placement Week: Feb 2nd to Feb 7th, 2015


Route MapIRMA is located in Anand, the milk capital of India. The campus is at a distance of

approximately 80 km from the Ahmedabad airport and approximately 50 km from the Vadodara airport. Private and prepaid taxis can be hired from both airports to reach the campus. Anand town is well connected by rail and road. A large number of trains ply between Mumbai and Ahmedabad, which halt at Anand. The campus is at a distance of 4 km from the Anand railway station. Buses ply regularly from Vadodara, Ahmedabad and Mumbai to Anand.


Contact Details

Student Placement CellAbhishek Kumar Pathak +91 9913837342Akhil Mahajan +91 9913891164Hemank Mehta +91 9913829207Parth Gohel +91 9979149071Pratyush Gupta +91 8527599709Praveen N +91 9913829473Rohan Kumar Jha +91 9913846587Rohin Kumar P +91 9913873145Sahiti Katikaneni +91 9913865362Sreehari +91 9913872698



Institute of Rural Management Anand

Information Brochure

Institute of Rural Management AnandPost Box No. 60, Anand 388 001, Gujarat, India

E-mail: [email protected] ◆ Website: https://www.irma.ac.in



IRMA Placement Brochure 2015

Documents

rural developmentnabard

mumbai university

gujarat university

sansad margnew delhi

delhi girish agrawal

mysore road bangalore

amul dairy roadanand

district dewas madhya