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iQU: An Introduction Your game is our passion
11

IQU - An Introduction

Jun 18, 2015

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Marketing

iQU

An introduction to the marketing services provided by iQU.
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Page 1: IQU - An Introduction

iQU: An Introduction Your game is our passion

Page 2: IQU - An Introduction

2009Birth of MMOLifeLaunch of Localized MMO Portals

2011Rebranding To iQU

2013Launch Of Mobile Services

2012iQU Winner Red Herring Award

History

2014Further Geographic and Solution Expansion

Page 3: IQU - An Introduction

Global Reach

Strong Markets

The top 3 countries in terms of revenues generated from i-pad games were the US, China and the UK

Growth Markets

Page 4: IQU - An Introduction

iQU Experience

30,000 Games Promoted

35 MillionActive Players Sent To Games

$800 Million Revenue Generated for our Clients

Page 5: IQU - An Introduction

Today

Branding Performance

C A M P A I G N S

Multiple Traffic Solutions

Premium GamingPortals

GamingSites

MediaNetworks

Social Search R.T.B.Re-

targeting

A full-service, results-driven, games marketing partner for advertisers, publishers and agencies, bringing expertise and performance to the digital games industry.

Page 6: IQU - An Introduction

Testimonials

Whitney Henderson

Senior Marketer

“ iQU has a large understanding of the gaming industry. We really appreciate their dedicated and personal account management."

“ Strongly recommend anyone work with iQU, they are such a professional and reliable partner for Wargaming. The level of their performance marketing services is above normal."

Anthony Babichev

Deputy director of Global Advertising

" Awesome to work with. Incredibly organized, easy to communicate with, responsive and professional feedback."

Michael Lee

Brand Manager

Page 7: IQU - An Introduction

Client Services Team• Designer

• Analysts

• Campaign Management

• Tech Support

iQU Teams

Partner Manager• Campaign Strategy

• Campaign Guidelines

• Campaign Updates

Content Team• Content Marketers

• Designers

• Community Team

Client

Page 8: IQU - An Introduction

Performance Marketing Approach

Our Approach

Client Portfolio

Client-centric Intake

Selection traffic partners

Test & Optimize

Creative design

Creative Analysis

Landing page optimization

Campaign optimization

Dynamic Pricing model

Page 9: IQU - An Introduction

The Life Cycle

Launch Growth Maturity Optimization

Page 10: IQU - An Introduction

Innovation

Fraud prevention & detection

Dynamic Pricing

Multi-event Tracking

Page 11: IQU - An Introduction

iQU.com

For more info email [email protected]