Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 1 Ipsos MORI August 2016 POLITICAL MONITOR
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Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
and may not be disclosed or reproduced without the prior written consent of Ipsos.
1
Ipsos MORIAugust 2016 POLITICAL MONITOR
Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 2
VOTING
INTENTIONS
3Political Monitor | August 2016 | Final | Public
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: 1,017 British adults 18+, 13th – 15th August 2016 ; Headline Voting Intention: all 9/10 certain to vote and always/usually/it depends
vote in General Elections = 772. Headline voting intention is based on a method that would have given most accurate results in the 2015
GE; this is an interim measure whilst our internal review is carried out.
Voting Intention
41%
36%
7%
4%
7%5%
ALL GIVING A VOTING INTENTION HEADLINE VOTING INTENTION
CONSERVATIVE LEAD = +5 CONSERVATIVE LEAD = +11
CONSERVATIVE
LABOUR
UKIP
GREEN
LIB DEM
OTHER
45%
34%
6%
4%
7%5%
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SATISFACTION WITH THE
GOVERNMENT AND
PARTY LEADERS
5Political Monitor | August 2016 | Final | Public
22%
30%
48%
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY…. IS RUNNING THE COUNTRY / DOING HIS/HER JOB
AS PRIME MINISTER /LEADER OF THE LABOUR PARTY/LEADER OF THE LIBERAL DEMOCRATS ?
Source: Ipsos MORI Political MonitorBase: 1,017 British adults 18+, 13th – 15th August 2016 . Swing is calculated as the average of change in % “satisfied” and % “dissatisfied