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Global @d isor Global @dvisor The Economic Pulse of the World Citizens in 24 Countries Assess the Current State of their Country’s Economy for a Total Global Perspective A Global @dvisory – January 2012 – G@28 The Economic Pulse
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Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Nov 28, 2014

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Nine in ten Britons (92%) describe our economy as being in a bad situation according to the latest Ipsos Global @dvisor conducted online in 24 countries around the world.
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Page 1: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Global @d isorGlobal@dvisor

The Economic Pulse of the WorldCitizens in 24 Countries Assess the Current State of their Country’s Economy for a Total Global Perspective

A Global@dvisory – January 2012 – G@28The Economic Pulse

Page 2: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

These are the findings of the Global@dvisor Wave 28 (G@28),an Ipsos survey conducted between December 6th and December 19th, 2011.

SURVEY METHOD COUNTRIES SAMPLE WEIGHTING

• The survey instrument is conducted monthly in 24 countries around the world via the Ipsos Online Panel system.

• The countries reporting herein are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Great Britain Hungary India

• For the results of the survey presented herein, an international sample of 21,245 adults age 18-64 in the US and Canada and age 16-64 in all

• Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according toGreat Britain, Hungary, India,

Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States of America

Canada, and age 16 64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina

adult population according to the most recent country Census data, and to provide results intended to approximate the sample universe. A survey with an unweighted probability sampleAmerica. the exception of Argentina,

Belgium, Indonesia, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+

unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-3.1 percentage points for a sample of 1,000 and an estimated margin of error of +/approximately 500+. estimated margin of error of +/-4.5 percentage points 19 times out of 20 per country of what the results would have been had the entire population of adults in that country had been

ll d All l dpolled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

2A Global@dvisory – January 2012 – G@28

The Economic Pulse

Page 3: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Analytic Components… There are three analytic components that make up the findings of this monthly Economic Pulse report.

Each question is tracked and analyzed from questions dealing with:

Th tl i d i t t f

• Thinking about our economic situation, how would you describe the current

The currently perceived macroeconomic state of the respondent’s country:

economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

• Rate the current state of the economy in your local area using a scale from 1 to 7, here 7 means a er strong econom toda and 1 means a er eak econom

The currently perceived state of the local economy:

where 7 means a very strong economy today and 1 means a very weak economy.

A six month outlook for the local economy:

• Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

3A Global@dvisory – January 2012 – G@28

The Economic Pulse

much weaker than it is now?

Page 4: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

SUMMARYSUMMARY

4A Global@dvisory – January 2012 – G@28

The Economic Pulse

Page 5: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

A Global Pause

December economic confidence assessment levels softened this wave, in step with the trend seen for the second half of 2012: up one point one month, down one point the next, ending off in December with a one-point dip to 38% of global citizens , g p p % gassessing current national economic conditions in their country as “good”.

Despite the subtle zig-zag, the aggregate assessment rating of national economies h i d ti ll h d Thi t d i i d b l k f t thihas remained essentially unchanged. This trend is mirrored by a lack of movement this sounding by the global assessments of current local economic conditions (29% ‘strong’) and expectations of the future of the local economy (24% ‘stronger’). The relative stability seems to imply a global pause, as the world took a deep breath y p y g p , pin December, waiting to see what 2012 will bring.

But on the regional level, the economic assessments show more variation. In fact, e er geographic region e perienced some mo ement this so nding onevery geographic region experienced some movement this sounding on assessments of their national economy. The Middle East and Africa (59%) improved one point while North America (42%) improved two points. Latin America (46%) declined three points, Asia-Pacific (42%) declined two points and Europe (23%), ( ) p , ( ) p p ( ),already in last place by a painful margin, softened an additional point.

– Europe’s declining figures are dragged in particular by Belgium, which dropped 17 points since its 2011 highpoint in April. Since May, Italy has dropped eight points, Great Britain five points, and even juggernaut Germany, a global leader, is showing a modest decline of four points

5A Global@dvisory – January 2012 – G@28

The Economic Pulse

and even juggernaut Germany, a global leader, is showing a modest decline of four points since May.

Page 6: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

The United States: Hints at an Upswing?

The last quarter of 2011 proved quite interesting in North America. On predictions of the future of their l l i A i i d i ht i t oc

al

local economies, Americans improved eight points and have overtaken the Canadians.

– US (23%) vs. Canada (19%) reporting they expect the future of their local economies to be ‘stronger’ 17%

23%15%

19% Futu

re

Lo

g

America’s hopefulness comes at a time when both national and local economic assessments trended

17% 19% F

upwards last quarter.– 21% say national economy is “good”, +6 pts since Sept– 23% say local economy is ‘strong’, +5 pts since Sept

18% 23%

48% 45% Loca

l

Canada continues to be a global leader on economic confidence, though its national and local assessments are both reporting three points lower

18% 23%

alassessments are both reporting three points lower this sounding than in September.

– 63% say national economy is “good”, -3 pts since Sept– 45% say local economy is ‘strong’, -3 pts since Sept 15% 21%

66% 63%

Nat

iona

6A Global@dvisory – January 2012 – G@28

The Economic Pulse

% y y g , p p 15% 21%

Page 7: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

THE WORLD at a GLANCE

THETHE WORLDWORLD at aat a GLANCE

7A Global@dvisory – January 2012 – G@28

The Economic Pulse

Page 8: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

One Point Dip for the Global Average of National Economic Assessments (38%)

The global aggregate assessment of national economies inches back downwards one point this month to 38% of global citizens reporting current economic conditions in their country are “good”are good .

The polls finds Saudi Arabia (86%) has inspired the most economic confidence among its residents, by a wide margin. Consistent global leaders Sweden (74%), Australia (68%), India (68%) d C d (63%) t t il b hi d S di A bi ’ i ti l(68%) and Canada (63%) appear to trail behind Saudi Arabia’s near unanimous national economic assurance.

The people of Hungary (2%), Spain (4%), Italy (5%), France (5%), Japan (8%) and GreatThe people of Hungary (2%), Spain (4%), Italy (5%), France (5%), Japan (8%) and Great Britain (8%) appear to find little reason to have confidence in their national economies.

Countries with the greatest improvements: Russia (+5 to 30%), Turkey (+4 to 58%), the U it d St t ( 2 t 21%) A t li ( 1 t 68%) C d ( 1 t 63%) S d ( 1 tUnited States (+2 to 21%), Australia (+1 to 68%), Canada (+1 to 63%), Sweden (+1 to 74%), Spain (+1 to 4%) and Japan (+1 to 8%).

Countries with the greatest declines: South Korea (-5 to 21%), Belgium (-5 to 19%),Countries with the greatest declines: South Korea ( 5 to 21%), Belgium ( 5 to 19%), Indonesia (-4 to 46%), Saudi Arabia (-3 to 86%), Germany (-3 to 61%), Argentina (-3 to 52%) and Brazil (-3 to 56%).

8A Global@dvisory – January 2012 – G@28

The Economic Pulse

Page 9: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

No Change for the Global Average of Local Economic Assessment (29%)

The global average of local economic assessment among the 24 countries remains unchanged again this month with three in ten (29%) citizens rating their current local economies as “good ”economies as good.

When asked to assess their local economies, a 16-point gap exists between Saudi Arabia (64%) and runners up China (48%), India (48%) and Sweden (48%). Australia (47%) and B il (46%) t i liBrazil (46%) are next in line.

Japan (5%) sits in last place on this measure, followed by Spain (6%), Hungary (7%), Italy (10%) and France (12%).(10%) and France (12%).

Countries with the greatest improvements: Sweden (+5 to 48%), the United States (+4 to 23%), Poland (+2 to 21%), Canada (+1 to 45%), Russia (+1 to 19%), Turkey (+1 to 45%)

d A t li ( 1 t 47%)and Australia (+1 to 47%).

Countries with the greatest declines: Saudi Arabia (-3 to 64%), Brazil (-3 to 46%), Germany (-2 to 41%), Spain (-2 to 6%), South Africa (-2 to 23%), Belgium (-2 to 14%) and Argentina( 2 to 41%), Spain ( 2 to 6%), South Africa ( 2 to 23%), Belgium ( 2 to 14%) and Argentina (-2 to 34%).

9A Global@dvisory – January 2012 – G@28

The Economic Pulse

Page 10: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Global Average of Future Outlook for Local Economy Remains Unchanged (24%) Since August 2011

When asked to look ahead six months from now, one quarter (24%) of them expect the economy in their local area to be “stronger,” a figure that has remained unchanged since August of last yearAugust of last year.

This wave shows, yet again, that Brazil’s future outlook trumps all the rest with seven in ten (71%) reporting they expect their local economies to be stronger. Saudi Arabia (60%) falls

t f ll d b I di (50%) A ti (45%) M i (39%) d I d i (37%)next, followed by India (50%), Argentina (45%), Mexico (39%) and Indonesia (37%).

Almost no one in France (2%) seems to express confidence in the future of their local economy. Similarly, those in Hungary (3%), Belgium (5%), Japan (7%) and Great Britaineconomy. Similarly, those in Hungary (3%), Belgium (5%), Japan (7%) and Great Britain (7%) rank last on this measure.

Countries with the greatest improvements: Turkey (+7 to 35%), Saudi Arabia (+6 to 60%), I d i ( 5 t 37%) S i ( 4 t 21%) P l d ( 3 t 16%) d th U it d St t ( 3 tIndonesia (+5 to 37%), Spain (+4 to 21%), Poland (+3 to 16%) and the United States (+3 to 23%).

Countries with the greatest declines: China (-10 to 32%), Italy (-9 to 12%), Sweden (-4 toCountries with the greatest declines: China ( 10 to 32%), Italy ( 9 to 12%), Sweden ( 4 to 12%), South Africa (-4 to 16%) and Hungary (-3 to 3%).

10A Global@dvisory – January 2012 – G@28

The Economic Pulse

Page 11: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

1. National Economic Assessments: Countries at a Glance Compared to the Last Wave…

Those Countries Where the Country Economic Assessment…

is has experienced an has experienced a isisHIGHEST

this month

has experienced an IMPROVEMENT

since last sounding

has experienced a DECLINE

since last sounding

isLOWEST

this monthSaudi Arabia 86% Russia 5 China 7 Hungary 2%Saudi Arabia 86% Russia 5 China 7 Hungary 2%

Sweden 74% Turkey 4 South Korea 5 Spain 4%Australia 68% United States 2 Belgium 5 Italy 5%

India 68% Australia 1 Indonesia 4 France 5%Canada 63% Canada 1 Saudi Arabia 3 Japan 8%

Germany 61% Sweden 1 Germany 3 Great Britain 8%Turkey 58% Spain 1 Argentina 3 Belgium 19%Brazil 56% Japan 1 Brazil 3 United States 21%pChina 55% Mexico 2 South Korea 21%

Great Britain 2France 2P l d 1Poland 1

Hungary 1Italy 1

India 1

11A Global@dvisory – January 2012 – G@28

The Economic Pulse

Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

Page 12: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

1. National Economic Assessment: Regions at a Glance Compared to the Last Wave…

CHANGEREGION(in descending order by NET)

NET‘Good’

CHANGE(since last sounding)

Middle East/Africa 59% 1%Middle East/Africa 59% 1%BRIC 52% 2%

LATAM 46% 3%North America (Can/US) 42% 2%North America (Can/US) 42% 2%

APAC 42% 2%G8 25% N/C

Europe 23% 1%Europe 23% 1%

12A Global@dvisory – January 2012 – G@28

The Economic Pulse

Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

Page 13: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

2. Local Economic Assessment: Countries at a Glance Compared to the Last Wave…

Those Countries Where the Local Area Economic Assessment…

is has experienced an has experienced a isisHIGHEST

this month

has experienced an IMPROVEMENT

since last sounding

has experienced a DECLINE

since last sounding

isLOWEST

this month

Saudi Arabia 64% Sweden 5 Saudi Arabia 3 Japan 5%

China 48% United States 4 Brazil 3 Spain 6%

India 48% Poland 2 Germany 2 Hungary 7%

Sweden 48% Canada 1 Spain 2 Italy 10%

Australia 47% Russia 1 South Africa 2 France 12%

Brazil 46% Turkey 1 Belgium 2 Great Britain 13%

Canada 45% Australia 1 Argentina 2 Belgium 14%

Turkey 45% Mexico 1 South Korea 17%

Indonesia 1 Russia 19%

J 1 P l d 21%Japan 1 Poland 21%

Hungary 1

South Korea 1

13A Global@dvisory – January 2012 – G@28

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy

Page 14: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

2. Local Economic Assessment: Regions at a Glance Compared to the Last Wave…

NETREGION(in descending order by NET)

NET‘Strong’

Top 3 Box (5-6-7)

CHANGE(since last sounding)

Middle East/Africa 44% 2%Middle East/Africa 44% 2%BRIC 40% 1%

North America 34% 2%LATAM 34% 2%LATAM 34% 2%

APAC 31% N/CG-8 Countries 21% N/C

E 19% N/CEurope 19% N/C

14A Global@dvisory – January 2012 – G@28

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy

Page 15: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

3. Six Month Outlook on the Local Economy: Countries at a Glance Compared to the Last Wave…

Countries where the Assessment of the Local Economic Strengthening …

isHIGHEST

this month

has experienced an IMPROVEMENT

since last sounding

has experienced a DECLINE

since last sounding

isLOWEST

this month

Brazil 71% Turkey 7 China 10 France 2%

Saudi Arabia 60% Saudi Arabia 6 Italy 9 Hungary 3%

India 50% Indonesia 5 Sweden 4 Belgium 5%

Argentina 45% Spain 4 South Africa 4 Japan 7%

Mexico 39% Poland 3 Hungary 3 Great Britain 7%

Indonesia 37% United States 3 South Korea 2 Sweden 12%

Turkey 35% Japan 1 Russia 2 South Korea 12%

China 32% Belgium 1 Great Britain 2 Italy 12%Germany 2 Germany 13%Australia 2 Russia 15%Australia 2 Russia 15%

Argentina 2Brazil 1

15A Global@dvisory – January 2012 – G@28

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Page 16: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

3. Six Month Outlook on Local Economy: Regions at a Glance Compared to Last Wave…

REGION NET CHANGEREGION(in descending order by NET)

NET‘Stronger’

CHANGE(since last sounding)

LATAM 51% 2%BRIC 42% 3%

Middle East/Africa 37% 3%APAC 24% 2%APAC 24% 2%

North America 21% 2%G-8 Countries 12% 2%

Europe 10% 1%Europe 10% 1%

16A Global@dvisory – January 2012 – G@28

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Page 17: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

DETAILED FINDINGSDETAILED FINDINGS

17A Global@dvisory – January 2012 – G@28

The Economic Pulse

Page 18: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Assessing The Current Economic Sit tiSituation …

…in Their Countryy

18A Global@dvisory – January 2012 – G@28

The Economic Pulse

Detailed Tables B.3

Page 19: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Global Citizens Assess the Current Economic Situation in their Country as “Good”

38%86%

74%

TotalSaudi Arabia

Sweden

‘Very Good / Somewhat Good’

74%68%68%

63%61%

SwedenAustralia

IndiaCanada

Germany58%

56%55%

52%46%

TurkeyBrazilChina

ArgentinaIndonesia 46%

32%30%30%

27%

IndonesiaSouth Africa

MexicoRussiaPoland %

21%21%

19%8%

South KoreaUnited States

BelgiumGreat Britain

8%5%5%

4%2%

JapanFrance

ItalySpain

Hungary

19A Global@dvisory – January 2012 – G@28

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

2%Hungary

Page 20: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Global Average Tracked - Global Citizens Assess the Current Economic Situation in their Country as “Good”:… 1

Total Good

56% 55%60%

70%

Total Good

45%

32%

29%

38% 38% 39% 39% 40% 41% 40% 42% 41% 41% 40% 41%38% 40% 41% 40% 40% 38% 39% 38% 39% 38%

40%

50%

10%

20%

30%

0%

10%

Apr

/07

Oct

/07

Apr

/08

Nov

/08

Apr

/09

v/Ja

n/10

Apr

/10

May

/10

Jun/

10

Jul/1

0

Aug

/10

Sept

/10

Oct

/10

Nov

/10

Dec

/10

Jan/

11

Feb/

11

Mar

/11

Apr

/11

May

/11

Jun/

11

Jul/1

1

Aug

/11

Sept

/11

Oct

/11

Nov

/11

Dec

/11

Nov

S S

20A Global@dvisory – January 2012 – G@28

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Page 21: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

For All Countries Tracked: Citizens Assess theCurrent Economic Situation in their Country as “Good”

Nov/09Jan/10

Mar‘10

Apr‘10

May ‘10

Jun‘10

July‘10

Aug‘10

Sep ‘10

Oct‘10

Nov‘10

Dec‘10

Jan‘11

Feb‘11

Mar‘11

Apr‘11

May‘11

Jun‘11

Jul‘11

Aug‘11

Sept‘11

Oct‘11

Nov‘11

Dec‘11

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Argentina 28% 21% 25% 27% 39% 34% 36% 38% 35% 42% 39% 45% 41% 43% 46% 46% 47% 50% 50% 59% 54% 55% 52%Australia 82% 80% 73% 74% 72% 72% 72% 77% 78% 74% 75% 78% 72% 70% 70% 73% 66% 64% 56% 61% 62% 67% 68%Belgium 28% 29% 22% 23% 22% 29% 33% 36% 29% 28% 31% 34% 39% 36% 41% 40% 42% 41% 37% 31% 25% 24% 19%

Brazil 72% 59% 60% 65% 65% 55% 60% 58% 66% 64% 62% 56% 61% 53% 52% 51% 51% 53% 52% 55% 55% 59% 56%Canada 60% 65% 67% 64% 68% 68% 65% 68% 63% 63% 62% 68% 68% 64% 68% 69% 69% 72% 73% 66% 66% 62% 63%% % % % % % % % % %

China 78% 80% 82% 78% 77% 74% 77% 75% 79% 74% 72% 74% 73% 67% 75% 68% 68% 66% 61% 65% 65% 62% 55%France 14% 11% 9% 8% 6% 9% 12% 10% 10% 12% 12% 11% 10% 10% 8% 11% 12% 8% 12% 7% 6% 7% 5%

Germany 44% 37% 45% 37% 38% 48% 55% 56% 64% 67% 63% 64% 64% 62% 67% 68% 68% 71% 66% 63% 64% 64% 61%Great Britain 14% 17% 17% 13% 13% 13% 16% 16% 12% 16% 13% 15% 12% 8% 10% 15% 13% 10% 11% 17% 11% 10% 8%

H 7% 4% 8% 8% 8% 9% 11% 7% 13% 7% 6% 3% 5% 3% 6% % 6% % 4% 4% 2% 3% 2%Hungary 7% 4% 8% 8% 8% 9% 11% 7% 13% 7% 6% 3% 5% 3% 6% 5% 6% 5% 4% 4% 2% 3% 2%India 82% 83% 86% 85% 85% 78% 80% 82% 88% 88% 87% 76% 77% 73% 76% 73% 71% 62% 69% 69% 75% 69% 68%

Indonesia - 49% 52% 52% 49% 51% 39% 49% 54% 45% 48% 37% 38% 40% 46% 47% 40% 41% 36% 42% 35% 50% 46%Italy 24% 17% 17% 14% 16% 16% 17% 14% 16% 11% 14% 11% 14% 12% 10% 14% 10% 10% 8% 8% 8% 6% 5%

Japan 8% 7% 7% 6% 9% 6% 8% 7% 8% 6% 9% 6% 8% 8% 7% 9% 8% 8% 6% 8% 6% 7% 8%Mexico 21% 20% 20% 23% 21% 25% 22% 23% 25% 20% 25% 25% 33% 22% 25% 27% 29% 34% 33% 25% 28% 32% 30%Poland 42% 41% 47% 45% 46% 42% 33% 33% 29% 30% 28% 23% 29% 19% 23% 22% 20% 24% 28% 27% 30% 28% 27%Russia 24% 24% 28% 30% 30% 24% 37% 27% 28% 29% 27% 26% 25% 26% 26% 26% 29% 25% 26% 27% 23% 25% 30%

Saudi Arabia - 73% 76% 80% 73% 80% 81% 78% 76% 81% 81% 80% 81% 85% 87% 89% 89% 87% 88% 89% 83% 89% 86%South Africa 38% 44% 41% 34% 56% 45% 41% 46% 41% 51% 45% 45% 40% 41% 43% 42% 38% 39% 34% 39% 32% 32%South Africa - 38% 44% 41% 34% 56% 45% 41% 46% 41% 51% 45% 45% 40% 41% 43% 42% 38% 39% 34% 39% 32% 32%South Korea 28% 29% 32% 31% 34% 34% 30% 35% 32% 37% 39% 34% 38% 22% 25% 29% 27% 27% 18% 21% 18% 26% 21%

Spain 10% 5% 5% 6% 5% 10% 10% 9% 10% 7% 7% 4% 6% 6% 8% 6% 6% 7% 6% 3% 5% 3% 4%Sweden 58% 58% 56% 60% 63% 71% 73% 72% 77% 75% 75% 82% 80% 71% 78% 76% 76% 77% 70% 74% 69% 73% 74%Turkey 51% 35% 44% 40% 44% 37% 45% 39% 43% 41% 41% 46% 47% 43% 49% 50% 51% 57% 48% 61% 59% 54% 58%

21A Global@dvisory – January 2012 – G@28

The Economic Pulse

United States 20% 17% 25% 23% 18% 17% 15% 15% 18% 20% 19% 20% 20% 19% 17% 23% 19% 19% 14% 15% 14% 19% 21%

Page 22: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Countries Ranked and Marked By Change In Assessment From Last Month (Left Column) Thinking about our economic situation, how would you describe the current economic situation in [insert

country]? Is it very good, somewhat good, somewhat bad or very bad?

% Very Good / Somewhat Good

38%30%

Total (-1)Russia (+5)

58%21%

68%63%

74%

Turkey (+4)United States (+2)

Australia (+1)Canada (+1)Sweden (+1) 74%

4%8%

32%68%

Sweden (+1)Spain (+1)Japan (+1)

South Africa (N/C)India (-1)

Green marks countries experiencing improvement;Blue marks countries with no change from last month; Red marks countries experiencing a decline…

68%5%

2%27%

5%

India ( 1)Italy (-1)

Hungary (-1)Poland (-1)France (-2)

8%30%

56%52%

Great Britain (-2)Mexico (-2)

Brazil (-3)Argentina (-3)

61%86%

46%19%

21%

Germany (-3)Saudi Arabia (-3)

Indonesia (-4)Belgium (-5)

S th K ( 5)

22A Global@dvisory – January 2012 – G@28

The Economic Pulse

21%55%

South Korea (-5)China (-7)

Page 23: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month: Thinking about our economic situation, how would you describe the current economic situation in [insert country]? Is it very good, somewhat good, somewhat bad or very bad?

5%4%

-15% -10% -5% 0% 5% 10% 15%

Russia (+5)Turkey (+4)

2%1%1%1%

United States (+2)Australia (+1)

Canada (+1)Sweden (+1)

1%1%

0%-1% India (-1)

Spain (+1)Japan (+1)

South Africa (N/C)

-1%-1%-1%

-2%

Italy (-1)Hungary (-1)Poland (-1)France (-2)

-2%-2%

-3%-3%

Great Britain (-2)Mexico (-2)Brazil (-3)Argentina (-3)

-3%-3%

-4%-5%5%

Germany (-3)Saudi Arabia (-3)Indonesia (-4)Belgium (-5)S th K ( 5)

23A Global@dvisory – January 2012 – G@28

The Economic Pulse

-5%-7%

South Korea (-5)China (-7)

Page 24: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Assessing the Current Economic Situation by All Regions: Current Tracked Status:

71%

80%

‘Very Good / Somewhat Good’

64%

61%51%

59%60%

70%

45%

46%

42%

51% 52%

40%

50%

42%

25%30%

23%

10%

20%

07 07 08 08 09 10 10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11

Apr

/0

Oct

/0

Apr

/0

Nov

/0

Apr

/0

Nov

/Jan

/1

Mar

/1

Apr

/1

May

/1

Jun/

1

Jul/1

Aug

/1

Sept

/1

Oct

/1

Nov

/1

Dec

/1

Jan/

1

Feb/

1

Mar

/1

Apr

/1

May

/1

Jun/

1

Jul/1

Aug

/1

Sept

/1

Oct

/1

Nov

/1

Dec

/1

North America (Can/US) LATAM Europe APAC G8 BRIC Middle East/Africa

24A Global@dvisory – January 2012 – G@28

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Page 25: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

North American (Canada/US) CountriesAssessing the Current Economic Situation 2

90%

100%‘Very Good / Somewhat Good’

80%

63%70%

80%

47%

40%

50%

60%

21%20%

30%

40%

0%

10%

07 07 08 08 09 10 10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11

Apr

200

Oct

200

Apr

200

Nov

200

Apr

200

Nov

/Jan

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

/1

Apr

/1

May

/1

Jun/

1

Jul/1

Aug

/1

Sept

/1

Oct

/1

Nov

/1

Dec

/1

United States Canada

25A Global@dvisory – January 2012 – G@28

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

United States Canada

Page 26: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

LATAM CountriesAssessing the Current Economic Situation 3

70%

80%

‘Very Good / Somewhat Good’

56%

50%

60%

70%

42%52%

30%

40%

50%

20%

30%

0%

10%

07 07 08 08 09 10 10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11

Apr

-0

Oct

-0

Apr

-0

Nov

-0

Apr

-0

Nov

-09/

Jan-

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

Feb-

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

Brazil Argentina Mexico

26A Global@dvisory – January 2012 – G@28

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Brazil Argentina Mexico

Page 27: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

European CountriesAssessing the Current Economic Situation 1

82%

80%

90%

‘Very Good / Somewhat Good’

64%

60%

70%

80%

34%40%

50%

11%23%20%

30%

11%4%

15%11%

5%0%

10%

-11

-11

-11

-11

-11

-11

-11

-11

-11

-11

-11

-11

Jan-

Feb-

Mar

-

Apr

-

May

-

Jun-

Jul-

Aug

-

Sept

-

Oct

-

Nov

-

Dec

-

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland

27A Global@dvisory – January 2012 – G@28

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Page 28: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

APAC CountriesAssessing the Current Economic Situation 2

90%90%

100%

‘Very Good / Somewhat Good’

78%

88%

69%65%70%

80%

55%49%

46%

40%

50%

60%

30%

16%

27%

21%20%

30%

40%

8%

0%

10%

07 07 08 08 09 10 10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11

Apr

-0

Oct

-0

Apr

-0

Nov

-0

Apr

-0

Nov

-09/

Jan-

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sep-

1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

Feb-

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

28A Global@dvisory – January 2012 – G@28

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Australia China India Japan Russia South Korea Indonesia

Page 29: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

G8 CountriesAssessing the Economic Situation N/C

90%

100%‘Very Good / Somewhat Good’

80%

63%65%70%

80%

55%

59% 61%

47%40%

50%

60%

27%

28% 30%

21%20%

30%

40%

5%8%

0%

10%

r-07 t-0

7

r-08

v-08

r-09

n-10

r-10

r-10

y-10

n-10 l-1

0

g-10 t-1

0

t-10

v-10

c-10

n-11

b-11

r-11

r-11

y-11

n-11 l-1

1

g-11 t-1

1

t-11

v-11

c-11

Apr Oct

Apr

Nov Apr

Nov

-09/

Jan

Mar

Apr

May Jun

Jul

Aug

Sept

Oct

Nov Dec Jan

Feb

Mar

Apr

May Jun

Jul

Aug

Sept

Oct

Nov Dec

G C G S

29A Global@dvisory – January 2012 – G@28

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Great Britain Canada France Germany Italy Japan Russia United States

Page 30: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

BRIC CountriesAssessing the Economic Situation 2

90%90%

100%

‘Very Good / Somewhat Good’

65%

88%

68%70%

80%

55%

40%

50%

60%

42%30%

20%

30%

40%

0%

10%

07 07 08 08 09 10 10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11

Apr

-0

Oct

-0

Apr

-0

Nov

-0

Apr

-0

Nov

09/

Jan

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

Feb-

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

30A Global@dvisory – January 2012 – G@28

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Brazil Russia India China

Page 31: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Middle East/African CountriesAssessing the Economic Situation 1

90%

100%

‘Very Good / Somewhat Good’

73%86%

70%

80%

51%58%

38%50%

60%

32%

20%

30%

40%

0%

10%

10 10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11

N09

/J1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sep-

1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

Feb-

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

Turkey Saudi Arabia South Africa

31A Global@dvisory – January 2012 – G@28

The Economic Pulse

Now thinking about our economic situation, how would you describe the current economic situation in [insert country]?Is it very good, somewhat good, somewhat bad or very bad?

Page 32: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Assessing The Economy…g y

…In Their Local Area

32A Global@dvisory – January 2012 – G@28

The Economic Pulse

Detailed Tables B.6

Page 33: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Citizen Consumers Who Say The Economy In Their Local Areais Strong…

29%64%

48%

TotalSaudi Arabia

China

% Strong (Top 3: 5-6-7)

48%48%48%

47%46%

ChinaIndia

SwedenAustralia

Brazil45%45%

41%34%

33%

CanadaTurkey

GermanyArgentinaIndonesia 33%

23%23%

22%21%

IndonesiaSouth Africa

United StatesMexicoPoland %

19%17%

14%13%

RussiaSouth Korea

BelgiumGreat Britain

12%10%

7%6%

5%

FranceItaly

HungarySpainJapan

33A Global@dvisory – January 2012 – G@28

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy

5%Japan

Page 34: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Citizen Consumers Who Say The EconomyIn Their Local Area is Strong N/C

70%

Total - % Strong (Top 3: 5-6-7)

60%

70%

30% 30% 30% 30% 31% 30% 30% 31% 30% 30% 30% 31% 30%

40%

50%

28%30% 29% 29% 29% 30% 30% 30% 31% 30% 30% 31%

29% 30% 30% 30% 31%29% 30% 29% 29% 29%

20%

30%

0%

10%

0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1

Mar

/10

Apr

/10

May

/10

Jun/

10

Jul/1

0

Aug

/10

Sept

/10

Oct

/10

Nov

/10

Dec

/10

Jan/

11

Feb/

11

Mra

/11

Apr

/11

May

/11

Jun/

11

Jul/1

1

Aug

/11

Sept

/11

Oct

/11

Nov

/11

Dec

/11

34A Global@dvisory – January 2012 – G@28

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Page 35: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Citizen Consumers Who Say The EconomyIn Their Local Area is Strong

Mar2010

April2010

May 2010

June 2010

July2010

Aug2010

Sept2010

Oct2010

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sept2011

Oct2011

Nov2011

Dec2011

% Strong (Top 3 5-6-7)

Total 28% 30% 29% 29% 29% 30% 30% 30% 31% 30% 30% 31% 29% 30% 30% 30% 31% 29% 30% 29% 29% 29%Argentina 19% 19% 15% 23% 20% 25% 26% 21% 28% 28% 30% 28% 26% 30% 28% 31% 30% 29% 36% 35% 36% 34%Australia 56% 55% 55% 50% 52% 52% 53% 57% 53% 55% 60% 54% 53% 51% 50% 46% 46% 42% 43% 49% 46% 47%Belgium 15% 11% 11% 12% 14% 20% 19% 17% 21% 16% 20% 30% 23% 27% 26% 25% 24% 19% 21% 18% 16% 14%

Brazil 38% 48% 48% 51% 41% 46% 45% 50% 47% 51% 42% 47% 41% 39% 42% 41% 43% 46% 39% 44% 49% 46%Brazil 38% 48% 48% 51% 41% 46% 45% 50% 47% 51% 42% 47% 41% 39% 42% 41% 43% 46% 39% 44% 49% 46%Canada 44% 47% 45% 46% 47% 46% 48% 43% 46% 42% 49% 49% 46% 49% 49% 51% 49% 51% 48% 48% 44% 45%

China 61% 57% 58% 55% 58% 59% 59% 63% 59% 55% 56% 57% 56% 56% 51% 49% 47% 45% 53% 48% 48% 48%France 14% 14% 12% 11% 14% 15% 13% 14% 14% 12% 14% 15% 16% 14% 16% 16% 14% 18% 12% 15% 12% 12%

Germany 27% 25% 26% 29% 30% 33% 35% 39% 43% 43% 40% 43% 38% 46% 46% 47% 47% 45% 43% 41% 43% 41%Great Britain 16% 19% 13% 12% 15% 15% 15% 13% 16% 15% 15% 14% 12% 14% 17% 17% 12% 12% 17% 13% 13% 13%Great Britain 16% 19% 13% 12% 15% 15% 15% 13% 16% 15% 15% 14% 12% 14% 17% 17% 12% 12% 17% 13% 13% 13%

Hungary 11% 13% 11% 13% 10% 14% 11% 15% 11% 9% 12% 10% 9% 12% 10% 12% 11% 9% 9% 8% 8% 7%India 61% 62% 61% 63% 53% 56% 61% 61% 67% 60% 51% 55% 52% 52% 47% 50% 42% 49% 47% 47% 48% 48%

Indonesia 37% 30% 34% 26% 30% 26% 29% 33% 31% 32% 25% 23% 30% 27% 33% 27% 29% 24% 31% 26% 34% 33%Italy 18% 19% 17% 18% 18% 19% 18% 17% 15% 18% 14% 18% 16% 16% 18% 17% 16% 14% 13% 12% 10% 10%

Japan 4% 5% 5% 5% 4% 5% 5% 5% 5% 6% 4% 5% 5% 5% 7% 6% 7% 5% 5% 7% 6% 5%Japan 4% 5% 5% 5% 4% 5% 5% 5% 5% 6% 4% 5% 5% 5% 7% 6% 7% 5% 5% 7% 6% 5%Mexico 20% 22% 24% 24% 19% 18% 18% 18% 15% 17% 22% 21% 17% 18% 18% 19% 25% 24% 21% 21% 23% 22%Poland 29% 30% 30% 28% 30% 31% 29% 21% 25% 22% 19% 21% 19% 23% 17% 21% 21% 23% 24% 24% 19% 21%Russia 23% 22% 25% 23% 24% 30% 24% 26% 24% 19% 20% 16% 17% 21% 18% 18% 19% 17% 18% 23% 18% 19%

Saudi Arabia 49% 53% 51% 48% 55% 58% 57% 47% 50% 58% 57% 55% 62% 63% 61% 63% 66% 69% 64% 58% 67% 64%South Africa 26% 35% 28% 27% 34% 28% 26% 27% 26% 30% 34% 29% 22% 23% 28% 34% 34% 27% 26% 26% 25% 23%South Africa 26% 35% 28% 27% 34% 28% 26% 27% 26% 30% 34% 29% 22% 23% 28% 34% 34% 27% 26% 26% 25% 23%South Korea 16% 20% 22% 21% 18% 22% 22% 23% 26% 28% 23% 25% 16% 19% 21% 18% 21% 16% 16% 16% 18% 17%

Spain 13% 8% 8% 10% 13% 10% 10% 10% 11% 10% 9% 9% 9% 10% 9% 8% 11% 8% 6% 8% 8% 6%Sweden 44% 46% 47% 49% 46% 53% 54% 54% 58% 55% 53% 57% 51% 54% 47% 52% 59% 57% 52% 55% 43% 48%Turkey 29% 31% 26% 32% 30% 25% 29% 34% 27% 30% 32% 33% 33% 33% 35% 38% 46% 32% 45% 42% 44% 45%

U it d St t 20% 21% 21% 21% 20% 17% 16% 19% 20% 20% 19% 24% 18% 18% 19% 18% 22% 17% 18% 16% 19% 23%

35A Global@dvisory – January 2012 – G@28

The Economic Pulse

United States 20% 21% 21% 21% 20% 17% 16% 19% 20% 20% 19% 24% 18% 18% 19% 18% 22% 17% 18% 16% 19% 23%

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Page 36: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Countries Ranked and Marked By Change In Assessment From Last Month (Left Column):

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy…

29%48%

23%

Total (N/C)Sweden (+5)

United States (+4) 23%21%

45%19%

45%

United States (+4)Poland (+2)

Canada (+1)Russia (+1)Turkey (+1) 45%

47%48%

12%13%

Turkey (+1)Australia (+1)

China (N/C)France (N/C)

Great Britain (N/C)

Green marks countries experiencing improvement;Blue marks countries with no change from last month; Red marks countries experiencing a decline

48%10%

17%7%

India (N/C)Italy (N/C)

South Korea (-1)Hungary (-1)

Red marks countries experiencing a decline…5%33%

22%34%

14%

Japan (-1)Indonesia (-1)

Mexico (-1)Argentina (-2)

B l i ( 2) 14%23%

6%41%

46%

Belgium (-2)South Africa (-2)

Spain (-2)Germany (-2)

Brazil (-3)

36A Global@dvisory – January 2012 – G@28

The Economic Pulse

46%64%

Brazil (-3)Saudi Arabia (-3)

Page 37: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month:

R t th t t t f th i l l i l f 1 t 7 h 7 t

5%4%

-15% -10% -5% 0% 5% 10% 15%Sweden (+5)

United States (+4)

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy…

2%1%1%1%

Poland (+2)Canada (+1)Russia (+1)Turkey (+1)

1%0%0%0%

Australia (+1)

China (N/C)France (N/C)

Great Britain (N/C)0%0%

-1%-1%

South Korea (-1)Hungary (-1)

India (N/C)Italy (N/C)

-1%-1%-1%

-2%

Japan (-1)Indonesia (-1)Mexico (-1)Argentina (-2)

-2%-2%-2%-2%

Belgium (-2)South Africa (-2)Spain (-2)Germany (-2)

37A Global@dvisory – January 2012 – G@28

The Economic Pulse

-3%-3%

Brazil (-3)Saudi Arabia (-3)

Page 38: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

All RegionsAssess the Strength of Their Local Economy

50%

55%

% Strong (Top 3 5-6-7)

37%

46%

40%

44%

40%

45%

%

32%

34%

37%

31%

35%

30%

35%

25%

21%

21%20%

25%

19%21%

10%

15%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

38A Global@dvisory – January 2012 – G@28

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

North America LATAM Europe APAC G-8 Countries BRIC Middle East/Africa

Page 39: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

North American CountriesAssess the Strength of Their Local Economy 2

50%

55%

% Strong (Top 3 5-6-7)

44%

45%

40%

45%

50%

30%

35%

20%

23%

20%

25%

20%

10%

15%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

United States Canada

39A Global@dvisory – January 2012 – G@28

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

United States Canada

Page 40: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

LATAM CountriesAssess the Strength of Their Local Economy 2

50%

55%

% Strong (Top 3 5-6-7)

46%

40%

45%

50%

38%

34%30%

35%

20% 22%

20%

25%

19%

10%

15%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

B il A ti M i

40A Global@dvisory – January 2012 – G@28

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Brazil Argentina Mexico

Page 41: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

European CountriesAssess the Strength of Their Local Economy N/C

70%

% Strong (Top 3 5-6-7)

44%48%50%

60%

41%

29%30%

40%

27%

16%13%15%14%

18%21%

20%

30%

14%

6%

13%12%10%

7%

0%

10%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

Jan-

1

Feb-

1

Mar

-1

Apr

-1

May

-1

Jun-

1

Jul-1

Aug

-1

Sept

-1

Oct

-1

Nov

-1

Dec

-1

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland

41A Global@dvisory – January 2012 – G@28

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland

Page 42: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

APAC CountriesAssess the Strength of Their Local Economy N/C

%

80%

% Strong (Top 3 5-6-7)

56%

61%

60%

70%

47%48%

45%37%

33%

40%

50%

23%19%

16%

29% 33%

20%

30%

4%5%

16% 17%

0%

10%

0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

A t li Chi I di J R i S th K T k I d i

42A Global@dvisory – January 2012 – G@28

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Australia China India Japan Russia South Korea Turkey Indonesia

Page 43: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

G8 CountriesAssess the Strength of Their Local Economy N/C

% Strong (Top 3 5-6-7)60%

44%45%

41%40%

50%

27%

23%

30%

16% 13%12%

18%

23%

19%20%23%

10%

20%

10%4%

5%

0%

10%

010

010

010

010

010

010

010

010

010

010

011

011

011

011

011

011

011

011

011

011

011

011

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Great Britain Canada France Germany Italy Japan Russia United States

43A Global@dvisory – January 2012 – G@28

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

y y p

Page 44: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

BRIC CountriesAssess the Strength of Their Local Economy 1

% Strong (Top 3 5-6-7)

70%

80%

61%60%

70%

38%

46%48%

40%

50%

23% 19%20%

30%

0%

10%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Brazil Russia India China

44A Global@dvisory – January 2012 – G@28

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

Brazil Russia India China

Page 45: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Middle East/ African CountriesAssess the Strength of Their Local Economy 2

70%

80%% Strong (Top 3 5-6-7)

49%

64%

50%

60%

70%

29%

45%

40%

50%

26% 23%20%

30%

0%

10%

010

010

010

010

010

010

010

010

010

010

011

011

011

011

011

011

011

011

011

011

011

011

Mar

20

Apr

20

May

20

Jun

20

Julo

20

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Turkey Saudi Arabia South Africa

45A Global@dvisory – January 2012 – G@28

The Economic Pulse

Rate the current state of the economy in your local area using a scale from 1 to 7, where 7 means a very strong economy today and 1 means a very weak economy.

y

Page 46: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Assessing the Strength of The Local Economy…

Six Months From Now…Six Months From Now

46A Global@dvisory – January 2012 – G@28

The Economic Pulse

Detailed Tables B.7

Page 47: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months…

24%71%

60%

TotalBrazil

Saudi Arabia

% Much Stronger / Somewhat Stronger

60%50%

45%39%

37%

Saudi ArabiaIndia

ArgentinaMexico

Indonesia35%

32%23%

21%19%

TurkeyChina

United StatesSpain

Canada 19%16%16%16%

15%

CanadaAustralia

PolandSouth Africa

Russia %13%

12%12%12%

GermanyItaly

South KoreaSweden

7%7%

5%3%

2%

Great BritainJapan

BelgiumHungary

France

47A Global@dvisory – January 2012 – G@28

The Economic Pulse

Looking ahead 6 months from now, do you expect the economy in your local area to be much stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

2%France

Page 48: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months N/C

70%

Global Total% Much Stronger / Somewhat Stronger

60%

70%

31% 30% 30% 29% 28% 28% 28% 29% 28%

40%

50%

30% 30% 29% 28% 28% 28% 29%27% 27% 28%

26% 27% 27% 26% 25% 24% 24% 24% 24% 24%

20%

30%

0%

10%

010

010

010

010

010

010

010

010

010

011

011

011

011

011

011

011

011

011

011

011

011

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

48A Global@dvisory – January 2012 – G@28

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Page 49: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months…

Mar2010

April 2010

May2010

June 2010

July2010

Aug 2010

Sept2010

Oct2010

Nov2010

Dec2010

Jan2011

Feb2011

Mar2011

Apr2011

May2011

Jun2011

Jul2011

Aug2011

Sept2011

Oct2011

Nov2011

Dec2011

% Much Stronger/Somewhat Stronger

Total 31% 31% 30% 30% 29% 28% 28% 28% 29% 27% 27% 28% 26% 27% 27% 26% 25% 24% 24% 24% 24% 24%Argentina 32% 36% 35% 45% 36% 45% 42% 39% 44% 43% 42% 44% 44% 42% 45% 47% 47% 52% 52% 50% 47% 45%Australia 36% 34% 30% 25% 29% 26% 27% 29% 27% 24% 23% 24% 22% 23% 20% 19% 19% 16% 16% 16% 18% 16%Belgium 18% 14% 10% 14% 14% 17% 15% 13% 12% 12% 13% 13% 14% 15% 11% 14% 10% 6% 8% 8% 4% 5%Brazil 79% 71% 72% 72% 69% 68% 75% 78% 76% 78% 73% 73% 67% 72% 71% 64% 71% 71% 65% 74% 72% 71%Canada 38% 35% 29% 30% 32% 25% 27% 26% 27% 27% 31% 29% 28% 28% 26% 25% 24% 18% 15% 19% 19% 19%China 57% 49% 51% 49% 50% 50% 50% 50% 48% 44% 49% 49% 40% 42% 44% 39% 36% 35% 44% 39% 42% 32%France 5% 7% 3% 4% 5% 5% 5% 3% 4% 4% 5% 4% 4% 4% 4% 5% 3% 4% 2% 2% 2% 2%Germany 23% 25% 22% 21% 26% 29% 26% 31% 35% 27% 30% 28% 26% 24% 26% 22% 22% 18% 16% 12% 15% 13%Great Britain 18% 21% 22% 16% 16% 15% 13% 12% 13% 12% 13% 11% 8% 10% 12% 14% 9% 9% 10% 8% 9% 7%Hungary 22% 24% 23% 23% 15% 18% 18% 23% 13% 10% 12% 15% 10% 11% 7% 8% 10% 8% 6% 5% 6% 3%India 66% 66% 64% 67% 59% 58% 64% 65% 65% 61% 55% 61% 55% 55% 50% 52% 43% 52% 54% 56% 50% 50%Indonesia 31% 33% 36% 36% 38% 35% 35% 35% 34% 30% 26% 26% 29% 28% 32% 29% 29% 28% 29% 28% 32% 37%Italy 20% 21% 17% 19% 17% 18% 16% 17% 16% 15% 18% 16% 17% 15% 15% 15% 13% 14% 10% 11% 21% 12%Japan 11% 12% 12% 13% 9% 8% 6% 6% 8% 8% 8% 9% 8% 9% 10% 9% 10% 7% 7% 10% 6% 7%pMexico 34% 37% 44% 36% 33% 32% 35% 38% 30% 36% 33% 37% 43% 38% 41% 37% 39% 36% 34% 36% 39% 39%Poland 23% 23% 20% 23% 22% 24% 19% 19% 19% 21% 12% 19% 14% 17% 13% 15% 16% 18% 19% 15% 13% 16%Russia 17% 19% 17% 18% 23% 18% 21% 13% 24% 16% 16% 18% 18% 18% 16% 16% 13% 16% 15% 20% 17% 15%Saudi Arabia 44% 49% 50% 41% 46% 53% 46% 48% 45% 47% 45% 52% 56% 60% 59% 60% 62% 64% 57% 53% 54% 60%South Africa 38% 35% 34% 33% 36% 24% 25% 21% 27% 27% 28% 22% 16% 16% 21% 23% 17% 10% 15% 16% 20% 16%South Africa 38% 35% 34% 33% 36% 24% 25% 21% 27% 27% 28% 22% 16% 16% 21% 23% 17% 10% 15% 16% 20% 16%South Korea 21% 23% 24% 21% 21% 20% 22% 20% 22% 25% 22% 25% 19% 14% 17% 12% 15% 13% 15% 14% 14% 12%Spain 28% 27% 26% 21% 25% 24% 22% 20% 21% 20% 20% 21% 21% 23% 22% 20% 18% 18% 15% 23% 17% 21%Sweden 19% 20% 15% 21% 20% 17% 19% 21% 19% 20% 16% 21% 17% 18% 17% 16% 15% 14% 14% 11% 16% 12%Turkey 32% 35% 30% 30% 32% 33% 29% 28% 27% 23% 30% 32% 28% 32% 34% 36% 38% 25% 40% 35% 28% 35%United States 31% 36% 32% 27% 23% 22% 22% 24% 29% 25% 27% 27% 21% 24% 25% 22% 22% 17% 17% 16% 20% 23%

49A Global@dvisory – January 2012 – G@28

The Economic Pulse

United States 31% 36% 32% 27% 23% 22% 22% 24% 29% 25% 27% 27% 21% 24% 25% 22% 22% 17% 17% 16% 20% 23%

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Page 50: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Countries Ranked and Marked By Change In Assessment From Last Month (Left Column):

L ki h d i th f d t th i l l t b h t h tLooking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhatstronger, about the same, somewhat weaker, or much weaker than it is now?

24%35%

Total (N/C)Turkey (+7) 35%

60%37%

21%16%

Turkey ( 7)Saudi Arabia (+6)

Indonesia (+5)Spain (+4)

Poland (+3)23%

7%5%

19%2%

United States (+3)Japan (+1)

Belgium (+1)Canada (N/C)F (N/C) 2%

50%39%

71%45%

France (N/C)India (N/C)

Mexico (N/C)Brazil (-1)

Argentina (-2)

Green marks countries experiencing improvement;Blue marks countries with no change from last month; Red marks countries experiencing a decline…

45%16%

13%7%

15%

Argentina ( 2)Australia (-2)Germany (-2)

Great Britain (-2)Russia (-2)

12%3%

16%12%

South Korea (-2)Hungary (-3)

South Africa (-4)Sweden (-4)

( 9)

50A Global@dvisory – January 2012 – G@28

The Economic Pulse

12%32%

Italy (-9)China (-10)

Page 51: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Countries Ranked by Net Improvement, Decline or No Change Compared to Last Month:

L ki h d i th f d t th i l l t b h t h t

7%6%

-20% -15% -10% -5% 0% 5% 10% 15% 20%

Turkey (+7)Saudi Arabia (+6)

Looking ahead six months from now, do you expect the economy in your local area to be much stronger, somewhatstronger, about the same, somewhat weaker, or much weaker than it is now?

5%4%

3%3%

( )Indonesia (+5)

Spain (+4)Poland (+3)

United States (+3)

1%1%

0%0%

Canada (N/C)France (N/C)

Japan (+1)Belgium (+1)

0%0%

-1%-2%

India (N/C)Mexico (N/C)

Brazil (-1)Argentina (-2)

-2%-2%-2%-2%

Australia (-2)Germany (-2)Great Britain (-2)Russia (-2)

-2%-3%

-4%-4%

South Korea (-2)Hungary (-3)South Africa (-4)Sweden (-4)

51A Global@dvisory – January 2012 – G@28

The Economic Pulse

-9%-10%

Italy (-9)China (-10)

Page 52: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

All Regions - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months

51%

55%60%

% Much Stronger/Somewhat Stronger

48%51%

42%38%

40%

50%

34%

24%

37%

30%

21%19%

20%

12%10%

20%

10%

0%

10%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

North America LATAM Europe APAC G-8 Countries BRIC Middle East/Africa

52A Global@dvisory – January 2012 – G@28

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

North America LATAM Europe APAC G-8 Countries BRIC Middle East/Africa

Page 53: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

North American Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 2

50%

% Much Stronger/Somewhat Stronger

38%40%

45%

31%30%

35%

23%

20%

25%

19%

10%

15%

0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1

Mar

201

0

Apr

201

0

May

201

0

Jun

2010

Jul 2

010

Aug

201

0

Sept

201

0

Oct

201

0

Nov

201

0

Dec

201

0

Jan

2011

Feb

2011

Mar

201

1

Apr

201

1

May

201

1

Jun

2011

Jul 2

011

Aug

201

1

Sept

201

1

Oct

201

1

Nov

201

1

Dec

201

1

53A Global@dvisory – January 2012 – G@28

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

United States Canada

Page 54: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

LATAM Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 2

79%80%

90%

% Much Stronger/Somewhat Stronger

71%

60%

70%

80%

45%

34%40%

50%

32%

3 %39%

20%

30%

0%

10%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Brazil Argentina Mexico

54A Global@dvisory – January 2012 – G@28

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Brazil Argentina Mexico

Page 55: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

European Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 1

% Much Stronger/Somewhat Stronger

35%

40%

28%

25%

30%

35%

23%21%

19%18%

20%22%

16%

20%

25%

13%

5%

18%

7%

12%

16%

10%

15%

5%

2%

7%5%3%

0%

5%

010

010

010

010

010

010

010

010

010

010

011

011

011

011

011

011

011

011

011

011

011

011

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland

55A Global@dvisory – January 2012 – G@28

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Germany France Spain Sweden Great Britain Belgium Italy Hungary Poland

Page 56: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

APAC Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 2

66%70%

80%

% Much Stronger/Somewhat Stronger

57%

66%

50%

60%

70%

36%

32% 35%

37%40%

50%

16%

32%

17% 15%

21%

32% 35%

31%

20%

30%

11%7%

17% 15%12%

0%

10%

10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Australia China India Japan Russia South Korea Turkey Indonesia

56A Global@dvisory – January 2012 – G@28

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Australia China India Japan Russia South Korea Turkey Indonesia

Page 57: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

G8 Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 2

45%

50%% Much Stronger/Somewhat Stronger

38%

35%

40%

23%

20%

31%

23%

20%

25%

30%

18% 19%

13%12%

11%

17% 15%

10%

15%

20%

5% 2%

11%7%

0%

5%

010

010

010

010

010

010

010

010

010

010

011

011

011

011

011

011

011

011

011

011

011

011

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Great Britain Canada France Germany Italy Japan Russia United States

57A Global@dvisory – January 2012 – G@28

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

y y p

Page 58: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

BRIC Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 3

79%80%

90%

% Much Stronger/Somewhat Stronger

71%

66%

60%

70%

50%57%

40%

50%

17%32%

20%

30%

15%

0%

10%

010

010

010

010

010

010

010

010

010

010

011

011

011

011

011

011

011

011

011

011

011

011

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

Jan

20

Feb

20

Mar

20

Apr

20

May

20

Jun

20

Jul 2

0

Aug

20

Sept

20

Oct

20

Nov

20

Dec

20

B il R i I di Chi

58A Global@dvisory – January 2012 – G@28

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Brazil Russia India China

Page 59: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

Middle East/African Countries - Citizen Consumers Who Say The Economy in the Local Area to be Stronger in The Next Six Months 3

70%

% Much Stronger/Somewhat Stronger

44%

60%

50%

60%

35%38%

30%

40%

32%

20%

30%

16%

0%

10%

0 0 0 0 0 0 0 0 0 0 1 1 1 1 1 1 1 1 1 1 1 1

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Jan

201

Feb

201

Mar

201

Apr

201

May

201

Jun

201

Jul 2

01

Aug

201

Sept

201

Oct

201

Nov

201

Dec

201

Turkey Saudi Arabia South Africa

59A Global@dvisory – January 2012 – G@28

The Economic Pulse

Looking ahead six months from now, do you expect the economy in your local area to bemuch stronger, somewhat stronger, about the same, somewhat weaker, or much weaker than it is now?

Turkey Saudi Arabia South Africa

Page 60: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

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60A Global@dvisory – January 2012 – G@28

The Economic Pulse

Page 61: Ipsos Global @dvisor 28: The economic pulse of the world: January 2012

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61A Global@dvisory – January 2012 – G@28

The Economic Pulse