Ipod Youtube Fall 2008

What it means for the resort and campground industry

• Web 1.0 Definition: the Web-as-information-sourceo Limited content creators and publisherso My lodging site “gives” you information – I control the

content• Web 2.0 Definition: the participatory Web

o The community controls the content - focus on sharing, socializing, collaborating

Start a Blog -- www.wordpress.com or www.blogger.com

o Looks like a web site, acts like a web site, easy to maintain, and it's free!

o A great way to feature some of the elements that make you and your property unique: season changes, bike trails, birding, skiing, hunting, fishing, shopping, local celebrations, etc.

Try out Twitter-- www.twitter.como Microblogging limited to 140 characters, sent

only to subscribers via cell or email o A great way to advertise last minute availability

Share photos on Flickr --- www.flickr.com• ask guests to upload pictures • staff or family reunion pictures • example from Fair Hills

Start a YouTube Channel -- www.youtube.como You don't have to produce any of your own

video!o Use the video that guests have createdo Start by interviewing guests, or creating a video

log of particular events, weeks, seasons, etc. o Great way to add video to your web site without

having to know much about the technology!

• Join a social network --- www.linkedin.com or www.facebook.com or www.myspace.com

• Join a social network specific to the hospitality industry --- www.wiwih.com

• Participate on TripAdvisor --- www.tripadvisor.com

Resources from the presentation can be found athttp://byteoftheweek.wordpress.com/

Jan [email protected] 612.455.4235

Ann [email protected]