IPL Team Marketing

• PROMOTIONS– BRAND AMBASSADORS– CONTESTS– LUCKY DRAW– STAGE SHOWS– AUCTION OF ACCESSORIES– 10 KA DUM

• MECHANDISE• SPONSORS – REEBOK, MTR, TAJ HOTELS • MEDIA & OTHER TIEUPS – RADIO, PRINT, NET, NEWS• ADS – PRINT, MUSIC, VIDEO

BRAND AMBASSADORS

DREAM TEAM CONTEST• User selects his/her Dream Team for the whole

Tournament either through SMS or through Internet; from the Royal Challengers side.

• The one whose Team performs the best wins a Fully-Paid Trip of 3 Days & 4 Nights to Mauritius.

• In case of a tie we will have a Lucky Draw Winner.

• Next 10 will win 200cc DTSi Pulsars.• Next 100 will win Royal Challengers

Merchandise.

DREAM TEAM CONTEST• User selects his/her Best Bowler and Best

Batsman for every match through SMS.• After every match a lucky winner gets a Home

Theatre System and 10 Lucky winners get Sony Digicams.

• Next 100 will win Royal Challengers Merchandise.

• In case of tie winners will be decided by lottery.

LUCKY DRAW• Lucky Draw of 11 Tickets, whose

winners will get the chance to Dine with Katrina Kaif and Salman Khan.• People will have to register their tickets

after every match of Royal Challengers.• The Lucky 11 will be chosen at the end

of the tournament.

STAGE SHOWS• Live stage shows by Sunidhi Chauhan

and KK during Royal Challengers' match in Bangalore.• Opening Ceremony by Cirque Du Soleil.• Local Cheerleaders at every match

Trained by two cheerleaders of Washington Redskins.

AUCTION OF ACCESSORIES• The cricket kit of all the Royal

Challengers will be auctioned after the tournament and the best bids will get the chance to own the respective player's kit.• Also a Bat specially signed by the Team

Members and Brand Ambassadors will be put up for auction.

10 KA DUM• The Players will

play 10 Ka Dum with Salman Khan.• Salman Khan will

promote Royal Challengers during the shows of 10 Ka Dum.

• Tie-up with News Channels• Tie-up with Radio city• Tie-up with ITC to promote ROYAL

CHALLENGERS on their apparel and stationery products.• Tie-up with Zapak.com• Tie-up Airtel for promotion through

mobiles.

MEDIA & OTHER TIE-UPS

SPONSORS

TIE-UPSMEDIA PARTNERS

PRINT PARTNERS

PRINT AD

VIDEO AD

TIME PLANPERIOD ACTIVITY

DEC 1 ONWARDS ADVERTISEMENTS ON PRINT MEDIA (SLOWLY ESCALATING)

FEB 1 – FEB 13 TEAM RC INRODUCED TO WHOLE NATION THROUGH PRESS CONFERENCE TELECASTED LIVE ON MAJOR CHANNELSALSO JINGLE CONTEST ANNOUNCED

FEB 14 JINGLE CONTEST WINNER – PAID CRUISE ON V’DAY FOR COUPLE (D&N)

FEB 15 – FEB 28 INTERVIEWS OF PLAYERS ON VARIOUS CHANNELS, RADIO etc.TEASERS START ON RADIO AND TV

MAR 1 – MAR 15 VIDEO & ALBUM LAUNCH OF TEAM RC & MERCHANDISE MADE AVAILABLE

MAR 16 – MAR 31 HOARDINGS PUT UP IN MAJOR CITIES

APR 1 – APR 15 ADS FOR GAME PORTAL CONTEST START

APR 15 – APR 31 CONTEST ON GAME PORTAL LAUNCHED

TOURNAMENT ALL ADS & CONTESTS CONTINUE

END OF IPLT20 WINNERS & PRIZES DECLARED

MERCHANDISEREEBOK WILL SELL ROYAL CHALLENGERS MERCHANDISE i.e.ShoesT-ShirtsJerseysTracksSportswatchesBands – Arm, Head, WristCricket Kit

Cost BudgetAMOUNT (Rs in Lakhs)

PARTICULARS

500 Brand Ambassador Fees

152 Print Media Expenses

20 Video Making Expenses

20 Music Album Expenses

10 T Shirts, Bands Distribution & Promotion Expenses

45 Hoardings

40 Cheerleaders and Training Costs

20 Contest Prizes

1000 TV advertisements

193 Miscellaneous Expenses and buffer

2000 TOTAL

Revenue BudgetAMOUNT (Rs in Lakhs)

PARTICULARS

200 Reebok

10 MTR

1000 Tickets Sale

300 Advertisement Hoardings around the ground

30 SMS etc

680 Apparel, Kit endorsements

TV Rights

2000 TOTAL